BioTech PR agency

As a BioTech PR agency, we specialize in servicing firms in the BioTech sphere. We understand the unique needs and challenges this industry faces, and we tailor our approach and strategies to meet those needs. We aim to use the power of PR to help you grow faster and more efficiently.
Logo of NeuroSoft, client of our BioTech PR agencyLogo of Hybrigenics, client of our Biotechnology PR CompanyLogo of Napiferyn, client of our Biotechnology PR Company

We consistently get our BioTech clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive BioTech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your BioTech brand awareness

Differentiate yourself in the crowded BioTech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater
"We needed a tech PR firm to help us build our brand awareness. By partnering with PRLab, we were able to reach new publications and audiences across the Netherlands and Belgium. As a result, now Siilo is uniquely positioned as a solution to the problem of inefficiency in clinical collaborations between doctors and patients."
Joost Bruggeman
CEO of Siilo

BioTech thought leadership & trust building

In the fiercely competitive BioTech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your BioTech PR agency

We are BioTech PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
Reputation
Biotech specialists
Sharing stories
Getting you published

Reputation in the industry

Biotech PR is a specialization of our agency. Having secured a prestigious reputation as a tech public relations firm, we value tech's growing contribution to further health, medicine, and other innovations.

This is why we help our clients achieve recognition as thought leaders. We work towards securing a solid market position by growing your industry presence.
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Biotech specialists

Biotech stories can be technical and often carry serious messages requiring appropriate communication. This is crucial to educate and influence the public.

It is challenging to convey the nuances of biotech in an accessible and engaging way to audiences while avoiding hype or exaggeration. We specialize in communicating in an accurate and compelling way.
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Sharing stories

We nurture your PR strategy so tier-one media can hear about it. Consistency is key to gaining great publicity.

This is why Biotech PR needs to understand the complexity of certain subject matter and convey this to news outlets in an accessible way. This helps you to attain real market growth.
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Getting you published

The field provides plenty of stories worth publicizing, and with us as your Biotech PR agency, you can expect prominent coverage among key media outlets

Nevertheless, innovation alone isn't enough to secure a larger cover story. Our purpose is to create a value-delivering story showing how your product is worth investment.
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How do our BioTech PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.

Measurable impact

Metrics are vital for measuring success and validating what you do. The KPIs we use are SMART (Specific, Measurable, Achievable, Realistic, and Timely). So, before we begin, we ensure we're on the same page about what success looks like.

We can impact your industry sentiment and impressions. We examine the reactions your messages get, then use that to further your reach or revise and relaunch.

Full circle PR

Our team offers comprehensive services to help you achieve your marketing goals. We can assist you in identifying and reaching your target audience through effective public relations strategies.

We have a team of experienced professionals with a wide range of marketing and communications expertise. This allows us to create an impactful marketing strategy that effectively communicates your message to your target audience.

Value-driven PR

Our team uses a data-driven approach to deliver return on investment. We are results-oriented and deliver outcomes that help businesses grow.

We use analytics and other tools to track campaign performance and adjust our strategies to optimize results. Whether you need help with search engine optimization, pay-per-click advertising, or other digital marketing tactics, we have the skills and expertise to help.

Attract investors

To promote relationships with stakeholders, we help create and execute events like industry conferences and webinars. Our team can create compelling messaging, design engaging presentations, and handle the planning to ensure your event is successful.

In addition, our team can create and execute campaigns that increase your visibility and credibility among investors, analysts, and other industry players. We can also help secure coverage in key outlets and create and distribute press releases and other materials.

Deep dive

Our team understands that success in public relations is not just about securing media hits but also about achieving real-world results that drive your business forward.

Are you getting more referral traffic, or have your SEO goals been reached faster thanks to the backlinks we got you? We use these things to understand whether we’re successful with our work.
Measurable impact
Full circle PR
Value-driven PR
Attract investors
Deep dive

PRLab first worked with Siiilo when they approached PRLab with the goal to launch funding news in the Dutch and Belgian markets, and boost their global visibility as a brand. The intrepid company wanted to build foundational brand awareness as well as their thought leadership credentials.

