Automotive PR Agency

We are a PR agency working in the Automotive and Mobility Sector. We use fresh, innovative content and the latest analytic technology to help our clients exceed their competition. We combine PR and marketing strategies that cut through the noise.
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We consistently get our Automotive clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive Automotive market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your Automotive brand awareness

Differentiate yourself in the crowded automotive sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise is crafting compelling stories that capture journalists' attention.
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Automotive thought leadership & trust building

In the fiercely competitive automotive landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field.

Why trust us as your Automotive PR agency

We are Automotive PR firm specialized in startups, scaleups and corporations, and we’re on a mission to revamp the broken PR industry
Results and impact
Value creation
Industry research
Promoting your content

Results and impact

PRLab specializes in the automotive industry. Our mission is to use our PR expertise to put your automotive brand on the map, establish your reputation, and share your unique brand narrative and insights with the industry. We know our work is about more than just content. We emphasize your brand's values and create a lasting impact on your target audience.
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Value creation

Our team has worked with various automotive businesses, bringing a unique approach and strategies to each. We know the importance of creating value and positioning you as an industry leader. Working with us ensures that each piece of content, from press releases to blogs, creates value and positions you as a trusted industry player to your customers and investors.
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Industry research and expertize

Our close collaboration with clients is a testament to our belief that we are an extension of your team. We understand the significance of staying up-to-date with industry trends. When we partner, you can be confident that our content production will always be in tune with current narratives and issues in the automotive field. Our ability to adapt ensures that our clients receive impactful, consistent content relevant to the industry's current state.
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Promoting your content

Our content engages audiences and makes them a part of the conversation. We’re committed to telling your story, whatever that may be, and helping it reach and resonate with your audience. We’re ready to position you as a valuable contributor in the field, showing what you stand for and enabling you to express your values.
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How do our Automotive PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs first to ensure we get you the desired results
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Automotive specialists

We are a PR firm specializing in vehicle and mobility tech PR. The company profoundly understands the automotive PR industry. Working with an advanced PR firm like ours specializing in the automotive supply chain niche is essential for tech companies and automotive suppliers looking to bring innovative technologies to market.

We provide a comprehensive PR solution covering all aspects of the industry, ensuring that their clients' technologies receive the exposure and recognition they deserve. We know how to make you stand out.
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Unique connections

We focus on utilizing our expertise and connections in the technology, business, automotive, and related manufacturing industries to secure high-quality media coverage for our clients in the vehicle technology sector. We aim to help clients establish credibility and gain exposure through earned media.

We maintain strong relationships with journalists and news media outlets operating in these sectors to achieve this. This enables us to secure coverage for our clients in respected and well-read publications. By leveraging these relationships, we help position our clients as thought leaders and experts in their field.
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Proactive way of working

At PRlab, we proactively shape the narrative and get your message out there. Our team of experts understands the importance of telling a compelling story that speaks to your target audience and aligns with your goals.

With a deep network of media contacts, we can get your story in front of the right people, maximizing your reach and ensuring your message is heard. PRlab is dedicated to helping you make a lasting impact and achieve your objectives through strategic and effective public relations efforts.
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Crisis management

Clear and timely communication during a crisis is extremely crucial as it can greatly impact the outcome of the situation for a business. Effective communication with employees, media, and the public can help a business to preserve its reputation and continue operations.

With the help of our experienced PR professionals, you can navigate through challenging times from a communications standpoint and ensure that your message is communicated effectively. This can minimize any negative effects on the business and ultimately aid its recovery from the crisis.
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Full-service agency

As a full-service agency, we understand the importance of utilizing our resources and expertise to deliver results. Our team comes together to generate innovative ideas that drive our campaigns and make them stand out in a crowd.

We understand the power of utilizing both earned media and paid channels and work to blend these seamlessly to create a comprehensive 360° campaign. The integration of influencer marketing further strengthens our approach and helps us reach a wider audience.

Our objective is to create campaigns that grab attention and leave an impact.
Automotive specialists
Unique connections
Proactive way of working
Crisis management
Full-service agency
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Addverb is a robotics company that delivers automation solutions to improve intralogistics operations.

