We're not a traditional Tech PR agency

Tech PR agency
for startups

Underline
We are a technology PR agency specialized in startups and scaleups. PR is our bread and butter, and it should be yours too if you want to bootstrap your business growth.

See what our clients say about us

Read the testimonials of our clients about our international PR agency
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our technology PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/5
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our tech public relations firm
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/5
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our tech PR services
    Monica Ciovică
    Community Marketer, Recruitee
    3/5
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our tech media agency
    Morten Kvam
    CEO, Skogluft AS
    4/5
  • “PRLab managed to write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets. There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell. They have delivered great work.”
    Logo of Wayflyer, client of our Tech PR agency for startups and scaleups
    Matthijs Onland
    Country Manager, Wayflyer
    5/5
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/5
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/5
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/5
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm
    Morten Kvam
    CEO, Skogluft AS
    4/5
  • “PRLab managed to write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets. There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell. They have delivered great work.”
    Logo of Wayflyer, client of our media relations firm
    Matthijs Onland
    Country Manager, Wayflyer
    5/5

Why PR for startups?

Surrounded by companies with well-developed marketing and tech PR strategies, you might wonder if you stand a chance as a startup or scale-up
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PR is for all companies

Regardless of the stage that you are at, the niche that you operate in, or if you are a b2b or b2c company, good publicity is imperative for success in today’s fast-paced, digital world.
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Why do you need Tech PR?

As many companies are fighting for a spotlight, maintaining a positive public image and gaining publicity for your product or service requires using PR for strategic business growth. Public relations encompasses a broad range of activities that largely depend on your goals for business growth.
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Achieve your goals with our Technology PR Firm

Do you want to raise brand awareness, launch a new product, work on your thought leadership efforts or communicate your funding news? Then you need close collaboration with a technology PR agency specialized in startups that will help you identify your goals and develop a cohesive, integrated strategy.
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Why trust our Tech PR Firm?

At PRLab, we will focus on shifting your PR approach from reactive to proactive - rather than waiting for news to happen, we make it happen
Unique approach
We specialize in PR
The best publications

Our unique approach

We have developed our own way of achieving regular coverage at tier-1 outlets for your brand. We are a PR agency for startups, well-represented in the tech industry and well-informed about its media landscape. Our portfolio comprises collaborations with some of the fastest-growing scaleups in the world, including Recruitee, 3DHubs, Bloomon, Impraise, Siilo, Chargebee, and more.

We specialize in PR for startups and scaleups

We know PR is different for startups and scale-ups in the tech industry and requires a unique, proactive approach. We are, therefore, ready to create custom-made strategies for every company.

We get you coverage in the best publications

So far, not only did we get our clients featured in renowned publications such as Forbes, The Financial Times, TechCrunch, VentureBeat , Wired, and others, but we also helped them to come up with long-term PR strategies that greatly increased their visibility among their target audiences and become thought leaders.

How do we improve PR for startups?

Our approach involves being proactive, not reactive. We get you the news rather than wait for it
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PR strategy

To come up with an effective PR strategy, it is first necessary to determine what your overall growth goal is.

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Getting an outside, objective view on your current state from a technology PR agency for startups like those of us here at PRLab can help you see the broader picture. Once that is done, PRLab will start in-depth research on your competitors, media landscape, and the industry niche you operate in to devise a communication plan. PRLab has access to a wide range of editors and journalists that can strategically share your story with the right audience.

Ongoing media pitching

Once we have matched your business goals with PR goals, we kick off the pitching process, making sure we secure frequent media placements in key outlets for your brands so that we can start building momentum and position you as a thought leader.

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As a startup or scaleup, your network of key media contacts might not be that extensive, or they simply might be out of your reach. So collaborating with us, in this case, comes in handy. We don't seek coverage just for the sake of it, we try to go a step beyond to make sure that the coverage has a strong impact on your overall marketing and sales funnel; therefore, we integrate our PR tactics with other areas of marketing to hone in on the full spectrum of marketing.

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Icon for reputation management, the third step of our tech public relations agency for startups

Reputation management

One of the main tasks of a PR agency is to build and maintain a positive reputation for your brand in the public.

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Simply put, the character is who you are, but we focus on reputation – what other people think of you. Take note that nowadays communication happens largely online, therefore reputation management also happens there. PRLab uses social media marketing, SEO and growth hacking strategies to manage and grow the reputation of your brand. This positively influences your sales and marketing funnel. It's important to keep in mind that as a new business, most PR agencies won't be able to deliver good results as their focus is on maintaining reputations rather than creating them from scratch.

Event management

As with many things, event organization is thought to be simple, but it actually has many moving parts and requires a lot of attention and studying.

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If carried out successfully, events management can have many benefits, such as increasing your brand’s professionalism, awareness, and loyalty in order to be seen as an authority in your industry. Organizing large scale events and conferences as well as booking speaking slots requires a ton of effort – you must identify the target audience, study the brand, plan logistics, define concepts, and coordinate many aspects. However, it can have many benefits for improving PR for startups. Luckily we at PRLab are experienced with such multi-faceted work and are able to deliver.

