SEO agency in Amsterdam

As an SEO agency based in Amsterdam, but with a global reach, PRLab provides white hat SEO services that will help you to improve your rankings in search engines to grow your business and acquire new customers.
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Our leading SEO specialist, Genaro Palma, has eight years of experience in SEO and web development. His practices follow the guidelines of the major search engines. Genaro will use his analytical skills and expertise in business growth to improve your website’s search rankings using organic, effective strategies.

We offer white-hat SEO services, including SEO audits, SEO-friendly websites, content creation, and link building.
Marco Genaro Palma
CMO at PRLab

How doing SEO can help your company grow exponentially

SEO helps you rank for the keywords your customers search for, increase organic traffic, and drive leads and sales

What is SEO?

SEO (Search Engine Optimization) is the process of improving your website to increase the quantity and quality of traffic from a search engine’s organic results. The better visibility your page has in the search, the more prospective customers will see you.
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How does SEO work?

SEO is about optimizing the off page and on page aspects of your website to positively influence search engine rankings. There are thousands and sometimes millions of results when you do a search, so these engines use algorithms to make sure they display the most relevant pages when you search.

Which factors do search engines consider?

There are a variety of factors search engines consider that impact a website’s positioning. These factors include the quality of content and the architecture of the site, that is its load speed, backlinks, security and usability, among others. An SEO consultant will strategize accordingly to assist you in creating and revising content that will attract more traffic.
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The benefits of SEO

There are multiple benefits of doing SEO, which includes bringing more customers through organic search and improving brand awareness.
Bring new customers
Increase brand awareness
Improve the website experience

Bring new customers

The goal of SEO is simple: to rank for the keywords you want to target. Why? Because by being better positioned, you will receive more clicks on Google and other search engines, increasing your organic traffic and, therefore, your leads.

SEO helps you increase your quality leads at a lower acquisition cost than other marketing channels.
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Increase brand awareness

The benefits of SEO go beyond traffic and conversions; it enables you to create a cohesive message that will appeal to your target audience. It means demonstrating your authority and credibility in your industry, ensuring everyone has a better experience with your brand. Businesses that provide relevant and accurate information perform well in search engines.
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Improve the website experience

To win over Google, a page must offer relevant content and create a valuable browsing experience. Users should be able to access it on all platforms and languages, and it should comply with User Experience principles.

As a result, SEO helps create a valuable user experience within the site. The user should feel comfortable, well-guided, and welcome to accomplish their goals.
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Step by step: how we run SEO campaigns

Embark on a nine-month SEO adventure with us! It starts with a thorough website audit in month one, then eight months of dynamic SEO consulting.
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SEO audit & SEO strategy

The first step consists of a technical audit of your website. Here, we make sure that there are no technical problems and rectify any necessary optimizations to improve it. We use the 80/20 rule. We find the optimizations that take 20% of the time to implement but drive 80% of the results.

For the SEO strategy, we carry out keyword research and a competitor analysis. Thanks to these reports, we will propose a web strategy aimed at improving your website's ranking and increasing organic traffic.
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Implementation

These changes to your website rely on your team to implement, but we can provide support if needed.

Some of the most common errors to be fixed on a website could be: fixing broken links (404 errors) and redirections, adding internal links, rebuilding parts of the home page, improving general website performance, adding ALT text to images, optimizing or rebuilding header or footers, adding summaries to blogs articles, and adding custom schema markup.
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Optimization of main pages

Here, we optimize your existing content, seeking to apply our initial optimizations to get results. Usually, this will be on the home page or other landing page. We look at on-page optimization (such as titles, URLs, meta descriptions, and ALT text) and content optimization, semantic SEO, and internal linking. 

We begin optimizing the landing pages in month two, right after the audit. This is because this is the most important thing to change first to improve conversions.
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Create new landing pages

We swiftly identify any opportunities to create new landing pages. This usually entails the use to be service, product, or feature pages, basically those that bring the most conversions to the website. From there, we'll provide our SEO guidelines to our clients, accompanied by feedback rounds and discussion, or instead, the finished article, ready to be published. 

All the pages are optimized for SEO, and we provide the necessary SCHEMA markup to go with it.
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Create new blog articles

Blog articles are a great way to increase your organic traffic and create content that can help drive conversions. They're also helpful because, through internal linking, they help landing pages rank higher on search engines.

The content creation process is the same as landing pages: we provide either detailed guidelines for your copywriters or an SEO-optimized article for you, ready to be published.
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Backlinking

Backlinks in SEO are like votes: other websites saying you're trustworthy are an excellent signal for Google. We can provide the support you need to get backlinks through report-source platforms like HARO, Featured, and Qwoted.

To help you build a diverse backlink profile, we can advise you on other backlinking methods, like outreach campaigns, tips to get more organic backlinks, and signing up in relevant directories in your industry.
SEO audit & SEO strategy
Implementation
Optimization of main pages
Create new landing pages
Create new blog articles
Backlinking
Logo of Volta Venture, clients of our SEO specialist Amsterdam

It was time for Volta Ventures to update their website and branding as they were only using “band aid solutions”. They didn’t have any strategy in place for who they are and how they are positioned within the venture capital market...

Success Study

Our approach to SEO is strategic

"Optimization is only effective when it's clear it is being optimized for. That's why every SEO project we undertake begins the same way: with a comprehensive SEO audit. This audit delves into not just your website's technical aspects but also crafting an SEO-friendly web structure. This stems from our meticulous keyword research and a thorough competitor analysis."

Photo of Genaro Palma, SEO consultant in Amstedam at PRLab
Genaro Palma
CMO at PRLab

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Still have questions?

SEO is getting targeted traffic from a search engine’s organic rankings. Creating high-quality content, optimizing it around keywords, building backlinks, and ensuring a responsive design, SEO improves a site’s rankings in the organic (non-paid) section of results. Google scans its index for the best results suited to your search. Pages are prioritized on certain factors. The first is relevancy, how closely related pages are to your search. There is also the element of authority. This is Google’s way of determining if the content is trustworthy, and it looks at the number of backlinks to that page. Backlinks are how many other pages link to that page. Google looks at the usefulness and usability of the page, with pages having a better user experience performing better.

We look at the on-page, off-page, and technical factors of your website’s performance. We aim to build your website around keywords, meaningful content, and an authoritative network of external backlinks. There are some technical differences. The theme of WordPress and the plugins you use greatly impact the speed of a website. To speed it up, it is key to select and build themes with clean code and prioritize using plugins, only using those necessary.

Your website's content and meta tags are optimized as part of our SEO services. In addition to optimizing headlines, headings, body text, and other on-page elements, we can improve their relevance to target keywords and overall search engine visibility. There are various HTML tags that provide search engines with information about your webpage, including meta titles, meta descriptions, and meta keywords. To improve click-through rates from search results, meta tags should include compelling, relevant titles and descriptions that reflect the content of your web pages. They are both important on-page SEO techniques that can improve your website's visibility and relevancy.

Yes, we have expertise in various technical SEO aspects, such as website structure, URL optimization, and XML sitemap creation, since we are a PR agency specializing in SEO. In addition to optimizing your website's structure, we can ensure that your URLs are search engine friendly and relevant and create XML sitemaps for search engines to crawl and index. You can increase your website's visibility in search results and enhance its overall SEO performance with our technical SEO services.

The time taken to see results depends on various factors. These include the nature of the keywords being targeted, your website's content and structure quality, the authority and size of your domain, and your SEO strategy effectiveness. SEO is not a one-off task but, instead, an ongoing process that involves the continuous optimization of your website. This relies on creating high-quality content, building authoritative backlinks, and improving the user experience. On average, you may start seeing results from SEO efforts within 3 to 6 months. However, significant improvements in rankings, traffic, and SEO performance often take longer, typically 6 to 12 months or more, depending on the competitiveness of your target keywords.

Millions use search engines. To make sure you get prioritized by searches, it should be search engine optimized. More than 70% of users are likely to click on the top five links and rarely go beyond the first page, so you won't see much traffic without high performance. An optimized site involves creating a highly usable website. Sites with excellent usability score higher, so you have more website users, as well as a good user experience. Being high on results pages increases user trust. SEO is important for increasing your brand's visibility, building consumer trust, and creating a good user experience.

SEO audits are a process in which the factors that impact a website’s performance are analyzed to understand how your page is performing and how you can improve it. This is done by looking at three categories: technical and on-page, and off-page factors. An essential part of an audit is assessing a website’s responsive design and how well it performs on mobiles and other devices. Technical factors include hosting, indexing, and load speed. On-page factors are the quality and relevance of the content, target keywords, and their related terms. Off-page factors are the backlinks and outside references to your page.

We do indeed offer comprehensive keyword research and analysis services as a PR agency specializing in SEO. Our SEO experts conduct in-depth keyword research using industry-leading tools and techniques to identify the most relevant and high-performing keywords for your business. We analyze various factors such as search volume, competition, and relevance to identify the most effective keywords that align with your business goals and target market. To improve your online visibility and drive targeted organic traffic, we provide keyword research and analysis services to optimize your website's content and SEO strategy.

Yes, we do provide local SEO services so businesses can rank higher in local searches. To increase the website's visibility in local searches, we optimize the website for local keywords, optimize Google My Business (GMB) listings, manage online reviews, and implement local SEO best practices.

We use our comprehensive tracking and measurement approach to make data-driven decisions, optimize strategies, and improve the effectiveness of SEO initiatives to meet your objectives. We also use various tools to track and measure SEO success. We use the latest analytical platforms to track website traffic, user behavior, and the important conversion metrics. Keyword rankings, backlinks, and other SEO performance indicators are also monitored using specialized SEO tools.

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