PRLab organizes inspiring meetups about latest trends, PR challenges and how to overcome them.

Partnership opportunities:

We’re always looking for great venues, so if you’d like to provide yours for the next meetup please shoot us a message at



We contacted some of the leading marketing and PR personalities to discuss some challenges and trends facing the industry today.  From startups to corporate– we made sure there was a wide range of insights to examine and new solutions to some of today’s top challenges in the field of influencer marketing. 


  • Ilaria Severi, Senior Campaign and Social Media Manager @ The Cirqle
  • Maarten Vissers, Ex Global Partnership Manager @ 9024MEDIA
  • Sophie van der Schaft, Strategic Director @ &.agency
  • Daan Sip, Managing Director @ SocialReblz

Date: 25-06-2019

Location: BOOM Chicago, Amsterdam

speakers panel discussion meetup
people at a meetup event



Creating and maintaining a successful brand requires it to be positioned accurately. During this session, we learned everything about how to define branding strategies that set the path for effective positioning within your target industry.


  • Diogo Pinheiro, Senior Brand Strategist & Communications Manager at Tomtom.
  • Agustina Turchetto, director at Aeronave Visual.
  • Tobias Liebsch, Growth Branding and Brand Storytelling Expert.
  • Drashti Patel, Head of Brand & Marketing at Impraise.

Date: 25-04-2019
Location: Impraise HQ, Amsterdam



The rise of brand activism and purpose-driven marketing is transforming the way we perceive brands. In this session, we explored how to develop, evolve and spread our brand’s purpose with two experts in the field.


  • Adam Stones, founder of A’DAM Communications
  • Alette Boogman, Head of PR EMEA @ TOMS

Date: 28-02-2019

Location: TQ, Amsterdam

Strategic PR that drives results


The power of Strategic PR and the must-haves in your PR strategy that will bring the results you want.


  • Ronald van der Aart, senior PR strategist at PR agency Roger’s Communication.
    Elfstedenzwemtocht: How to raise 5 million euro for cancer research?
  • Peter Keijzer, owner of content & PR agency Lubbers de Jong.
    How to set up an impactful PR Strategy that brings results?

Date: 03-10-2018
Location: Bynder HQ, Amsterdam

Innovation in Content Marketing and GDPR for MarCom Pros


The topic of innovative Content Marketing. More and more PR professionals are leading content marketing strategies.


  • Fernando Angulo, head of international partnerships at Semrush.
  • Gilles de Clerck, head of growth at The Growth Revolution and organizer of The Growth Conference.
  • Kirsty Sharman, Growth Marketing & Influencer Marketing Specialist at
  • Eline Visser,  CEO of full service PR & marketing agency Marcommit.

Date: 14-06-2018
Location: Rockstart HQ, Amsterdam

PRLab Amsterdam: Crisis Communications


How to deal with the media in a crisis situation


  • Arne van der Wal,research journalist and co-founder of journalist platform Follow the Money.
  • Ward van Beek, founder PR agency Whizpr and communications agency Itsarep.
  • Peter Smit, former director of crisis communications at
    global PR-agency Burson Marsteller.
  • Boris Veldhuijzen Van Zanten, CEO & Founder of TNW.

Date: 23-11-2017
Location: TQ, Amsterdam

PRLab Amsterdam: Media Relations


A panel discussion with 3 renowned journalists who will share tips from the other side of the story on how to approach them, how to write an engaging pitch, and everything related to the journalistic world.


  • Jeroen Goeman Borgesius, Executive Director at PR-Dashboard.
  • Remy Gieling, editor-in-chief at Sprout.
  • Flip Schultz, Editor, content manager, media advisor, writer, photographer with over 20 years of experience.

Date: 21-09-2017
Location: BloomReach/Hippo, Amsterdam

The digitalisation of PR


For our survival, we must go beyond earned media content, aka publicity. PR work today may involve automatisation, the adoption of new tools and solutions to boost our efforts and increasingly generating on-demand content based on same-day data analysis for instant distribution.


  • Charity Miller, analyst & PR advisor at HenQ.
  • Peter Keijzer, owner of PR & communication agency Lubbers De Jong.
  • Matias Rodsevich, founder PRLab.

Date: 01-02-2017
Location: Impraise HQ, Amsterdam

General info

KvK: 72659351

BTW: NL510821911B01

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