Still have questions?
Great partnerships rely on openness and transparency. Our PR professionals prioritize meaningful relationships with clients to help deliver the key results they seek. Specializing in Tech, we rely on modern PR methods to get you the traction you deserve instead of relying on outdated practices that many other agencies do. We apply our experience in the MENA market and constantly strive for better. We are here to guide you through initiating your PR strategy and face the challenges you may have.
What are the specificities of doing PR in MENA?
There has been an increase in public relations activities, both local and international, in the region. Media consumption is diverse, and many media outlets in the region enjoy wide viewership globally. Social media platforms have grown, and there has been a push in tourism, entertainment, technology, and clean energy sectors. PR has played a crucial role in this shift. The region hosts numerous international conferences, exhibitions, and sporting events every year.
Are PRLab based in the region?
As a PR agency, we have offices in Amsterdam, Stockholm, Munich, and Austin, Texas. We do not currently have a site in the MENA region but have many clients based in the region. As a result, we remain knowledgeable and adaptable to clients' needs in the market.
Can you provide examples of successful PR campaigns you have run for clients in MENA?
Unifonic is a Saudi company that provides omnichannel customer engagement platforms. Together with Unifonic's team, we focused on getting coverage from top-tier publications to share their Series B funding round. To position Unifonic for global growth, we created a press release, working to hone its key messages. Our PR team covered three regions simultaneously (Europe, the UK, and MENA) to target a global market. We aimed to communicate Unifonic’s USPs. We wanted to communicate Unifonic’s expertise as a platform facilitating customer engagement. Throughout the campaign, PRLab assisted Unifonic in achieving media coverage in Bloomberg (global English) & Forbes ME (MENA).
What services do we offer?
We offer an all-round PR service. We provide in-depth media training to ensure consistent communication across your brand and to mitigate any crisis risks. We take care of your press releases and media sales pitches, helping you become a thought leader and go-to source in your industry. We’ll also endeavor to maximize your website for SEO purposes and offer our branding expertise to help you stand out.
Why hire a PR agency and not do "in-house"?
The risks of not getting it right the first time can be huge for startups and scaleups. One mistake can be hard or impossible to put right. Due to this, many wisely choose to invest in public relations as part of a long-term marketing strategy to get noticed or boost their place in the market. A PR agency can also measure the success of your efforts with a lot more certainty. At PRLab, we work hard to understand your market and its nuances, conducting thorough research to get us there.
Working across distinct tech sectors and industries, we have developed a diversified clientele across many regions and countries. As one of the leading Tech PR agencies in the Netherlands, we commit ourselves to executing high-quality PR strategies. Our first-rate work has earned us a reputation for growing our clients' industry presence. With our tailored PR services, you can target your PR efforts more precisely.
How do you stay up-to-date with the latest PR trends and developments?
We never stay stationary. This is dangerous. We remain updated on all developments in the industry and beyond. As a Tech PR agency, we constantly seek ways to improve our knowledge and methods. PRLab leverages its industry knowledge, experience, and community to stay updated on the latest PR trends and developments. We host client gatherings, attend conferences and trade shows, and analyze social media and trade publications.
