Tech Public Relations is a specific branch of PR that focuses on all variants of the tech industry. As such, we offer intensive expertise in the industries, with our experience ranging mostly in the field of technology. The main goals here include planning and creating content in a way that explains complicated industry terms in a more comprehensive manner in order to provide an easy, entertaining, and informative read for the average user.
We excel at creating unique tech content that can set you apart from the competition by focusing on your innovative ideas, and attract the attention of the most amount of people in your target audience by focusing on industry specific media outlets.
You want to contact journalists yourself? Media training is a part of any strategic communications plan. We teach you how to adapt your content and processes to match what journalists in your industry prefer and consider worth publishing, which helps when you reach out to media outlets (their mail is often flooded with content for publishing so you have to stand out). By studying relevant competitor content and the predominant stories in your field, we develop two important features for your business.
Firstly, we prepare you to be able to make your content likable by the most important journalists, so that your content reaches the eyes of the target audience you aim to attract.
Secondly, we focus your attention on patterns in the content of your competitors, making you aware of other options and opportunities. That way you can implement new and different strategies, and build your story in a more appealing way that stands out when you reach out to journalists.
Digital PR is the hottest form of PR in the status quo. It has the potential to reach audiences across the globe, filter out irrelevant target groups, and do all that with speed and efficiency.
We work to provide you with the most appropriate Digital PR campaign by using media monitoring tools to gain insights on your target audience’s behavior and common interests and values.
With our strategy, you can communicate your ideas and opinions on the industry to the most relevant audience, which also increases the chance for creating discussions. With a two-way communication method, your audience is more engaged and gets the benefits of being heard, allowing your company to adapt to their likes, dislikes and preferences.
Crisis Communication is a reactive process where we arm ourselves to mitigate the damages from a form of negative PR that your brand has unfortunately received. With prior industry knowledge and research, we focus on providing you with the channels for you to speak up and show your side of the story.
Additionally, we prepare you to focus on the values that your company holds and works towards in order to remind your target audience that whatever mistake or error has occurred does not define your brand.
If the worst has happened, we’re here for you with more information on crisis management, how to prepare and execute your plan in order to mitigate as much of the damage as possible.
Thought leadership is one of the strongest and most effective ways to execute strategic communications. We build a representative for your brand. A name and a face (preferably the CEO or Founder) is attached to your brand, with the brand being associated with the person and vice versa.
The goal here is to generate industry knowledge and expertise by voicing your thoughts and opinions on hot topics in order to establish trustworthiness and credibility. Your target audience will be more likely to trust your company and grow closer to its ideals and what it has to offer. The thought leader then stands as a “support” to the industry your company operates in, and provides proactive engagement with the purpose of moving forward and developing groundbreaking innovations.
We are here to make sure that happens with the most outreach, so the audience is sure to see and hear the leader.
Throughout the years, we have built a complex network of relations with media outlets and other journalists in most industries out there. The established trust and continued work has made us the perfect candidate to pitch your stories.
We know what journalists like and what they consider worth publishing, and we know how to shape your unique story in a way that fits your brand image, but also fits the media requirements.
Thus, we work to the best of our ability to score you a place of visibility, where the most relevant audience will see your progress and engage with your ideas. If you have a story to share, we have the means to make that happen.
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Strategic communication is illustrated by an in-depth planning of a brand’s PR campaign for present and future by making use of past data. In this sense, industry timing and appropriate platforms are vital for the proper brand positioning of a company. An example is timing your content with the trends in the industry in a way that allows you to take the spotlight and share your information when all eyes can be on you. This, for example, works by keeping secrets from external shareholders to secure that they won’t do the same thing at the same time.
A strategic communicator creates a detailed plan to successfully communicate a brand policy, service, product, achievement, or any news-worthy content to its relevant audience. As such, strategic communications have the role of shaping that content to best accommodate industry-relevant approaches and applications. For that reason, prior research and insight is gathered on the industry itself, the company’s competitors, target audiences, and how the brand stands out from the crowd.
There are different and dynamic ways to implement strategic communications. The most noteworthy include advertising, public relations strategies, media planning and contact, brand strategy, digital PR and marketing, social media management, creative production, creative content, and more. It has a wide range of purposes, with the ability to include health, political, public, tech, environmental, and social communication, all with an industry-specific strategic purpose.
