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Real Estate & Property PR Agency

Real estate and property is a part of our lives no matter what we take on. It is an industry that will always be important, and one that is not only dynamic and unpredictable, but has many different categories within it. Property can relate to residential, retail, commercial, and also includes details like logistics, architecture, investment, and more. We at PRLab make sure we are always focused on the important task at hand in order to better the industry by shining light on new innovations and breakthroughs.
35
Real Estate Clients Helped
55
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
Press coverage of OfficeApp, IT PR AgencyPress coverage of Moss, IT PR AgencyPress coverage of Unifonic, IT PR AgencyPress coverage of Agicap, IT PR AgencyPress coverage of Wayflyer, IT PR AgencyPress coverage of Fleksy, IT PR AgencyPress coverage of Appspace, IT PR AgencyPress coverage of Meltwater, IT PR Agency
Logo of PRLab, our global pr agency in Amsterdam and Stockholm

We're NOT a traditional Real Estate & Property PR Agency

PRLab is not a traditional Real Estate & Property PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
Contact us here

Why choose our Real Estate PR Agency?

01

We Dive Deep Into Research

Before we dive into any campaign process and content creation, we need to understand the environment of your company. For this reason, we conduct extensive research on the real estate industry, including recent trends and hot debates that aim to tackle issues of present importance. Because of this step, we arm ourselves with the exact information we need to know how to make you outshine any competition in the industry, all in a way that cements your values while presenting your target audience with a product or service that solves an industry obstacle.
02

We Adapt & Deliver

We understand that every client needs different products and services. Which is why we have worked towards perfecting the ability to adapt. Whatever your company needs, we can provide. From written articles, to audio and video content, we have experts in every field that work towards producing the highest quality campaign content for your company. That content is also tailored to fit into any context - from social media platforms to media outlets and specific medical journals, to your own website blog.
03

We keep focus 
on the Campaign

It is vital to have an idea of what exactly you want to achieve with this PR campaign. In real estate and property management, the main goal is to have key messages that help your target audience make one of the most important decisions in their lives. For that you need to keep your focus on what you aim to achieve. Whether this is brand awareness, industry awareness, promotion of a product or service, milestone, general information, etc., it is important to link the story to the industry and know your key messages.
04

Experience and Success

PRLab has worked with numerous companies in various industries throughout the years. Healthcare, FinTech, CleanTech, SaaS, Real Estate, Renewable Energy, the list goes on, and so do our clients. The generated experience and success of our stories can be seen in the reflection of the numbers our clients proudly accumulate. With us as your PR agency, you can be sure that we will find the perfect type of content for the perfect platform in order to reach the most appropriate target audience for your brand, product, service, and overall area of expertise.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Expertise & Capabilities in Real Estate & Property

Here’s how we help build and shape your reputation with PR:

Industry Knowledge and Research

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Our industry knowledge has provided us with different strategies and campaigns for various different brands and clients. We understand the importance of the real estate industry, and the necessity for dynamics in our strategy in order to keep all relevant stakeholders engaged. Our research expertise provides us with the opportunity to help you stand out from the competition and present a unique product or service, in a unique manner that will stick with the target audience.

PR Strategy and Campaign

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In an ever so important industry, such as the one of real estate and property, PR agencies must pay extra attention to timing and position of their campaigns. This is a crucial part of our planning process because it has the potential, when executed appropriately, to elevate you from the competition and score you the most publicity possible. Strategic communication in real estate and property PR is a must, and we make sure it doesn’t go unnoticed.

Content Creation

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We have a wide team of content creators, with each creator specializing in different styles, industries, content types, etc. This cements the notion that we can provide you with any type of content necessary - a story about your product, an announcement, milestone, funding round, innovation, breakthrough, etc. And we can do that in any type of way, whether it’s a video, article, public speaking event, social media post, or more.

Joint Collaboration

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Throughout our entire process we keep our communication channels up and running, and to pass everything we make to you for approval. If you need something changed, it can be arranged within hours. The deep roots of our joint collaboration is based on the clear and consistent communication and updates with the process of the entire campaign and how we do what we do.

Media Outreach

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With time and experience our complex net of media relations has grown into a dependable and trustworthy collaboration. We have secured relationships with a multitude of media outlets and journalists, many of which with specific industries of interest. This ensures that your content will be published in specific journals, which are the most appropriate places for your real estate and property communications, thus cementing that your story will be seen by the most appropriate target audience for your business, and engage them in a back-and-forth communication where the future of the industry is shaped.

Industry Report

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Our PR experts will provide you with an industry report of our entire collaboration. This includes pieces we have generated, platforms we have reached, outlets we have successfully published your stories on, and the numbers of people that have been reached out, and have engaged with your company as a result of our PR campaign. This insight is extremely beneficial for future adaptation and knowing what to do and where to improve.

Our Real Estate & Property PR Strategy

Meet & Greet

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Our process begins with a meet and greet. Whether that’s online or in person (we like to have coffee with you) it is the introduction of each other and what we aim to achieve. We will sit down and talk about your expectations, current situation, focus, target, industry, preferred plan, and preferred way of work. That way we will have the opportunity to keep your specific needs in mind when drafting a proposal for your campaign.

