Consumers buy “why” you exist. While products & services are what you sell, the core of what your customers actually purchase is the purpose of your brand. This public relations book covers all you need to know about becoming one of those strong purpose-driven brands by 2020.
In this 10-minute read you will learn how to:
1. Develop and articulate your company’s purpose
2. Understand the building blocks of a purpose marketing campaign
3. Explore PR’s role in communicating around a purpose
