Tech PR agency
for startups & scale-ups

We are a technology PR agency specializing in startups and scaleups. We create stories and get you media coverage in key outlets to turn you into a thought leader and by that, build trust to help you grow
Logo of Unifonic, client of our Tech PR agency for startupsLogo of Wayflyer, client of our technology PR agencyLogo of Chargebee, client of our global tech PR agencyLogo of TomTom, client of our tech PR agency for startupsLogo of meltwater, client of our technology PR firmLogo of Moss, client of our technology PR firmLogo of Recruitee, client of our technology public relations agency

Some Top-tier media coverage that we constantly achieve for tech companies across the world

Take a look at our Technology PR services

Explore our CEO's roadmap for leading cutting-edge Tech PR services, crafted to forge a forward-thinking and innovative future.

How we are helping tech companies grow

We've supported over 100 fast growing companies to grow and build trust with strategic tech PR.

Become a thought leader and build trust

The tech field is becoming more competitive and saturated day by day. Spamming the media via press releases in wires won't do the trick. You need a solid thought leadership strategy in place to claim your tech vertical as an industry leader and build trust amongst key stakeholders such as investors, partners, talent and clients.
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater
"We needed a tech PR firm to help us build our brand awareness. By partnering with PRLab, we were able to reach new publications and audiences across the Netherlands and Belgium. As a result, now Siilo is uniquely positioned as a solution to the problem of inefficiency in clinical collaborations between doctors and patients."
Joost Bruggeman
CEO of Siilo

Build brand awareness

Become recognized, get new clients and partners and land investment via a solid brand awareness campaign. As a global tech PR firm, we support you In key regions, across timezones with our native teams based all around the world specialized in over 15 tech verticals.

Why trust our tech PR firm?

At PRLab, we will focus on shifting your PR approach from reactive to proactive - rather than waiting for news to happen
Our unique approach
We specialize in PR
We focus on outcomes

Our unique approach

We have developed our own way of achieving regular coverage at tier-1, 2 and 3 outlets for your brand. We are a PR agency for startups and scaleups as well as corporations, well-represented in the tech industry and well-informed about its media landscape. Our portfolio comprises collaborations with some of the fastest-growing scaleups in the world, from the US to Australia, we got it all.
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We specialize in PR for startups and scale-ups

We build custom-made strategies based on the stage of growth you're at and your business needs behind doing tech PR, whether that's fundraising, expanding into new markets, or becoming a thought leader, among other needs. We have supported over 100 leading tech players to achieve their business goals with PR.
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We focus on outcomes

We work with KPIs that demonstrate business growth, billing per hour is a thing of the past. Our KPIs are regularly revisited to make sure we're having a positive impact on your business growth and we make sure they're measurable and carefully select the metrics that add value rather than just fluff.
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How do we improve PR for startups?

Our approach involves being proactive, not reactive. We get you the news rather than wait for it.
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Tech PR strategy

To come up with an effective tech PR strategy, it is first necessary to determine what your overall growth goal is.

Getting an outside, objective view on your current state from a technology PR agency for startups like those of us here at PRLab can help you see the broader picture.

Once that is done, PRLab will start in-depth research on your competitors, media landscape, and the industry niche you operate in to devise a communication plan.

PRLab has access to a wide range of editors and journalists that can strategically share your story with the right audience.
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Ongoing media pitching

Once we have matched your business goals with PR goals, we kick off the pitching process, making sure we secure frequent media placements in key outlets for your brands so that we can start building momentum and position you as a thought leader.

As a startup or scaleup, your network of key media contacts might not be that extensive, or they simply might be out of your reach. So collaborating with us, in this case, comes in handy.

We don't seek coverage just for the sake of it, we try to go a step beyond to make sure that the coverage has a strong impact on your overall marketing and sales funnel; therefore, we integrate our PR tactics with other areas of marketing to hone in on the full spectrum of marketing.
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Reputation management

One of the main tasks of a PR agency is to build and maintain a positive reputation for your brand in the public. Simply put, the character is who you are, but we focus on reputation – what other people think of you.

Take note that nowadays communication happens largely online, therefore reputation management also happens there. PRLab uses social media marketing, SEO, and growth hacking strategies to manage and grow the reputation of your brand. This positively influences your sales and marketing funnel.

It's important to keep in mind that as a new business, most PR agencies won't be able to deliver good results as their focus is on maintaining reputations rather than creating them from scratch.
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Event management

As with many things, event organization is thought to be simple, but it actually has many moving parts and requires a lot of attention and studying.

If carried out successfully, events management can have many benefits, such as increasing your brand’s professionalism, awareness, and loyalty in order to be seen as an authority in your industry.

Organizing large scale events and conferences as well as booking speaking slots requires a ton of effort – you must identify the target audience, study the brand, plan logistics, define concepts, and coordinate many aspects. However, it can have many benefits for improving PR for startups.

Luckily we at PRLab are experienced with such multi-faceted work and are able to deliver.
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Thought leadership

One of the goals within our typical PR strategy and planning includes turning our clients into thought leaders. But what does that mean exactly? Thought leaders are companies or brands that people, clients, referral sources, or even competitors see as an information authority in their industry. Meaning that you become the go-to in that specialization.

Our goal as a PR agency for startups is to position your company as the best in your niche industry. We accomplish this with a polished content marketing strategy as well as strategic media relations.

What is in it for you? Among other things, you’ll increase brand awareness, add credibility to your product, attract potential clients by ensuring the quality of your product, and will be regarded as a thought leader or authority in your industry.
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Media training

Press activities such as interviews and conferences are an important part of PR strategy for startups. We specialize in training our clients to become media literate by preparing them to answer key questions and communicate properly with journalists.

