We have developed our own way of achieving regular coverage at tier-1 outlets for your brand. We are a PR agency for startups, well-represented in the tech industry and well-informed about its media landscape. Our portfolio comprises collaborations with some of the fastest-growing scaleups in the world, including Recruitee, 3DHubs, Bloomon, Impraise, Siilo, Chargebee, and more.
We know PR is different for startups and scale-ups in the tech industry and requires a unique, proactive approach. We are, therefore, ready to create custom-made strategies for every company.
So far, not only did we get our clients featured in renowned publications such as Forbes, The Financial Times, TechCrunch, VentureBeat , Wired, and others, but we also helped them to come up with long-term PR strategies that greatly increased their visibility among their target audiences and become thought leaders.
To come up with an effective PR strategy, it is first necessary to determine what your overall growth goal is.
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Once we have matched your business goals with PR goals, we kick off the pitching process, making sure we secure frequent media placements in key outlets for your brands so that we can start building momentum and position you as a thought leader.
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As a startup or scaleup, your network of key media contacts might not be that extensive, or they simply might be out of your reach. So collaborating with us, in this case, comes in handy. We don't seek coverage just for the sake of it, we try to go a step beyond to make sure that the coverage has a strong impact on your overall marketing and sales funnel; therefore, we integrate our PR tactics with other areas of marketing to hone in on the full spectrum of marketing.
One of the main tasks of a PR agency is to build and maintain a positive reputation for your brand in the public.
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Simply put, the character is who you are, but we focus on reputation – what other people think of you. Take note that nowadays communication happens largely online, therefore reputation management also happens there. PRLab uses social media marketing, SEO and growth hacking strategies to manage and grow the reputation of your brand. This positively influences your sales and marketing funnel. It's important to keep in mind that as a new business, most PR agencies won't be able to deliver good results as their focus is on maintaining reputations rather than creating them from scratch.
As with many things, event organization is thought to be simple, but it actually has many moving parts and requires a lot of attention and studying.
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If carried out successfully, events management can have many benefits, such as increasing your brand’s professionalism, awareness, and loyalty in order to be seen as an authority in your industry. Organizing large scale events and conferences as well as booking speaking slots requires a ton of effort – you must identify the target audience, study the brand, plan logistics, define concepts, and coordinate many aspects. However, it can have many benefits for improving PR for startups. Luckily we at PRLab are experienced with such multi-faceted work and are able to deliver.
One of the goals within our typical PR strategy and planning includes turning our clients into thought leaders. But what does that mean exactly?
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Thought leaders are companies or brands that people, clients, referral sources, or even competitors see as an information authority in their industry. Meaning that you become the go-to in that specialization. Our goal as a PR agency for startups is to position your company as the best in your niche industry. We accomplish this with a polished content marketing strategy as well as strategic media relations. What is in it for you? Among other things, you’ll increase brand awareness, add credibility to your product, attract potential clients by ensuring the quality of your product, and will be regarded as a thought leader or authority in your industry.
Press activities such as interviews and conferences are an important part of PR strategy for startups.
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We specialize in training our clients to become media literate by preparing them to answer key questions and communicate properly with journalists. Depending on the event, whether it is an interview for a newspaper or on television we know what is the right way for people to not get stumped by the questions. Our PR agency will guide you on how to approach the event and questions asked, how to look in the camera and how to interact with the reporters. It is extremely important that you look professional in the public eye and PRLab gives you the needed guidance.
Getting the funding news covered across the Benelux Region
As part of the long-term strategy of Siilo, we communicated their latest funding round to tier 1 outlets across the benelux region which resulted in interviews and over 10 pieces of coverage across different outlets including TV. Read further about how we made it happen.
Subscription billing software
Driven by increasing demand for subscription models in businesses across the globe, only further fueled by the global pandemic, Chargebee had just closed their Series F funding round. They needed this funding news to reverberate and be heard globally, and that is why they came to PRLab - to get this news far and wide.
Social intranet and collaboration platform
Happeo was raising its platform and scaling up to hundreds of employees. This was news, and it was big. For something like this you want to shout in exultation from a rooftop, but a voice can only carry so far. Happeo needed this launch of funding news to reverberate and be heard globally. That is why they came to PRLab, they wanted to make waves.
Global Accelerator of Innovative Startups
Since 2010, global accelerator Startupbootcamp have accelerated over 1000 startups, providing them with direct access to their international network of mentors, partners and investors. They recently announced the launch of their new program, SBC: Sustainability, which would be funded using a unique IPO model. It was paramount that they reached investors and startups alike, so they reached out to PRLab to secure them media exposure.
Bringing together the main ecosystem players in the construction industry
CEMEX Ventures is CEMEX’s Corporate Venture Capital. With their global focus, they empower startups and entrepreneurs in the construction industry around the world. Their aim of their partnership with PRLab was to increase awareness around their new investment Modulous,. We set the stage around their involvement in the Construction Startup Competition 2021 to secure coverage across UK and US markets.
