CleanTech PR Firm

As a CleanTech PR agency, we specialize in identifying new business opportunities in the ever-evolving renewable energy sector. We help startups and scaleups present their innovations and solutions. We aim to help you achieve greater market visibility.
Logo of Sonnen, cleantech PR client of PRLabLogo of CoreZero, client of our CleanTech PR agencyLogo of Next Energy, client of our Renewable Energy PR agencyLogo of Land Life, client of our Cleantech PR firmLogo of South Pole, client of our green energy PR firm

We consistently get our CleanTech clients top tier global media coverage

Take a look at our CleanTech PR services

Dive into our CEO's vision for spearheading transformative CleanTech PR services, designed to shape a sustainable and innovative future

No fluff. We get results. And we can prove it.

In a competitive cleantech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your CleanTech brand awareness

Differentiate yourself in the crowded CleanTech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab created content that even won a prize for us. Their understanding of our philosophy resulted in great content and top tier coverage. The team delivered on time and was responsive, demonstrating professionalism, and attentiveness. "
Natalie Dzigciot
Communications Director, CoreZero
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater

CleanTech thought leadership & trust building

In the fiercely competitive CleanTech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

CleanTech market expansion through PR

Effortlessly expand into new CleanTech markets with our PR prowess. Tailor a strong PR strategy for brand expansion, solidifying awareness and thought leadership in target regions. Our global team, equipped with local experts, ensures a personalized approach, making you not just a global entity but a local brand.
"PRLab managed to help us enter the Dutch market via relevant constant media coverage. Their great content got listed frequently in key local outlets. They become part of our team, which was key."
Matthijs Onland
Country Manager, Wayflyer

Why trust us as your CleanTech PR agency

We are CleanTech PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
We focus on outcomes
Value creation
Industry knowledge
Media management

We focus on outcomes

We focus on helping you grow, and we know all that matters is whether we bring in impactful results or not. So we set KPIs together from the beginning and commit to achieving them. No fluff, we walk the talk, and we can prove it.
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Value creation

As your CleanTech PR agency, we generate impactful news where none exists. Crafting compelling PR stories, we ensure your publications are valued by your industry. Our dedicated team fosters a positive brand attitude, ensuring differentiation and business growth through engaging storytelling.
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Industry knowledge

The fast-paced tech evolution and CleanTech breakthroughs created a dynamic industry. A PR agency well-informed about market shifts is vital for business growth. As your CleanTech and Renewable Energy PR partner, we ensure your strategies align with the latest trends, spreading solutions for industry challenges.
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Media management

Clean and renewable energy gain traction, leading to heightened competition for media features. Our media management secures valuable brand recognition. CleanTech PR, a specialized industry, demands tailored content aligning with your brand's values, ideas, solutions, and pioneering thoughts to stand out.
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How do our Cleantech PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.
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Newsworthy content

With our ability to take complex stories and create meaningful content, we differentiate ourselves from other PR agencies in the Renewable Energy, CleanTech, and GreenTech fields.

We employ compelling brand storytelling methods to help deliver your brand message. This is critical in getting your story noticed by journalists constantly looking for the next significant news item to cover.

PR is about building relationships with journalists and the press and managing media content. We’ve worked with many companies, managing their media relations and producing high-quality content to match their brand.
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Added value

Our PR strategies are developed precisely to ensure your PR initiatives are met with great success. This way, we take great care in developing value-adding strategies, which result in you being recognized as a worthy industry asset.

In our planning, we consider the complexity of your challenge and turn it into an opportunity for business growth whilst creating lucrative media coverage. Well-crafted PR campaigns are key to renewable energy, where delivering the message of the industry is crucial to the uptake of CleanTech products or services.
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Thought leadership

It's all about generating a conversation around your brand or business, and grabbing the audience's attention in a two-way communication channel. One example is to use thought leadership as part of your PR initiatives since this way, you share your industry knowledge and allow others to contribute to the discussion.

The added value comes from sharing industry-pioneering thoughts. At PRLab, we help you develop organic and effective ways to do this that match your content strategies and your brand’s overall goals and audience.
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Startup specialists

We know what works for startups and how to gain that all-important traction. We help you achieve your goals of becoming well-known in the industry and ensure that your press announcements are received by the most relevant audiences.

With our PR services for tech startups, you will become known as a reputable company. We take care of your press announcements and cover stories so that you can focus on building your brand in the CleanTech market and Renewable Energy sphere.
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Integrated approach

Through an integrated approach across all marketing channels, PRLab goes beyond the traditional PR model. Through various initiatives aligned with the rest of your marketing efforts, we create impact and drive results rather than just attracting traffic at the top of the funnel.

