At PRLab, we operate with the idea that each startup is different and has different drives and values, needs, and goals. These values constitute the most significant part of your greater marketing and strategic communications. During our PR training, we will assist you in formulating your brand identity and identifying the distinct competencies that make you stand out from your competitors.
Our media training courses teach you how to tell your story and communicate your values, even within complex media interactions. The most critical question you need to focus on answering is why people should care about your brand and the service or product you offer, as well as the values you represent.
These key messages change over time to reflect the important events and changes within your industry. Our media training course will help you continually evolve your messages, so that your core values are always communicated to the media.
One of the most important, subtle ways you can engage your audience and ensure that interviews and media interactions go smoothly is to show your openness and willingness to answer questions, even if this isn’t the case.
Eye contact, relaxed but open posturing, and strong overall energy all translate to success in your media interactions. Through our media training, we will ensure you have the proper tools to bolster your company’s key messages and contribute credibility through simple nonverbal techniques.
Our media training consultants will guide you in understanding how to communicate what sets your company apart, developing these distinctions into key messages and mantras that others will remember. You know better than anyone what makes your company valuable, and with our PR training, you will be able to fully demonstrate its unique value.
Our media training will do more than helping you to “save face” in difficult interactions with the media. It will provide you with insight into how to manage these situations with confidence, giving you more control and creating windows to relay your desired messages if an interviewer or journalist is not creating these opportunities for you.
Our media relations training begins like all of our services: getting to know you. Our training is designed to be as dynamic as possible, and the first step of the training consists of identifying your unique and personal needs, not only for our sake, but yours as well.
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Knowing exactly where you stand and what you need will pave the way for the next steps in your process. This means you will be more aware of what you need to do exactly in order to have successful communication with the media.
Key to all our services is understanding the core principles of your brand and your unique value proposition. The more you understand what drives your company, what gives it value, and why people should care about it, the stronger your story will be.
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Part of our media training is gaining insight into your desired brand image and helping you relay these messages in your media interactions. The purpose of PR is to find that unique angle that can elevate your company over its competitors by communicating its unique value structure and telling stories rather than direct selling.
Once we understand the core values of your brand we will help you develop the key messages that you will seek to deliver in your media interactions.
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These key messages should address the core of what you want your target audience to hear. They should be a couple of sentences that can be both delivered and understood with ease.
Clear, to the point, informative, and engaging messages are what media representatives usually look for, which is why these features will help you score successful relationships with media outlets and journalists.
The goal of our public relations training courses is to prepare you for a variety of interactions with the press and the media.
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It is highly likely at some point an interviewer will ask an uncomfortable question that you either will not want or will not know how to answer. Our PR training ensures that you will be prepared for these scenarios, ensuring that even hard interviews avoid disaster.
The last step of this public relations training program is by no means any less important than the others, and this is to practice! We will help you prepare with mock Q&A scenarios, preparing you for all possibilities and any difficult question you may face.
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By focusing on these challenging situations, you will get more comfortable with answering questions and bridging the conversation back in the direction you prefer so you can always communicate with the media in a way that aligns with your brand image and key messages.
We make sure you know exactly what your values are, so when you think about an answer, you should always consider the values first, and how these values can be spread with the actions or words you intend to spread.
A technique we employ throughout our PR and marketing course is role-playing. This serves the purpose of bolstering your media skills through interactive media training.
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We successfully explore how different scenarios might play out, and prepare you for any encounters you may experience in real life.
It further polishes your speaking skills, helps you think on the spot, and gives you the confidence to be able to freely talk to the media without hesitation and with certainty in the values and work of your brand.
Social intranet and collaboration platform
Happeo was raising its platform and scaling up to hundreds of employees. This was news, and it was big. For something like this you want to shout in exultation from a rooftop, but a voice can only carry so far. Happeo needed this launch of funding news to reverberate and be heard globally. That is why they came to PRLab, they wanted to make waves.
From cash to credibility: how a funding announcement can generate over 50 pieces of coverage
Unifonic wanted to announce its global ambitions with its Series B raise, securing media coverage internationally and in the local MENA region. Our team of agile PR experts got to work, creating press releases suited for many different markets , honing pitch angles and securing coverage in the big leagues such as Reuters, Bloomberg and Forbes.
Media training involves learning and practising the skills necessary for an individual to face the media. Within PR media training, you will learn about a distinct form of communication, answering questions from journalists, anticipating their questions, and effectively conveying your message with confidence.
By learning the techniques of media training you are best preparing yourself for when journalists and publications are coming to your business and hearing from you directly. Perhaps you are being interviewed, or publicly speaking at an event, both of which are great opportunities for communicating your business’ mission in a meaningful way and educating your target audience on your brand.
If you are not prepared your message may be miscommunicated and your brand may suffer as a result. Taking the time to prepare your key messages, and learning how to ensure they are communicated even when an interview becomes difficult ensures that you or your team can promote your brand.
Media training serves the purpose of helping you understand the media landscape and what content is newsworthy. Following what you learn, you will be able to make up a great story that is written in an appropriate way, and additionally contact relevant journalists that would find your story interesting, engaging, and worth publishing. You will also gain the confidence to communicate with the media and take control of interviews, which is something that will keep growing with time and experience in your media relations.
Fees for media training services can vary from firm to firm and client to client. Generally, fees begin around $1,500 and can go up to $20,000, or even more. There are generally several factors that determine the price, including the number of people being trained, time involved and complexity of the material. It's important to know what you are paying for.
Media skills training is important because speaking to journalists requires an entirely different skill set to that of talking to your colleagues and industry peers. While a journalist is a person just like you, conversations and interviews with journalists have a transactional nature. They want to find out information about you to create an interesting story, and you are trying to promote your brand.
This is the main reason for media training, improving your ability to effectively share your brand’s message and information that will resonate with your customers and educate a wider audience about your business. By following a PR marketing course you can learn how to clearly transmit the key messages of your business in a clear and precise way, and control the direction the interview is taking. The journalist asks the questions, but you can still steer them in the direction you wish the conversation to go.
While the skills from this public relations management course will do more than benefit your PR department, developing stronger communication skills is simply beneficial to you. You will learn to communicate in a persuasive, natural and empathetic manner which ultimately will build your confidence and add credence to your credibility.
A media coach is a person who gives feedback and instructions to someone who is in preparation to be interviewed by the media. The goal of media coaching is to improve the coaching recipient's content, branding and delivery, and teach the interviewee detailed tips and tricks on how to give a good impression and act as a representative of the brand.