Media training and PR courses

The key to all our services is understanding the core principles of your brand and your unique value proposition. Thanks to our media training services and PR courses you will be able to communicate it clearly to the public.
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You will be trained by Matias Rodsevich, the founder and CEO of PRLab, a leading global PR Agency.

With over ten years of PR and marketing experience in both B2B and B2C he is specialized in technology and product communications in corporate, startup and agency environments.

He has worked for international tech companies such as IBM and Google. He has helped over 100 leading tech companies to build their reputations and stand out from competitors via solid PR strategies. 
Matias Rodsevich
Founder & CEO of PRLab

How will our media training services help you?

Communicating with the media is an inescapable part of PR

Brand identity

Media training ensures that you are able to deliver your message and accurately portray the image that is most conducive to your brand identity. A strong brand image across all channels is key. Brand identity is an organization's greatest asset. It needs to be memorable .

Deliver messages successfully

In this public relations course, our media training consultants will not only teach you how to develop strong messaging, but will also instruct you on how to deliver these messages coherently, firmly, and be able to answer difficult questions with confidence and ease.

Communicate with the media

Learning all the details to communicate with the media will polish your skills in pitching your stories, thus increasing your chances of having your content spread at the right place for the right audience to see

Get PR training and handle the media like a pro

Hire our media training services and never get a step wrong with the media
Formulate your brand identity
Evolve your messages

Formulate your brand identity

We operate with the idea that each startup is different, with different drives , values, needs, and goals. These values constitute a significant part of your marketing and strategic communications. We will assist in formulating a brand identity and identifying distinct competencies that make you stand out.
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Our media training courses teach you how to tell your story and communicate your values, even within complex media interactions. The most critical question you need to focus on answering is why people should care about your brand and the service or product you offer, as well as the values you represent.

Evolve your messages

These key messages change over time to reflect the important events and changes within your industry. Our media training course will help you continually evolve your messages, so that your core values are always communicated to the media.

Our media training courses

Take a look at our media training process and PR courses
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Identifying individual needs

Our training is designed to be as dynamic as possible, and the first step of the training consists of identifying your unique and personal needs, not only for our sake, but yours as well.

Knowing exactly where you stand and what you need will pave the way for the next steps in your process. This means you will be more aware of what you need to do exactly in order to have successful communication with the media.

Understanding your brand identity

Key to all our services is understanding the core principles of your brand and your unique value proposition.

The more you understand what drives your company, what gives it value, and why people should care about it, the stronger your story will be.

Part of our media training is gaining insight into your desired brand image and helping you relay these messages in your media interactions.

The purpose of PR is to find that unique angle that can elevate your company over its competitors by communicating its unique value structure and telling stories rather than direct selling.
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Turn your messaging into soundbites

Once we understand the core values of your brand, we will help you develop the key messages that you will seek to deliver in your media interactions.

These key messages should address the core of what you want your target audience to hear. They should be a couple of sentences that can be both delivered and understood with ease.

Clear, to the point, informative, and engaging messages are what media representatives usually look for, which is why these features will help you score successful relationships with media outlets and journalists.
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Dodging bullets

The goal of our public relations training courses is to prepare you for a variety of interactions with the press and the media.

It is highly likely that at some point an interviewer will ask an uncomfortable question that you either will not want or will not know how to answer.

Our PR training ensures that you will be prepared for these scenarios, ensuring that even challenging interviews avoid disaster.

Speaking to the media

The last step of this public relations training program is by no means any less important than the others, and this is to practice!

We will help you prepare with mock Q&A scenarios, preparing you for all possibilities and any difficult questions you may face.

By focusing on these challenging situations, you will get more comfortable with answering questions and bridging the conversation back in the direction you prefer, so you can always communicate with the media in a way that aligns with your brand image and key messages.

We make sure you know exactly what your values are, so when you think about an answer, you should always consider the values first and how these values can be conveyed through the actions or words you intend to use.
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A technique we employ throughout our PR and marketing course is role-playing.

This serves the purpose of bolstering your media skills through interactive media training.

We successfully explore how different scenarios might play out, and prepare you for any encounters you may experience in real life.

It further polishes your speaking skills, helps you think on the spot, and gives you the confidence to be able to freely talk to the media without hesitation and with certainty in the values and work of your brand.
Identifying individual needs
Understanding your brand identity
Turn your messaging into soundbites
Dodging bullets
Speaking to the media
Learn more about PR

Read our blog to learn more about PR for tech companies, how to handle your media relations, shine with your content, and more.

Learn More

Engaging the media is core to your success

"Engaging with the media can be daunting, but we'll teach you how to field those difficult questions and give your best answers to others. We'll also show you how to stay in control and on top of the messaging you give, helping you grow. My team and I have helped many clients shape their image in the media, and we can do the same for you."

Photo of Matias Rodsevich, international tech PR expert
Matias Rodsevich
Founder & CEO of PRLab

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Still have questions?

Media training involves learning and practising the skills necessary for an individual to face the media. Within PR media training, you will learn about a distinct form of communication, answering questions from journalists, anticipating their questions, and confidently conveying your message. By learning the media training techniques, you are best preparing yourself for journalists and publications coming to your business and hearing from you directly. Perhaps you are being interviewed or publicly speaking at an event, which are great opportunities to communicate your business’ mission meaningfully and educate your target audience on your brand.

Media training serves the purpose of helping you understand the media landscape and what content is newsworthy. Following what you learn, you can make up a great story and contact relevant journalists who find your story interesting, engaging, and worth publishing. You will also gain the confidence to communicate with the media and take control of interviews, which will grow with time and experience in your media relations.

This is the main reason for media training: improving your ability to effectively share your brand's message that will resonate with your customers and a wider audience. Through our media training course, you can learn how to transmit key messages and control the interview's direction. You will learn to communicate in a natural and empathetic manner.

This is up to you. Our media training will help anyone needing to communicate with the press or who is public-facing. This can include CEOs, marketing team members, those tasked solely with communicating, or anyone on the leadership team. It could also include those relevant to a particular circumstance, such as a tech expert who will be imparting their knowledge and expertise. Others on your team can benefit, too.

Many topics will be covered. Our media training courses cover interview techniques, effective communication skills, body language, crisis communication, and how to handle general tough questions. Hands-on experience can be offered through exercises and practice.

Companies and individuals can learn to formulate clear, concise, and, most importantly, consistent messages to address any crisis. We give you the tips and techniques needed to handle interviews in emergencies. We’ll also discuss the importance of communicating with your body language and non-verbal cues. Convey confidence, trust and credibility with our media training. Learn how to be prepared for anything.

Speaking to the press can be intimidating, especially if it's all new. With our knowledge and experience, we can guide you and help you put your best foot forward at every turn to maximize the opportunity that comes with press attention. We’ll teach you how to engage an audience, decide what should or shouldn’t be said, how to achieve maximum impact and leave you better prepared to answer tough questions confidently. Let us help you deliver quality messaging to make you confident in your future media endeavors.

Media training can be offered with a PR services package. This would include writing and sending press releases, media pitches, and branding services. Tailored packages to suit are available for this. Get in contact to find out more.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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