Success Study

We're experts in Automotive and we can prove it

“Automotive PR can heavily influence audiences and stakeholders. With so many changes in the industry, automotive companies are seeing the relevance of PR. Partner with us—we have a track record of successful campaigns that have not only increased brand visibility but also built lasting relationships between companies and customers.”

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Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in Automotive PR

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Still have questions?

The automotive industry is huge - almost everywhere. New tech advances and environmental concerns mean it’s expanding still. But how do you get your message across in a saturated market? You need a communication strategy. And this is where PR comes into the equation. Automotive PR works to find your target audience and key journalists, decide your communication strategy and tactics, and guide your SEO and all digital communications. It also manages stakeholder relationships, crises, CSR, and financial comms.

If the industry is so big and well-known, then why do you need PR? Well, for this very reason. With so many options and such tough competition, you need to get your name out there. Effective public relations can ensure a strong market presence and make you top of mind for those searching. You must build brand awareness and reputation and differentiate yourself in the market to do this. Automotive PR can share why they should choose your brand with audiences, creating a buzz and excitement around any new products or company announcements. PR fosters brand loyalty and builds a community, which is important for repeat custom and credibility.

DIY PR is possible, but you should ask yourself if your time would be better used by focusing on what you do best: managing and guiding the business itself. There are experts in all walks of life, and none more so than in PR. A PR firm can provide an outsider viewpoint and lend expertise to your business goals. This includes pitching to media outlets, developing brand narratives and key messaging, contacting third parties for interviews, creating whitepapers, and more. PR can work alongside and complement your existing team and their efforts.

While we’d like nothing more to be able to, no one can guarantee the precise results you’re looking for. It would be wrong to say otherwise. When we collaborate, we always introduce realistic and workable KPIs. This is the cornerstone of our work together, and with a positive outlook from your side and our best people on the job, we have a very good chance of achieving your goals. For the vast majority of clients, PR is a longer process than, say, advertising. Rome wasn’t built in a day, nor is a strong reputation. It can take time. But it's worth it. A strong reputation is the benchmark of any successful company. While some elements of public relations yield quicker results than others, you need a bit of patience for the best results.

It's important to choose an agency that you trust and feel comfortable with. Approachability is important. They should understand your situation, where you are, and where you want to go. Hire those who are realistic and won't say yes to everything you say just to get you to sign the dotted line. An agency with experience in your sector already has a head start in knowing the industry, useful contacts, and any unique intricacies your market presents. Experience goes a long way. Pick an agency thats is honest, transparent, and, above all else, proactive.

Alongside our array of experience, our team of experts comes equipped with the right mindset. We are proud to provide a bespoke service, innovative ideas, and the highest standard of content. We fully understand how advancements in the industry impact the mobility landscape. Working with us means turning your ideas into inspiring stories, ensuring they reach and impact your target audience, and allowing you to grow, develop, and become a trusted voice in the automotive industry. We understand the sector's complexities and the issues you face. We can save you valuable time and be more cost-effective in your marketing efforts.

Contact us if you're involved in the B2B or B2C mobility sector and wish to grow your business, expand into new markets, or raise your brand's awareness or reputation. If you are serious about benefiting from the power of PR and want a long-term plan to manage your reputation, we’re here. If you have had experiences with other agencies that did not work out, we can help improve this for you. Perhaps you felt they needed to be more transparent, clearer in what they set out to do, or you just didn't gel with them. If you want to build mutually beneficial relationships, we could be your agency, so get in touch!

The industry presents a unique set of challenges. One is the rate of technological advances, led by EVs, autonomous driving, MAAS, Turbocharging, and new battery technology, to name just a few. Those involved in communications must be adept at understanding and communicating the features and benefits of this tech to relevant audiences. Environmental concerns are also on the list, with environmental regulation and consumer expectations weighing heavily. PR must successfully navigate these. Health and safety are also factors, as managing public trust and regaining credibility after a product flaw or safety issue can be very challenging. The right communication here is paramount.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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