B2B Tech PR Agency

As a B2B Tech PR agency with extensive experience in the sector, we are well-equipped to secure valuable media coverage for your brand and establish credibility in the industry. It is a specialized space that requires a knowledgeable team to develop and execute effective strategies for B2B technology companies and their growth.
Official logo of AgiCap, client of our b2b tech PR agencyTarabut Gateway official logo, client of our B2B tech media agencyLogo of Wayflyer, client of our B2B tech PR agencyLogo of Moss, client of our B2B tech PR agencyLogo of Levenue, client of our b2b tech PR firm

We consistently get our B2B Tech clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive B2B tech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your B2B Tech brand awareness

Differentiate yourself in the crowded B2B Tech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater
"PRLab managed to help us enter the Dutch market via relevant constant media coverage. Their great content got listed frequently in key local outlets. They become part of our team, which was key."
Matthijs Onland
Country Manager, Wayflyer

B2B Tech thought leadership & trust building

In the fiercely competitive B2B Tech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your B2B Tech PR agency

We are B2B Tech PR firm that helps startups, scaleups, and corporations achieve their goals.
Industry knowledge
Expert communications


Our core aim is to deliver bespoke PR services. Our team is dedicated to providing the best possible service to our clients. We seek to redefine the PR landscape with a proactive and future-thinking mindset. This is how and why we’re recognized as a leading Tech PR agency.
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Industry knowledge

B2B Tech PR is our area of expertise, and we have successfully developed and implemented PR strategies for many firms in the B2B Tech landscape. We have a proven track record of securing media coverage in top-tier and trade publications.
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Expert communications

As a leading B2B PR agency, we can craft compelling messages to your target audience to increase brand awareness, sales and customer acquisition and retention. In a competitive marketplace, we apply our expert skills to ensure your communications help you achieve your marketing and communication goals.
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Open communication and transparency are key to achieving success. It allows us to deepen our understanding of your needs and goals and tailor our PR efforts, ensuring they align with your objectives and achieve maximum impact. We work closely throughout, from planning and strategy development to implementation and execution.
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How do our B2B Tech PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results you want.
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B2B Tech experts

We specialize in B2B services. With various clients, from financial and HR to SaaS companies, we know how to create a compelling story to position you uniquely in the market.

We understand the evolving nature of the game. We can help you gain a profile across your key audience base, increase brand awareness, and drive sales.

Our team has the skills and expertise to craft compelling messages to resonate with industry experts and the general public. We will support and guide you at every key stage.
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Integrated approach

We believe in an integrated marketing approach. We take a holistic view of our way of working and provide PR support to our clients across the marketing spectrum.

From branding to aligning our marketing efforts, we provide integrated marketing services to create a compelling brand story to help you stand out in a complex, saturated market. Not doing so can cause a misalignment in messaging that could hinder your objectives.
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Maximum impact

We use SMART goals as our key performance indicators (KPIs) to ensure that our objectives are specific, measurable, achievable, realistic, and timely.

We understand the importance of efficiency and value for money, so before beginning any work, we ensure that we align on what we consider to be successful outcomes. These could be short or long-term.

This also helps us to focus our efforts best and optimize the use of resources to achieve the desired results.
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Marketing events and product launches

Product launches and event marketing for software companies can be highly effective ways to generate buzz and exposure for your brand. By carefully planning and executing a product launch or event, you can generate positive press, demonstrate your relevance to the industry, and reach a large audience with your message.

We can help you increase the chances of earning positive press and reaching a larger audience with your brand's message by helping you plan for and organize events, shows, and speaking slots.
B2B Tech experts
Integrated approach
Maximum impact
Marketing events
Logo of Wayflyer, client of our B2B tech PR company

Originally, PRLab and Wayflyer underwent a 12-month collaboration. The contract has been extended till October 2022. As PR is a long-term game, the best strategies and results can be achieved when a relationship is ongoing and continuously building on previous successes.

