Real Estate & Property PR Agency

Real estate and property is a part of our lives no matter what we take on. It is an industry that will always be important, and one that is not only dynamic and unpredictable, but has many different categories within it. 

Property can relate to residential, retail, commercial, and also includes details like logistics, architecture, investment, and more. At PRLab we make sure we are always focused on the important task at hand in order to better the industry by shining light on new innovations and breakthroughs.
Clients Helped
Press Coverage Landed

Examples of Press Coverage Obtained

We land global coverage across tiers for our clients on a weekly basis.
Below you can see some examples of outlets we normally achieve coverage in
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Logo of PRLab, our real estate PR agency

We're NOT a traditional Real Estate PR Agency

PRLab is not a traditional Property PR Agency. We believe the traditional public relations company model is broken, click here to read all about our approach and how we’re innovating the space.
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Why choose our Real Estate PR Agency?


We Dive Deep Into Research

Before we dive into any campaign process and content creation, we need to understand the environment of your company. For this reason, we conduct extensive research on the real estate industry, including recent trends and hot debates that aim to tackle issues of present importance. Because of this step, we arm ourselves with the exact information we need to know how to make you outshine any competition in the industry, all in a way that cements your values while presenting your target audience with a product or service that solves an industry obstacle.

We Adapt & Deliver

Our team has long been perfecting the ability to adapt. Whatever your specific PR needs are, we’re ready to accommodate them. We produce an array of content, from long form written pieces to video, that can be featured on your website to blogs to specific real estate publications. We pride ourselves on our bespoke service, adapting and innovating our campaign PR strategies with every company we work with, in real estate and beyond.

We keep focus 
on the Campaign

It is vital to have an idea of what exactly you want to achieve with this PR campaign. In real estate and property management, the main goal is to have key messages that help your target audience make one of the most important decisions in their lives. For that you need to keep your focus on what you aim to achieve. Whether this is brand awareness, industry awareness, promotion of a product or service, milestone, general information, etc., it is important to link the story to the industry and know your key messages.

Experience and Success

We have an extensive list not only of PR strategies, but of happy clients. We’ve worked with an array of businesses, from Real Estate to FinTech to Renewable Energy and so many more. The generated success of the stories we share are reflected in the numbers our clients have accumulated over the years. By working with our team of experts, you can be sure that we’ll not only create the perfect content for your brand, but ensure it reaches the perfect audience.
We combine our deep industry expertise with our talent for delivering groundbreaking PR strategies 

Expertise & Capabilities in Real Estate & Property

Here’s how we help build and shape your reputation with PR:

Industry Knowledge and Research

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Our years of experience have armed us with an array of strategies which we carefully curate for each client we work with. Our experts are well versed in the real estate industry, and know just how to keep your stakeholders engaged and part of the conversation. Our industry knowledge combined with our PR expertise allows us to give you the edge you need to stand out in the real estate market.

PR Strategy and Campaign

In an industry such as real estate and property, it’s essential to release content at the most impactful time to engage your audience, raise you above your competition and secure you the most publicity possible. Strategic communication in real estate PR is of utmost importance, and our team ensures that we not only share your story well, but at the perfect time for maximum impact.

Content Creation

Our team has a variety of specialties in content creation, across different industries, types and styles of content, so we can provide you with exactly what it is you’re looking for. Whether you want to implement a full campaign, share a company milestone or announcement or offer a whole new perspective on current industry events, we’ve got you covered.

Joint Collaboration

Our team prides ourselves on open communication. Our collaboration is based on transparency; you’ll know what we’re working on and when. We keep in conversation with you throughout our entire process, ensuring we update you on our progress and get your approval each step of the way. If you need something changed at any time, this can be arranged quickly and with ease.

Media Outreach

Over time, as we release more and more quality content, our network of media professionals and publications has grown along with our client base. We have an array of connections across the top publications in multiple fields including Fintech, SaaS and real estate, allowing us to give your business the coverage it deserves across an array of platforms, including industry specific journals and magazines to gain the attention and trust of your desired audience.

Industry Report

Our team will provide you with an industry report spanning our work together. This includes pieces of content we’ve produced, the publications we’ve promoted your business on, the number of people impacted and more. These insights are a highly useful way for both your team and ours to see what gained the most impact for your business, helping us both devise further strategy moving forwards.

Our Real Estate & Property PR Strategy

Meet & Greet

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We love to get to know our clients and place high value on our working relationships. Whether online or in person, we always begin with a meeting to ensure we have an understanding of your company, your focus and exactly what we can do for you. This allows our team to keep your specific requirements in mind when we draft our proposal for you.

