The goal of GEO is to get your content quoted and cited by AI platforms when they answer user questions. GEO works by optimizing content structure, authority signals, and relevance for AI engines. This involves creating well-organized content with clear headings, citations from trusted sources, and comprehensive answers to queries. Schema markup helps AI understand your content better, making your information easily extractable and synthesizable.

How long does it take to see GEO results?

You'll typically notice initial GEO traction within one to three months, especially if your content fills information gaps and meets quality standards. Well-optimized content with existing domain authority can show improvements within two to four weeks. Building consistent AI visibility across multiple platforms typically requires three to six months of sustained effort.

Rank on Google, ChatGPT and AI search with our SEO and GEO agency

Your customers are searching in two ways now: traditional search engines and AI queries. PRLab handles both. We work with B2B tech companies and startups across Europe, the US, and LATAM, in key tech verticals such as SaaS, fintech, AI, cybersecurity, life sciences, and more.

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Trusted by 200+ clients worldwide

How doing SEO and GEO can Help your Company Grow?

SEO ranks you for the keywords customers search. GEO gets you quoted by AI platforms like ChatGPT and Perplexity. Together, they increase your visibility in search results and AI answers. More visibility drives more traffic. More relevant traffic means higher conversions and more sales.

Identify keywords and topics

Our process starts with understanding what matters for your business. We identify the key keywords you need to rank for, plus the core questions and topics your brand must own to become an authority for AI. Through audits, competitor analysis, and keyword research, we build a plan that works for both search engines and AI platforms.

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Achieve top rankings and AI citations

Traditional search ranking factors are still essential for visibility. We help you optimize them to rank high on Google. But rankings are just the start. We format your content so AI models recognize you as a credible source, increasing your chances of getting featured in Google's AI Overviews and quoted by ChatGPT and Perplexity.

Boost my exposure

Grow qualified traffic and revenue

Traditional search ranking factors are still essential for visibility. We help you optimize them to rank high on Google. But rankings are just the start. We format your content so AI models recognize you as a credible source, increasing your chances of getting featured in Google's AI Overviews and quoted by LLMs like ChatGPT and Claude.

Boost my exposure

"SEO gets you ranked. GEO gets you quoted. The same authority signals that put you at the top of Google also make AI platforms cite you as the trusted answer. GEO isn't a new discipline, it's SEO extended to include ChatGPT, Claude, and AI search like Perplexity and AI Overviews"

Matias Rodsevich

CEO and Founder of PRLab

How to Get AI Platforms to Cite You?

AI platforms like ChatGPT and Google's AI Overviews need reliable sources when answering questions. To get cited, you need content AI can discover and trust. GEO handles this by organizing your expertise in clear, accessible formats.

Build citable authority

Own Google's Real Estate

From Clicks to Conversations

Build citable authority

AI tends to cite true authorities. Getting mentioned by ChatGPT or featured in AI Overviews means being recognized as one of the most credible sources in your industry. This goes beyond creating good content. You need to demonstrate expertise in ways a machine can verify and trust. Our strategy makes your brand provably authoritative, giving AI the proof it needs to recommend you.

Own Google's Real Estate

Success in SEO and GEO means more than ranking once. Your brand should show up multiple times when customers search, both in traditional results and AI answers. We guide you on how to transform your expertise into different content formats. One topic becomes a comprehensive article, a YouTube video, social media content, and data visuals. This multi-format approach puts you in front of customers repeatedly and gives AI platforms multiple credible sources to cite.

From Clicks to Conversations

Traditional SEO focused on getting the click to bring users to your page. Today, things work differently. AI often gives the answer directly in search results. Our content strategy adapts to this reality. We help you create clear, comprehensive content that directly answers the questions your customers ask AI. The goal isn't just being a link someone might click. It's being the trusted source AI uses to provide answers.

"After we lost a lot of Google traffic, PRLab helped us to restructure our SEO strategy and plan, and also advised on the execution. Our traffic doubled in 9 months and the results and collaboration were outstanding. I highly recommend Genaro for his combination of strategic knowledge and hands-on attitude."

Tobias Liebsch

Co-Founder of Fintalent

Case Study: Transforming Fintalent’s SEO

Fintalent needed stronger traffic and better lead capture while their website redesign was in progress. PRLab focused on implementing the SEO changes that mattered most across their web presence, from structural updates to on-page improvements that supported visibility and conversions. As a result, organic traffic increased by 77% in nine months, while Domain Rating and Authority also improved, demonstrating the impact of well-executed SEO implementation.

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What SEO and GEO approaches do we use to drive growth?

We combine technical SEO, content strategy, and authority building to increase your visibility in both search results and AI answers, driving qualified traffic that converts into real business growth.

1

SEO/GEO Assessment

Every strong strategy starts with a clear view of where you are today. We review your website, content, and digital presence to spot technical issues, authority gaps, and growth opportunities, then turn those insights into a practical plan focused on implementation and measurable improvements.

2

SEO & GEO Strategy

Position your brand as the expert in your field. We develop content that directly answers the questions your customers ask AI, creating comprehensive guides and expert articles. Our strategy builds Experience, Expertise, Authoritativeness, and Trustworthiness, known as E-E-A-T. The goal is making you the go-to source for AI platforms.

3

Foundational & Technical SEO

Ensure your website is technically sound and optimized for search engines. We help you improve page speed and mobile performance, and implement structured data properly. We also fix indexation issues, broken links, 404 errors, and redirects. This creates a solid technical foundation that supports all other SEO and GEO activities.

4

Data-Driven Content Strategy

We quickly identify opportunities for new landing pages, targeting high-conversion pages related to your services, products, or features. We provide SEO guidelines and support through feedback rounds. All new pages include necessary SEO enhancements and schema markup.

5

Multi-Format Content & Expanded Visibility

Today, the goal is to appear across the entire search results page, not just in blue links. We help you repurpose your expertise into multiple formats: YouTube videos, Shorts, and infographics. This multi-format approach puts your brand everywhere your customers look, from video results to image search.

6

Digital PR & Authority Building

Build your brand's authority with high-quality backlinks and media coverage from trusted publications. We use platforms like HARO and Qwoted to connect your experts with journalists who need commentary, getting you featured in relevant articles. Each placement strengthens your credibility with search engines and AI models.

Grow your reach with our results-driven tech PR services

Extend your influence and amplify your brand's visibility with our strategic B2B technology PR services. We are committed to impactful results tailored to your specific business needs.

Still have questions?

What does GEO mean in SEO?

GEO, or generative engine optimization, is the practice of optimizing content so AI platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews cite it in their answers. While SEO focuses on ranking in search results, GEO focuses on being cited in AI-generated answers. In local SEO, GEO can also refer to geographic targeting, but in the context of AI search it means generative engine optimization.

What is the main difference between SEO and GEO?

The main difference between SEO and GEO is the goal: SEO earns a ranking in search results, while GEO earns a citation inside AI-generated answers. Search engines like Google show a list of links, while AI engines like ChatGPT combine information from multiple sources into one answer. The two share the same foundation, and Google itself considers optimizing for its AI features part of SEO, which is why GEO builds on SEO rather than replacing it.

How to do SEO for ChatGPT?

SEO for ChatGPT means making your site visible to ChatGPT search, which requires allowing OpenAI's OAI-SearchBot crawler, being indexed in Bing, and publishing authoritative content that answers real questions. Start with a technically sound website that loads quickly. Then build your brand presence through press coverage, social media, and customer reviews, so ChatGPT finds credible mentions of your brand beyond your own site.

What does a GEO agency do?

A GEO agency is a marketing agency that helps brands get cited in AI-generated answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews. Its work includes making sure AI crawlers can access your site, optimizing content to answer the questions buyers ask AI, building authority signals, and tracking how often AI platforms mention your brand. PRLab is an SEO and GEO agency for B2B tech companies and startups across Europe, the US, and LATAM.

How to write for GEO?

Writing for GEO means writing clear, original, people-first content that answers specific questions directly. Google states that its AI features don't require special "AI-friendly" writing or content chunking, so the same principles that make content useful for readers also make it citable: direct answers, clear headings, original data, and a logical structure. FAQ sections work well because they answer one question at a time in a format both readers and AI can scan easily.

Can SEO agencies do GEO?

Yes, but not all of them do. GEO builds on the same foundations as SEO: crawlable pages, helpful content, and authority signals. Outside Google, it also adds new work, such as allowing AI crawlers like OpenAI's OAI-SearchBot, making sure pages are indexed in Bing, which ChatGPT search partly relies on, and tracking AI citations. PRLab combines SEO and GEO in one strategy, so the work that improves your rankings also improves your visibility in AI answers.

How can we measure GEO success?

GEO success is measured by how often your brand appears in AI-generated answers and how much traffic and revenue those appearances bring. In Google Search Console, the generative AI performance report shows how often your pages appear in AI Overviews and AI Mode, by page, country, and device. In Google Analytics, track referral traffic and conversions from AI platforms like ChatGPT and Perplexity. For AI platforms outside Google, monitor how often your brand appears in answers for a fixed set of target queries, and measure branded search volume and direct traffic over time.

How to get ChatGPT to refer your website?

ChatGPT can only refer websites it can find, so the first step is allowing OpenAI's OAI-SearchBot crawler and making sure your pages are indexed in Bing. Beyond access, brands improve their chances by appearing in well-ranked list articles, earning authoritative backlinks, reviews, and industry awards, and publishing original data and comprehensive guides. Mentions across reputable platforms and publications help AI recognize your brand as a credible source.

Do you want to boost your growth with PR?

We've helped +200 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at.

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