Case studies

OfferZen, the online job platform, set up for, and ran by software developers, were eager to increase their authority and brand awareness. They approached PRLab with an excellent report that revealed some interesting insights into the pain points of Dutch Developers. It was our job to secure them top tier coverage.

Happeo was raising its platform and scaling up to hundreds of employees. This was news, and it was big. For something like this you want to shout in exultation from a rooftop, but a voice can only carry so far. Happeo needed this launch of funding news to reverberate and be heard globally. That is why they came to PRLab, they wanted to make waves.

As part of the long-term strategy of Siilo, we communicated their latest funding round to tier 1 outlets across the benelux region which resulted in interviews and over 10 pieces of coverage across different outlets including TV. Read further about how we made it happen.

In 2019, Paazl had some big organizational changes on the horizon, most notably the hiring of a new CEO. They wanted to create media buzz surrounding the announcements, with journalistic attention to the press release. Paazl also wanted to raise the awareness of their brand as well as establish themselves as thought leaders in the e-commerce industry.

Driven by increasing demand for subscription models in businesses across the globe, only further fueled by the global pandemic, Chargebee had just closed their Series F funding round. They needed this funding news to reverberate and be heard globally, and that is why they came to PRLab - to get this news far and wide.

Being a solution to a serious problem for companies, Recruitee began growing quite quickly and before they knew it they were internationally successful with major clients like Starbucks, Toyota, and Vice. At the point they became one of the leaders in the industry, they realized it was time for their voice to be heard.

StuDocu, is focused on changing this system. As a platform focused on promoting collaboration in education, they offer a place for students to share study materials with one another. By promoting the circulation of information, students get to learn from other people’s perspective, giving them a pluralistic learning experience.

Impraise became PRLab’s first client and since then they’ve seen the benefits of doing PR on a long-term basis. Thanks to PRLab’s integrated marketing approach and solid content marketing strategy, Impraise experienced exponential growth of their online and press coverage.

As part of the long-term strategy of Siilo, we communicated their latest funding round to tier 1 outlets across the benelux region which resulted in interviews and over 10 pieces of coverage across different outlets including TV. Read further about how we made it happen.

Driven by an increasing demand for subscription models in businesses across the globe, only further fueled by the global pandemic, Chargebee had just closed their Series F funding round. They needed this funding news to reverberate and be heard globally, and that is why they came to PRLab - to get this news far and wide.

Happeo was raising its platform and scaling up to hundreds of employees. This was news, and it was big. For something like this you want to shout in exultation from a rooftop, but a voice can only carry so far. Happeo needed this launch of funding news to reverberate and be heard globally. That is why they came to PRLab, they wanted to make waves.

HiBob hired PRLab to efficiently land their latest funding announcement in 3 key European markets simultaneously: Sweden, Finland and The Netherlands. Read further about how we made it happen and how we managed to land over 20 pieces of coverage in key publications

Having grown successfully since their launch, ChannelEngine raised their Series A funding round of 5 million euros to continue expanding into new markets. They approached PRLab to help secure coverage of this funding announcement in four different countries. Find out how we developed and responded to the needs of these different markets, evolving our strategy to ensure results for our client.

Office App was founded by Iain Thompson in 2015 with the vision of seamlessly connecting employees to their office space for optimal productivity and enjoyment. The vision started small and has now grown to in 10 different countries all across Europe. The platform has completely changed the way work environments are built and utilized, optimizing the work-life flow.

Being a solution to a serious problem for companies, Recruitee began growing quite quickly and before they knew it they were internationally successful with major clients like Starbucks, Toyota, and Vice. At the point they became one of the leaders in industry, they realized it was time for their voice to be heard.

Enter Techleap.nl. They were given a government mandate in 2019 to quantify and accelerate the development and advancement of the tech ecosystem of the Netherlands. To do this, Techleap has instituted programs and initiatives to break down impediments, and gain access to talent, capital, and knowledge.

Halve Maen wanted to further encourage and support Dutch entrepreneurs thinking of expanding to the US by sharing best practices, challenges and tips from those who have already taken the leap. With a community of entrepreneurs ready to share their stories, they commissioned PRLab to gather the information and create engaging content for their target audience.

Having grown successfully since their launch, ChannelEngine raised their Series A funding round of 5 million euros to continue expanding into new markets. They approached PRLab to help secure coverage of this funding announcement in four different countries. Find out how we developed and responded to the needs of these different markets, evolving our strategy to ensure results for our client.

Bomberbot and PRLab worked together on an integrated approach to reduce the challenges Bomberbot was facing. Offering a digital learning tool for children is a great idea, but educating the audience about the product and its benefits is tough. A content focused approach designed by PRLab allowed Bomberbot to increase website visitors along with the total number of sign-ups.

We immersed ourselves in the target audience to understand what they really want to see on social media. After identifying three main content pillars, we consistently played on these pillars on our social channels. By selectively adding paid media to the mix, we were able to create 3-5x as much organic reach for our posts as the industry average.

In 2019, after their recent expansion into France and Ibiza, Framework Studio were facing a disconnect between their current image, and the one they wanted to project. They reached out to PRLab to achieve the right presence in other cities and brand recognition in the design industry.

Halve Maen wanted to further encourage and support Dutch entrepreneurs thinking of expanding to the US by sharing best practices, challenges and tips from those who have already taken the leap. With a community of entrepreneurs ready to share their stories, they commissioned PRLab to gather the information and create engaging content for their target audience.

In 2019, Paazl had some big organizational changes on the horizon, most notably the hiring of a new CEO. They wanted to create media buzz surrounding the announcements, with journalistic attention to the press release. Paazl also wanted to raise the awareness of their brand as well as establish themselves as thought leaders in the e-commerce industry.

StuDocu, is focused on changing this system. As a platform focused on promoting collaboration in education, they offer a place for students to share study materials with one another. By promoting the circulation of information, students get to learn from other people’s perspective, giving them a pluralistic learning experience.

We immersed ourselves in the target audience to understand what they really want to see on social media. After identifying three main content pillars, we consistently played on these pillars on our social channels. By selectively adding paid media to the mix, we were able to create 3-5x as much organic reach for our posts as the industry average.

Bomberbot and PRLab worked together on an integrated approach to reduce the challenges Bomberbot was facing. Offering a digital learning tool for children is a great idea, but educating the audience about the product and its benefits is tough. A content focused approach designed by PRLab allowed Bomberbot to increase website visitors along with the total number of sign-ups.

We needed to optimize our website and content to reflect our rapid growth in the PR industry. We conducted extensive keyword research and competitor analysis to create an optimized structure for our website and produce relevant content that is engaging for our audience. By closely monitoring the impact of our changes, we saw dramatic improvements in our search engine ranking.

In 2019, after their recent expansion into France and Ibiza, Framework Studio were facing a disconnect between their current image, and the one they wanted to project. They reached out to PRLab to achieve the right presence in other cities and brand recognition in the design industry.