From Amsterdam to the world, PRLab provides professional SEO services

SEO agency 
in Amsterdam

PRLab provide white hat SEO services that will help you to improve your rankings in search engines to grow your business and acquire new customers.
What is SEO?

What is SEO?

SEO stands for Search Engine Optimization. Simply put, SEO is the process of improving your website to increase the quantity and quality of traffic from a search engine’s organic results. The better visibility your page has in a search result, the more attention and prospective customers you will attract.

How does SEO work?

How does SEO work?

SEO works by understanding the process used by search engines to prioritize the pages they show you when you make a query. Think of a search engine as a library, but instead of storing books, it stores web pages. When you make a query the engine browses its indexes to give you the results you need. There are thousands and sometimes millions of results related to your search, so these engines have to use an algorithm to make sure they display the most useful and relevant pages.
Which factors do search engines consider?

Which factors do search engines consider?

There are a variety of factors considered by search engines that impact a website’s positioning. These factors include the quality of content and the architecture of the site, that is its load speed, backlinks, security and usability, among many others. An SEO consultant will understand these multifaceted considerations, and strategize accordingly to assist you in creating and revising content that will attract more traffic to your website.

Our SEO campaigns

The initial SEO campaign we propose lasts 6 months. After that period, we analyze the needs according to the results obtained
SEO Audit & SEO Strategy

SEO Audit & SEO Strategy

The first step consists of a technical audit of your website (or the creation of a new website). At this stage we make sure that there are no technical problems that could harm your positioning and coordinate the necessary optimizations to improve it.

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For the development of the SEO strategy we carry out keyword research and analysis of your competitors. Thanks to these reports we will propose you a web strategy aimed to improve the positioning of your website and increase the organic traffic.


In the technical SEO audit we will include a to-do list that must be implemented by the developers of your team. In the audit we will include a to-do list that must be implemented by your developers.

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In general, they are usually easy modifications, which vary depending on the result of the audit. Among them we can find: modifications of HTML tags (title, meta descriptions, headings), speed improvements, adaptations in specific files.

Monthly follow up

Monthly follow up

After the audit and its implementation (1 month), we conducted 5 months of follow-up, in which we coordinated the creation of content, structured data and other actions.

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We will send you monthly SEO reports so you can understand the results obtained according to previously established KPIs (organic traffic generated, positioning, etc).

The technical SEO Audit

An SEO audit is a process in which the factors that impact a website’s performance are analyzed by SEO specialists to understand how your page is performing and what you can do to improve it
Technical aspects
SEO On Page
SEO Off Page
SEO strategy

Technical aspects

In the verification of technical aspects we make sure that there are no technical factors that prevent or harm your positioning.

Our analyses include indexability (sitemap, robots.txt and Google Search Console), possible penalties, HTTPs and mobile friendliness.

SEO On Page

In the SEO On Page stage we perform a complete crawling of your website and detect different optimizations that can be done.

Among them we find the optimization of titles, meta descriptions, URLs and headings, the detection of errors 400 and 500 and the analysis of your structured data, among others.

SEO Off Page

During the Off page SEO check we detect what is the starting point: what is your domain authority and what are the incoming links.

We also make sure that your Google Business Profile account (if you have one) is set up correctly, that there is no toxic backlinks trend pointing to your website and that your networks are correctly linked to your website.

SEO strategy

The SEO strategy consists in indicating which web structure will allow you to position yourself in the most relevant keywords for your company.

In order to do this, we perform an analysis of your competitors and keyword research, which will help us to create a web structure that suits your needs.

The benefits of SEO

There are multiple benefits of doing SEO, which includes bringing more customers through organic search and improving brand awareness

Bring new customers

The goal of SEO is simple: to rank for the keywords you want to target.

Why? Because by being better positioned, you will receive more clicks on Google and other search engines, which will increase your organic traffic and, therefore, your leads.

In this way SEO helps you increase your quality leads at a lower acquisition cost than other marketing channels.

Increase brand awareness

The benefits of SEO go beyond traffic and conversions; it enables you to create a cohesive message and an attractive image that will appeal to your target audience. It means demonstrating your authority in your industry, that your website is credible, and that your products are relevant and well made.

The foundation for all of this work is making sure everyone has a better experience with your brand across all devices. Businesses that provide relevant, accurate information are valued by both people and search engines; consumers prefer to transact with such brands, while search engines rank them higher.

Improve the website experience

To win over Google, a page must not only offer relevant content, but also create a valuable browsing experience. Users should be able to access it on all platforms and languages and it should comply with User Experience principles.

As a result, SEO helps create a valuable user experience within the site. User feels comfortable, well-guided, and welcome to accomplish their goals.

Other SEO services

Link Building

Link Building

The practice of building links to your website from other websites is called link building. SEO calls these links backlinks. It can be beneficial for your site to have backlinks from high-quality sites because this can pass authority to your site and improve your rankings on search engines.
SEO-friendly websites

SEO-friendly websites

An SEO-friendly website is built to rank high in Google. This not only includes the basic optimizations of HTML tags, structured data and performance, but also includes a customized SEO strategy (keyword mapping) to rank your company in the keywords you are interested in.
Local SEO

Local SEO

Ideal for local businesses, it consists in developing a strategy to helps your business become more visible in local search results on Google and other search engines. Any business with a physical location or that serves a specific geographical area can benefit from local SEO.
Photo of Genaro Palma, SEO specialist in Amsterdam.

