PR Funding Services.
Get your announcements
featured in the news.

If you’re a new startup or a company looking to grow, you can seek investment from a variety of sources. 

There are typically startup funding rounds you will go through, and earning PR funding through seed rounds and other investment stages provides great PR opportunities, such as funding round announcements, that can greatly increase the reputation of your brand.
Get a free quote
55
COMPANIES
We've helped
75
ANNOUNCEMENTS
We've secured
25
COUNTRIES
We've covered
200
Press Coverage

What is startup funding?

Securing the necessary PR funding in order to start a business or to elevate it to the next level can be intimidating.


However, there are many options to explore to secure financing for your business, which vary between country and industry. The capital necessary to launch or grow a business is known as startup funding, and you should make yourself aware of its sources, and find one that is suited to your needs.

While the top source of startup funding is from personal savings and credit, many startup founders can turn their heads to friends and family for investment. If you’re careful to avoid personal complications, asking for financial help from your close connections is a great funding opportunity, as people will need less convincing than banks.
PR funding also comes from venture capital. This is a type of financing provided by private investors to startups that they believe have long-term growth potential. This is similar to investment from angel investors, the difference being angel investors are individuals investing their personal funds, whereas the source of venture capital is typically another firm or larger business.

There is also the option of securing loans from banks or exploring crowdfunding, of which the latter seeks to tap into collective interest in an idea. Government grants could also be an option depending on your location.
20
Investors
10
Languages
3
Experts

What are the typical startup funding rounds?

PR is a great tool for getting the attention of venture capitalists at various funding rounds.


This is because the goals and objectives of PR are to increase brand awareness and position yourself as a thought leader within your industry. By using these PR funding techniques to increase your credibility, investors will be more trusting of your brand and will consider investing in your company a low risk when compared to businesses they are unfamiliar with.
This is why having a funding press release is so important in obtaining venture capital. A funding opportunity announcement lets investors know you are looking for investment, while simultaneously telling them you are worth investing in. Venture capitalists generally don’t finance startups from the beginning, so taking time to earn media coverage will help secure investor funding rounds. Acquiring new funding can attract the attention of top talent for your team as well as customers or clients for your business.

The typical startups funding round. Step by step.

Click on the numbers to see each one of the steps
1
2
3
4
5
6

PR for Series Seed Rounds

Seed rounds are the first rounds of funding a business can seek to acquire, and their purpose is to raise enough funds to push a startup from its conception to the initial stages of market research and product development. It is the first stage of equity based financing, and as such, is a high risk stage of investment. A seed startup has yet to demonstrate their profitability which is why there is rarely funding from venture capitalists or banks.

Seed rounds are probably the most complicated stage for funding, as a company has limited numbers and information to share with investors. This is why PR for seed funding will focus heavily on the story behind the brand, and why it is a viable and necessary product or service. Despite these risks, investment at the seed round stage can have huge payoffs if a company successfully grows.

PR for Angel Investment

An angel investor is someone who invests in a new or small business venture, providing them with the finances to get an idea off the ground and into the stages of research and development. Although the funding from angel investors often comes with a higher return rate than more traditional investments, it is far less risky when compared to a loan from the bank debt financing that you have to pay back.

PR is necessary for presenting your business in an exciting way that angel investors will take notice of, ensuring that you are taking advantage of the funding opportunities offered by these investors.

Typically angel investments come from family and friends, but because seed startups have a high rate of failure, it is very important to be upfront about these risks to avoid ruining treasured relationships. Alternatively, angel investments may come from wealthy individuals or groups of angel syndicates who pool their funds to obtain equity of new exciting businesses.

PR for series A fundings

Series A startup funding is the first stage of funding in which a business begins venture capital financing. It is similar to seed round funding in that it is equity based, and secures financing by selling the company’s shares. Venture capital is the term used for investment in a new startup, and commonly comes from firms that specialize in investing in new companies that are already generating revenue.

