Biotech PR is a specialization of our agency. Having secured a prestigious reputation as a tech public relations firm, we value the growing contribution tech is making to further health, medicine, and other scientific innovations. This is the reason why we direct our services to helping our clients to achieve their well-deserved recognition as thought leaders within the industry. Together, we work towards securing a solid market position so that you can continue growing your industry presence.
Biotech stories can be technical and often carry a serious message which requires delicate handling and appropriate communication. Effective communication of these stories is crucial, as it can help to educate the public and influence public policy. However, it can also be challenging to convey the nuances of biotech research in a way that is accessible and engaging to a general audience while avoiding hype or exaggeration. At PRlab, we specialize in communicating biotech stories in an accurate, informative, and compelling way.
We nurture your PR strategy so that it reaches tier-one media features. Consistency and continuity is a key when wanting to gain great publicity in the biotech industry. This is why biotech PR needs to not only understand the complexity of business models but also help explain the subtleties of the company to news outlets and journalists. This way, consistency in content is achieved and accurately represents the company. Leveraging consistency in trade media, we position you for market growth.
You can expect prominent coverage among key media outlets with us as your biotechnology PR agency. The field of Biotechnology provides plenty of stories worth publicizing, which is a boon for the industry. Nevertheless, innovation alone isn't enough to secure a larger cover story. Our purpose is to create a value-delivering story that shows how your product is worthy of investment based on industry developments. When it comes down to it, it's storytelling that gets you featured, not just innovation.
Metrics are vital for measuring success and validating what you do. The KPIs we use are SMART (Specific, Measurable, Achievable, Realistic, and Timely).
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For this reason, before we begin, we make sure we are on the same page about what success means to you. We can impact your industry sentiment, impressions, and reach. We examine the reactions your messages get, then use that to further your reach or revise and relaunch. We track your share of voice across the industry.
Our team offers comprehensive services to help you achieve your marketing goals. We can assist you in identifying and reaching your target audience through effective public relations strategies and tactics.
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We have a team of experienced professionals with a wide range of marketing and communications expertize. Our approach is fully integrated, meaning we can assist you with various mediums and deliverables, such as press releases, social media campaigns, events, and more. This allows us to create an impactful marketing strategy that effectively communicates your message to your target audience.
Our team uses a data-driven approach to deliver a powerful return on investment. We take a results-oriented approach and deliver outcomes that help businesses grow.
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We use analytics and other tools to track the performance of our campaigns and adjust our strategies as needed to optimize results. We can also help you navigate the ever-changing digital landscape and stay ahead of industry trends. Whether you need help with search engine optimization, pay-per-click advertising, or other digital marketing tactics, we have the skills and expertise to help you succeed.
To promote relationships with key stakeholders, we help you create and execute events, such as industry conferences, webinars, and other gatherings. Our team can help you create effective messaging, design engaging presentations, and manage logistics to ensure your event is successful.
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In addition, our team can help you create and execute public relations campaigns that increase your visibility and credibility among investors, analysts, and other industry players. We can also help you secure coverage in key publications and outlets and create and distribute press releases and other communications materials.
We track key metrics such as website traffic, lead generation, brand sentiment, and referral traffic to understand whether our campaigns drive real-world results.
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Our team understands that success in public relations is not just about securing media hits but also about achieving real-world results that drive your business forward. Are you getting more referral traffic, or have your SEO goals been reached faster thanks to the backlinks we got you? We use these things to understand whether we’re successful with our work.
The term “biotech” is made up of the words “biology” and “technology”. In the broad sense, the practice of biotech involves the use of living systems and organisms to create products. The industry largely overlaps with technology, healthcare, medicine and scientific practices. Biotech can also be understood as technology that’s based on biology. Biomolecular processes are employed to create technologies that help improve living standards and contribute to environmental health. For example, the simpler process of making cheese also relies on the use of microorganisms. Biotech just steps this up with more complex tech involvement to innovate what can be done with bio-organisms.
Biotech PR involves the process of getting market exposure for companies who are innovating the biotechnology landscape. The complex nature of biotech presents interesting industry opportunities for PR to leverage from innovation and the dynamic biotech landscape. The challenge for PR is to make the company stand out, as the industry is greatly growing alongside technological advancements and industry breakthroughs. In terms of content creation biotechnology PR serves to educate and make information accessible to audiences of different knowledge levels. PR must also consider the global audiences to make sure innovations translate seamlessly and uphold the company’s market position.