We're not a traditional strategic brand agency

brand agency

Standing out in a crowded market begins with crafting your unique brand position and strategy.
From Positioning, Identity, Key messaging, and Training, we help create brands that leave an impact.

What is branding?

Branding is a continuous process of identifying, defining, creating and managing the combined assets, actions, products and services that shape the perception of a brand in the mind of your audience

Why is it important?

More than your logo aesthetics, your brand evokes a distinct feeling and identity because brands live in people's minds. Perceptions dictate behavior of decisions we make. So your brand gives meaning to your organization, products or services, and your people.

How branding fits with your overall strategy

A long-term strategy helps shape and grow your brand to be favorably identifiable and unique. As people, markets and businesses are constantly changing, so is branding. It is important to pivot and evolve to keep pace with this ever-moving environment.

Working with us

At PRLab, we recognize how essential branding is to a business because of its overall impact on your company
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The importance of your brand

Your brand is built to represent who you are as a business and wish to be perceived
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Our role

We provide services to help change how customers perceive your brand, drive new business and increase brand value
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What we do

We take the reins to direct your brand to a solid strategic position in your industry so that you can always show up consistently, purposefully, and authentically
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Tailored solutions

Because there is no one-size-fits-all approach, we collaborate with you to create a strategy that works for your business
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Collaboration and expertise

Our strategic brand management works closely with our connecting departments to engage your business in the market
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Our ultimate goal

We want to help set you apart from the competition, build authority and grow a community of loyal customers and clients that resonate with what you are here to do

Why invest in branding?

Your brand is an important asset, and the way you leave a lasting impression on those who experience it

The value of your brand

Your brand is a tool driving measurable ROI. It is a representation of who you are and how you wish to be perceived to grow trust, reputation, and long-term loyalty toward the products and services you provide. It’s your ultimate competitive advantage and asset.

Why collaborate with an agency

Collaborating will bring together all elements of your business. You can’t put a price on the value of an authentic brand. Branding is an investment in the company’s future. Branding is a powerful process to help lead in your industry, outpace the competition and empower employees.

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Think long-term

A long-term strategy can deliver measurable returns, attract ideal customers and build loyal relationships.In a digital era, brands are now internationally visible. Branding can affect a spectrum of people, from attracting and retaining customers, employees, investors, and shareholders.

Our branding services

Read more about our branding services

Let's take this further. Get in touch 👋

Tell us about your project and how we can help

Related services

Covering all areas of the PR journey
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SEO services
Rank higher and increase your organic traffic
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Technology PR
We specialize in tech PR for startups & scaleups
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Digital PR
We apply core PR principles in digital environments
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Media Training
We build media relationships and train your team

Our SaaS PR Strategy

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Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.


Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.


Some answers for the most common Branding questions

Why engage a strategic brand agency?

Building an identity for a brand is a continuous process and requires consideration of every aspect of your communications to be effective. It is not easy for a business to continue developing its product and maintaining its performance while also focused on managing its brand strategy. Working with a brand strategy agency such as PRLab will help you in a many ways. We help with various services from visual identity through to brand strategy and employer brand and also support content creation across all your relevant media channels, meaning that your brand’s image is consistently communicated and appreciated by your consumers. With our integrated team of brand strategist, content marketers, social media strategists, SEO experts and graphic designers building and monitoring your brand awareness and authority, you are free to focus on developing your products and services.

Why is it important to have a brand strategy?

It is essential for any business, particularly startups and scale-up to incorporate brand strategy into their plans. By developing a strong brand you are giving it a reason to exist beyond making money, as people will align themselves your values and you can position yourself as a leader in your industry where clients and consumers trust you. By defining your brand in the early stage you will identify and grow with your target audience as you build your company into an engaging experience, establishing a clear position from the start of your journey.

What is the difference between branding and marketing?

Branding comes before marketing and is your overall strategy which includes many key elements to determine who you are as a business. Marketing is how you promote your product or service to grab your audience’s attention to raise awareness, increase recognition and grow acquisition for your business. Branding builds customer loyalty, marketing increases sales the two work hand-in-hand.

What are brand values?

Brand values are the beliefs that you stand for as a company. They are the foundational guiding principles true to your business from which your brand is built and measured against. They shape every aspect of your business which is why they are at the core of your brand, influencing the development and execution phases.

What is the role and importance of branding?

Branding establishes the blueprint of how you want the world to see your business. It allows you to present your experience and build relationships with your audience who may become loyal customers. Brand can provide you with a competitive edge that builds your organisations reputation and leaves a lasting impression.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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