Specially crafted for you from PRLab

How to become a purpose-driven brand by 2020

Because sharing is caring at PRLab we’re committed to making everything we can to scale your PR strategy and bring it to the next level

The content of this e-book

Consumers buy “why” you exist. While products & services are what you sell, the core of what your customers actually purchase is the purpose of your brand. This E-Book covers all you need to know about becoming one of those strong purpose-driven brands by 2020.

In this 10-minute read you will learn how to:

1. Develop and articulate your company’s purpose
2. Understand the building blocks of a purpose marketing campaign
3. Explore PR’s role in communicating around a purpose

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PR E-book from PRLab

How to become a purpose-driven brand by 2020

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