Still have questions?
What is international PR?
International PR enhances your brand's reputation and communication across multiple countries and regions. This includes crafting appropriate communications for diversified cultures and languages, developing relationships with international media contacts, and understanding nuances that come with engaging an audience on a global scale.
Our global PR services can help your company gain trust and increase global market visibility, build credibility, position you as an industry leader, and propel success.
How do you measure the success of an international PR campaign?
Measuring results is essential to understanding the impact of a global PR campaign. It helps us understand the impact on various markets and helps us refine ways to be even more effective in the next steps. Our methods are designed to align with your specific goals and the KPIs set for each campaign.
Some metrics we use can involve tracking media coverage, including the number of mentions across various media platforms, the sentiment of the coverage, the value of the publicity, geographical coverage, and potential reach. We’ll also examine website traffic, the sources and duration of visits resulting from a campaign, leads gained, and conversion rates.
Can you provide examples of successful campaigns you've managed?
We provide PR services for international tech companies in SaaS, fintech, HR tech and beyond, and we're proud of our diverse client portfolio. For Unifonic, we turned a funding announcement into 103 media placements across MENA and beyond, including Bloomberg and Reuters, with a total reach of 390 million. For Chargebee, we secured TechCrunch coverage and a reach of 128 million ahead of a $55M funding round. For HR tech company Recruitee, which was entirely new to PR, we developed a comprehensive strategy highlighting its independence as a self-funded company and its insight into recruitment. Recruitee was featured on several high-profile tech sites, including EU-Startups, and in HR publications such as Online Recruitment Magazine. During the pandemic, we also helped them create an industry report on how companies were adapting to hiring freezes. The report was widely picked up and led to a feature article positioning Recruitee as a leader in its field. You can find more examples in our case studies.
Am I guaranteed to get results with your global PR agency?
Global public relations is dynamic and fast-paced. Unlike some global PR companies, we won't promise guaranteed placements. Not every story is newsworthy for international audiences, and outlets make their decisions based on many factors. What we can promise is the work behind it: we look beneath the surface to find your most relevant and compelling stories, shape them into strong pitches and take them to the right outlets. With your commitment and our expertise, great results are very likely, and our track record and client satisfaction show that we consistently meet and exceed our clients' objectives.
Where can you get us coverage?
We focus on the coverage that best supports your goals, whether that's brand awareness, thought leadership or market entry. Our clients have been featured in Forbes, CNBC, the Financial Times, TechCrunch, EU-Startups and Silicon Canals, as well as industry publications like The Fintech Times and PYMNTS. Our experience running international campaigns ensures your message resonates both regionally and globally.
How do you tailor your strategies to different industries or clients?
At PRLab, we understand that each industry and each client has different needs, goals, and challenges. That is why we tailor our international PR services. We research and survey your industry, the market, competitors, and target audience, working closely with you to understand your goals. This ensures our strategies are specific to you and your objectives. We use this and our technical knowledge, and from there, a PR strategy is devised to reach your ideal audience and help you achieve organizational goals most effectively.
How do you maintain communication and provide updates during a global PR campaign?
We prioritize open and transparent communication, preferring regular catch-ups between our team and yours to discuss ongoing efforts. This provides a chance to discuss progress and future strategies without any ambiguity. We provide regular reports on global campaign performance and give you access to a digital dashboard.
We’ll also add you to our internal communication channels, speak by phone, video, or email, all designed to ensure we’re never far from your questions and you know exactly where we’re up to when we work together.
How do I choose the right international PR agency?
When comparing international public relations firms, look at three things: whether they have their own teams in key markets or rely on affiliates, whether they know your industry, and whether they measure business outcomes, not just coverage. A trusted global PR partner should meet all three, and PRLab does. We're an independent agency headquartered in Amsterdam, with our own teams in Europe and the US, more than 15,000 media placements secured, and multilingual professionals with strong communications and marketing backgrounds. We see our clients as business partners, and every campaign is a true collaboration.