Success Study

We're experts in B2B Tech and we can prove it

"B2B Tech is thriving with new ideas and technological advancements, but this means more noise and greater competition. Partner with us – having collaborated with six global B2B Tech brands, we understand these challenges intimately and can create captivating narratives that let you stand out in the market."

Photo of Matias Rodsevich, PR consultant specialized in B2B technology companies
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in B2B Tech PR

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Still have questions?

B2B (Business to Business) Tech PR focuses on assisting businesses to sell their tech products and services to other businesses, as opposed to the general public. B2B Tech PR agencies focus on managing their clients’ public relations to make the business visible in the B2B market and to achieve a strong market presence. Continued and consistent PR initiatives are crucial to success, especially for B2B Tech companies.

B2B Tech is a niche sector and requires specialized PR. Since your desired audience is businesses, rather than consumers, B2B technology PR vastly differs from other types of PR. A B2B Tech audience tends to be much smaller and may use different mediums than B2C audiences. Creating a buzz in B2B Tech PR is often more challenging than B2C PR.

Working with a specialized B2B technology PR agency is essential to reach these audiences and ensure your brand has the maximum impact on the demographic you’re looking to work with. It is integral that your PR team knows how to position your firm as an influential and trustworthy business and targets other businesses in the most impactful way.

We see ourselves as an extension of your team, assigning a team to work with you to develop a strategy to achieve your PR objectives. Our approach is pragmatic, but specific. We get to know you, your competitors, and your place in the market. We may ask for details on previous PR efforts or for a breakdown of how your company is set up. We won’t do anything unless we establish KPIs, however. Once these are identified, we’ll get to work right away, fielding any questions you may have, and checking in regularly so you know exactly what we’re doing and where we’re up to.

Once we’ve done a full business review, we’ll devise a tailored PR strategy just for you, and then tell you about it. Consider this the blueprint for how we will help you achieve your business development goals. Once this has been approved, or tweaked then approved, we’ll go above and beyond to get you the desired results. Of course, timescales for such vary depending on the goal, but you should see results soon. B2B Tech is what we do. It's what we specialize in.

When working in the B2B field, demonstrating thought leadership can make a huge impact. We use press releases and media pitches to highlight any industry awards you’ve picked up or to shine a light on your thought leadership and expertise. This increases brand awareness among your target audience and helps build relationships with niche media outlets, which can be leveraged for sales leads and building trust with your audiences. Getting featured in trade publications is especially helpful to you, as here you can share industry insights directly with the audience that wants to hear it. Speaking engagements can also help generate leads, and LinkedIn thought leadership is becoming increasingly prominent. Producing whitepapers and eBooks are other tactics.

We create content thats is easily understood and accessible to audiences and journalists, providing them with a comprehensive understanding of your product and its significance. We will check your media coverage for accuracy. We also offer media training courses designed to let your spokespeople communicate easily to the media, reducing misunderstandings or misinterpretations. We pride ourselves on our storytelling techniques, so by placing your tech offering in real-world situations and showing its impact, we will make its use more understandable.

That’s easy. You should look for an agency with a demonstrable record in the field of B2B Tech, and working with your target audiences. You need an agency that gets your business and your industry. Check their previous case studies or clients that they have previously helped. We’d strongly advise you to pick an agency you feel connected to and one where you envision a good cultural fit. For instance, ask yourself, do you see some of your own values in the agency?

We offer the full 360-degree spectrum of public relations services. Our PR services include media relations, where, to generate positive and impactful coverage, we work closely with you to identify the outlets you want to be featured in. Our thought leadership services are designed to position you as a leader in your field and a go-to for expert opinion and commentary. Our media training courses help your spokespeople and representatives communicate information in an engaging and easily understood manner and help them answer tough questions from the media. We also offer content creation, event support, and crisis management. We tailor our services to meet the needs of each client. We have various packages to suit various needs and budgets.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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