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Icon for thought leadership, the fifth step of our technology PR agency

Thought leadership

One of the goals within our typical PR strategy and planning includes turning our clients into thought leaders. But what does that mean exactly?

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Thought leaders are companies or brands that people, clients, referral sources, or even competitors see as an information authority in their industry. Meaning that you become the go-to in that specialization. Our goal as a PR agency for startups is to position your company as the best in your niche industry. We accomplish this with a polished content marketing strategy as well as strategic media relations. What is in it for you? Among other things, you’ll increase brand awareness, add credibility to your product, attract potential clients by ensuring the quality of your product, and will be regarded as a thought leader or authority in your industry.

Media training

Press activities such as interviews and conferences are an important part of PR strategy for startups.

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We specialize in training our clients to become media literate by preparing them to answer key questions and communicate properly with journalists. Depending on the event, whether it is an interview for a newspaper or on television we know what is the right way for people to not get stumped by the questions. Our PR agency will guide you on how to approach the event and questions asked, how to look in the camera and how to interact with the reporters. It is extremely important that you look professional in the public eye and PRLab gives you the needed guidance.

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Tech PR case studies

Read about our tech PR case studies to see how our approach has helped other companies

Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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Our SaaS PR Strategy

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Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

FAQs

Some answers for the most common Tech PR questions

What is a PR agency?

Public relations agencies devise communication strategies that influence public perception of brands and businesses. A PR agency implements the corresponding tactics of PR campaigns and supports public relations strategies. They work closely with clients to understand and communicate the value of their brands and organizations, and they shape, grow, and maintain reputations and company images.

What is technology PR?

PR for tech startups is as necessary as for any other business. It uses the media landscape to create a positive image for technology and digital businesses. It is crucial for reputation management, but for tech startups, it can resolve several technology-specific issues. For instance, it communicates innovation with stakeholders and attracts investors or talent. Public relations can immensely accelerate a company's growth.

What does a media and PR firm do?

Press releases and social media campaigns are created by media and PR firms for their clients, and they help maintain or enhance their clients' thought leadership positions. In order to enhance business growth and brand development, PR agencies serve as organizations' points of contact with customers, business partners, investors, journalists, and the media.

What does a tech PR agency do?

A tech PR agency specializes in public relations for technology companies. Tech PR agencies work with technology-focused clients, ranging from startups to established technology companies, to help them build and maintain a positive public image, enhance their brand visibility, and communicate their messages effectively to target audiences, including customers, investors, partners, and the media. Particular attention needs to be given to showcasing the innovation of clients in the sector.

Why hire a tech media relations agency?

In addition to their specialized knowledge and experience of the media landscape, media relations agencies also have contacts with journalists and editors. Media relations can be time-consuming.

By outsourcing media relations to a tech PR agency, staff can focus on other tasks. The role of a media relations agency is to assess a company's messaging and communication strategy (if there is one in place already) and improve from an external, objective perspective, or help to create one.

Why choose us as your Tech PR company?

As a company, we pride ourselves on our ability to innovate and our experience and expertise in the tech field. In the tech industry, there are many innovative service providers seeking to revolutionize certain areas. Our aim is to develop a communications strategy for clients that sets you apart from your competition and raises your profile within the industry and your market sector.

What is our approach to handling a tech PR campaign?

As a tech PR firm, we would first research and gain a deep understanding of the specificities of the tech landscape you are in. We would also research your competitors and industry trends. Working with you, we would then develop clear and compelling messaging that resonates with your audience. We would work to identify USPs and your key value propositions. To showcase the technology's advantages and impact, we create compelling storytelling narratives and leverage our relationships with relevant media outlets to get you seen. We also constantly measure metrics, such as website traffic, and brand sentiment.

What crucial elements are there to a successful tech PR campaign?

You need to convey your product or service's innovative nature and build strong relationships with the key publications and contributors that your target audience checks in to. This is why you should hire a PR agency that specializes in the tech field and that has developed relationships with vital technology outlets. The field has never been more crowded. You need to stand out somehow. Establishing the company and its executives as thought leaders in the tech industry is an integral part of a tech PR campaign. You need a strong digital presence and thought-provoking material that engages people.

What should a tech PR strategy take into account in the planning phase?

It is imperative to plan how to make it easy to understand the benefits and features of the product. You need simplified explanations to convey complex concepts. An agency needs to consider the fast-paced nature of tech and how to adapt to these changes. It should be considered how to position a company and its executives as leaders and experts. Building relationships with key industry influencers and stakeholders is essential to every tech PR strategy. The industry faces a number of legal and regulatory issues, including data privacy, intellectual property, cybersecurity, and compliance with industry standards. This should be researched.

How do you develop and maintain a strong brand reputation in tech PR?

You should develop a clear and compelling brand identity that aligns with your company's values, mission statement, and vision. This includes your brand messaging and product positioning. You must achieve consistency here across all communication platforms. You must be authentic, and engaging and proactively pitch newsworthy stories to relevant media. Respond to inquiries promptly and provide accurate information. Engage with your audience on social media openly and transparently. Reply to comments, questions, and feedback, and proactively share relevant and valuable content. The tech world is continuously changing. Evaluate the effectiveness of your public relations efforts and monitor key metrics.

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+31 202 443 748
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+49 89 21530184
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