Industry reports, strategic events, and thought-leading content are some of the things we do. Our goal is always to create measurable results for your brand. As an extension of your team, we collaborate closely with your team.
Newsworthy content
Added value
Thought leadership
Startup specialists
Integrated approach
Logo of Core Zero, client of our Cleantech PR company

Despite the media landscape being difficult to break into due to its stringent ethical standards and limited acceptance of guest posts by numerous publications, PRLab succeeded in securing relevant features for CoreZero in esteemed platforms such as Sustainability Magazine, Food Logistics, and Carbon Credits.

Success Study

We're experts in Cleantech and we can prove it

"CleanTech is thriving with environmental concern, government backing, and technological advancements, but hurdles like costs and regulations persist. Partner with us – having collaborated with 6 global CleanTech brands, we understand these challenges intimately and can weave captivating narratives."

Photo of Matias Rodsevich, PR consultant specialized in Cleantech companies
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in Cleantech PR

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Still have questions?

Clean technology (CleanTech) refers to processes, services, and goods developed to reduce the negative effects of leaving a carbon footprint on the environment. CleanTech PR involves building up a brand's reputation, helping it communicate key messages, differentiating it from competitors, generating leads, and securing funding so it may grow. CleanTech PR is about sharing a better vision of the future.

As the field grows and more firms are competing for investment or other funding initiatives, CleanTech firms cannot risk getting comfortable. The technology on its own will no longer cut it. You need PR to differentiate your offering and impact the relevant stakeholders, demonstrating the value and viability of your venture. To that end, a PR agency can help establish you as a trustworthy partner, shaping your image and helping you raise awareness about the cleantech solutions you provide and the exciting future that awaits.

Millennials and subsequent generations are a key demographic, often taking positive stances on environmental issues and leading public discourse. With a greater awareness and deeper concern, it reflects in who they vote for and in their lifestyles. With this in mind, social media will likely be a potent tool for your CleanTech PR strategy. You need to educate on the benefits of the technology. This wins investors and raises awareness among consumers. Share important announcements and what you have an unrivaled knowledge of. It helps start conversations and shows you have something of value to contribute to the space. Effective PR can establish thought leadership quite early on. Linking CleanTech to CSR initiatives is another useful strategy. Just be careful not to ‘greenwash.’

You need to translate science into accessible information. This requires careful communication that does not seek to alarm or scare people. Continually raising finance means demonstrating the traction you’ve attained so far and the potential for further growth. Catching the attention of investors in a dense market and persuading them that your product has staying power is a challenge. While product advancements are in no shortage, persuading people to adopt is a big challenge. This is where PR comes in. We make it easier for your audiences to pay attention to your brand and build a relationship with you.

While they share the same purpose and goals of creating a more sustainable and livable planet, ClimateTech specifically addresses some of the issues caused by man-made climate change. It can include practices for reducing greenhouse gases or developing ways to equip us for the impact of human-induced climate change, such as extreme weather, biodiversity loss, and more poverty. CleanTech focuses on improving certain practices and making them more eco-friendly at various stage in the production or supply chain process.

We sit down with you to understand your goals. We’ll undertake detailed market and competitor research. From there, we create a PR strategy tailored to your needs, setting applicable and measurable KPIs. In CleanTech, the sector is narrower, so it’s important to develop an approach that focuses time and energy on reaching the right people only rather than a blanket approach. Having targeted media lists for your outreach and pitch content is useful. We ascertain your USPs and your brand’s narrative and begin figuring out where we can place your story to drive interest and make an impact.

CoreZero is a climate-tech company that helps food rescues, upcycling projects, waste-to-energy projects, and composting projects measure and monetize their environmental benefits. We aimed to shed light on their thought leadership in food waste, especially relating what they do for the real-world problem of increased food waste, offering opinion pieces and regularly timed LinkedIn commentary, and inserting them into relevant topical discussions and developments within the sector. We homed in on certain journalists and publications to achieve brand visibility. The PRLab team has so far secured features for CoreZero on platforms such as Sustainability Magazine, Food Logistics, and Carbon Credits.

We get the challenges you face, from funding to regulatory challenges to persuading people to adopt and invest. We seek long-term reputation building for our clients, recognizing that CleanTech goes beyond immediate financial returns. We’ve provided expertise to over 100 tech startups and scaleups. We are a results-oriented firm with a passion for CleanTech, working to get renewable energy firms the attention they deserve. We've taken the pledge not to work with fossil fuel companies as part of the Clean Creatives initiative, declining contracts with fossil fuel companies, their trade associations, or any ‘front’ groups.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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