Success Study

We're experts in BioTech PR and we can prove it

"Biotech PR is needed to help firms stand out in an ever-evolving market. Investors now see the potential of biotechnology as a field and want to reap the benefits. Partner with us – having collaborated with some large tech firms, we have the experience to raise your brand profile and get you the traction you deserve."

Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in BioTech PR

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Still have questions?

Biotech PR is the process of getting market exposure for companies in the biotechnology landscape. It is how biotech firms convey messages and manage their reputations. Biotech PR is crucial to building brand awareness, creating investor interest, and educating the public. In terms of content creation, Biotechnology PR educates and makes information accessible to audiences of different knowledge levels. The complex nature of biotech presents interesting industry opportunities for PR to leverage innovation and the dynamic biotech landscape. PR must also consider the global audiences to ensure innovations translate seamlessly and uphold the company’s market position.

Investor interest in biotech has steadily increased as they, too, want a piece of the action. PR can help a company stand out. It can educate people and thus increase trust in its efficacy. This is vital for product launches or for announcing clinical trial results. PR can start productive conversations about difficult or controversial topics within the field, promoting their importance and educating audiences. It can increase brand awareness, placing you top of mind and increasing conversions as your credibility grows.

A deep understanding of the sector is essential, as is understanding the audience's demands and the specifics of the products. Understanding regulatory requirements and being confident working with data is important when creating content, as it impacts key messages. A clear definition of goals is required, as this is the main driver for strategy. Think of your audience, too. Reaching investors requires a different strategy to targeting the scientific community. With biotech, sharing insights in a simple and understandable way goes down great with journalists. A key element of Biotech PR is to show why you do it as much as what you do. In biotech, there is often a social mission behind the cause. Highlight and draw attention to this.

Public relations in biotech can match the complexity of the sector. Biotech can require conveying technical and scientific information in an accessible manner. Doing this without bypassing essential details can be a challenge in communication. It's also important to recognize the limits placed through regulatory and legal compliance requirements and topic sensitivities. Not exaggerating news to do with breakthroughs is important. This can damage reputation and credibility going forward. You need to be prepared to be scrutinized more than other sectors, and building trust in the face of others' doubts is a constant challenge.

At PRLab, we provide various PR services to suit the needs of your firm. We get to know your firm from the inside out so we can create a customized plan to build brand awareness and attain your goals. We do this by creating engaging content that will genuinely interest your audience in what you have to say. We’ll conduct media outreach to attract customers and PR funding. We also provide media training so that you can confidently tackle those hard questions sometimes asked, as well as crisis management services, for when a crisis in any form occurs that could threaten your business. We blend digital PR services with traditional PR to benefit SEO.

The answer here is, actually, no, not really. Not for what it can do. It is all too easy for companies to spend exorbitant amounts on advertising and marketing and get very little back in ROI. Paying for ads may seem a great idea to get seen, but over time, this is not always cost-effective, and the long-term rewards are slim. This is where PR comes in. PR is about brand reputation management long-term. This means building a reputation through earned media (people picking up on your story naturally), not paid media (paying to be somewhere), which lends better to your credibility. With various packages to suit, it is this that will improve your position more cost-effectively, not advertising.

We began as an alternative to the traditional PR model of indefinite retainers, passively waiting for news to come by, and a lack of transparent communication. This model upset us. This is why we created the opposite with our own. We won’t place you on a retainer; we proactively seek news and update you regularly in real-time with our results. While a lot of firms reel you in with a pitch that sounds too good to be true (because it is), we are super transparent about what we can and can't do, what is realistic, and costs. Many firms treat all their customers the same and have a one-size-fits-all approach. We recognize that you are totally different from even your closest competitors and have different needs. PRLab is waiting to help you.

We strongly believe that a PR agency should force you to provide them with clear objectives. Or else, what are you both working for? Your agency should constantly research and monitor industry trends to stay fresh and knowledgeable so they can speak your language and converse confidently with you and media and investor stakeholders. This applies to news cycles, too. They should constantly seek to create engaging, worthwhile content, not just content for content's sake that ticks a box. Your reputation needs to be their key focus, at all times, in everything they do. Your chosen agency should also push back when you want to spend your valuable budget on activities that they believe won't benefit you or be cost-effective. In fact, a PR agency should clearly demonstrate your ROI.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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