Strategic PR that drives results
The power of Strategic PR and the must-haves in your PR strategy that will bring the results you want.
- Ronald van der Aart, senior PR strategist at PR agency Roger’s Communication.
Elfstedenzwemtocht: How to raise 5 million euro for cancer research?
- Peter Keijzer, owner of content & PR agency Lubbers de Jong.
How to set up an impactful PR Strategy that brings results?
Location: Bynder HQ, Amsterdam
Innovation in Content Marketing and GDPR for MarCom Pros
The topic of innovative Content Marketing. More and more PR professionals are leading content marketing strategies.
- Fernando Angulo, head of international partnerships at Semrush.
- Gilles de Clerck, head of growth at The Growth Revolution and organizer of The Growth Conference.
- Kirsty Sharman, Growth Marketing & Influencer Marketing Specialist at WePushMedia.com.
- Eline Visser, CEO of full service PR & marketing agency Marcommit.
Location: Rockstart HQ, Amsterdam
PRLab Amsterdam: Crisis Communications
How to deal with the media in a crisis situation
- Arne van der Wal,research journalist and co-founder of journalist platform Follow the Money.
- Ward van Beek, founder PR agency Whizpr and communications agency Itsarep.
- Peter Smit, former director of crisis communications at
global PR-agency Burson Marsteller.
- Boris Veldhuijzen Van Zanten, CEO & Founder of TNW.
Location: TQ, Amsterdam
PRLab Amsterdam: Media Relations
A panel discussion with 3 renowned journalists who will share tips from the other side of the story on how to approach them, how to write an engaging pitch, and everything related to the journalistic world.
- Jeroen Goeman Borgesius, Executive Director at PR-Dashboard.
- Remy Gieling, editor-in-chief at Sprout.
- Flip Schultz, Editor, content manager, media advisor, writer, photographer with over 20 years of experience.
Location: BloomReach/Hippo, Amsterdam
The digitalisation of PR
For our survival, we must go beyond earned media content, aka publicity. PR work today may involve automatisation, the adoption of new tools and solutions to boost our efforts and increasingly generating on-demand content based on same-day data analysis for instant distribution.
- Charity Miller, analyst & PR advisor at HenQ.
An insightful talk about finding the right purpose for all your PR efforts.
- Peter Keijzer, owner of PR & communication agency Lubbers De Jong.
How to grow a business with solid and effective marketing and PR strategies with excellent executions.
- Matias Rodsevich, founder PRLab.
A talk on how to get your name into Entrepreneur, Forbes, TechCrunch and many other great publications.
Location: Impraise HQ, Amsterdam
BRAND ACTIVISM, FROM PURPOSE TO ACTION
The rise of brand activism and purpose-driven marketing is transforming the way we perceive brands. In this session, we explored how to develop, evolve and spread our brand’s purpose with two experts in the field.
- Adam Stones, founder of A’DAM Communications
- Alette Boogman, Head of PR EMEA @ TOMS
Location: TQ, Amsterdam