Our digital PR approach seamlessly blends traditional PR and SEO, using engaging storytelling to boost brand visibility and improve search engine presence. Unlike traditional PR, our digital strategy incorporates metrics that go beyond media coverage, providing measurable insights into online impact and audience engagement. This data-driven approach ensures a more precise and accountable strategy tailored to your brand's success.
NuPay needed a solid digital PR strategy in place to position the brand as a leading player in their field. Read about how PRLab made that happen in record time.
"Digital PR is a straightforward winner in SEO. It cuts through the noise, securing backlinks from major media sites, a task often unachievable with just traditional SEO. These links are crucial for better search rankings, plain and simple."
You need a marketing team that understands your goals to create a comprehensive digital PR strategy. PRLab has the skills to navigate the complex media landscape. We have a proven track record of success in gaining brand exposure for clients in various industries. Our experienced team's vast knowledge and passion for digital marketing allows us to create compelling stories, achieve media coverage, and establish strong relationships with editors at the outlets most relevant to you. Our aim is to drive growth for your business. You are in good hands. Our methods work.
Companies and consumers go online to buy what they need. Your online PR efforts have, therefore, never been more important. An effective digital PR campaign can drive traffic to a website and turn those visitors into actual customers. Online PR is important to brands for several other reasons, including earning new links that take users to your website, which boosts SEO performance and increases organic traffic (see above). It is also important to communicate expert knowledge to the general public and search engines, which is made possible through the relevant placements of your thoughts and opinions in journalists’ articles. It also helps build a community through thought-out and planned on-site assets and engagement.
One wonderful thing about digital PR (there are many of course) is that it shines a powerful light on your ROI. This is because it presents the best opportunities and clarity when it comes to tracking your leads, where sales come from, and how long people spend on your website and its pages. There are different tools for measuring different platforms. Put simply, it is better for measuring results, thus making it easier to tailor strategies or make adjustments. We’ll work with you to determine the key success metrics you’re looking for, what you want to achieve and when.
This depends on the nature of your organization, where you’re up to so far, and what you want to achieve. For example, if you are aiming for more website traffic, content marketing and link-building might be a priority. Launching a new product? Then, press release coverage in certain outlets may be your goal. Looking to attract investment? Then, thought leadership, perhaps, or maybe all of the above. It also depends on where your target audience is and how you hope to reach them. There are a handful of tactics we may employ. We’ll have a chat about these.
To make the first step, click ‘contact us’ to send us a message using our contact form, or drop us a call if you’re based in The Netherlands. Tell us what you want to achieve with your digital PR campaign. Every business has unique challenges and specific needs. We want you to tell us about yours. This will give us the best chance of understanding what you want to achieve and how we’ll go about this.
We cover the full spectrum of digital PR, from SEO, crisis management, internal communications, media training, and PR funding. Our highly specialized and talented team is focused on delivering you the results you need. We can track influence and digital mentions, creating engaging and tailored content to enhance your brand’s visibility. We focus on leveraging the power of PR to build and maintain a strong, positive public perception of your business.
Before we begin, we sit down to work with you to develop SMART goals (specific, measurable, achievable, realistic, and time-bound) and what KPIs we will use. At PRLab, we take a different approach and don't sit around waiting for our clients to send us news. We ensure our clients' visibility by constantly creating news and placing them in well-known outlets within their field. Our goal is to become an extension of your team functions.
We’ll assess your needs and assemble a team of experts based on your goals and market. You’ll get a team member who you can reach out to as a point of contact. Plus, our other experts depending on your needs. We’re always open and transparent about what we’re doing, when, and why.