We're not a traditional Tech PR agency

Tech PR agency
for startups

Underline
We are a technology PR agency specialized in startups and scaleups. PR is our bread and butter, and it should be yours too if you want to bootstrap your business growth.

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/5
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Amsterdam
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/5
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our Public Relatins firm
    Monica Ciovică
    Community Marketer, Recruitee
    3/5
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm
    Morten Kvam
    CEO, Skogluft AS
    4/5
  • “PRLab managed to write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets. There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell. They have delivered great work.”
    Logo of Wayflyer, client of our media relations firm
    Matthijs Onland
    Country Manager, Wayflyer
    5/5
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/5
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/5
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/5
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our media relations firm
    Morten Kvam
    CEO, Skogluft AS
    4/5
  • “PRLab managed to write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets. There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell. They have delivered great work.”
    Logo of Wayflyer, client of our media relations firm
    Matthijs Onland
    Country Manager, Wayflyer
    5/5

Why PR for startups?

Surrounded by companies with well-developed marketing and PR strategies, you might wonder if you stand a chance as a startup or scale-up
Icon of PR is for all companies

PR is for all companies

Regardless of the stage that you are at, the niche that you operate in, or if you are a b2b or b2c company, good publicity is imperative for success in today’s fast-paced, digital world.
Icon why do you need PR?

Why do you need PR?

As many companies are fighting for a spotlight, maintaining a positive public image and gaining publicity for your product or service requires using PR for strategic business growth. Public relations encompasses a broad range of activities that largely depend on your goals for business growth.
Icon use PR to achieve your company goals

Use PR to achieve your company goals

Do you want to raise brand awareness, launch a new product, work on your thought leadership efforts or communicate your funding news? Then you need close collaboration with a PR agency specialized in startups that will help you identify your goals and develop a cohesive, integrated strategy.
Logo of SproutSocial, media that covers our tech public relations servicesLogo of Fortune, media that covers our tech pr clientsLogo of TechCrunch, media that covers our tech startups clientsLogo of WSJ, media that covers our tech media relations clientsLogo of FT, media that covers our tech PR clientsLogo of FD, media that covers our tech pr services

Why trust us?

At PRLab, we will focus on shifting your PR approach from reactive to proactive - rather than waiting for news to happen, we make it happen
Unique approach
We specialize in PR
The best publications

Our unique approach

We have developed our own way of achieving regular coverage at tier-1 outlets for your brand. We are a PR agency for startups, well-represented in the tech industry and well-informed about its media landscape. Our portfolio comprises collaborations with some of the fastest-growing scaleups in the world, including Recruitee, 3DHubs, Bloomon, Impraise, Siilo, Chargebee, and more.

We specialize in PR for startups and scaleups

We know PR is different for startups and scale-ups in the tech industry and requires a unique, proactive approach. We are, therefore, ready to create custom-made strategies for every company.

We get you coverage in the best publications

So far, not only did we get our clients featured in renowned publications such as Forbes, The Financial Times, TechCrunch, VentureBeat , Wired, and others, but we also helped them to come up with long-term PR strategies that greatly increased their visibility among their target audiences and become thought leaders.

How do we improve PR for startups?

Our approach involves being proactive, not reactive. We get you the news rather than wait for it
Icon for PR strategy, the first step of our tech pr services

PR strategy

To come up with an effective PR strategy, it is first necessary to determine what your overall growth goal is.

+ read more

Getting an outside, objective view on your current state from a technology PR agency for startups like those of us here at PRLab can help you see the broader picture. Once that is done, PRLab will start in-depth research on your competitors, media landscape, and the industry niche you operate in to devise a communication plan. PRLab has access to a wide range of editors and journalists that can strategically share your story with the right audience.

Ongoing media pitching

Once we have matched your business goals with PR goals, we kick off the pitching process, making sure we secure frequent media placements in key outlets for your brands so that we can start building momentum and position you as a thought leader.

+ read more

As a startup or scaleup, your network of key media contacts might not be that extensive, or they simply might be out of your reach. So collaborating with us, in this case, comes in handy. We don't seek coverage just for the sake of it, we try to go a step beyond to make sure that the coverage has a strong impact on your overall marketing and sales funnel; therefore, we integrate our PR tactics with other areas of marketing to hone in on the full spectrum of marketing.

Icon for PR strategy, the second step of our tech pr agency for startups
Icon for reputation management, the third step of our tech public relations agency for startups

Reputation management

One of the main tasks of a PR agency is to build and maintain a positive reputation for your brand in the public.

+ read more

Simply put, the character is who you are, but we focus on reputation – what other people think of you. Take note that nowadays communication happens largely online, therefore reputation management also happens there. PRLab uses social media marketing, SEO and growth hacking strategies to manage and grow the reputation of your brand. This positively influences your sales and marketing funnel. It's important to keep in mind that as a new business, most PR agencies won't be able to deliver good results as their focus is on maintaining reputations rather than creating them from scratch.

Event management

As with many things, event organization is thought to be simple, but it actually has many moving parts and requires a lot of attention and studying.

+ read more

If carried out successfully, events management can have many benefits, such as increasing your brand’s professionalism, awareness, and loyalty in order to be seen as an authority in your industry. Organizing large scale events and conferences as well as booking speaking slots requires a ton of effort – you must identify the target audience, study the brand, plan logistics, define concepts, and coordinate many aspects. However, it can have many benefits for improving PR for startups. Luckily we at PRLab are experienced with such multi-faceted work and are able to deliver.

Icon for Event Management, the fourth step of our tech pr firm
Icon for thought leadership, the fifth step of our technology PR agency

Thought leadership

One of the goals within our typical PR strategy and planning includes turning our clients into thought leaders. But what does that mean exactly?

+ read more

Thought leaders are companies or brands that people, clients, referral sources, or even competitors see as an information authority in their industry. Meaning that you become the go-to in that specialization. Our goal as a PR agency for startups is to position your company as the best in your niche industry. We accomplish this with a polished content marketing strategy as well as strategic media relations. What is in it for you? Among other things, you’ll increase brand awareness, add credibility to your product, attract potential clients by ensuring the quality of your product, and will be regarded as a thought leader or authority in your industry.

Media training

Press activities such as interviews and conferences are an important part of PR strategy for startups.

+ read more

We specialize in training our clients to become media literate by preparing them to answer key questions and communicate properly with journalists. Depending on the event, whether it is an interview for a newspaper or on television we know what is the right way for people to not get stumped by the questions. Our PR agency will guide you on how to approach the event and questions asked, how to look in the camera and how to interact with the reporters. It is extremely important that you look professional in the public eye and PRLab gives you the needed guidance.

Icon for media training, the sixth step of our pr for startups services

Tech PR case studies

Read our case studies to see how our approach has helped other startups

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Related services

Covering all areas of the PR journey
Icon for SEO services
SEO services
Rank higher and increase your organic traffic
Icon for crisis communications services
Crisis Comms
From preparing to handling risk, we cover you
Icon for our digital public relations agency
Digital PR
We apply core PR principles in digital environments
Media training and PR training icon
Media Training
We build media relationships and train your team

Our SaaS PR Strategy

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

FAQs

Some answers for the most common Tech PR questions

What is tech pr?

Before honing in on the specifics of tech PR, it is important to define what PR is. Briefly, PR or public relations is all about informing stakeholders about an organization and creating positive opinions about the brand by performing strategic communications. Essentially, public relations is about using different media channels to form a positive image for your brand. Think of it as the following, advertising communicates the idea that you think your product is great - PR involves getting someone else to say it for you.

Now, what is Tech PR? In a nutshell, it consists of using the media landscape to create a positive image for technology and digital businesses. PR for tech startups is as necessary as for any other business. It's crucial for reputation management, but for tech startups it can resolve a number of technology specific issues. For instance, communicating innovation with stakeholders, attracting investors or talent. Public relations can immensely accelerate a company’s growth.

What is the best strategy for startups?

When it comes to public relations for startups the best strategy is goal orientated, keeping in mind the growth objectives of the business and matching them with PR goals is key. It is not just about getting publicity for your company or creating a positive reputation for your brand.

PRLab believes that the best PR strategy keeps your business goals in mind, and the strategy is adjusted to match those. Additionally, the best PR strategy focuses on metrics in order to achieve the best results possible. PR for startups requires the use of the full marketing mix to achieve results in it and beyond. That means different touch-points in content marketing, social media marketing, strategic branding, SEO positioning and graphic design.

In short, the best strategy for startups focuses on your business’s goals which is achieved through data analysis and the integrated marketing approach.

Why most startups don't get press?

The reason why most startups don’t get press attention has to do with the company’s core story. A small startup can actually get press attention without help, but it all depends on your media relations strategy. Most importantly you have to create a message – what, why, and how are you different, how do you stand out in your industry? Your message is everything and without it you are nothing. This is the first problem why many startups don’t get press.

Also, many companies have their focus in the wrong place. It is not about hits and likes or placement. It is about your voice and finding your place in the market. Understanding these two things is crucial for getting on with the PR strategy. Startups have problems setting their priorities straight, as well as setting goals for their media campaign. Scoping out media platforms and outlets, getting on the media’s radar, and choosing the best way to voice their message when they have the media’s attention is a process that requires persistence, a good PR strategy, meticulous attention to detail among other things.

In most cases startups don’t pay attention to all steps in the process, thus they struggle with getting press attention.

What startups should do differently when it comes to PR?

Initially this strategy should be different for a startup compared to an established company. PR for startups should address the needs and challenges of being a new company. For starters, it will often start with a focus on generating brand awareness. Acquiring new customers, educating people about a new product, or scoping out their competition – a PR strategy for startups will have startup-specific objectives.

Unlike an established company that develops its strategy based on existing strengths, weaknesses, and experiences; a startup is going to build from the ground up. Actually, in this sense a startup company has an advantage to navigate their PR strategy according to how they wish to be heard.

In addition, PR for startups jump starts their path to brand awareness. A public relations specialist can help startups find relevant media outlets to pitch their vision and business goals to the most appropriate audience. The world of startups has a learning curve to it; therefore, it is important to note that public relations for startups should focus on finding what works for the new company and what doesn’t, rather than emulating efforts of established companies.

Sign up to our newsletter!

Subscribe for weekly key tips on public relations for startups & tech companies
Sign up here
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, the PR agency based in Amsterdam, Austin, Munich and Stockholm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram