Thought leadership has resurfaced again as a popular buzz word in the business world and for rather good reason. As a thought leader, you position yourself as someone who profoundly understands the industry, business, the needs of its audience and the broader marketplace. That is why you need a good thought leadership strategy where you or your business use expertise, passion, and experience to start conversations that are both educational and nurturing to your audience. This marketing and PR book will be guiding you through the key tools for a successful thought leadership strategy. In this informative 15/20 min read you will learn:
1. What new opportunities thought leadership can bring
2. How to implement the latest thought leadership trends
3. How to setup and measure a thought leadership strategy