The objective of a series A funding round press release is to focus on reaching out to investors to ensure the continued growth of a company. Sharing your investment funding rounds in the press is a good way to secure further investment, as it can demonstrate trust from other investors and how ambitious a company is in utilizing the resources available to them.

PR for series B funding

The series B funding round is the third stage of funding for a startup, and the strategies that are involved in securing series b startup funding differs from those involved in securing series a startup funding. This is the second round of investment for startups that comes from venture capitalists and is appropriate for companies that are generating stable revenues and demonstrating profit.

The financing from the series B round of funding is used to support a company’s growth to the next stage, which is achieved through increased talent acquisition, developing new products and services and expanding into new markets.

As companies have proven their success at this stage, investment is more low-risk and investors can be comfortable providing larger amounts of financing. These large numbers can speak for themselves in the PR funding opportunity announcement, as a company that is being heavily invested in will generate more interest from other investors. A series B funding press release should focus on how a company is already succeeding and achieving their mission and are looking for investors to continue their growth.

PR for series C

Only very successful businesses will make it to this funding round. This includes not only rapidly growing startups with a substantial user base, but established brands also looking to expand to the next stage. Due to the demonstrated success of companies in this round, groups such as hedge funds and investment banks will be looking to get involved in what is now a low-risk investment.

These large investments are great PR as it demonstrates fantastic credibility in a company. Additionally at this stage companies are ready to begin acquisition of other brands, which also provide moments for PR and cements a brand’s position as a leader in their industry.

Media training

The fourth stage in a company’s financial funding cycle is series D. In this stage a business is already very successful, and finances are usually sought to achieve a specific goal such as a merger or acquisition, or expansion into a new market. It is usually a new opportunity that has presented itself, and as a company has already gone through series C, they need an extra boost of funding to achieve their objectives.

Due to the established success of companies going through this round of funding, PR can focus efforts on top tier publications during funding press releases. Acquisitions and new expansions of companies at this scale will be of great interest, and due to the specific reasons for funding at this level it is a great opportunity to connect your brand’s values into the story.
Generate 
Interest
Grow Market
Share
Attract 
Investors

How can PR help your funding efforts?

As a startup, securing funding is a difficult job.


You are not alone in seeking financial backing, as there is fierce competition against other entrepreneurs looking to grow their business. It takes time to convince investors, time in which you may be running low on finances. As such, the process can be a stressful, time-consuming and often demoralizing one. However if successful, the payoff is worth it, and you can walk away with the cash to grow your business.

Public relations can be of great service in distinguishing you from your competitors and helping to convince investors to invest in your company, helping you to handle media attention during a funding announcement press release. Establishing yourself in the media builds trust among not only your target audience, but potential investors. This is because earned media is viewed as the most authentic form of marketing. Obtaining funding provides great PR opportunities to present your business as credible and trustworthy.

The saturation of communication in the digital age affects investors, who are constantly bombarded with innovative startups. Using PR to increase your brand visibility and establish yourself as a leader in your industry is a sure way to increase interest in your brand and secure success at various investment rounds, as well as helping you to expand the reach of your funding press release.

Examples of press coverage obtained

Funding announcements are highly newsworthy - when you have the right angle to your story. PR is a useful tool to ensure that your stories get picked up by journalists and actually land in front of the right investors.

We make sure that investors see the lucrative investment opportunities your business holds. Have a look at some of the articles we’ve had published on behalf of our clients.

Case studies

Logo of Siilo, client of PRLab and its PR Funding services
Getting the funding news covered across the Benelux Region


As part of the long-term strategy of Siilo, we communicated their latest funding round to tier 1 outlets across the benelux region which resulted in interviews and over 10 pieces of coverage across different outlets including TV. Read further about how we made it happen.
For Siilo we landed coverage in Netherlands, United Kingdom, Belgium
Read more
Logo of Chargebee, client of PRLab and its PR Funding services
Subscription billing softwareSubscription billing software


