PRLab | PR Agency in USA

PR Agency in the USA

From our office in Austin, Texas, we support numerous clients in the USA with services such as start-up funding, digital PR, and crisis comms. We also help our clients understand the media landscape by providing media training. Globally, we have clients in almost every tech industry, including SaaS, FinTech, and Blockchain.

Get in touch

+31 2 02 443 748

Address

With offices in Amsterdam, Austin, Stockholm and Munich

Work time

Monday-Friday 09:00-17:00

See what our clients say about us

Read about PRLab’s success stories
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our public relations agency in USA
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Logo of Channel Engine, client of our PR agency in USA
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Logo of Recruitee, client of our PR agency in USA
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of our PR firm in USA
    Morten Kvam
    CEO, Skogluft AS
    4/4
  • "We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO."
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/4
  • "We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
    Niels Floors
    Head of Partnerships & Sales, Channel Engine
    2/4
  • "I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
    Monica Ciovică
    Community Marketer, Recruitee
    3/4
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Morten Kvam
    CEO, Skogluft AS
    4/4
Tech public relations icon

PR for tech companies

We specialize in tech PR for startups & scaleups
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Internal comms

Internal communication services for corporates
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SEO services

Rank higher and increase your organic traffic
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PR funding

Helping you secure funding from investors
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Media training

We train teams to understand the full media landscape
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Digital PR agency

We apply core PR principles to a digital context
Logo of Unifonic, client of our PR agency in USALogo of Wayflyer, client of our PR firm in USALogo of Chargebee, client of our media relations agency in USALogo of TomTom, client of our strategic PR agency in USALogo of meltwater, client of our public relations agency in USALogo of Recruitee, client of our PR consultancy in USA

Our SaaS PR Strategy

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Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

FAQs

Some answers for the most common questions about PR in USA

Why trust our PR agency?

As a tech startup, you want growth, which we deliver. We can help you position your brand, persuade your customers, and create meaningful, memorable moments with your customers. We help clients cultivate narratives with audiences, improving brand recall and sales.

What are the specificities of doing PR in the USA?

The USA is home to an overwhelming number of 24/7 news channels; however, it’s also where social media is more trusted than TV channels by some audiences. Customers in the USA can quickly spot insincerity and have no issues taking their views online to social media. Some industries are heavily regulated, especially in sectors like healthcare and finance, which demand strict adherence to federal laws. The USA is a big market, and most industries are saturated with competitors, so your customers have a lot of choices. So, each campaign needs to stand out and achieve cut-through.

Are PRLab based in the USA?

Yes, we have an office in Austin, Texas, Amsterdam, Stockholm, and Munich. Our clients in the USA include Realoq, Bear robotics, and MovableType.ai.

How do you stay up-to-date with the latest PR trends and developments in the USA?

The USA has a goldmine of sources to stay up to date with what’s going on. Some of the things we do include monitoring reputable industry publications and websites. We subscribe to newsletters, and when relevant, we participate in online PR forums and communities. We follow key influencers on social media platforms and engage in continuous networking with PR professionals. For the industries we operate in, we attend relevant conferences in Europe.

What services do we offer?

We do all things PR, online and offline. We help clients understand the media landscape by providing media training. Providing a complete strategy, we help clients create a brand story, engage with relevant audiences, and convert prospects into customers. We can also help optimise your SEO by leveraging your press releases, giving you a boost in Google rankings.

Why hire a PR agency and not do "in-house"?

When deciding to build an in-house PR team vs hiring an external agency, it’s important to note that you only get one chance to make a first impression. We have extensive connections in your industry and can make a big impact with a smaller budget.

Why should we use PRLab?

We’re great at PR; in fact, we’ve won awards. We know your industry as we have built strong relationships with media owners, journalists, and community professionals over years of working on client accounts like yours.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
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