PRLab | PR Agency in Europe

PR Agency in Europe

Award-winning startup, scaleup, and tech European PR firm based in the heart of Amsterdam. We specialize in PR for Fintech, SaaS, Blockchain, Healthcare, B2B PR, and more, offering full PR services: digital, PR funding, crisis communications, internal comms, media training, and SEO.

Get in touch

+31 2 02 443 748

Address

With offices in Amsterdam, Austin, Stockholm and Munich

Work time

Monday-Friday 09:00-17:00

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our public relations agency in Europe
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in Europe
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our PR agency in Europe
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our PR firm in Europe
    Morten Kvam
    CEO, Skogluft AS
    4/4
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Morten Kvam
    CEO, Skogluft AS
    4/4
Tech public relations icon

PR for tech companies

We specialize in tech PR for startups & scaleups
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Internal comms

Internal communication services for corporates
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SEO services

Rank higher and increase your organic traffic
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PR funding

Helping you secure funding from investors
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Media training

We train teams to understand the full media landscape
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Digital PR agency

We apply core PR principles to a digital context
Logo of Unifonic, client of our PR agency in EuropeLogo of Wayflyer, client of our PR firm in EuropeLogo of Chargebee, client of our media relations agency in EuropeLogo of TomTom, client of our strategic PR agency in EuropeLogo of meltwater, client of our public relations agency in EuropeLogo of Recruitee, client of our PR consultancy in Europe

Our SaaS PR Strategy

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Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

FAQs

Some answers for the most common questions about PR in Europe

Why trust our PR agency?

There is a reason we have a range of clients in these verticals. We are very good at what we do. Our agency focuses on what matters: Achieving maximum brand exposure and engagement among your ideal audiences. We do this with various tactics that foster real connections with audiences, ensuring your brand is never far from view and that your reputation in the industry speaks for itself.

What are the specificities of doing PR in Europe?

Europe is a diverse place. You can expect rigorous questioning and an element of skepticism. Don’t be surprised if local newspapers are the best way to reach people in some countries. Other places in Europe have stricter rules on contact and distribution lists, so you’ll need to be aware of this. European regulatory requirements are stronger than in other markets, and consumers are more empowered. Openness and transparency are more prevalent in Europe than perhaps in other territories, and so you may need to prove your credentials here.

Are PRLab based in the region?

In Europe, we have sites in Amsterdam, Stockholm, and Munich. Naturally, most of our people are from Europe and have a range of communication experiences in Europe behind them. This is a big plus.

What are the most exciting developments in the European PR Landscape?

Digital and social have changed the landscape in Europe, with PR professionals able to communicate directly with their audiences. Data analytics has provided real-time insights, which has helped inform PR strategies. Authenticity and transparency are increasingly important, giving brands an edge in communicating with audiences over their peers. Corporate social responsibility has also developed quite an extent here. Brands can align communication efforts with core values to resonate with audiences.

What services do we offer?

We offer all-round PR services. We write engaging press releases and media pitches that’ll get you seen and noticed by the outlets you desire, create thought leadership pieces to enhance your credibility in your field, and provide your people with media training to maximize your press exposure and media fluency. We’ll also sit down with you to optimize your site for SEO and provide our branding expertise to sell your brand most strongly.

Why hire a PR agency and not do "in-house"?

It might seem possible to conduct PR “in-house,” but the truth is it’ll take a lot of time and effort to really master, and pre-existing knowledge of how to do it. PR professionals work in an ultra-competitive environment that requires the constant monitoring of trends and campaign success. This will take away time spent on core roles - the product or service itself, and taking care of your existing clients.

Why should we use PRLab?

We have a spread-out client base in all sectors we operate in. Our results speak for themselves. Clients rely on us for our knowledge and experience. We offer a collaborative approach, devising a winning PR strategy with your input. We listen to your goals and make them our goals. We provide regular reports and meet with you to discuss progress and successes, remaining adjustable throughout our partnership. More than this, we are an approachable expert tech PR firm with a firm handle across all industries and a talented team ready to assist you in achieving your goals.

Can you provide examples of successful PR campaigns you have run for clients in Europe?

Moss is an all-in-one spend management tech platform, offering corporate credit cards the facility to manage employee expenses, including invoice management and accounting. They aimed to gain more press attention, increase brand awareness and credibility and forge strong media relations. Moss enlisted us for help getting traction in key European markets they'd not dented. So, we crafted a message to attract the attention of a Dutch audience. We researched the relevant outlets that could best carry Moss’s key message and developed a list of media outreach objectives covering national, finance, SME, and tech spheres. We 'tested' a press release and used the insights we gained to create press releases for key activities of Moss in the Dutch market, showcasing thought leadership and putting Moss alongside more established competitors. Pitching was highly targeted based on our research, and we monitored wider media opportunities as a chance to pitch Moss and get them the attention they deserved - which included coverage in Silicon Canals.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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