SEO stands for Search Engine Optimization. Simply put, SEO is the process of improving your website to increase the quantity and quality of traffic from a search engine’s organic results. The better visibility your page has in a search result, the more attention and prospective customers you will attract.
SEO works by understanding the process used by search engines to prioritize the pages they show you when you make a query. Think of a search engine as a library, but instead of storing books, it stores web pages. When you make a query the engine browses its indexes to give you the results you need. There are thousands and sometimes millions of results related to your search, so these engines have to use an algorithm to make sure they display the most useful and relevant pages.
Thus, SEO is important as it increases your brand’s visibility, builds consumer trust, and creates a good user experience. This will increase your traffic and earn you more leads and conversions. Without the help of an experienced SEO specialist that follows a carefully integrated strategy, it is very difficult to manage all the ins and outs of a fully integrated strategy.
Our leading SEO specialist in Amsterdam, Genaro Palma, has 5 years of experience working in SEO and web development. Always ensuring that his practices follow the terms and conditions of major search engines, Genaro will use his analytical skills and expertise in business growth to improve your website’s search rankings using organic, effective strategies.
SEO is the practice of getting targeted traffic from a search engine’s organic rankings. By creating high quality content, optimizing it around key words, building backlinks and ensuring it has responsive design, SEO improves a site’s rankings in the organic, that is, non-paid section of search results.
Google works by scanning their index for the best results suited to your search. They decide what pages to prioritize based upon certain factors. The first is relevancy; that is, simply how closely related pages are to your search. Of course, this still leaves thousands of relevant pages for your search term, which is why there is also the element of authority.
Measuring authority is Google’s way of determining if the content is accurate and trustworthy and it measures this by looking at the number of backlinks to that page. Backlinks are how many other pages will link to that page. Finally Google looks at the usefulness and usability of the page, with pages having a better user experience performing more highly.
Millions of people use search engines daily looking for answers and solutions. To make sure your website gets prioritized by these search engines, it is essential for it to be search engine optimized. In fact more than 70% of search engine users are more likely to click on the top five links, and rarely go beyond the first page, so without high performance, you won’t see much traffic.
Part of getting a well optimized website is not just in the keywords, but in creating a highly usable website. Sites that provide great usability score higher on search engines, meaning as well as just being a good experience for the user, you will have more users coming your way. Being higher up on search engines also increases the users trust of the website.
Thus SEO is important because it increases your brand’s visibility, builds consumer trust and creates a good user experience. This will increase your traffic and earn you more leads and conversions.
Optimizing SEO for WordPress sites works in the same way as other website platforms. It looks at the on-page, off-page and technical factors of your website’s performance. It still aims to build your website around keywords and create relevant and meaningful content, and to develop an authoritative network of external backlinks to your page.
The main difference from other platforms is in the technical factors. The theme of WordPress and the plugins you use have a big impact on the speed of a website. To speed it up, it is key to select and build themes with clean code and to prioritize the use of plugins, only using what is necessary. In some cases, WordPress websites are limited in how fast then run, and in that case it may be simpler to look into our other service of SEO Friendly Websites, where we can build a fully optimized website from scratch. This also means your site is guaranteed to have a hosting platform that is specifically designed to work with WordPress.
An SEO audit is a process in which the factors that impact a website’s performance are analyzed to understand how your page is performing and what you can do to improve it. This is done by looking at three different categories, the technical factors, and both on-page and off-page factors.
Technical factors are aspects such as hosting, indexing and load speed. On-page factors are the quality and relevance of the site content, target keywords and their related terms. Off-page factors are the backlinks and outside references to your page. A very important part of an audit is also assessing a website’s responsive design, so how well it performs on mobiles and other devices.