Research and Brainstorm

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Once we know what it is you need from our collaboration, we’ll ensure we’re fully updated with the current real estate news, environment and what’s trending. Keeping all of this in mind, our team will then brainstorm what we think are the most impactful ways to spread your message, and propose our tailor-made strategy to you.

Execute PR Campaign

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Once we have agreed this plan with you, our team will get to work on finalizing the details of our campaign, looking at timing, structure and what techniques will gain you the exposure you’re looking for. As with every stage of the process, we’ll be in touch to keep you in the loop and get your feedback.

Content Creation

We always focus our content on the key messages you’ve shared with us. We’re passionate about sharing your values, your voice and expressing just what it is that differentiates your business from others in the real estate field.

Media Relations

Once you’ve approved our content creations, we’ll pitch our pieces to the specially selected media outlets that we believe are the best ones to put you in the spotlight, particularly journals which focus on real estate and property. This ensures that people involved in and interested in the property industry will see your content, get to know your brand and see you as a key industry player.

Harvest The Results

Your stories are now out in the world, and each holds its own specific value. Our team will then collate the results of our campaigns for you, so that you can see the impact of our work in black and white. This is a great opportunity for us and for you to take notes on the insights gained during our collaboration. Our specialized industry report is a great way to visually digest the results from our work together.

The Benefits of PR in Real Estate & Property

Click on the numbers to see each one of the steps

Staying Informed

The real estate industry is constantly shifting. Its reach expands far beyond those who work in property: stakeholders, homeowners and those looking to get on the property ladder are all impacted by the intricacies of this powerful industry. Real estate and property PR is a vital tool in keeping all of these parties informed on the latest occurrences and breakthroughs in the housing market. In addition to helping elevate the profile of your business, property PR helps open up the conversation surrounding the current issues and practicalities of the market, helping everyone from industry experts to novices get involved in the conversation.

Establishing Trust

The real estate sector is a complex industry with a multitude of layers. There are many potential people to engage in conversation, from estate agents to investors, landlords to first-time buyers. Working with our property PR agency ensures that you reach whatever audience is most applicable to your business. We’re experts in producing easily comprehensible yet detailed content which helps you to position yourself as a leader in the market and build trust with your audience.

Building a Community

PR would be impossible without people. It allows people to connect and opens up conversation where there may have been none before. In an industry such as real estate, this is of high importance. Communities can arise from their common interests in the field, thought provoking discussions can take place, and people can find not only common beliefs but core values through conversation. Real estate PR creates this space and allows for you to lead the conversation, moving your business and your industry forwards.

Related services

Specializing in PR for tech companies and startups, our PR agency is agile in working across industry niches.
From preparing to handling risk and crisis management - we got you covered. Your reputation is secure with us.
Digital PR is the act of applying core principles of PR to a digital context or environment.
We train your team in understanding the media landscape and building relationships with media agents to own the conversation.

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Check our FAQ

What is Real Estate & Property PR?

Agents within the real estate industry are the ones with in-depth knowledge and trustworthy expertise that have opinions on the recent trends and shifts in the field. They give their thoughts on various topics, from local housing markets, to financial aspects, investment opportunities, and the global market. PR in the real estate and property industry makes sure that those people are well represented, and backed by a company that they stand as the name and face of. We focus on establishing this thought leader that serves as a support to the market, and spread their ideas in the most appropriate places (relevant newspapers, websites, etc.) for the most relevant audience to see.

Why Choose PRLab as Your Real Estate & Property PR Agency?

The team at PRLab excel at producing high quality, tried and tested strategic campaigns. We’re engaged in the real estate industry, and know just how key investments are. Working with real estate companies requires well-informed decisions and timely investments. We also place high value on your unique voice, and will do our bit to ensure you’re heard, raise your profile and share your one of a kind visions widely.

How Does Real Estate PR Differ From Other Sectors?

Real estate prides itself on the rich history it has gathered. It has molded, developed, and shaped itself to be something completely new today, but it is an industry that affects people, in most cases, for the rest of their lives. Whether you buy a house, or a place for your business. Whether you sell a house, or manage the process of selling houses, this industry differs from the others in that it changes people’s lives completely. And we at PRLab know how to work in an industry that is all about the people.

What are Some Difficult PR Challenges for The Real Estate Industry?

The most noteworthy depiction of the real estate industry is its long-term commitment. Whether you are a real estate broker, or an agent, a company, or a buyer, you are in for the long run. With real estate, intense and detailed planning is needed for the future. The more you plan ahead of time, the more details and developments must be considered. This can be a challenging task when constructing a PR strategy and campaign plan because of the increased details and stakeholders involved, as well as the timing and positioning of that campaign within the industry.

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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, the PR agency based in Amsterdam, Austin, Munich and Stockholm
Mon - Fri:  09:00 - 17:00
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