From cash to credibility: how a funding announcement can generate over 50 pieces of coverage
Unifonic wanted to announce its global ambitions with its Series B raise, securing media coverage internationally and in the local MENA region. Our team of agile PR experts got to work, creating press releases suited for many different markets , honing pitch angles and securing coverage in the big leagues such as Reuters, Bloomberg and Forbes.
Online tech talent market place
OfferZen, the online job platform, set up for, and ran by software developers, were eager to increase their authority and brand awareness. They approached PRLab with an excellent report that revealed some interesting insights into the pain points of Dutch Developers. It was our job to secure them top tier coverage.
Boosting the company’s Visibility amongst the top tier 1 Dutch Media
In 2019, Paazl had some big organizational changes on the horizon, most notably the hiring of a new CEO. They wanted to create media buzz surrounding the announcements, with journalistic attention to the press release. Paazl also wanted to raise the awareness of their brand as well as establish themselves as thought leaders in the e-commerce industry.
Powerful Software that makes hiring easy
Being a solution to a serious problem for companies, Recruitee began growing quite quickly and before they knew it they were internationally successful with major clients like Starbucks, Toyota, and Vice. At the point they became one of the leaders in the industry, they realized it was time for their voice to be heard.
Powerful Software that makes hiring easy
StuDocu, is focused on changing this system. As a platform focused on promoting collaboration in education, they offer a place for students to share study materials with one another. By promoting the circulation of information, students get to learn from other people’s perspective, giving them a pluralistic learning experience.
The People Enablement Platform
Impraise became PRLab’s first client and since then they’ve seen the benefits of doing PR on a long-term basis. Thanks to PRLab’s integrated marketing approach and solid content marketing strategy, Impraise experienced exponential growth of their online and press coverage.
Identifying media features for a rapidly scaling FinTech startup
Briqwise is a rapidly growing Dutch Fintech startup with a peer-to-peer lending platform that brings SME entrepreneurs and investors together for financing commercial real estate. PRLab proactively created thought leadership content for them, landing them coverage across multiple online outlets and print media.
Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.
We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.
Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.
Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.
Before honing in on the specifics of tech PR, it is important to define what PR is. Briefly, PR or public relations is all about informing stakeholders about an organization and creating positive opinions about the brand by performing strategic communications. Essentially, public relations is about using different media channels to form a positive image for your brand. Think of it as the following, advertising communicates the idea that you think your product is great - PR involves getting someone else to say it for you.
Now, what is Tech PR? In a nutshell, it consists of using the media landscape to create a positive image for technology and digital businesses. PR for tech startups is as necessary as for any other business. It's crucial for reputation management, but for tech startups it can resolve a number of technology specific issues. For instance, communicating innovation with stakeholders, attracting investors or talent. Public relations can immensely accelerate a company’s growth.
When it comes to public relations for startups the best strategy is goal orientated, keeping in mind the growth objectives of the business and matching them with PR goals is key. It is not just about getting publicity for your company or creating a positive reputation for your brand.
PRLab believes that the best PR strategy keeps your business goals in mind, and the strategy is adjusted to match those. Additionally, the best PR strategy focuses on metrics in order to achieve the best results possible. PR for startups requires the use of the full marketing mix to achieve results in it and beyond. That means different touch-points in content marketing, social media marketing, strategic branding, SEO positioning and graphic design.
In short, the best strategy for startups focuses on your business’s goals which is achieved through data analysis and the integrated marketing approach.
The reason why most startups don’t get press attention has to do with the company’s core story. A small startup can actually get press attention without help, but it all depends on your media relations strategy. Most importantly you have to create a message – what, why, and how are you different, how do you stand out in your industry? Your message is everything and without it you are nothing. This is the first problem why many startups don’t get press.
Also, many companies have their focus in the wrong place. It is not about hits and likes or placement. It is about your voice and finding your place in the market. Understanding these two things is crucial for getting on with the PR strategy. Startups have problems setting their priorities straight, as well as setting goals for their media campaign. Scoping out media platforms and outlets, getting on the media’s radar, and choosing the best way to voice their message when they have the media’s attention is a process that requires persistence, a good PR strategy, meticulous attention to detail among other things.
In most cases startups don’t pay attention to all steps in the process, thus they struggle with getting press attention.
Initially this strategy should be different for a startup compared to an established company. PR for startups should address the needs and challenges of being a new company. For starters, it will often start with a focus on generating brand awareness. Acquiring new customers, educating people about a new product, or scoping out their competition – a PR strategy for startups will have startup-specific objectives.
Unlike an established company that develops its strategy based on existing strengths, weaknesses, and experiences; a startup is going to build from the ground up. Actually, in this sense a startup company has an advantage to navigate their PR strategy according to how they wish to be heard.
In addition, PR for startups jump starts their path to brand awareness. A public relations specialist can help startups find relevant media outlets to pitch their vision and business goals to the most appropriate audience. The world of startups has a learning curve to it; therefore, it is important to note that public relations for startups should focus on finding what works for the new company and what doesn’t, rather than emulating efforts of established companies.