There are many different ways or theories to deal with crises. Thus, crisis communication
is crucial to navigating how to respond and rebound. In this e-book, we’ll start off by introducing Crisis Communication Theory then go into how to actually practice crisis communication, followed by an application of PR in times of crisis, what NOT to do in times of crisis, and lastly a briefing of the legality behind crisis communication. This e-book becomes a valuable resource for all PR professionals
especially during the pandemic we’re going through.