We're not a traditional Consumer PR agency

Consumer PR Firm

Underline
With the advancement of technology, the rise of social media, and the availability of information, consumers have more power than ever before. As a consumer PR agency we can help you stay relevant and keep up with ever-changing consumer requirements.

Why PRLab?

See how we've implemented our in-house developed PR model for Consumer businesses like yours:
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our consumer PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/2
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    Logo StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    2/2
  • "We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."
    Logo of NuPay, client of our PR company
    Joshua Bell
    SVP of Marketing, NuPay Technologies
    1/2
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    Logo StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    2/2

Understand consumer demands

Stay relevant in a fast-changing environment

Comprehensive PR packages

To support business growth

Reach publications that count

We gain you your ideal coverage
Logo of LuvJuno, client of our consumer PR agencyLogo of Masuku client of our consumer PR agencyLogo of Chordify, client of our consumer PR firmLogo of TomTom, client of our consumer PR company

Why trust us as your Consumer PR agency?

We specialize in public relations for tech companies and scaleups
Complexity
Reputation
Creating value
Media management

Industry complexity

Within this industry exists many sub-categories that a company could fall under, depending on the type of products they sell or services offered. Since the industry is multi-layered, you’ll need a consumer PR strategy that differentiates you in the market. This is where we come in as your consumer PR agency. We apply our expert PR skills to ensure your communications match the characteristics of the consumer category you work in for optimal success.

Industry reputation

We pride ourselves on our innovation. We have worked with many industry pioneers in the consumer industry. Our clients range from startups to larger multinationals who seek our PR support in specified regions or international markets. As an award-winning PR agency, we’re committed to delivering bespoke PR services to each client. As we continue expanding, we are committed to upholding the first-rate quality of work that we produce.

Creating value

PR is about managing perception and reputation so that your market position can benefit from the publicity gained from positive brand-related news. We shape attitudes and consumer behaviors with business storytelling to share your company's value-adding benefits in the market. We do this in several ways, including thought leadership positioning. This can influence your lead generation and product or service sales. You'll need a top consumer PR agency to become an industry leader.

Media management

Media relations are key to PR. We keep our ear to the ground to closely monitor the news and what is happening in your industry. Staying alert to current trends ensures any PR initiatives are relevant, well thought out, and aligned with the latest media developments and trends. This means you gain media coverage over your business's most valuable news and outlets. In time, the coverage will allow you to be seen as a thought leader and positive contributor in your industry.

We're not a traditional Consumer PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Tailored PR packages

Our PR packages are all tailored to meet your organization's specific needs as your consumer PR agency.

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The services we offer can be tailored and customized to meet your overall marketing and communication goals. We develop a strategic framework and build your service package to ensure your communications strategy is progressive, well-timed, and supports your business growth. For example, we can create PR content supporting your goal of becoming a thought leader in your industry.

Investor relations

Our priority is to grow your business. This is why we’re offering our expert consumer PR services to help you attract investors and valuable customers who can support your business development.

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We’re here to assist you if you're a startup or scaling your business. From seed funding to the final funding rounds, the PR strategy we create for you is designed to attract investors and venture capitalists to learn more about you and invest in your product or service.

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Results-focused

Our innovative, modern methods of analyzing the success of campaigns mean you get to see the results in real-time.

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This means we can tweak anything that needs changing as we go along and not sit and wait for an extended period. Our team sits down with you to determine the measurable KPIs you want to work toward. Specific, measurable goals will enable us to determine if your PR efforts are working. At PRLab, we emphasize data-driven decision-making to get the best possible results.

PR planning

Our consumer PR strategies are developed with extreme precision to ensure your PR initiatives are met with great success.

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In our planning, we consider the complexity of your challenge and turn it into an opportunity for business growth whilst creating newsworthy stories to share. We thoroughly research the industry, your competitors, and the market. From there, we develop value-adding strategies, which result in you being recognized as a worthy industry asset or even a thought leader.

PR planning
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International PR

As an international PR firm, we can greatly help your PR efforts. Countries and their markets have different approaches; what works in one market may not work in another.

