At PRLab, we operate with the idea that each startup is different and has different drives and values, needs, and goals. These values constitute the most significant part of your greater marketing and strategic communications. During our PR training, we will assist you in formulating your brand identity and identifying the distinct competencies that make you stand out from your competitors.
Our media training courses teach you how to tell your story and communicate your values, even within complex media interactions. The most critical question you need to focus on answering is why people should care about your brand and the service or product you offer, as well as the values you represent.
These key messages change over time to reflect the important events and changes within your industry. Our media training course will help you continually evolve your messages, so that your core values are always communicated to the media.
One of the most important, subtle ways you can engage your audience and ensure that interviews and media interactions go smoothly is to show your openness and willingness to answer questions, even if this isn’t the case.
Eye contact, relaxed but open posturing, and strong overall energy all translate to success in your media interactions. Through our media training, we will ensure you have the proper tools to bolster your company’s key messages and contribute credibility through simple nonverbal techniques.
Our media training consultants will guide you in understanding how to communicate what sets your company apart, developing these distinctions into key messages and mantras that others will remember. You know better than anyone what makes your company valuable, and with our PR training, you will be able to fully demonstrate its unique value.
Our media training will do more than helping you to “save face” in difficult interactions with the media. It will provide you with insight into how to manage these situations with confidence, giving you more control and creating windows to relay your desired messages if an interviewer or journalist is not creating these opportunities for you.
Knowing exactly where you stand and what you need will pave the way for the next steps in your process. This means you will be more aware of what you need to do exactly in order to have successful communication with the media.
Part of our media training is gaining insight into your desired brand image and helping you relay these messages in your media interactions. The purpose of PR is to find that unique angle that can elevate your company over its competitors by communicating its unique value structure and telling stories rather than direct selling.
These key messages should address the core of what you want your target audience to hear. They should be a couple of sentences that can be both delivered and understood with ease.
Clear, to the point, informative, and engaging messages are what media representatives usually look for, which is why these features will help you score successful relationships with media outlets and journalists.
It is highly likely at some point an interviewer will ask an uncomfortable question that you either will not want or will not know how to answer. Our PR training ensures that you will be prepared for these scenarios, ensuring that even hard interviews avoid disaster.
By focusing on these challenging situations, you will get more comfortable with answering questions and bridging the conversation back in the direction you prefer so you can always communicate with the media in a way that aligns with your brand image and key messages.
We make sure you know exactly what your values are, so when you think about an answer, you should always consider the values first, and how these values can be spread with the actions or words you intend to spread.
We successfully explore how different scenarios might play out, and prepare you for any encounters you may experience in real life.
It further polishes your speaking skills, helps you think on the spot, and gives you the confidence to be able to freely talk to the media without hesitation and with certainty in the values and work of your brand.
Social intranet and collaboration platform
Happeo was raising its platform and scaling up to hundreds of employees. This was news, and it was big. For something like this you want to shout in exultation from a rooftop, but a voice can only carry so far. Happeo needed this launch of funding news to reverberate and be heard globally. That is why they came to PRLab, they wanted to make waves.
From cash to credibility: how a funding announcement can generate over 50 pieces of coverage
Unifonic wanted to announce its global ambitions with its Series B raise, securing media coverage internationally and in the local MENA region. Our team of agile PR experts got to work, creating press releases suited for many different markets , honing pitch angles and securing coverage in the big leagues such as Reuters, Bloomberg and Forbes.
Media training involves learning and practicing the skills necessary for an individual to face the media. Within PR media training, you will learn about a distinct form of communication, answering questions from journalists, anticipating their questions, and effectively confidently conveying your message.
By learning the techniques of media training, you are best preparing yourself for journalists and publications coming to your business and hearing from you directly. Perhaps you are being interviewed or publicly speaking at an event, which are great opportunities for communicating your business’ mission meaningfully and educating your target audience on your brand.
Media training serves the purpose of helping you understand the media landscape and what content is newsworthy. Following what you learn, you can make up a great story and contact relevant journalists who find your story interesting, engaging, and worth publishing. You will also gain the confidence to communicate with the media and take control of interviews, which will grow with time and experience in your media relations..
Many topics can be covered in media training programs. Typically, media training courses cover interview techniques, effective communication skills, body language, crisis communication, and how to handle general tough questions. Experience may also be offered through exercises and practice interviews.
Organizations can benefit from media training by developing clear, concise, consistent messages to address crises. In addition to providing tips and techniques for handling media interviews during an emergency, media training can teach the importance of body language and non-verbal cues. Spokespersons can learn to use appropriate gestures, facial expressions, and posture to convey confidence, credibility, and sincerity during media interviews. In crises, media training can emphasize the importance of consistency in communication and increase the confidence and preparedness of spokespersons.
Media training services fees vary. There are generally several factors that determine the rate, including the number of people being trained and the time involved. It can also depend on the PR package selected. But we can also offer a one-off media training service at 3500 EUR.
Media training is essential because speaking to journalists requires different skills than talking to colleagues and industry peers. Interviews with journalists are transactional. They want to find out about you to create an interesting story, and you are trying to promote your brand.
This is the main reason for media training, improving your ability to effectively share your brand's message that will resonate with your customers and a wider audience. Through our media training course, you can learn how to transmit key messages and control the interview's direction. You will learn to communicate in a natural and empathetic manner.
It is possible for executives, spokespersons, public figures, experts, authors, entrepreneurs, nonprofit organizations, and businesses of all sizes to benefit from media training. In order to achieve their communication objectives and communicate effectively with the media, people who may be interviewed or featured can benefit from media training
A media coach is a person who gives feedback and instructions to someone who is in preparation to be interviewed by the media. The goal of media coaching is to improve the coaching recipient's content, branding, and delivery and teach the interviewee detailed tips and tricks on giving a good impression and acting as a brand representative.
Media training sessions are conducted by experienced PR media trainers with plenty of experience in corporate and media communications. Our trainers have plenty of experience with the press. They can provide valuable insights on how to improve your media skills. Media training duration varies based on the needs and requirements of the individual or organization. Typically, however, it would be for no more than a couple of hours.
Media training can be offered as part of a package with other PR services. This includes sending press releases, media pitching, SEO services, and branding services. If you need media training as well as other services, PRLab can tailor a customized package for you. Drop us a line to find out more.