Research and Brainstorm

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Second on the agenda is research and brainstorming. Based on what you have already told us, we will conduct some research of our own in order to be updated with the environment that your company works in (your industry) and what trends are hot in the status quo. From there we will brainstorm possible ways for you to spread your message, and come back to you with a proposal for what we think will be the most suitable PR strategy for your brand.

Execute PR Campaign

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Once you have agreed to the plan, or after reworks have given us the green light, we will start delegating tasks to each of the team members that work with your representatives. They will pin down the timing and structure of the content, as well as potential key messages and branding techniques. We will, of course, be in constant contact with you to keep you updated and to be open for suggestions you may have.

Content Creation

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Our team of content creators will know the best way to express your story (no matter what it is) and write it down in a way that considers several aspects: the story will be focused on the key messages you have communicated to us, but also be engaging and informative to the average reader. Most importantly, it will explain complex terminology in a way that does not lose its industry depth.

Media Relations

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Once the content has been drafted, run by you, and approved for release, we will pitch to the media outlets and journalists that we have singled out as the most appropriate for your industry. Our connections are already built on loyalty, trust, and delivery of quality content, which gives us the upper hand in taking less time to finalize the pitches. For you this means that the journals focus on real estate and property, and lobbying for the process and structure of the field, which ensures that people involved in that aspect of the industry will see your content.

Harvest The Results

+ MORE
Your stories have been published, and each has results to bring back. We observe those results and communicate them back to you, so you can have the full experience and feel the impact of our collaboration. Additionally, both you and we take notes on places for improvement and the post-release insights are what give us the most information about that. The industry report is generally the best compilation of all results from all stages and story pieces in the whole campaign.

The Benefits of PR in Real Estate & Property

Click on the numbers to see each one of the steps
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Staying Informed

Whether you are interested in real estate or not, everyone should be aware of the development of this industry. The field’s application is universally applicable and important to everyone. Which is the reason why real estate and property PR is that vital. It keeps the public updated and informed on the latest trends and breakthroughs of the housing situation and its delicate processes. Apart from spreading brand awareness, PR spreads awareness in relation to important issues and debates on what procedures and methods to use, and how to divide your resources when entering the real estate market. The more informed you are, the more likely it is that you support the position that is the most beneficial to the general public.

Establishing Trust

The real estate sector is well-known for its struggles to bring a dynamic and flexible structure that engages agents, buyers, sellers, investors, and anyone in the sub-fields. It is also complex due to those sub-fields that are the main focus of finalizing a housing project. This inevitably has the effect of dumping a considerable amount of information and different aspects to people, and creates a conundrum when issues arise and interact with each other. Reading a piece from a PR agency (we make it understandable for the general public) can bring an enormous amount of clarity to the target audience, because we can clearly make a distinction between different steps of the real estate process. Once they fully understand the operations, products, and services of your company, an increased level of trust is established in your brand, which is always good when trying to make a positive change in society.

Building a Community

Public Relations is an industry that is all about the people. It brings them together, and helps them connect and interact with each other. In real estate & property PR this is ever so important, with communities arising from their common interests in the field, common beliefs, and core values. PR in real estate creates the opportunity for these people to connect and find what they truly support within the industry. Whether that’s a company, policy, or idea, a community can better express those ideas and create a discussion, which will ultimately help the forward process for implementing new structures in the operational plans of real estate.

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What is Real Estate & Property PR?

Agents within the real estate industry are the ones with in-depth knowledge and trustworthy expertise that have opinions on the recent trends and shifts in the field. They give their thoughts on various topics, from local housing markets, to financial aspects, investment opportunities, and the global market. PR in the real estate and property industry makes sure that those people are well represented, and backed by a company that they stand as the name and face of. We focus on establishing this thought leader that serves as a support to the market, and spread their ideas in the most appropriate places (relevant newspapers, websites, etc.) for the most relevant audience to see.

Why Choose PRLab as Your Real Estate & Property PR Agency?

We at PRLab excel at providing the highest quality PR campaigns as a result of our attention to detail. We are aware of what drives the real estate industry forward, and how important the investments are. A large industry like this one depends on well-informed decisions and investments that are long lasting and build the status quo. Additionally, we value your uniqueness, and as such make sure to provide you with a personalized campaign, with every detail made specifically to fit your goals and needs. From logistics, to architecture, strategic planning, and different housing opportunities, we make sure that your values are focused on the hottest trends in the industry.

How Does Real Estate PR Differ From Other Sectors?

Real estate prides itself on the rich history it has gathered. It has molded, developed, and shaped itself to be something completely new today, but it is an industry that affects people, in most cases, for the rest of their lives. Whether you buy a house, or a place for your business. Whether you sell a house, or manage the process of selling houses, this industry differs from the others in that it changes people’s lives completely. And we at PRLab know how to work in an industry that is all about the people.

What are Some Difficult PR Challenges for The Real Estate Industry?

The most noteworthy depiction of the real estate industry is its long-term commitment. Whether you are a real estate broker, or an agent, a company, or a buyer, you are in for the long run. With real estate, intense and detailed planning is needed for the future. The more you plan ahead of time, the more details and developments must be considered. This can be a challenging task when constructing a PR strategy and campaign plan because of the increased details and stakeholders involved, as well as the timing and positioning of that campaign within the industry.

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AMSTERDAM
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
STOCKHOLM
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
MUNICH
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Mon - Fri: 09:00 - 17:00
hello@prlab.co
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