We're not a traditional Retail PR agency

Retail PR Agency

Underline
PR is a crucial aspect of a retail technology company. With the industry constantly evolving with new technologies, it is vital to keep up with the fast pace and stay relevant in the market. This is our top priority as a leading retail PR agency.

Why PRLab?

See how we've implemented our in-house developed PR model Retail businesses like yours:
  • "Thanks to PRLab's engagement, the client has received over 50 featured articles and press publications and acquired multiple comment slots. The team has also raised the client's brand awareness and provided backlinks to meet their business goals and expectations. They're organized and respectful."
    Logo of NuPay Technologies, client of PRLab
    SVP of Marketing
    NuPay Technologies
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  • "The purpose of the collaboration was creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    Logo of StuDocu
    Martin Peters
    Marketing Manager at StuDocu
    2/2
  • "Thanks to PRLab's engagement, the client has received over 50 featured articles and press publications and acquired multiple comment slots. The team has also raised the client's brand awareness and provided backlinks to meet their business goals and expectations. They're organized and respectful."
    Logo of NuPay Technologies, client of PRLab
    SVP of Marketing
    NuPay Technologies
    1/2
  • "The purpose of the collaboration was creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    Logo of StuDocu
    Martin Peters
    Marketing Manager at StuDocu
    2/2

Get people talking

We are an award winning PR agency

Return on investment

We offer great return on investment

Retail PR experts

We are passionate and knowledgeable about retail
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Why trust us as your retail PR agency?

We specialize in public relations for retail startups and scaleups
Results
Value creation
Industry knowledge
PR management

Trusted results

We have a proven track record of success working with a variety of well-known companies in the tech industry, including those in the SaaS and Fintech sectors, building our reputation as an award-winning PR agency. Our dedicated PR experts have succeeded in growing our clients’ industry presence time and again. We are determined to provide you with retail tech pr services to help you gain market visibility and prominence and visibility in your industry. We have the experience to help you reach your target audience and achieve your business goals.

Value creation

We grow your business by using PR as a means by which to demonstrate your industry-pioneering contributions to retail technology. PR is about communicating the value-adding benefits of your business, and we do this through content marketing and business storytelling. To become a retail tech sector leader, you need to share your knowledge, positive industry contributions, and market insights.. Whether it's through securing media coverage, creating compelling content, or leveraging social media. For this to be successful, you’ll need a top PR agency.

Industry knowledge

We’ve worked with companies across the tech industry and its respective sectors. Over the years, we’ve grown our portfolio to include many clients. Working with tech clients, we’ve acquired the skills and knowledge to perfect your retail technology PR strategy. Due to the rapid development and dynamics of retail tech, you’ll need a PR agency accustomed to fast change to keep you relevant. We are equipped to handle fast-paced change, ensuring your brand stays ahead of the curve and at the forefront of your target audience's mind.

PR management

As technology progresses, so does how people receive information and search for information. You’ll have to dedicate efficient time and attention to your PR strategies to show off in front of your most valuable audience. For example, we assist you in getting publications, speaking opportunities, thought leadership features, and other media engagements. This is how we will help manage your implemented PR initiatives to ensure that you are recognized as an industry leader worthy of media attention. Our goal is to establish you a strong reputation as an industry leader.

We're not a traditional retail PR firm

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Personalized approach

Our expert retail PR team will effectively showcase your products. We start by thoroughly understanding your target audience and determining the best media channels to reach them.

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Our in-house services include retail PR, social media, SEO, and paid media, enabling us to design your brand's customized, data-driven strategy. We produce impactful content that drives measurable results. We understand that consumers are bombarded with information in today's digital age, and it's important to stand out. Therefore, our team creates high-quality, compelling content that resonates with your target audience.

Stronger online presence

We understand that in the retail industry, it's important to have an online presence and to be visible in search engine results.

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That's why we provide SEO services to help you improve your visibility and attract more organic traffic. Additionally, we use paid media services to help you reach a wider audience and drive more sales. Our team is dedicated to helping you achieve your goals, whether it's increasing brand awareness, driving sales, or building customer loyalty. It also allows customers to engage with the brand easily and vice versa.

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Collaboration

At our PR agency, we think the most successful PR campaigns result from a strong collaboration between us and the client. We understand that every business is different and that there is no one-size-fits-all solution when it comes to PR.

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That's why we take the time to get to know our clients and their specific goals and objectives. We also believe in open and transparent communication. We keep our clients informed and updated throughout the entire PR process. In addition, we believe in flexibility and adaptability.

Market intelligence

The fast-moving consumer goods industry is constantly evolving, and keeping up can be challenging. Trends change quickly, and customers are more selective than ever.

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In recent years, the retail landscape has undergone a significant transformation, with more and more consumers turning to online shopping. We have tools to analyze mentions of a brand, competitors, relevant industry keywords on social media platforms, a brand's search engine rankings, and competitors. This can provide valuable insights into what customers say about your brand and the industry.

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Omnichannel press coverage

Leverage our leading journalist coverage. We get you positive press in the media outlets that your audience engages with. This could include traditional newspapers, magazines, and television.

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And it goes without saying that digital outlets such as blogs and social media platforms play a crucial role in influencing consumer perception. By building relationships with these outlets and consistently providing them with high-quality content and information about your business, you can increase the likelihood that they will cover your company in a positive light.

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Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Related sectors

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With us  you stay relevant in a fast changing market
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We ensure well-earned business growth

FAQs

Some answers for the most common retail PR questions

What is retail tech?

Retail is evolving and operations are constantly optimized, to the benefit of service delivery and to the customers. Retail technology, or retail tech in short, is revolutionising the way in which the retail sector and e-commerce operates.

Digital tools and technological innovations are enhancing the customer experience, you can now even virtually try on clothes in some cases. Traditional means of shopping is being combined with new retail technologies, through the Internet of things, enabling consumers to have a highly personalized, faster, more convenient shopping experience.

What is a retail tech PR agency?

Retail tech PR agents specialize in managing your media contents and media relationships, so that your messages get placed in front of valuable retail tech buyers.

The retail sector is a challenging vertical of B2B tech to influence. This is why it takes meticulous planning and management from your retail tech PR agency to ensure that press releases, brand stories, funding announcements and all relevant and compelling communication materials are carried out with the purpose of benefiting business growth.

Since any tech-based industry is highly dynamic and ever changing, retail tech PR firms are among the fastest paced operations to work in.

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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
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+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
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