Depending on the event, whether it is an interview for a newspaper or on television, we know what is the right way for people to not get stumped by the questions. Our PR agency will guide you on how to approach the event and questions asked, how to look in the camera, and how to interact with the reporters.

It is extremely important that you look professional in the public eye and PRLab gives you the needed guidance.
Tech PR strategy
Ongoing media pitching
Reputation management
Event management
Thought leadership
Media training
Logo of Chargebee, tech PR client of PRlab

With one week to prepare for the launch of the funding news, the team at PRLab quickly divided up the work and set out to conquer.

Success Study

We don't work like other agencies

"I founded PRLab due to dissatisfaction with traditional PR Agencies. As a startup CMO, I sought a proactive agency generating media stories instead of relying on us for news. Traditional PR's lack of constant media attention led me to create PRLab. Our distinctives: outcome-driven work, measurable KPIs, and an agile approach."

Photo of Matias Rodsevich, international tech PR expert
Matias Rodsevich
Founder & CEO of PRLab

What our customers have to say

Logo of Nupay, client of PRLab
"We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
Photo of Joshua Bell, SVP of Nupay
Joshua Bell
SVP of Marketing, NuPay
Logo of Splashtop, client of PRLab
"PRLab was able to get several stories published, bringing Splashtop closer to our goals. The organized team led regular meetings and utilized various tools to keep track of the results and ongoing tasks. Their efficiency, excellent follow-through, and structured approach definitely stood out."
Photo of Daniela Itro, Head of PR at Splashtop
Daniela Itro
Head of PR, Splashtop
Logo of Recruitee, client of PRLab
"I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
Monica Ciovică
Community Marketer, Recruitee

Related services

Covering all areas of the PR journey

Internal comms

Internal communication services for corporates

Digital PR

We apply core PR principles to a digital context

Funding PR

Helping you secure funding from investors

Media training

We build media relationships and train your team

Still have questions?

Tech PR is about enhancing the visibility and credibility of a tech product or service, showcasing its innovation and concrete ability to solve a problem. Tech PR plays a crucial role in connecting tech companies to their intended audiences, including investors, the media, and the public. It creates and shares storylines and narratives that champion the brand as a solution to a pain point. This can be done in a host of ways, including via social channels, thought leadership content, and obtaining coverage in the right outlets. Tech PR aims to differentiate tech firms from their competitors.

As a tech PR agency, we pride ourselves on our expertise and ability to think outside the box. Tech PR requires intricate knowledge and a deep understanding of the nuances of tech, how the mediascape operates, and when to seize opportunities. It’s understanding the importance of keeping jargon to a minimum where needed and making it accessible to your target audience. This is a big responsibility. Our goal is to develop a communications strategy for clients that sets you apart from your competition and raises your profile within the market.

As well as cementing your reputation and raising brand awareness, Tech PR can help generate buzz and excitement around your product before its launch. Press releases, media features, and other digital methods can help increase visibility and credibility in a market, influencing people’s perceptions and buying decisions, creating leads and boosting sales. Through targeted outreach, Tech PR ensures your product is seen by the people most likely to be interested. It can help you answer questions from the media and connect you with strategic partners to help launch a new product in a different market, creating long-term growth.

Our agency can get you noticed by focussing on getting media coverage in the outlets your target audience reads the most. This may include Techcrunch, Silicon Canals, EU-Startups, and Sifted, to name a few. This all depends on your product, your message, your goals, and the audiences you want to reach. It’s important to note that Tech PR goes beyond media coverage. You should focus on building a strong reputation in the media and with the public, saving any exciting announcements for press releases, and using this to provide interesting commentary, thought leadership and genuinely newsworthy content. You must build relationships to communicate your message.

We can help you be seen as a ‘go-to’ source of information for the media, increasing the chances of coverage later. None of this happens overnight, but our tech PR agency will work on these for you.

We are mainly an Amsterdam-based PR and Tech PR agency. We are on Herengracht in Centrum, with a wonderful view from our office of the canal and canal houses, if you would like to visit us and see for yourself. We can always jump on a train to see you if you're Netherlands-based. We also have offices in Munich, Stockholm, and Austin, Texas. We cover all European and world markets with our Tech PR services.

We’ve worked with some fantastic companies from all over the globe, delivering tailored tech PR solutions and campaigns. We’ve had tech PR clients in Europe, The Middle East, and North America. So wherever you are or your market is, we can be, too. We’ve worked in all tech areas, from fintech, SaaS, Cleantech, and HRTech. Why not check out our case studies page? Please get in touch to see how we can help you with your PR and marketing goals.

We are. We believe all PR companies should have ethics and practice these. We’re happy to tell you about them, too. We won’t work with firms that harm the environment or people, such as unhealthy food, oil and gas-related companies, or cigarette companies. At PRLab, we've even signed the Clean Creatives initiative, promising not to work with fossil fuel companies.

Before we begin our collaboration, we’ll sit down with you to get a firm grip on your business, the market, and the mediascape. We’ll also ask what you want to achieve. We’ll develop a comprehensive PR strategy to achieve these aims from there. Could be coverage in a tier-1 tech publication, increased sales, or new market penetration. These goals can vary in length of time to achieve. Some can take months, others years. Some results may be seen a lot sooner than both of these. PR requires patience and a long-term strategy to see a difference.
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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
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PR for growth
We help you grow with PR. Find out how.
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