See how Leaseplan improved internal communications with our services and increased employee engagement in return.
"I understand that each organization is entirely distinct from others. While similarities and trends exist, challenges have particularities that define any internal comms strategy. However, the true success of internal communication emerges when we explore and appreciate the unique and nuanced character of a company."
Internal communication is the communication with employees about the organization and any work-related info. Internal communication can be done through newsletters, official company announcements, training guides, and the company intranet, to name a few. The purpose is to keep employees informed about the organization, keep them motivated, and share important news.
There are four types of internal communications that we believe every organization must apply: leadership communication (leaders within an organization communicating updates to the organization or the next steps or direction the organization to take), management to employee communication (top-down communication of information or instructions), employee-up communication (bottom-up), and peer-to-peer communication (horizontal).
Internal comms should be more than just for management to shout orders once in a blue moon. Regular and varied internal comms bind your workforce, keeps them in the loop and makes them feel part of the conversation. Your employees should not be left in the dark when it comes to the direction of the company. Internal comms makes people feel valued and motivates them to give their best. Gone are the days when all communication is top-down, and employees are only given minimal information.
There are many challenges involved in ensuring effective internal comms. Employees are often on the receiving end of a lot of info. But not all is relevant. It’s important to share information based on people’s roles and responsibilities. With the rise of remote working, bringing everyone into the fold has become challenging. Internal comms must foster unity, engagement, and a sense of collaboration. It needs to go beyond time zones and cultural differences. It needs to be audience-relevant, in tune with the content's message, and written in a way that engages and motivates. Furthermore, in times of change, people can feel uneasy. Internal comms should bring unity during such times.
With PRLab, you get an adaptable, personalized approach to internal communications. Each organization is different, and we develop a thorough understanding of your organization and its needs when developing a tailored internal communications strategy. We take the time to ensure that your internal communication strategy is right for your organization and speaks to your employees in a way that motivates and informs them, all while maintaining your organization’s identity and purpose.
With any kind of PR activity, you need to be able to measure its effectiveness. Quantifiable values can deliver internal communication metrics and say what's working—and what's not. Some examples are employee engagement with internal communications initiatives or specific knowledge and understanding of an initiative. Happiness and satisfaction at the workplace are other key metrics you want to measure as part of your internal communication PR strategy.
Higher employee engagement indicates people are actively involved and interested in internal communications efforts and that the message is being retained. Feedback, participation, and employee satisfaction are other KPIs that show your company is on track to achieve its overall aims.
Not necessarily. Human resources encompasses various functions of managing and supporting employees, including recruitment, training, and development. While HR is responsible for employee management, Internal communications share organizational messages. While the two functions overlap, internal communications are not necessarily part of HR. HR is centered on what a business needs to achieve and why an employee should be motivated to achieve it. Employee reward programs, benefits, compensation, and so on could be used to implement this. Human resource communication focuses exclusively on employees. Internal communications consider employee engagement and outside customer satisfaction as a result of this engagement.
Each organization is different. We pride ourselves on driving engagement and adoption. It's important to be aware of your audience and adapt communication accordingly. Think about the best channels to reach people. Use a mix of emails, meetings, and the intranet to reach everyone with regular updates and be clear and consistent across all channels. You must be purpose-driven to get people on board. For successful reach, take the time to plan and develop an internal communications calendar that sets out key dates and communications. Involve leaders in this. It’s important to monitor your strategy and chosen methods to assess your impact and reach and consider what could improve it. Feedback mechanisms can help a lot here.