From Amsterdam to the world, PRLab provides professional SEO services

SEO agency 
in Amsterdam

PRLab provide white hat SEO services that will help you to improve your rankings in search engines to grow your business and acquire new customers.
What is SEO?

What is SEO?

SEO stands for Search Engine Optimization. Simply put, SEO is the process of improving your website to increase the quantity and quality of traffic from a search engine’s organic results. The better visibility your page has in a search result, the more attention and prospective customers you will attract.

How does SEO work?

How does SEO work?

SEO works by understanding the process used by search engines to prioritize the pages they show you when you make a query. Think of a search engine as a library, but instead of storing books, it stores web pages. When you make a query the engine browses its indexes to give you the results you need. There are thousands and sometimes millions of results related to your search, so these engines have to use an algorithm to make sure they display the most useful and relevant pages.
Which factors do search engines consider?

Which factors do search engines consider?

There are a variety of factors considered by search engines that impact a website’s positioning. These factors include the quality of content and the architecture of the site, that is its load speed, backlinks, security and usability, among many others. An SEO consultant will understand these multifaceted considerations, and strategize accordingly to assist you in creating and revising content that will attract more traffic to your website.

Our SEO campaigns

The initial SEO campaign we propose lasts 6 months. After that period, we analyze the needs according to the results obtained
SEO Audit & SEO Strategy

SEO Audit & SEO Strategy

The first step consists of a technical audit of your website (or the creation of a new website). At this stage we make sure that there are no technical problems that could harm your positioning and coordinate the necessary optimizations to improve it.

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For the development of the SEO strategy we carry out keyword research and analysis of your competitors. Thanks to these reports we will propose you a web strategy aimed to improve the positioning of your website and increase the organic traffic.


In the technical SEO audit we will include a to-do list that must be implemented by the developers of your team. In the audit we will include a to-do list that must be implemented by your developers.

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In general, they are usually easy modifications, which vary depending on the result of the audit. Among them we can find: modifications of HTML tags (title, meta descriptions, headings), speed improvements, adaptations in specific files.

Monthly follow up

Monthly follow up

After the audit and its implementation (1 month), we conducted 5 months of follow-up, in which we coordinated the creation of content, structured data and other actions.

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We will send you monthly SEO reports so you can understand the results obtained according to previously established KPIs (organic traffic generated, positioning, etc).

The technical SEO Audit

An SEO audit is a process in which the factors that impact a website’s performance are analyzed by SEO specialists to understand how your page is performing and what you can do to improve it
Technical aspects
SEO On Page
SEO Off Page
SEO strategy

Technical aspects

In the verification of technical aspects we make sure that there are no technical factors that prevent or harm your positioning.

Our analyses include indexability (sitemap, robots.txt and Google Search Console), possible penalties, HTTPs and mobile friendliness.

SEO On Page

In the SEO On Page stage we perform a complete crawling of your website and detect different optimizations that can be done.

Among them we find the optimization of titles, meta descriptions, URLs and headings, the detection of errors 400 and 500 and the analysis of your structured data, among others.

SEO Off Page

During the Off page SEO check we detect what is the starting point: what is your domain authority and what are the incoming links.

We also make sure that your Google Business Profile account (if you have one) is set up correctly, that there is no toxic backlinks trend pointing to your website and that your networks are correctly linked to your website.

SEO strategy

The SEO strategy consists in indicating which web structure will allow you to position yourself in the most relevant keywords for your company.

In order to do this, we perform an analysis of your competitors and keyword research, which will help us to create a web structure that suits your needs.

The benefits of SEO

There are multiple benefits of doing SEO, which includes bringing more customers through organic search and improving brand awareness

Bring new customers

The goal of SEO is simple: to rank for the keywords you want to target.

Why? Because by being better positioned, you will receive more clicks on Google and other search engines, which will increase your organic traffic and, therefore, your leads.

In this way SEO helps you increase your quality leads at a lower acquisition cost than other marketing channels.

Increase brand awareness

The benefits of SEO go beyond traffic and conversions; it enables you to create a cohesive message and an attractive image that will appeal to your target audience. It means demonstrating your authority in your industry, that your website is credible, and that your products are relevant and well made.

The foundation for all of this work is making sure everyone has a better experience with your brand across all devices. Businesses that provide relevant, accurate information are valued by both people and search engines; consumers prefer to transact with such brands, while search engines rank them higher.

