PRLab | PR Agency MENA

PR Agency MENA

We are an award-winning PR agency operating in the Middle East. We can assist you with various PR services, such as PR funding, digital PR, crisis communications, media training, and SEO services. Our MENA PR agency specializes in Tech PR for startups, scaleups & corporations - operating in Fintech, SaaS, Financial, Blockchain, and a range of other verticals in the tech sphere.

Get in touch

+31 2 02 443 748

Address

With offices in Amsterdam, Austin, Stockholm and Munich

Work time

Monday-Friday 09:00-17:00

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our public relations agency in MENA
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in MENA
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our PR agency in MENA
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our PR firm in MENA
    Morten Kvam
    CEO, Skogluft AS
    4/4
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Morten Kvam
    CEO, Skogluft AS
    4/4
Tech public relations icon

PR for tech companies

We specialize in tech PR for startups & scaleups
Icon for Internal communications sevices

Internal comms

Internal communication services for corporates
Icon for SEO services

SEO services

Rank higher and increase your organic traffic
Icon for PR funding announcements

PR funding

Helping you secure funding from investors
Media training and PR training icon

Media training

We train teams to understand the full media landscape
Icon for our digital public relations agency

Digital PR agency

We apply core PR principles to a digital context
Logo of Unifonic, client of our PR agency in MENALogo of Wayflyer, client of our PR firm in MENALogo of Chargebee, client of our media relations agency in MENALogo of TomTom, client of our strategic PR agency in MENALogo of meltwater, client of our public relations agency in MENALogo of Recruitee, client of our PR consultancy in MENA

Our SaaS PR Strategy

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

FAQs

Some answers for the most common questions about PR in Mena

Why trust our PR agency?

Great partnerships rely on openness and transparency. Our PR professionals prioritize meaningful relationships with clients to help deliver the key results they seek. Specializing in Tech, we rely on modern PR methods to get you the traction you deserve instead of relying on outdated practices that many other agencies do. We apply our experience in the MENA market and constantly strive for better. We are here to guide you through initiating your PR strategy and face the challenges you may have.

What are the specificities of doing PR in MENA?

There has been an increase in public relations activities, both local and international, in the region. Media consumption is diverse, and many media outlets in the region enjoy wide viewership globally. Social media platforms have grown, and there has been a push in tourism, entertainment, technology, and clean energy sectors. PR has played a crucial role in this shift. The region hosts numerous international conferences, exhibitions, and sporting events every year.

Are PRLab based in the region?

As a PR agency, we have offices in Amsterdam, Stockholm, Munich, and Austin, Texas. We do not currently have a site in the MENA region but have many clients based in the region. As a result, we remain knowledgeable and adaptable to clients' needs in the market.

Can you provide examples of successful PR campaigns you have run for clients in MENA?

Unifonic is a Saudi company that provides omnichannel customer engagement platforms. Together with Unifonic's team, we focused on getting coverage from top-tier publications to share their Series B funding round. To position Unifonic for global growth, we created a press release, working to hone its key messages. Our PR team covered three regions simultaneously (Europe, the UK, and MENA) to target a global market. We aimed to communicate Unifonic’s USPs. We wanted to communicate Unifonic’s expertise as a platform facilitating customer engagement. Throughout the campaign, PRLab assisted Unifonic in achieving media coverage in Bloomberg (global English) & Forbes ME (MENA).

What services do we offer?

We offer an all-round PR service. We provide in-depth media training to ensure consistent communication across your brand and to mitigate any crisis risks. We take care of your press releases and media sales pitches, helping you become a thought leader and go-to source in your industry. We’ll also endeavor to maximize your website for SEO purposes and offer our branding expertise to help you stand out.

Why hire a PR agency and not do "in-house"?

The risks of not getting it right the first time can be huge for startups and scaleups. One mistake can be hard or impossible to put right. Due to this, many wisely choose to invest in public relations as part of a long-term marketing strategy to get noticed or boost their place in the market. A PR agency can also measure the success of your efforts with a lot more certainty. At PRLab, we work hard to understand your market and its nuances, conducting thorough research to get us there.

Why should we use PRLab?

Working across distinct tech sectors and industries, we have developed a diversified clientele across many regions and countries. As one of the leading Tech PR agencies in the Netherlands, we commit ourselves to executing high-quality PR strategies. Our first-rate work has earned us a reputation for growing our clients' industry presence. With our tailored PR services, you can target your PR efforts more precisely.

How do you stay up-to-date with the latest PR trends and developments?

We never stay stationary. This is dangerous. We remain updated on all developments in the industry and beyond. As a Tech PR agency, we constantly seek ways to improve our knowledge and methods. PRLab leverages its industry knowledge, experience, and community to stay updated on the latest PR trends and developments. We host client gatherings, attend conferences and trade shows, and analyze social media and trade publications.

Logo of PRLab, an international tech PR firm
We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
Photo of Matias Rodsevich, international PR expert
PR for growth
We help you grow with PR. Find out how.
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram