PRLab is an integrated PR agency based in Amsterdam. The agency believes in the integrated marketing approach, which means, it doesn’t only provide PR support to its tech clients but also provides the whole marketing spectrum. Integrated marketing efforts range from branding services to align missions, visions and values, to creating a compelling story to position the company in a saturated market.
The Philosophy behind PRLab
At PRLab we like to do things differently, because we think the traditional PR model is broken. When a startup reaches out to a traditional PR agency, they discover right from the start that the whole model was designed to disappoint and underperform.
Here’s why: to begin with, traditional PR agencies put you in a retainer, lock you in a contract and force you to feed them with company news. The latter means that agencies sit around and wait for you to submit news so they can place it in media that they already have contacts in.
They overcharge you for a service that you have no idea on what it consists of. There’s a huge lack of transparency in the retainers, leaving you to think - what am I paying for?
You try to get them to understand your product, or your agile way of working, but they simply don’t get it, and there’s no one to blame because the executive that was assigned to your account didn’t actively decide to work in such an old-fashioned way. Forget about adding them to your Slack channel, they ask you to keep communication by email.
They send you reports that don’t translate into business growth, but instead send reports that outline how much coverage they got that month and how many pitches were sent. Now, how many key relationships did you build from that coverage? How many interesting leads you got from it or how many VC’s approached you after reading that lone article at Techcrunch? Who knows. Furthermore, the overall impact of those hyperlinks in your holistic SEO goals will probably remain unknown. Why?, Because these agencies work in an old-fashioned way, where PR is just a stand-alone, luxurious contact-based service that only a few are able to access.
The whole approach is wrong because it doesn’t translate into business growth. And now the PR industry has one of the worst reputations across the whole marketing spectrum. What was said above is exactly our raison d'etre.
How we drive business growth
About The PRLab model
PR is a powerful tool that if used well can boost your business growth and visibility. We are PRLab, and we’re here to help you grow as a business and innovate your field of work, while also innovating ours.
Curious about how PRLab is helping the fastest companies in The Netherlands to increase their brand awareness and thought leadership?
We’re a group of international communications and marketing professionals who got together to help startups and scale-ups. Meet our PR team!
PRLab: who we are and what we do?
At PRLab we believe in the integrated marketing approach. In order to build the engagement your target audience is craving, it’s important to secure multiple touch-points with them. Watch this video to get a full understanding of how this looks like.
Proudly delivering PR services to these cutting-edge clients