We're not a traditional SaaS PR agency

SaaS PR agency

Underline
As an SaaS PR agency, we’ve worked with more than 26 SaaS companies in the last 3 years. Our approach is developed to help SaaS companies grow faster with the power of PR.

Why PRLab?

See how we've implemented our in-house developed PR model for SaaS businesses like yours:
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3

New model

PRLab's model will help create, not wait for news

New way of working

We don’t rely on you to provide us with news to share with the media

Proactive approach

Proactively getting you traction, and creating content the media seeks
Logo of Paazl, client of SaaS PR AgencyLogo of Creative Clicks, client of our SaaS public relations servicesLogo of Hello Customer, client of our SaaS PR companyLogo of Funnel, client of SaaS PR firmLogo of responsibly, client of SaaS PR firmLogo of PLTFRM, client of software PR agency

Why trust us as your SaaS PR agency

We specialize in public relations for SaaS startups and scaleups
Results driven
Integrate PR
News Stories
Specialized in Tech

We are results driven

We only work with measurable KPIs. At PRLab, we have a strong focus on result-driven strategies. We only start collaborations if we have a clear set of metrics that will be used to analyze results. Those metrics are discussed with you before the start and will be the guiding light of the collaboration. Examples could be the number of mentions across tiers, particularities on demographics such as views and traffic, backlinks, and keywords, among many others.

We integrate PR with the rest of the funnel

Traditional PR sits on top of the funnel, attracting traffic. At PRLab, we go across the funnel, creating impact through different initiatives that integrate with the rest of the funnel, such as industry reports, content for lead magnets or strategic events. We focus on creating impact for the brand, so we act as an extension of your team to understand how our PR results affect the rest of the funnel. We remain flexible along the way to iterate and tweak the strategy depending on the impact we’re generating.

News Stories

You can be assured of noteworthy news coverage with us as your SaaS PR agency. With our skills and expertise, we turn pitches into larger news stories. We stay up to date with industry trends and market developments to see that your media story is always ready to capitalize on newsworthy events in the SaaS industry. This is how we create media traction for your offering and gain audience reach within the tech and niche sectors.

We’re specialized in Tech

The SaaS industry is vast and contains many service providers and rising developers. Due to this, it can be difficult to gain a prominent market position. As we have long-term reputation building in mind, we prioritize creating a communications strategy for our clients, mapping their way forward according to industry trends. We want to set you apart from the general competition so that you can be recognized as an industry leader and keep on dominating your market sector.

We're not a traditional SaaS PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
Tech public relations icon

Measurable objectives

Our KPIs are SMART goals (Specific, Measurable, Achievable, Realistic, and Timely). We waste no time, and we won't eat your budget unnecessarily.

+ read more

That's why, before we start, we make sure we're aligned on what we consider as success.

Maximum impact

At PRLab, we go beyond the traditional media hits to really understand how our results are impacting your business growth.

+ read more

Are you getting approached by new leads? Are you building solid partnerships with key players in your industry? Is your brand sentiment improving? Are you getting more referral traffic, or have your SEO goals been reached faster thanks to the backlinks we got you? These are some of the things we pay attention to to understand whether we’re being successful with our work.

Icon for media watch and PR
Icon for collabration

Collaboration

We pick metrics that work for you, not for us. Once we’ve got the KPIs ready, we’ll run them by you to find the perfect set of KPIs to kick off the collaboration.

+ read more

However, we remain agile throughout the work, so if the results we’re getting are not helping the business, we’ll tweak them accordingly along the way to make sure they do. Transparency and collaboration are two key values we embody and stick to throughout any collaboration.

Our SaaS PR Strategy

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

Related services

Covering all areas of the PR journey
Tech public relations icon
Tech PR Agency
Specializing in PR for tech companies and startups
Icon for crisis communications services
Crisis Comms
From preparing to handling risk, we cover you
Icon for our digital public relations agency
Digital PR
We apply core PR principles in digital environments
Media training and PR training icon
Media Training
We build media relationships and train your team

Lets take this further. Get in touch 👋

Tell us about your project and how we can help

Related sectors

Covering all tech and related industries
Icon High Tech PR Firm
HighTech
We're offering you high tech PR support
Icon for PR agency for fintech
FinTech
We ensure well-earned business growth

FAQs

Some answers for the most common SaaS PR questions

What is SaaS?

Software as a service (SaaS) is a delivery model, within the cloud computing and software industry. It can further be understood as operating under the umbrella of the technology spectrum. SaaS, when talking about cloud-based services, means that you do not download software onto your device, but rather access an application via the internet. This software can range from office tools to payment systems. The advantages of SaaS includes, easy access, reach, compatibility across devices, systems management and great user control. The costs connected to SaaS is also much lower. For small scale businesses, this means more opportunities for disrupting existing markets and greater empowerment.

What is SaaS PR?

Technology is always on the move, so is PR. With the growth of SaaS, this industry division has become greatly crowded. That’s why SaaS PR is tasked with building awareness around your SaaS business, to creat talking points and brand recognition. The goal is to have you differentiated from the masses, so that you can be realized as the industry leader you set out to be. The emphasis is on positioning. SaaS PR is employed to effectively pitch your value proposition to investors, reporters, publicists and business prospects, so that your streamline media can grow to become the base of your market position. From here, PR builds your story to grow into a tier 1 media opportunity.v

How large is the SaaS industry?

The SaaS industry has been growing substantially over the last few years. In 2021, the industry as a whole was worth $212.20 billion, and is estimated to grow to $240.61 billion by the end of 2022. With new technology, advancements and companies entering the space constantly, SaaS is a lucrative industry, with never-ending potential.

What are the specificities of public relations for SaaS companies?

It’s key to position your SaaS business as cutting-edge. PR for SaaS has an array of potential. The challenges are obvious: promoting a business with no physical product is a different challenge to more conventional PR. There are, however, constant updates and news surrounding new technology and advancements, so good SaaS PR can weave your story into the current newscycle across all platforms, ensuring your content is in line with industry updates, giving you maximum visibility.

What is the problem with most PR pitches?

Despite the recognition that PR is supposed to craft an enticing story to sell the company’s personality, SaaS is still heavily focused on promoting service attributes and benefits. The problem is that the baseline workings of SaaS is more or less the same across all companies. For example, pitching “faster implementation” to a journalist is not the unique selling point that will make them want to publish you. Rather SaaS PR should aim to tie your business into greater industry news. This means to demonstrate why you’re the industry leader that adds value to the wider industry’s growth and innovations.

How does a PR campaign for SaaS differ from that of other industries?

Campaigns for SaaS businesses must position your company as an original and exciting option, whilst also ensuring all of the content is digestible and understandable by the masses. The nature of SaaS also means your business already has a wealth of data available, so your PR campaign can incorporate engaging statistics and insights, showing just what sets your brand apart.

Why choose PRLab as your SaaS PR agency?

Our team has years of experience working with tech companies. Our experts understand the nuances of the SaaS industry and just how to make your brand stand out from the competition. We have our finger on the pulse, know what’s newsworthy, and have an extensive network of media publications in both the SaaS/tech space and with an even wider reach, so whatever your narrative, update or thought piece, we can ensure it reaches the right audience for your brand and helps you achieve your goals.

Sign up to our newsletter!

Subscribe for weekly key tips on public relations for startups & tech companies
Sign up here
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, the PR agency based in Amsterdam, Austin, Munich and Stockholm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram