Still have questions?
As a tech startup, you want growth, which we deliver. We can help you position your brand, persuade your customers, and create meaningful, memorable moments with your customers. We help clients cultivate narratives with audiences, improving brand recall and sales.
What are the specificities of doing PR in the USA?
The USA is home to an overwhelming number of 24/7 news channels; however, it’s also where social media is more trusted than TV channels by some audiences. Customers in the USA can quickly spot insincerity and have no issues taking their views online to social media. Some industries are heavily regulated, especially in sectors like healthcare and finance, which demand strict adherence to federal laws. The USA is a big market, and most industries are saturated with competitors, so your customers have a lot of choices. So, each campaign needs to stand out and achieve cut-through.
Are PRLab based in the USA?
Yes, we have an office in Austin, Texas, Amsterdam, Stockholm, and Munich. Our clients in the USA include Realoq, Bear robotics, and MovableType.ai.
How do you stay up-to-date with the latest PR trends and developments in the USA?
The USA has a goldmine of sources to stay up to date with what’s going on. Some of the things we do include monitoring reputable industry publications and websites. We subscribe to newsletters, and when relevant, we participate in online PR forums and communities. We follow key influencers on social media platforms and engage in continuous networking with PR professionals. For the industries we operate in, we attend relevant conferences in Europe.
What services do we offer?
We do all things PR, online and offline. We help clients understand the media landscape by providing media training. Providing a complete strategy, we help clients create a brand story, engage with relevant audiences, and convert prospects into customers. We can also help optimise your SEO by leveraging your press releases, giving you a boost in Google rankings.
Why hire a PR agency and not do "in-house"?
When deciding to build an in-house PR team vs hiring an external agency, it’s important to note that you only get one chance to make a first impression. We have extensive connections in your industry and can make a big impact with a smaller budget.
We’re great at PR; in fact, we’ve won awards. We know your industry as we have built strong relationships with media owners, journalists, and community professionals over years of working on client accounts like yours.
How do you measure PR success?
We track multiple metrics aligned with your business goals: media placements and their reach, website traffic from PR activities, inbound leads generated, improvements in search rankings, and share of voice against competitors.
For each campaign, we establish clear KPIs upfront based on your objectives—whether that's market entry, product launch, or thought leadership. We provide regular reporting that connects PR activity to real business outcomes, not just vanity metrics.