Our SEO specialist

Our leading Amsterdam SEO specialist, Genaro Palma, has 8 years of experience working in SEO and web development. Always ensuring that his practices follow the terms and conditions of major search engines, Genaro will use his analytical skills and expertise in business growth to improve your website’s search rankings using organic, effective strategies.

We offer white-hat SEO services, including SEO audits, SEO-frriendly websites, content creation and linkbuilding.

Check the SEO results that we obtained with our Global PR agency.
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Some answers for the most common SEO questions

What is SEO?

SEO is getting targeted traffic from a search engine’s organic rankings. Creating high-quality content, optimizing it around keywords, building backlinks, and ensuring a responsive design, SEO improves a site’s rankings in the organic (non-paid) section of results. Google scans its index for the best results suited to your search. Pages are prioritized on certain factors. The first is relevancy, how closely related pages are to your search. There is also the element of authority. This is Google’s way of determining if the content is trustworthy, and it looks at the number of backlinks to that page. Backlinks are how many other pages link to that page. Google looks at the usefulness and usability of the page, with pages having a better user experience performing better.

How to do SEO on WordPress?

We look at the on-page, off-page, and technical factors of your website’s performance. We aim to build your website around keywords, meaningful content, and an authoritative network of external backlinks. There are some technical differences. The theme of WordPress and the plugins you use greatly impact the speed of a website. To speed it up, it is key to select and build themes with clean code and prioritize using plugins, only using those necessary.

Will SEO services include optimizing my website's content and meta tags?

Your website's content and meta tags are optimized as part of our SEO services. In addition to optimizing headlines, headings, body text, and other on-page elements, we can improve their relevance to target keywords and overall search engine visibility. There are various HTML tags that provide search engines with information about your webpage, including meta titles, meta descriptions, and meta keywords. To improve click-through rates from search results, meta tags should include compelling, relevant titles and descriptions that reflect the content of your web pages. They are both important on-page SEO techniques that can improve your website's visibility and relevancy.

Can you help us with technical SEO, such as website structure, URL optimization, and XML sitemap creation?

Yes, we have expertise in various technical SEO aspects, such as website structure, URL optimization, and XML sitemap creation, since we are a PR agency specializing in SEO. In addition to optimizing your website's structure, we can ensure that your URLs are search engine friendly and relevant and create XML sitemaps for search engines to crawl and index. You can increase your website's visibility in search results and enhance its overall SEO performance with our technical SEO services.

How long does it take to see results from SEO efforts?

The time taken to see results depends on various factors. These include the nature of the keywords being targeted, your website's content and structure quality, the authority and size of your domain, and your SEO strategy effectiveness. SEO is not a one-off task but, instead, an ongoing process that involves the continuous optimization of your website. This relies on creating high-quality content, building authoritative backlinks, and improving the user experience. On average, you may start seeing results from SEO efforts within 3 to 6 months. However, significant improvements in rankings, traffic, and SEO performance often take longer, typically 6 to 12 months or more, depending on the competitiveness of your target keywords.

Why is SEO important?

Millions use search engines. To make sure you get prioritized by searches, it should be search engine optimized. More than 70% of users are likely to click on the top five links and rarely go beyond the first page, so you won't see much traffic without high performance. An optimized site involves creating a highly usable website. Sites with excellent usability score higher, so you have more website users, as well as a good user experience. Being high on results pages increases user trust. SEO is important for increasing your brand's visibility, building consumer trust, and creating a good user experience.

What is an SEO audit?

SEO audits are a process in which the factors that impact a website’s performance are analyzed to understand how your page is performing and how you can improve it. This is done by looking at three categories: technical and on-page, and off-page factors. An essential part of an audit is assessing a website’s responsive design and how well it performs on mobiles and other devices. Technical factors include hosting, indexing, and load speed. On-page factors are the quality and relevance of the content, target keywords, and their related terms. Off-page factors are the backlinks and outside references to your page.

Do you provide keyword research to identify the best keywords for my business?

We do indeed offer comprehensive keyword research and analysis services as a PR agency specializing in SEO. Our SEO experts conduct in-depth keyword research using industry-leading tools and techniques to identify the most relevant and high-performing keywords for your business. We analyze various factors such as search volume, competition, and relevance to identify the most effective keywords that align with your business goals and target market. To improve your online visibility and drive targeted organic traffic, we provide keyword research and analysis services to optimize your website's content and SEO strategy.

Does your agency offer local SEO services?

Yes, we do provide local SEO services so businesses can rank higher in local searches. To increase the website's visibility in local searches, we optimize the website for local keywords, optimize Google My Business (GMB) listings, manage online reviews, and implement local SEO best practices.

How do you track and measure SEO campaigns' success?

We use our comprehensive tracking and measurement approach to make data-driven decisions, optimize strategies, and improve the effectiveness of SEO initiatives to meet your objectives. We also use various tools to track and measure SEO success. We use the latest analytical platforms to track website traffic, user behavior, and the important conversion metrics. Keyword rankings, backlinks, and other SEO performance indicators are also monitored using specialized SEO tools.

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