PR media training is a key part of any public relations strategy. Receiving media training ensures that you will handle interactions with journalists in a way that aligns with the core values and brand identity of your company. The way in which you deliver your key messages is equally important to their content. Being able to deliver your messages successfully takes a level of skill we will ensure you master throughout our media training courses.
Key to all our services is understanding the core principles of your brand and your unique value proposition.
The more you understand what drives your company, gives it value, and why people should care about it, the stronger your story will be. The purpose of PR is to find that unique angle that can elevate your company over others by successfully communicating its value and telling your story authentically rather than direct selling.
In our media training courses, we teach you how to tell your story and communicate your values even within difficult media interactions.
At PRLab we know each startup is different and will have different drives and values.
These values inform not just the training for media relations, but a significant part of your greater marketing and PR strategies. During our PR training, we will assist you in formulating your brand identity, and in identifying the distinct competencies that make you stand out from your competitors.
These key messages change over time to reflect the important events and changes within your industry. Our media training course will help you to continually evolve your messages so your core values are always communicated to the media.
A message is only as strong as the manner in which it’s delivered, especially when it comes to the media.
Media training ensures that you are able to deliver your message and accurately portray the image that is most conducive to your brand identity.
In this public relations course, our media training consultants will not only teach you how to develop strong messaging, but will also instruct you on how to deliver these messages successfully.
One of the most important, subtle ways you can engage your audience and ensure that interviews and media interactions go smoothly is to show your openness and willingness to answer questions, even if this isn’t the case.
Eye contact, relaxed but open posturing, and strong overall energy all translate to success in your media interactions. Through our media training, we will ensure you have the proper tools to bolster your company’s key messages and contribute credibility through simple nonverbal techniques.
Our media training consultants will guide you in understanding how to communicate what sets your company apart, developing these distinctions into key messages and mantras that others will remember.
You know better than anyone what makes your company valuable, and with our PR training, you will be able to fully demonstrate its unique value.
Our media training will do more than helping you to “save face” in difficult interactions with the media.
It will provide you with insight into how to manage these situations with confidence, giving you more control and creating windows to relay your desired messages if an interviewer or journalist is not creating these opportunities for you.
You will be trained by the founder and CEO of PRLab, Matias Rodsevich. With over ten years of PR and marketing experience in both B2B and B2C he is specialized in technology and product communications in corporate, startup and agency environments.
He has worked for international tech companies such as IBM and Google, before moving to Amsterdam to work for Impraise, a web-based and mobile HR tech startup.
You will be trained by the founder and CEO of PRLab, Matias Rodsevich. With over ten years of public relations and marketing experience in both Tech B2B and B2C he is specialized in technology and product communications in corporate, startup and agency environments.
He has worked for international tech companies such as IBM and Google, before moving to Amsterdam to work for Impraise, a web-based and mobile HR tech startup.
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All day
We answer as soon as possible
Media training involves learning and practising the skills necessary for an individual to face the media. Within PR media training, you will learn about a distinct form of communication, answering questions from journalists, anticipating their questions, and effectively conveying your message with confidence.
By learning the techniques of media training you are best preparing yourself for when journalists and publications are coming to your business and hearing from you directly. Perhaps you are being interviewed, or publicly speaking at an event, both of which are great opportunities for communicating your business’ mission in a meaningful way and educating your target audience on your brand.
If you are not prepared your message may be miscommunicated and your brand may suffer as a result. Taking the time to prepare your key messages, and learning how to ensure they are communicated even when an interview becomes difficult ensures that you or your team can promote your brand.
Media skills training is important because speaking to journalists requires an entirely different skill set to that of talking to your colleagues and industry peers. While a journalist is a person just like you, conversations and interviews with journalists have a transactional nature. They want to find out information about you to create an interesting story, and you are trying to promote your brand.
This is the main reason for media training, improving your ability to effectively share your brand’s message and information that will resonate with your customers and educate a wider audience about your business. By following a PR marketing course you can learn how to clearly transmit the key messages of your business in a clear and precise way, and control the direction the interview is taking. The journalist asks the questions, but you can still steer them in the direction you wish the conversation to go.
While the skills from this public relations management course will do more than benefit your PR department, developing stronger communication skills is simply beneficial to you. You will learn to communicate in a persuasive, natural and empathetic manner which ultimately will build your confidence and add credence to your credibility.