Digital PR serves to introduce tactics for link building, simultaneously involving interactions with the press. Digital PR specialists are here to help brands earn backlinks for their website, which is done by creating and placing newsworthy content in relevant publications, often within the news sphere.
Digital PR is important to brands for a number of reasons, including:
- Earning new links that take users to your website, which increases organic traffic and boosts SEO performance.
- Communicating expert knowledge to the general public as well as search engines, which is possible due to relevant placements of your thoughts and opinions on journalists’ research articles.
- Building a community through thought-out and planned on-site assets and engagement.
Yes. We excel at generating creative content in different formats that can be accommodated anywhere on the online space. We help you through the customization of your content for specific online blogs, online journals and articles, social media platforms, and more. Additionally, our network of journalists that we have built and secured strong relationships with, are here to make sure your content is released in the most relevant platforms that are specific to your industry of interest.
Legacy has a long track record dealing with media outlets and gaining valuable exposure for brands. Combine this traditional PR foundation with a Digital PR mindset and you've got a winning focus.
Digital PR impacts SEO by earning new links to a brand’s website. Links serve as a proxy for ‘votes’ and the websites with the most votes will appear highest up the search results, simply speaking. But, not all votes are equal so savvy PRs will seek to earn links from high quality, highly relevant websites.
A Digital PR agency will combine all of the power of traditional PR with measurable metrics that can boost all marketing channels.