Still have questions?
What is a digital PR agency?
A digital PR agency helps businesses earn visibility, authority, and trust online by getting them covered in the media people actually read. Instead of print, radio, or TV, it works with online news sites, industry blogs, podcasts, and social media. The best digital PR agencies also think about SEO, so every story brings attention and useful backlinks. That coverage also influences what AI tools like ChatGPT say about your brand. PRLab is a digital PR agency for tech companies and startups worldwide, combining PR with SEO and GEO.
What does digital PR do for SEO?
Digital PR helps your SEO by earning links and mentions from publications Google already trusts. A link from a respected news site or industry blog signals that your content deserves attention, and expert quotes in good media build the credibility Google looks for. You also get readers clicking through from those articles and more people searching for your brand by name. On top of that, AI search engines pick up these trusted mentions when they answer questions about your industry, which makes your brand easier to recommend.
Is online PR the same as digital PR?
Yes, they're basically the same thing. "Digital PR" is the newer term and the one you'll hear most often today. "Online PR" comes from the early days of the internet, when companies mostly took their press releases and posted them online. Digital PR goes further. It brings together PR, SEO, content, and data, so you can see what each campaign actually delivers, from the coverage you earn to the traffic, links, and leads that come from it. Whichever name you use, the goal stays the same.
How is digital PR different from traditional PR?
The short answer: digital PR happens online and is easy to measure, while traditional PR happens in print and broadcast and is harder to track. Newspapers, magazines, TV, and radio are great for prestige, but you mostly get estimated reach. Online publications, blogs, and podcasts can earn you backlinks and show exactly how much traffic and how many leads each article brings. You don't have to pick one. At PRLab, we combine both, so one story builds trust with your audience and authority with Google and AI tools.
How can digital PR benefit my business?
Digital PR puts your brand where buyers do their research: in the media, in Google, and in AI answers. Coverage in respected publications gives you credibility that no ad can buy. The links from those articles help you rank higher, and the readers who click through are usually more interested and more likely to convert. Many prospects reach out already knowing who you are. AI tools also use this kind of earned media when they recommend companies, and unlike traditional PR, you can measure every result.
How do you measure the success of a digital PR campaign?
We measure what matters for your business, not vanity metrics. That means the quality of your placements, the backlinks you earn, the traffic and conversions those articles bring, how many more people search for your brand, and how your target keywords move. For AI visibility, Google Search Console shows how often your pages appear in AI Overviews and AI Mode, and we check how often AI tools mention you for the questions your buyers ask. Before we start, we agree on the KPIs that fit your goals.
How do you decide which digital PR tactics to use?
It starts with what you want to achieve. For stronger SEO, data-led campaigns, original research, and expert commentary earn the best links. For a product launch, the priority is the outlets your buyers read. To build authority, thought leadership and founder interviews work well, and if you want AI tools to recommend you, aim for the comparison articles and review sites they cite. For B2B brands, trade publications and LinkedIn usually matter most. Planned campaigns build authority over time, while reacting to trending news gets you seen fast.
Why choose PRLab as your digital PR agency?
PRLab is a good fit if you're a tech company or startup looking for a digital PR company whose services drive SEO and AI visibility, not just press clippings. We've secured more than 15,000 media placements for 200+ clients and hold a 4.9 rating on Clutch. In 2026, Clutch named us a top public relations company globally, and PRovoke Media named us one of the best PR agencies in Europe and EMEA. With teams in Austin, Amsterdam, Stockholm, Munich, and Madrid, we run campaigns across the US, Europe, and beyond.
