We're not a traditional blockchain PR agency

Blockchain
PR Agency

Underline
We are a Blockchain PR agency that specializes in helping blockchain enterprises of all sizes develop effective strategies to reach the market and achieve success globally.

Why PRLab?

See how we've implemented our in-house developed PR model for blockchain businesses like yours:
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3

Peace of mind

Knowing you are working with professionals

Industry insight

We understand the needs inherent to you

Proven record

We help firms generate money and raise brand awareness

Why trust us as your blockchain PR agency?

We specialize in public relations for blockchain startups and scaleups
Get results
Effective PR
Get Coverage
Specialized

Get results

Our dedicated blockchain PR service engages companies, developers, and financial backers to get results. We highlight the role of blockchain as a major force in modern society and a future shaper. With bold campaigns that differentiate our clients from their competitors while shining a light on the issues they can solve for customers and the real-world impacts of these technologies, PR strategies need to go beyond just building awareness in a market. Through thought leadership and media relations, we aim to inspire and drive action through our blockchain campaigns.

Effective PR

With PRlab, you will receive a range of media outreach approaches tailored to meet your needs. With multiple services to help your business get noticed, whether you're working with industry influencers or you'd like a bigger global reach for your blockchain PR, we've got you covered! We have a number of approaches to reach your needs. Get people talking by sending press releases and distributing content that appeals to your target audience. We will help you reach your business goals.

Get Coverage

As your blockchain PR agency, you can trust that we will provide noteworthy news coverage for your company. Our expertise allows us to take pitches and turn them into significant news stories. We keep track of industry trends and market developments to ensure that your media story is always positioned to take advantage of newsworthy events in the industry. By doing this, we can generate media attention for your product and expand your reach within the tech and specialized sectors.

Specialized in blockchain

Niche businesses require niche approaches. Because of this, we provide clients with a highly specialized PR strategy that identifies brand awareness within the blockchain space. The blockchain industry is constantly diversifying from traditional practices to cloud computing, immersive tech, and the Internet of Things. Blockchain offers a much-needed solution. We understand that blockchain companies can be a driving force for good. We are passionate about working with innovators who are constantly creating and pioneering, as we are in our industry.

We're not a traditional blockchain PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Thought leadership

As blockchain becomes increasingly competitive, organizations must stand out and be recognized as leaders. We can help you establish your business as an industry leader.

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You can position your brand as a leading and influential organization within your industry through our thought leadership services, including idea development, press releases, and opinion pieces. To establish yourself as a thought leader, our team of experts will work with you to provide the insights and strategies you need to be seen as an industry leader..

Building a brand story

Humans are naturally drawn to narratives and storylines. However, creating a story that effectively showcases your business as the solution to a wide range of needs can be challenging.

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We specialize in uncovering the core of your messaging and presenting it compellingly. Our PR strategies focus on highlighting the evolution of your brand. We understand the power of a compelling backstory and are skilled at crafting a narrative that resonates with your audience and conveys why you can meet their needs.

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Media contacts

Getting the media's attention can be a challenge. You need to work with the right people. Whatever your company's stage of development, PRlab can provide various media relations services.

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When it comes to establishing brand recognition in a new market or strengthening a company's position, a lot of professional input and an understanding of market conditions are necessary. The importance of relations when managing a crisis cannot be overstated. The brand can communicate its perspective in a difficult situation if it has solid relationships with journalists.

Brand messaging

We seek maximum impact for your brand. Effective brand messaging is crucial for blockchain public relations because it helps to clarify the value and purpose of your company or product in the blockchain industry.

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Strong brand messaging can help to differentiate your company from competitors and make a positive impression on potential customers, partners, and investors. By helping you develop a clear and consistent brand message, you can effectively communicate your company's or product's unique benefits and stand out in the crowded blockchain market.

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Funding

Funding is an essential element in the growth of your business. Funding can be challenging due to the complexity of fintech.

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As a blockchain PR agency, we have the expertise to guide you through every step of your funding journey, from the initial idea to the final deadline. Our comprehensive PR strategy covers all aspects of your campaign, including PR practices, targeted content creation, and outreach efforts. Our enthusiasm and expertise can help you reach your funding goals and further your brand's reach.

