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Blog

Blog

Blog

How To Write A Compelling PR Pitch That The Press Will Pick Up

Here are PRLab’s top four tips for strengthening your own narrative voice, turning pitches into new business, regardless of what industry you represent. These tips we’ve collected will help your pitch stand out among a sea of other pitches that the press receives on a daily basis.
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Ways of achieving coverage as a startup

There are a multitude of ways to achieve coverage, but here at PRLab we have found six different but effective ways that help startups stand out. These six are based on experience and the lessons learned from implementing them as an agency.
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How To Write A Press Release As A Startup

What is a press release? Many people have heard of them and may even have an inkling as to what they entail and do, but generally, outside the PR world, the specifics of what they are is a foreign concept. Here's how to write one.
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The Legality of Crisis Communication: How To Work With Legal And Compliance Teams In Crisis Communication

When coming up with a public response to a crisis, does the frustrating phrase “no comment.” sound familiar? The answer is probably yes.  Here are a few tips to ensure that the communication goes smoothly.
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How To Practice Crisis Communication

Let’s be honest here for a second. If a crisis hits you right now, are you fully prepared to handle it? Can you confidently say that you will come out of it alive and well? The chances are, while some of you may say yes, most probably are not as prepared as they think they might be. In order to get through a situation of distress, you need to practice crisis communication. PRLab has thought of a few methods you can implement to execute a better and stronger crisis communication.
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What Absolutely Not To Do In Times Of Crisis

The truth is that all companies are vulnerable to crises. The unpredictability of a crisis makes it difficult to be prepared for any and all types of incidents. However, there are certain DON’Ts that can be expected as part of a “protocol”. But remember, you can never be too prepared, which is why we compiled an extensive list of what absolutely not to do in times of crisis.
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