Branding is a continuous process of identifying, defining, creating and managing the combined assets, actions, products and services that shape the perception of a brand in the mind of your audience
Visual identity is the combination of assets that are instantly recognizable across all the visual touchpoint of your business. This includes the name, logo, colour palette and more. A style guide helps the people inside and outside of your organization who use your visual brand assets, to use them consistently and correctly.
Verbal identity guidelines are the personality and the tone of your brand and meant for anyone creating, editing or translating written or spoken content on behalf of your organization. It also defines how we sound when writing or speaking to employees, customers and other stakeholders, for one consistent voice that is recognizable and true to your brand.
To create true engagement and long term growth, your brand must connect with your audience on an emotional level. Through our strategic process we uncover key insights, core aspects of your brand and position to come together in your brand blueprint. It’s the heart and soul of your brand and underpins all activity moving forward.
A brand book inspires and gives meaning to help keep people in your organization aligned with the purpose and core of your business. It helps them think, communicate and act from that purpose. A Brand playbook sets the foundation for future content developments and is essential in creating a cohesive and memorable Brand bringing together strategy and identity.
Rebrand, refresh, renew, revive. As the world around us changes and evolves, it’s important that your Brand adapts whilst staying true to your purpose. From a tweak to an overhaul, we work with you to transition your brand and keep it relevant.
Attracting and keeping the right talent is key for your organization and to become an employer of choice and an attractive brand amongst your target audience, a critical asset. Your employer brand is linked to your brand direction and should help energise current employees to be proud ambassadors who can articulate externally what it’s really like to work at your organization.
Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.
We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.
Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.
Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.
Building an identity for a brand is a continuous process and requires consideration of every aspect of your communications to be effective. It is not easy for a business to continue developing its product and maintaining its performance while also focused on managing its brand strategy. Working with a brand strategy agency such as PRLab will help you in a many ways. We help with various services from visual identity through to brand strategy and employer brand and also support content creation across all your relevant media channels, meaning that your brand’s image is consistently communicated and appreciated by your consumers. With our integrated team of brand strategist, content marketers, social media strategists, SEO experts and graphic designers building and monitoring your brand awareness and authority, you are free to focus on developing your products and services.
It is essential for any business, particularly startups and scale-up to incorporate brand strategy into their plans. By developing a strong brand you are giving it a reason to exist beyond making money, as people will align themselves your values and you can position yourself as a leader in your industry where clients and consumers trust you. By defining your brand in the early stage you will identify and grow with your target audience as you build your company into an engaging experience, establishing a clear position from the start of your journey.
Branding comes before marketing and is your overall strategy which includes many key elements to determine who you are as a business. Marketing is how you promote your product or service to grab your audience’s attention to raise awareness, increase recognition and grow acquisition for your business. Branding builds customer loyalty, marketing increases sales the two work hand-in-hand.
Brand values are the beliefs that you stand for as a company. They are the foundational guiding principles true to your business from which your brand is built and measured against. They shape every aspect of your business which is why they are at the core of your brand, influencing the development and execution phases.
Branding establishes the blueprint of how you want the world to see your business. It allows you to present your experience and build relationships with your audience who may become loyal customers. Brand can provide you with a competitive edge that builds your organisations reputation and leaves a lasting impression.