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One size does not necessarily fit all. Some markets are more impacted by influencers, some more about certain headlines, others require more details and facts, and there are often separate regions and cultures within a country. We work in and have offices in multiple locations, and our team comes from all over the globe and with various communications backgrounds.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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FAQs

Some answers for the most common Consumer PR questions

What is a consumer?

Generally speaking, a consumer is a person or entity that orders or uses goods, products, or services for their own personal use or family, household, or similar, which is not directly related to or for business or entrepreneurial purposes. The term is mainly used to describe a person who purchases goods and services for their own use.

What is a consumer PR agency?

A consumer PR agency specializes in creating and managing PR strategies for the consumer market. The work can include structuring integrated communications, managing social media content, securing publications, and releasing thought leadership materials. A consumer PR agency can work to drive conversations around the solutions an organization is bringing to the market to ensure their client receives media coverage for their value-adding products and services.

How can consumer PR benefit my business?

​​PR can help you reach a broader audience, increasing your brand's strength and brand loyalty in competitive fields and helping you be perceived as an industry thought leader at the same time. PR can increase customer loyalty and generate new business leads to grow your audience further. PR also aims to manage a crisis to your reputation and sales by preparing for such and how to handle it should it happen.

What types of services does your agency offer?

We help you develop and benefit from media relations that can secure coverage, crafting press releases that communicate key messages to deliver. We develop a plan and prepare you to handle negative publicity should it arise and help you plan events such as product launches, press conferences, and trade shows. Another service we offer is media training - preparing media appearances to ensure they are confident and effective. We work to position clients as experts in their fields through strategies such as article placements and speaking engagements. We analyze the success of campaigns through media coverage metrics and social media engagement.

How does PRLab work with clients to achieve their goals?

We work with clients on establishing their aims and objectives and what it is they want to achieve. Based on their goals, we get to work to develop a comprehensive PR strategy that outlines the tactics and channels employed to reach this. Once in place, the agency will execute the campaign, which may involve media outreach, content creation, and media pitching. Throughout, we monitor the progress of our tactics and adjust if needed to continually improve and deliver better results for our clients.

How do you measure the success of a PR campaign?

Campaigns can be measured in several ways. Metrics used will depend on the objectives, including the number and quality of media placements (articles, interviews, and mentions) and the engagement (likes, comments, shares) on social media. Website visitors and page views can provide insight into how effective PR is in driving traffic and interest. When measuring the success of a campaign, conversion rates, revenue generated, or new customers acquired can be useful metrics. It is possible to assess the campaign's impact on the brand's perception and reputation by analyzing the tone and sentiment of online conversations before and after the campaign.

What sets PRLab apart from others in the industry?

As a PR agency helping organisations' in consumer products and services, we have a track record for delivering exceptional client results. We pride ourselves on our innovative and creative thinking that capture an audience's attention and makes them stand out. We can help clients gain valuable media coverage and establish credibility by leveraging our relationships with key journalists and stakeholders. We aim to create a strong, long-lasting impact for our clients through a data-driven approach and strategic campaigns that hit the mark and achieve client KPIs.

How do you stay up to date on the latest trends and developments for clients?

In order to stay up to date on the latest news and trends, we closely follow industry publications and news outlets that cover consumer topics. To track consumer PR-related conversations and sentiments, we also monitor social media platforms and online communities. To inform our strategies, we also examine previous campaigns to constantly see what works and what doesn't.

How long does it take to see results from a PR campaign?

The time for seeing results from a consumer PR campaign depends on various factors, including the goal of the campaign and what the specific tactics involved are for it. It's important to note that PR is a long-term strategy. Brand awareness, for example, can take time. Obtaining media coverage may be quicker. It's not uncommon for PR campaigns to see dips and spikes in attention and coverage, including engagement.

How do I get started working with your agency?

First, reach out to us for an initial consultation. Tell us more about your goals, budget, and other requirements. This will allow you (and us) to ask questions and learn more about how we can help you achieve your public relations goals and what the next steps are going forward.
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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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