Driven by increasing demand for subscription models in businesses across the globe, only further fueled by the global pandemic, Chargebee had just closed their Series F funding round. They needed this funding news to reverberate and be heard globally, and that is why they came to PRLab - to get this news far and wide.
For Chargebee we landed coverage in Netherlands, United Kingdom, Belgium
Read more
Logo of Happeo, client of PRLab and its PR Funding services
Social intranet and collaboration platform


Happeo was raising its platform and scaling up to hundreds of employees. This was news, and it was big. For something like this you want to shout in exultation from a rooftop, but a voice can only carry so far. Happeo needed this launch of funding news to reverberate and be heard globally. That is why they came to PRLab, they wanted to make waves.
For Happeo we landed coverage in Netherlands, United States, Finland
Read more
Logo of HiBob, client of PRLab and its PR Funding services
Landing a funding announcement in The Nordics + NL region


HiBob hired PRLab to efficiently land their latest funding announcement in 3 key European markets simultaneously: Sweden, Finland and The Netherlands. Read further about how we made it happen and how we managed to land over 20 pieces of coverage in key publications
For HiBob we landed coverage in Netherlands, United States, Schweden
Read more
Logo of C.Engine, client of PRLab and its PR Funding services
How PRLab adapts to the needs of different international markets


Having grown successfully since their launch, ChannelEngine raised their Series A funding round of 5 million euros to continue expanding into new markets. They approached PRLab to help secure coverage of this funding announcement in four different countries. Find out how we developed and responded to the needs of these different markets, evolving our strategy to ensure results for our client.
For C. Engine we landed coverage in Netherlands, United Kingdom, Germany,Italy
Read more
Logo of Agicap, client of PRLab and its PR Funding services
Agicap Fintech


With the series B funding coming at a key moment in Agicap’s business growth, PRLab was ready to celebrate the success alongside them. With a strict deadline, PRLab took on the task to make Agicap known in the Dutch market.
For Agicap we landed coverage in Netherlands
Read more
Logo of MobieTrain, client of PRLab and its PR Funding services
The HR & EdTech company using microlearning to increase employee learning and engagement


In 2020, MobieTrain remotely entered the Dutch market from Belgium. As a relatively unknown company at the time, our challenge at PRLab was to generate stories that would be make them relevant to a new market. Through thought leadership content, funding announcements and interviews, PRLab helped MobieTrain generate a buzz in the Netherlands.
For MobieTrain we landed coverage in Netherlands, Belgium
Read more
Logo of Unifonic, client of PRLab and its PR Funding services
From cash to credibility: how a funding announcement can generate over 50 pieces of coverage


Unifonic wanted to announce its global ambitions with its Series B raise, securing media coverage internationally and in the local MENA region. Our team of agile PR experts got to work, creating press releases suited for many different markets , honing pitch angles and securing coverage in the big leagues such as Reuters, Bloomberg and Forbes.
For Unifonic we landed coverage in Netherlands, Belgium
Read more
HealthTech
Logo of Siilo, client of PRLab and its Funding Announcements Services
FinTech       
Logo of Chargebee, client of PRLab and its Funding Announcements Services
SaaS            
Logo of Happeo, client of PRLab and its Funding Announcements Services
B2b Tech    
Logo of HiBob, client of PRLab and its Funding Announcements Services
Retail           
Logo of C.Engine, client of PRLab and its Funding Announcements Services
FinTech       
Logo of Agicap, client of PRLab and its Funding Announcements Services
SaaS             
Logo of MobieTrain, client of PRLab and its Funding Announcements Services
Telecom      
Logo of Unifonic, client of PRLab and its Funding Announcements Services

Work with us!

Looking to build your PR presence?

During the week

From 09.00 to 17.00

All day

We answer as soon as possible

All day

We answer as soon as possible

Check our FAQ

What is startup funding?

Startup funding is the acquisition of finances from investors to start a business or to elevate it to the next level. There are many options to explore to secure financing for your business, which vary between country and industry. You should make yourself aware of its sources, finding one that is suited to your needs.

While the top source of startup funding is from personal savings and credit, many startup founders can turn their heads to friends and family for investment. If you’re careful to avoid personal complications, asking for financial help from your close connections is a great way to secure funds, as people will need less convincing than a bank.

Startup funding also comes from venture capital. This is a type of financing that private investors provide to startups that they believe has long-term growth potential. This is similar to investment from angel investors, the difference being angel investors are individuals investing their personal funds, whereas venture capital tends to come from another firm or larger business.

There is also the option of loans from banks and to explore crowdfunding, of which the latter seeks to tap into collective interest in an idea. Government grants could also be an option, and you should research what is on offer in your location.

What is a funding round?

Unless you work in financing or venture capital, you might not be familiar with funding rounds or investment rounds. A funding round is when a company looks to trade equity for investment in order to stimulate growth or achieve their next milestone. Typically there are a multitude of funding press release rounds for startups, each of which is defined by what stage the business is at and how much they need to move to the next stage and funding round. As a company grows they can secure more financial assistance as they move to different series.

The first round of funding is called a seed round, and it is when a company looks to launch themselves off the ground and begin developing their idea. This investment round is mainly focused on making funding opportunity announcements to secure funds for research & development. When your product or service has traction you can look to raise a series A round, and requires you to have a model to grow your business.

If you can demonstrate the growth and success of your business, you can move to the next round, series B. This startup investment round is for companies that are ready to scale up their business by increasing their team size and growing their consumer base. If this growth is achieved then a startup can move to series C funding, which is when a company is looking to expand into new markets or begin acquiring other businesses.

Finally there is series D, a funding round reached by few startups, and serves to fund unexpected new growth opportunities, or to help if the level of growth expected during series C was not met.

What does series a funding mean?

Series A startup funding is the first stage of funding in which a business begins venture capital financing. It is similar to seed round funding in that it is equity based, and secures financing by selling the company’s shares. Venture capital is the term used for investment in a new startup, and commonly comes from firms that specialize in investing in new companies that are already generating revenue.

The objective of a series A funding press release is to focus on reaching out to investors to ensure the continued growth of a company. Taking advantage of funding press releases and sharing your current progress with the press is a good way to secure further investment, as it can demonstrate trust from other investors and how ambitious a company is in utilizing the resources available to them.

How to announce a funding round?

A funding press release is a fantastic opportunity for media coverage, as it demonstrates that investors believe in the potential of your company. Thus a funding announcement press release is a sure way to build credibility. It is important to have a good strategy for your press release funding announcement. You announce an investment round for startups by getting publications to share your funding achievements as well as why other investors should be interested in your company.

When it comes to PR funding the investment funding round your company is on will determine your approach to pitching your funding to the media. Top tier publications are only interested in very large investments and probably wouldn’t pick up a story from the early rounds of startup funding. However you don’t just send journalists the numbers, you need to still have a good story to tell to maximise engagement with the news. To do this you need to gather significant data within your business, and have accurate numbers that can demonstrate the growth and potential of your company.

There are many logistics to consider with a funding announcement such as the timing, the images used, reaching out to clients and distributing on your website and social media. These are all marketing strategies PRLab can assist you with.

How can PR help your funding efforts?

PR can help with funding and press release fundraising campaigns as it increases trust between your brand and investors as well as consumers. Sharing the news that you have acquired funding reinforces your brand's credibility. There will be fierce competition in seeking financial backing from investors, so PR can be a useful strategy to distinguish yourself from your competitors. By establishing yourself in the media and having a consistent content and marketing plan, you can increase your brand visibility and position yourself as a leader in your industry. It also helps with getting more reach for your funding opportunity announcements.

PR also helps to grow your consumer base and expand into new markets by generating awareness of your brand. Consumers and investors alike are drawn to established reputable businesses, so having a good public image demonstrates lower risk for those you approach for investment. PRLab can offer a range of services to help establish your reputation through earned media, including PR funding and a consistent content and social media plan. We also offer media training which can help you become better and more confident at pitching to journalists as well as investors.

Sign up our newsletter!

Subscribe for weekly key tips on Public Relations for Startups
Sign up here
PRLab | PR Agency - PR Firm
selectcross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram