SEO stands for Search Engine Optimization. Simply put, SEO is the process of improving your website to increase the quantity and quality of traffic from a search engine’s organic results. The better visibility your page has in a search result, the more attention and prospective customers you will attract.
For the development of the SEO strategy we carry out keyword research and analysis of your competitors. Thanks to these reports we will propose you a web strategy aimed to improve the positioning of your website and increase the organic traffic.
In general, they are usually easy modifications, which vary depending on the result of the audit. Among them we can find: modifications of HTML tags (title, meta descriptions, headings), speed improvements, adaptations in specific files.
We will send you monthly SEO reports so you can understand the results obtained according to previously established KPIs (organic traffic generated, positioning, etc).
In the verification of technical aspects we make sure that there are no technical factors that prevent or harm your positioning.
Our analyses include indexability (sitemap, robots.txt and Google Search Console), possible penalties, HTTPs and mobile friendliness.
In the SEO On Page stage we perform a complete crawling of your website and detect different optimizations that can be done.
Among them we find the optimization of titles, meta descriptions, URLs and headings, the detection of errors 400 and 500 and the analysis of your structured data, among others.
During the Off page SEO check we detect what is the starting point: what is your domain authority and what are the incoming links.
We also make sure that your Google Business Profile account (if you have one) is set up correctly, that there is no toxic backlinks trend pointing to your website and that your networks are correctly linked to your website.
The SEO strategy consists in indicating which web structure will allow you to position yourself in the most relevant keywords for your company.
In order to do this, we perform an analysis of your competitors and keyword research, which will help us to create a web structure that suits your needs.
The goal of SEO is simple: to rank for the keywords you want to target.
Why? Because by being better positioned, you will receive more clicks on Google and other search engines, which will increase your organic traffic and, therefore, your leads.
In this way SEO helps you increase your quality leads at a lower acquisition cost than other marketing channels.
The benefits of SEO go beyond traffic and conversions; it enables you to create a cohesive message and an attractive image that will appeal to your target audience. It means demonstrating your authority in your industry, that your website is credible, and that your products are relevant and well made.
The foundation for all of this work is making sure everyone has a better experience with your brand across all devices. Businesses that provide relevant, accurate information are valued by both people and search engines; consumers prefer to transact with such brands, while search engines rank them higher.
To win over Google, a page must not only offer relevant content, but also create a valuable browsing experience. Users should be able to access it on all platforms and languages and it should comply with User Experience principles.
As a result, SEO helps create a valuable user experience within the site. User feels comfortable, well-guided, and welcome to accomplish their goals.
The best PR Agency in the Netherlands
We needed to optimize our website and content to reflect our rapid growth in the PR industry. We conducted extensive keyword research and competitor analysis to create an optimized structure for our website and produce relevant content that is engaging for our audience. By closely monitoring the impact of our changes, we saw dramatic improvements in our search engine ranking.
Venture Capital for software and startups
Volta Ventures offers seed and early-stage Venture Capital for software and internet startups in the Benelux region. Their team sets out to blend entrepreneurial experience with venture capital, by doing so they help businesses gain access to new markets, new clients and customers, funding and other networks that can be used to scale and grow companies.
SEO is the practice of getting targeted traffic from a search engine’s organic rankings. By creating high quality content, optimizing it around key words, building backlinks and ensuring it has responsive design, SEO improves a site’s rankings in the organic, that is, non-paid section of search results.
Google works by scanning their index for the best results suited to your search. They decide what pages to prioritize based upon certain factors. The first is relevancy; that is, simply how closely related pages are to your search. Of course, this still leaves thousands of relevant pages for your search term, which is why there is also the element of authority.
Measuring authority is Google’s way of determining if the content is accurate and trustworthy and it measures this by looking at the number of backlinks to that page. Backlinks are how many other pages will link to that page. Finally Google looks at the usefulness and usability of the page, with pages having a better user experience performing more highly.
Millions of people use search engines daily looking for answers and solutions. To make sure your website gets prioritized by these search engines, it is essential for it to be search engine optimized. In fact more than 70% of search engine users are more likely to click on the top five links, and rarely go beyond the first page, so without high performance, you won’t see much traffic.
Part of getting a well optimized website is not just in the keywords, but in creating a highly usable website. Sites that provide great usability score higher on search engines, meaning as well as just being a good experience for the user, you will have more users coming your way. Being higher up on search engines also increases the users trust of the website.
Thus SEO is important because it increases your brand’s visibility, builds consumer trust and creates a good user experience. This will increase your traffic and earn you more leads and conversions.
Optimizing SEO for WordPress sites works in the same way as other website platforms. It looks at the on-page, off-page and technical factors of your website’s performance. It still aims to build your website around keywords and create relevant and meaningful content, and to develop an authoritative network of external backlinks to your page.
The main difference from other platforms is in the technical factors. The theme of WordPress and the plugins you use have a big impact on the speed of a website. To speed it up, it is key to select and build themes with clean code and to prioritize the use of plugins, only using what is necessary. In some cases, WordPress websites are limited in how fast then run, and in that case it may be simpler to look into our other service of SEO Friendly Websites, where we can build a fully optimized website from scratch. This also means your site is guaranteed to have a hosting platform that is specifically designed to work with WordPress.
An SEO audit is a process in which the factors that impact a website’s performance are analyzed to understand how your page is performing and what you can do to improve it. This is done by looking at three different categories, the technical factors, and both on-page and off-page factors.
Technical factors are aspects such as hosting, indexing and load speed. On-page factors are the quality and relevance of the site content, target keywords and their related terms. Off-page factors are the backlinks and outside references to your page. A very important part of an audit is also assessing a website’s responsive design, so how well it performs on mobiles and other devices.