Related services

Covering all areas of the PR journey
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SEO services
Rank higher and increase your organic traffic
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Media Training
We build media relationships and train your team
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Tech PR Agency
Specializing in PR for tech companies and startups
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Internal comms
Internal communication services for corporates

Let's take this further. Get in touch 👋

Tell us about your project and how we can help

Related sectors

Covering all tech and related industries
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FAQs

Some answers for the most common blockchain PR questions

What is Blockchain PR?

Blockchain is an incredibly exciting industry with endless potential. However, blockchain has a PR problem. The average consumer does not widely understand it. PR can help explain the concept of blockchain to a wider audience, outlining the benefits of investing in blockchain, and positioning your blockchain business as a trustworthy industry player. Blockchain PR aims to help you reach your wider business goals. Whether positioning your brand as a thought leader, introducing new audiences to blockchain, or increasing your social media presence, the right PR campaign can give your blockchain business the coverage you need to gain trusting investors and help grow the movement.

What are the specificities of public relations for blockchain companies?

PR strategies must ensure to position blockchain as not only a viable option but the most accessible, innovative one available. Moving blockchain into the mainstream narrative by engaging with more consumers is imperative in growing its reach. Its decentralized nature means there are huge online communities to target. Blockchain must ensure to effectively build credibility by clearly communicating how it works and can create a new future. Working with the right blockchain PR firm will ensure that your audience not only understands the intricacies of blockchain, but also just how impactful it can be for them, encouraging consumers to invest in your brand.

Why is our current Blockchain PR campaign not working?

A common mistake is either targeting everyone instead of the specific groups most likely to be responsive to their product or service or solely focusing on those already immersed in it. People also need to hear less about it being a wonder and instead how blockchain can benefit them. The community tends to be enthusiastic and knowledgeable, so treat them as such. Be transparent about your product (the whole point of blockchain is transparency) and your company in general. State who's involved in your firm, the founders, and your mission. Thought leadership is important in blockchain. It doesn't just show your expertise, but it can show your goals and where you're going. It's also useful for educating people while battling the stigma surrounding it.

How should we select a Blockchain PR agency?

There are a few things to consider before choosing a partnership. Firstly, does the agency have experience in the blockchain sector? It's a niche sector with some unique requirements. You need an agency that understands how to reach and communicate effectively with such an audience. At PRLab, we’ve secured valuable coverage for blockchain companies we’ve worked with. An agency with no direct blockchain experience may lack the skills and expertise to effectively get your name out there and raise your profile. Our experience means we can turn your stories into news in the blockchain world and get you coverage.

What services do you offer?

We will take the time to get to know your company, asking the right questions to understand the challenges you face, and to understand the unique opportunities you have. We provide a wide range of PR services at PRLab based on your company's needs. To create a custom PR strategy that builds brand awareness and achieves your goals, we get to know everything about your firm. The way we do this is to create engaging content that will genuinely interest your target audience. We’ll conduct media outreach to get customers and PR funding. Aside from media training, we also provide crisis management services for when a crisis in some form can threaten the health of your business.

What can we expect from PRLab if we choose to collaborate?

We believe success rests on a collaborative effort, so we pride ourselves on transparency in everything we do. We won’t eat up your budget with invaluable activities that make us look busy. Whatever your goals, whether tier-1 media coverage, connecting you with investment partners, or continual reputation building over time, we’re committed to whatever it takes to succeed. Through careful research on your market, we’ll devise a bespoke strategy just for you. We then use realistic KPIs to come up with measurable and tangible results. That’ll be our focus.

How can your SEO services help conversions?

Our SEO services will help you rank higher on search results. We can help you rank for the keywords your customer base is searching for. By ranking higher, you’ll receive more web traffic from those with higher intent and, therefore, an increased chance of conversions. High search engine rankings is key to long-term visibility. We can audit your website, make it more user-friendly, create content, and help increase your authority with effective link building to your site, thus driving further traffic.

How do you measure the success of a Blockchain PR strategy?

It all depends on your goals. Success can be gauged through various metrics. The amount and quality of media coverage is one way to track success. This could be in specific blockchain sites and blogs, and other forms of media. Brand mentions and strong community engagement is another. Look at the frequency of interactions about your brand, as well as on social media. Increased engagement could show your PR efforts are gaining traction and you’re on the right track. As well as direct conversions, metrics such as website traffic, bounce rate, and session duration can shed light on campaign success.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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