Improve the website experience

To win over Google, a page must not only offer relevant content, but also create a valuable browsing experience. Users should be able to access it on all platforms and languages and it should comply with User Experience principles.

As a result, SEO helps create a valuable user experience within the site. User feels comfortable, well-guided, and welcome to accomplish their goals.

Other SEO services

Link Building

Link Building

The practice of building links to your website from other websites is called link building. SEO calls these links backlinks. It can be beneficial for your site to have backlinks from high-quality sites because this can pass authority to your site and improve your rankings on search engines.
SEO-friendly websites

SEO-friendly websites

An SEO-friendly website is built to rank high in Google. This not only includes the basic optimizations of HTML tags, structured data and performance, but also includes a customized SEO strategy (keyword mapping) to rank your company in the keywords you are interested in.
Local SEO

Local SEO

Ideal for local businesses, it consists in developing a strategy to helps your business become more visible in local search results on Google and other search engines. Any business with a physical location or that serves a specific geographical area can benefit from local SEO.
Photo of Genaro Palma, SEO specialist in Amsterdam.

Our SEO specialist

Our leading Amsterdam SEO specialist, Genaro Palma, has 8 years of experience working in SEO and web development. Always ensuring that his practices follow the terms and conditions of major search engines, Genaro will use his analytical skills and expertise in business growth to improve your website’s search rankings using organic, effective strategies.

We offer white-hat SEO services, including SEO audits, SEO-frriendly websites, content creation and linkbuilding.
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Some answers for the most common SEO questions

What is SEO?

SEO is the practice of getting targeted traffic from a search engine’s organic rankings. By creating high quality content, optimizing it around key words, building backlinks and ensuring it has responsive design, SEO improves a site’s rankings in the organic, that is, non-paid section of search results.

Google works by scanning their index for the best results suited to your search. They decide what pages to prioritize based upon certain factors. The first is relevancy; that is, simply how closely related pages are to your search. Of course, this still leaves thousands of relevant pages for your search term, which is why there is also the element of authority.

Measuring authority is Google’s way of determining if the content is accurate and trustworthy and it measures this by looking at the number of backlinks to that page. Backlinks are how many other pages will link to that page. Finally Google looks at the usefulness and usability of the page, with pages having a better user experience performing more highly.

Why is SEO important?

Millions of people use search engines daily looking for answers and solutions. To make sure your website gets prioritized by these search engines, it is essential for it to be search engine optimized. In fact more than 70% of search engine users are more likely to click on the top five links, and rarely go beyond the first page, so without high performance, you won’t see much traffic.

Part of getting a well optimized website is not just in the keywords, but in creating a highly usable website. Sites that provide great usability score higher on search engines, meaning as well as just being a good experience for the user, you will have more users coming your way. Being higher up on search engines also increases the users trust of the website.

Thus SEO is important because it increases your brand’s visibility, builds consumer trust and creates a good user experience. This will increase your traffic and earn you more leads and conversions.

How to do SEO on WordPress?

Optimizing SEO for WordPress sites works in the same way as other website platforms. It looks at the on-page, off-page and technical factors of your website’s performance. It still aims to build your website around keywords and create relevant and meaningful content, and to develop an authoritative network of external backlinks to your page.

The main difference from other platforms is in the technical factors. The theme of WordPress and the plugins you use have a big impact on the speed of a website. To speed it up, it is key to select and build themes with clean code and to prioritize the use of plugins, only using what is necessary. In some cases, WordPress websites are limited in how fast then run, and in that case it may be simpler to look into our other service of SEO Friendly Websites, where we can build a fully optimized website from scratch. This also means your site is guaranteed to have a hosting platform that is specifically designed to work with WordPress.

What is an SEO audit?

An SEO audit is a process in which the factors that impact a website’s performance are analyzed to understand how your page is performing and what you can do to improve it. This is done by looking at three different categories, the technical factors, and both on-page and off-page factors.

Technical factors are aspects such as hosting, indexing and load speed. On-page factors are the quality and relevance of the site content, target keywords and their related terms. Off-page factors are the backlinks and outside references to your page. A very important part of an audit is also assessing a website’s responsive design, so how well it performs on mobiles and other devices.

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
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