Consumers buy “why” you exist. While products & services are what you sell, the core of what your customers actually purchase is the purpose of your brand. This E-Book covers all you need to know about becoming one of those strong purpose-driven brands by 2020.
In this 10-minute read you will learn how to:
1. Develop and articulate your company’s purpose
2. Understand the building blocks of a purpose marketing campaign
3. Explore PR’s role in communicating around a purpose