With the growing role the internet plays in consumer’s day-to-day activities, Software as a service (SaaS) is continuously gaining more status as a valuable service in the tech industry.
Especially for cloud-based companies, a public relations for SaaS strategy is a valuable tool for business growth.
As a software PR agency, specialised in leading tech PR solutions, we understand the benefit of having a strategy in place for SaaS PR.
PR for SaaS forms part of our agency’s niche in the tech industry. We recognise the growing importance of cloud computing and the related service deliveries. Our growing client portfolio speaks for itself when considering the value we place on delivering compelling PR to uphold our industry reputation, as a top tech PR firm. Our PR expansion into the SaaS is validated by our previous success stories, working with leading tech companies.
In our public relations for SaaS practices, we are committed to continuously updating our service orientations, alongside industry developments. We think proactively, based on industry knowledge, to keep benefiting your business in the ever evolving landscape of cloud computing and software. This is why we keep expanding our industry knowledge, to bring you valuable insights and market growth opportunities first.
The SaaS industry is vast and contains many service providers and rising developers. Due to this, it can be difficult to gain a prominent markt position. As we have long term reputation building in mind, we make it a priority to create a differentiation strategy for our clients, mapping their way forward according to industry trends. We want to set you apart from the general competition, so that you can be recognised as an industry leader and keep on dominating your market sector.
With us as your SaaS PR agency, you can be assured of noteworthy news coverage. With our skills and expertise, we can take your pitch and turn it into a larger news story. We stay up to date with industry trends and market developments to see that your media story is always ready to capitalize from newsworthy events in the cloud technology industry. This is how we create media traction for your service offering and gain audience reach within the tech sector.
Software as a service (SaaS)is a delivery model, within the cloud computing and software industry. It can further be understood as operating under the umbrella of the technology spectrum. SaaS, when talking about cloud-based services, means that you do not download software onto your device, but rather access an application via the internet. This software can range from office tools to payment systems. The advantages of SaaS includes, easy access, reach, compatibility across devices, systems management and great user control. The costs connected to SaaS is also much lower. For small scale businesses, this means more opportunities for disrupting existing markets and greater empowerment.
Technology is always on the move, so is PR. With the growth of SaaS, this industry division has become greatly crowded. That’s why SaaS PR is tasked with building awareness around your SaaS business, to creat talking points and brand recognition. The goal is to have you differentiated from the masses, so that you can be realized as the industry leader you set out to be. The emphasis is on positioning. SaaS PR is employed to effectively pitch your value proposition to investors, reporters, publicists and business prospects, so that your streamline media can grow to become the base of your market position. From here, PR builds your story to grow into a tier 1 media opportunity.
Despite the recognition that PR is supposed to craft an enticing story to sell the company’s personality, SaaS is still heavily focused on promoting service attributes and benefits. The problem is that the baseline workings of SaaS is more or less the same across all companies. For example, pitching “faster implementation” to a journalist is not the unique selling point that will make them want to publish you. Rather SaaS PR should aim to tie your business into greater industry news. This means to demonstrate why you’re the industry leader that adds value to the wider industry’s growth and innovations.