Media Training 
& PR Courses

PR media training is a key part of any public relations strategy. Receiving media training ensures that you will handle interactions with journalists in a way that aligns with the core values and brand identity of your company. 

The way in which you deliver your key messages is equally important to their content. Being able to deliver your messages successfully takes a level of skill we will ensure you master throughout our media training courses.
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What is media training?

Key to all our services is understanding the core principles of your brand and your unique value proposition.

The more you understand what drives your company, gives it value, and why people should care about it, the stronger your story will be. The purpose of PR is to find that unique angle that can elevate your company over others by successfully communicating its value and telling your story authentically rather than direct selling.

In our media training courses, we teach you how to tell your story and communicate your values even within difficult media interactions.
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What will you learn?

At PRLab we know each startup is different and will have different drives and values.

These values inform not just the training for media relations, but a significant part of your greater marketing and PR strategies. During our PR training, we will assist you in formulating your brand identity, and in identifying the distinct competencies that make you stand out from your competitors.

These key messages change over time to reflect the important events and changes within your industry. Our media training course will help you to continually evolve your messages so your core values are always communicated to the media.
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Why is it important?

A message is only as strong as the manner in which it’s delivered, especially when it comes to the media.

Media training ensures that you are able to deliver your message and accurately portray the image that is most conducive to your brand identity.

In this public relations course, our media training consultants will not only teach you how to develop strong messaging, but will also instruct you on how to deliver these messages successfully.

Identifying individual needs

Our media relations training begins like all of our services: getting to know you. Our training is designed to be as dynamic as possible so knowing your individual needs, goals and objectives will optimize the ongoing process of learning about these PR techniques.

Understanding your brand identity

Key to all our services is understanding the core principles of your brand and your unique value proposition. The more you understand what drives your company, gives it value, and why people should care about it, the stronger your story will be.

Part of our media training is gaining insight into your desired brand image and helping you to relay these messages in your media interactions. The purpose of PR is to find that unique angle that can elevate your company over its competitors by communicating its unique value structure and telling stories rather than direct selling.

Turn your messaging into soundbites

Once we understand the core values of your brand we will help you develop the key messages that you will seek to deliver in your media interactions. These key messages should address the core of what you want your target audience to hear. They should be a couple of sentences that can be both delivered and understood with ease.

Dodging bullets

The goal of our public relations training courses is to prepare you for a variety of interactions with the press and the media. It is highly likely at some point an interviewer will ask an uncomfortable question that you either don’t want or don’t know how to answer. Our PR training ensures that you will be prepared for these scenarios, ensuring that even hard interviews don’t end in disaster.

Speaking to the media

The last step of this public relations training program is by no means any less important than the others, and this is to practice! We will help you prepare with mock Q&A scenarios, preparing you for all possibilities and any difficult question you may face.

By focusing on these challenging situations, you will get more comfortable with answering questions and bridging the conversation back in the direction you prefer so you can always communicate with the media in a way that aligns with your brand image and key messages.

Role-Playing

A technique we employ throughout our PR and marketing course is role-playing in order to bolster your media skills through interactive media training. The purpose of role-playing is to explore how different scenarios might play out, so you can be prepared for these scenarios should you encounter them in real life.

Our media training courses

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Body language

One of the most important, subtle ways you can engage your audience and ensure that interviews and media interactions go smoothly is to show your openness and willingness to answer questions, even if this isn’t the case.

Eye contact, relaxed but open posturing, and strong overall energy all translate to success in your media interactions. Through our media training, we will ensure you have the proper tools to bolster your company’s key messages and contribute credibility through simple nonverbal techniques.

Developing strong core messaging

Our media training consultants will guide you in understanding how to communicate what sets your company apart, developing these distinctions into key messages and mantras that others will remember.

You know better than anyone what makes your company valuable, and with our PR training, you will be able to fully demonstrate its unique value.

Staying on Message

Our media training will do more than helping you to “save face” in difficult interactions with the media.

It will provide you with insight into how to manage these situations with confidence, giving you more control and creating windows to relay your desired messages if an interviewer or journalist is not creating these opportunities for you.

Meet your media training mentor

You will be trained by the founder and CEO of PRLab, Matias Rodsevich. With over ten years of PR and marketing experience in both B2B and B2C he is specialized in technology and product communications in corporate, startup and agency environments.

He has worked for international tech companies such as IBM and Google, before moving to Amsterdam to work for Impraise, a web-based and mobile HR tech startup.

You will be trained by the founder and CEO of PRLab, Matias Rodsevich. With over ten years of public relations and marketing experience in both Tech B2B and B2C he is specialized in technology and product communications in corporate, startup and agency environments.

He has worked for international tech companies such as IBM and Google, before moving to Amsterdam to work for Impraise, a web-based and mobile HR tech startup.

Photo of Matias Rodsevich, media training mentor

Happeo

Logo of Happeo, client of PRLab and its PR Media Training services
Social intranet and collaboration platform


Happeo was raising its platform and scaling up to hundreds of employees. This was news, and it was big. For something like this you want to shout in exultation from a rooftop, but a voice can only carry so far. Happeo needed this launch of funding news to reverberate and be heard globally. That is why they came to PRLab, they wanted to make waves.
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What is media training?

Media training involves learning and practising the skills necessary for an individual to face the media. Within PR media training, you will learn about a distinct form of communication, answering questions from journalists, anticipating their questions, and effectively conveying your message with confidence.

By learning the techniques of media training you are best preparing yourself for when journalists and publications are coming to your business and hearing from you directly. Perhaps you are being interviewed, or publicly speaking at an event, both of which are great opportunities for communicating your business’ mission in a meaningful way and educating your target audience on your brand.

If you are not prepared your message may be miscommunicated and your brand may suffer as a result. Taking the time to prepare your key messages, and learning how to ensure they are communicated even when an interview becomes difficult ensures that you or your team can promote your brand.

Why is media training important?

Media skills training is important because speaking to journalists requires an entirely different skill set to that of talking to your colleagues and industry peers. While a journalist is a person just like you, conversations and interviews with journalists have a transactional nature. They want to find out information about you to create an interesting story, and you are trying to promote your brand.

This is the main reason for media training, improving your ability to effectively share your brand’s message and information that will resonate with your customers and educate a wider audience about your business. By following a PR marketing course you can learn how to clearly transmit the key messages of your business in a clear and precise way, and control the direction the interview is taking. The journalist asks the questions, but you can still steer them in the direction you wish the conversation to go.

While the skills from this public relations management course will do more than benefit your PR department, developing stronger communication skills is simply beneficial to you. You will learn to communicate in a persuasive, natural and empathetic manner which ultimately will build your confidence and add credence to your credibility.

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