You will be trained by the founder and CEO of PRLab, Matias Rodsevich. With over ten years of tech public relations and marketing experience in both Tech B2B and B2C he is specialized in technology and product communications in corporate, startup and agency environments.
He has worked for international tech companies such as IBM and Google, before moving to Amsterdam to work for Impraise, a web-based and mobile HR tech startup.
During the week
From 09.00 to 17.00
All day
We answer as soon as possible
All day
We answer as soon as possible
Media training involves learning and practising the skills necessary for an individual to face the media. Within PR media training, you will learn about a distinct form of communication, answering questions from journalists, anticipating their questions, and effectively conveying your message with confidence.
By learning the techniques of media training you are best preparing yourself for when journalists and publications are coming to your business and hearing from you directly. Perhaps you are being interviewed, or publicly speaking at an event, both of which are great opportunities for communicating your business’ mission in a meaningful way and educating your target audience on your brand.
If you are not prepared your message may be miscommunicated and your brand may suffer as a result. Taking the time to prepare your key messages, and learning how to ensure they are communicated even when an interview becomes difficult ensures that you or your team can promote your brand.
Media training serves the purpose of helping you understand the media landscape and what content is newsworthy. Following what you learn, you will be able to make up a great story that is written in an appropriate way, and additionally contact relevant journalists that would find your story interesting, engaging, and worth publishing. You will also gain the confidence to communicate with the media and take control of interviews, which is something that will keep growing with time and experience in your media relations.
Fees for media training services can vary from firm to firm and client to client. Generally, fees begin around $1,500 and can go up to $20,000, or even more. There are generally several factors that determine the price, including the number of people being trained, time involved and complexity of the material. It's important to know what you are paying for.
Media skills training is important because speaking to journalists requires an entirely different skill set to that of talking to your colleagues and industry peers. While a journalist is a person just like you, conversations and interviews with journalists have a transactional nature. They want to find out information about you to create an interesting story, and you are trying to promote your brand.
This is the main reason for media training, improving your ability to effectively share your brand’s message and information that will resonate with your customers and educate a wider audience about your business. By following a PR marketing course you can learn how to clearly transmit the key messages of your business in a clear and precise way, and control the direction the interview is taking. The journalist asks the questions, but you can still steer them in the direction you wish the conversation to go.
While the skills from this public relations management course will do more than benefit your PR department, developing stronger communication skills is simply beneficial to you. You will learn to communicate in a persuasive, natural and empathetic manner which ultimately will build your confidence and add credence to your credibility.
A media coach is a person who gives feedback and instructions to someone who is in preparation to be interviewed by the media. The goal of media coaching is to improve the coaching recipient's content, branding and delivery, and teach the interviewee detailed tips and tricks on how to give a good impression and act as a representative of the brand.
