PRLab | PR Agency in Asia

PR Agency in Asia

We’re a top-tier PR agency specializing in PR funding, digital PR, crisis management communications, media coaching, and SEO. We’re particularly strong in technology PR, with startup clients globally. Our client list includes SaaS, Fintech, Financial, and Blockchain.

Get in touch

+31 2 02 443 748

Address

With offices in Amsterdam, Austin, Stockholm and Munich

Work time

Monday-Friday 09:00-17:00

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our public relations agency in Asia
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Asia
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our PR agency in Asia
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our PR firm in Asia
    Morten Kvam
    CEO, Skogluft AS
    4/4
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Morten Kvam
    CEO, Skogluft AS
    4/4
Tech public relations icon

PR for tech companies

We specialize in tech PR for startups & scaleups
Icon for Internal communications sevices

Internal comms

Internal communication services for corporates
Icon for SEO services

SEO services

Rank higher and increase your organic traffic
Icon for PR funding announcements

PR funding

Helping you secure funding from investors
Media training and PR training icon

Media training

We train teams to understand the full media landscape
Icon for our digital public relations agency

Digital PR agency

We apply core PR principles to a digital context
Logo of Unifonic, client of our PR agency in AsiaLogo of Wayflyer, client of our PR firm in AsiaLogo of Chargebee, client of our media relations agency in AsiaLogo of TomTom, client of our strategic PR agency in AsiaLogo of meltwater, client of our public relations agency in AsiaLogo of Recruitee, client of our PR consultancy in Asia

Our SaaS PR Strategy

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

FAQs

Some answers for the most common questions about PR in Asia

Why trust our PR agency?

We’re very good at what we do, and what we do is build a brand for your clients. We focus on creating real connections between our clients and their target audience. We help our clients to position, engage, and communicate to maximize brand exposure.

We’ve been doing PR in the finance and tech sectors for over five years, and we’ve hired some great people, communications experts you can trust.

What are the specificities of doing PR in Asia?

Asia is a very special place. In addition to the usual public relations activities such as reputation management and relationship building, there’s a huge focus on technology. China and South Korea are at the cutting edge of the tech revolution. Additionally, there can be strong government intervention in business, which means PR teams need to think hard about the sensitivity of a topic or local customs.

Are PRLab based in the region?

We boast offices in Amsterdam, Stockholm, Munich, and Austin, Texas. Although we don't have a physical presence in Asia, we proudly serve clients worldwide. This ensures that we stay informed and flexible to the unique demands of markets.

What are the most exciting developments in the Asia PR Landscape?

Asia is home to unique technologies. For example, China is home to WeChat, an instant messaging and social media app developed by Tencent. This creates unique challenges and opportunities for brands wishing to enter this market, for instance.

What services do we offer?

We deliver a comprehensive PR solution. Our media training fosters uniform brand communication and reduces potential crisis vulnerabilities. We handle your press releases and craft compelling media pitches, positioning you as an industry thought leader. Furthermore, we work to optimize your website for SEO and bring our branding expertise to the table, ensuring it is your brand that shines distinctively in whatever industry you are in.

Why hire a PR agency and not do "in-house"?

It might be tempting to do PR in-house; however, you only get one chance to make a first impression, and that impression counts. We have a long history of delivering excellence for clients of various shapes and sizes, as can be seen from our Case Studies pages.

Why should we use PRLab?

We’ve got clients in different industries in different parts of the world, so we’ve developed experience that you can trust. We fully commit to our clients, throwing ourselves in the deep end right away. We understand the challenges of modern PR and where it is headed. We work to enhance your existing marketing efforts and maximize your impact.

How do you stay up-to-date with the latest PR trends and developments?

We believe in constant evolution; standing still is not an option we pursue. Staying abreast of industry advancements and beyond is crucial to us. We seek to enhance our expertise and methodologies as a dedicated Tech PR agency. PRLab taps into its vast industry know-how, hands-on experience, and a tight-knit community to remain in tune with the newest PR trends. Our commitment extends to hosting client events, participating in conferences and trade exhibitions, and keeping a keen eye on social media and industry publications.

Logo of PRLab, an international tech PR firm
We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
Photo of Matias Rodsevich, international PR expert
PR for growth
We help you grow with PR. Find out how.
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram