Consumer Tech PR agency

With the tech advancements, the rise of social media, and the availability of information, consumers have more power than ever before. As a Consumer Tech PR agency, we can help you stay relevant and keep up with ever-changing consumer demands
Logo of CloudPillo, client of our Consumer Tech PR AgencyLogo of Meltwater, client of our Consumer Tech PR firmLogo of PLTFRM, client of our Consumer Tech PR companyLogo of Hello Customer, client of our Consumer Tech public relations agencyLogo of Solutions 4 Delivery, client of our Consumer Technology PR agencyLogo of Far Eye, client of our Consumer Tech public relations agencyLogo of Skogluft, client of our consumer tech PR firm

We consistently get our consumer tech clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive consumer tech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your consumer tech brand awareness

Differentiate yourself in the crowded consumer tech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater
"Thanks to PRLab Several stories got published and doors were opened towards interesting players. We were impressed with their efficiency, good tools, keeping us informed, and the ability to measure every effort. We had a dialogue with 3 different providers and found PRLab to be the best."
Morten Kvam
CEO, Skogluft AS

Consumer Tech thought leadership & trust building

In the fiercely competitive consumer tech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your consumer PR agency

We are consumer tech PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
Industry complexity
Industry reputation
Creating value
Media management

Industry complexity

Depending on the product or services offered, there are many sub-categories that a company could fall under. Since the industry is multi-layered, you'll need a consumer tech PR strategy that differentiates you in the market.

We apply our expert PR skills to ensure your communications match the market demands
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Industry reputation

We pride ourselves on innovation. We have worked with many pioneers in the industry. Our clients range from startups to larger multinationals who seek our PR support in specified regions or international markets.

As an award-winning Consumer Tech PR agency, we’re committed to delivering bespoke PR services to each client.
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Creating value

PR is about managing reputation. We shape attitudes and consumer behaviors with business storytelling to share your company's value-adding benefits in the market.

We do this in several ways, including thought leadership positioning. This can influence lead generation and sales. You'll need a top Consumer Tech PR agency to become an industry leader.
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Media management

Media relations are key to PR. We keep our ears to the ground to monitor the news and what's happening in your industry. Staying alert to current trends ensures that PR initiatives are relevant and aligned with the latest media developments.

This means gaining media coverage in the most valuable news outlets. In time, the coverage will allow you to be seen as a thought leader in your industry.
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How do our consumer PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.
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Tailored PR packages

Our PR packages are all tailored to meet your organization's specific needs as your consumer technology PR agency. The services we offer can be tailored and customized to meet your overall marketing and communication goals.

We develop a strategic framework and build your service package to ensure your communications strategy is progressive, well-timed, and supports your business growth. For example, we can create PR content supporting your goal of becoming a thought leader in your industry.
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Investor relations

Our priority is to grow your business. This is why we’re offering our expert consumer tech public relations services to help you attract investors and valuable customers who can support your business development.

We’re here to assist you if you're a startup or scaling your business. From seed funding to the final funding rounds, the PR strategy we create for you is designed to attract investors and venture capitalists to learn more about you and invest in your product or service.
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Results-focused

Our innovative, modern methods of analyzing the success of campaigns mean you get to see the results in real-time. This means we can tweak anything that needs changing as we go along and not sit and wait for an extended period.

Our team sits down with you to determine the measurable KPIs you want to work toward. Specific, measurable goals will enable us to determine if your PR efforts are working. At PRLab, we emphasize data-driven decision-making to get the best possible results.
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PR planning

Our consumer PR strategies are developed with extreme precision to ensure your PR initiatives are met with great success.

In our planning, we consider the complexity of your challenge and turn it into an opportunity for business growth whilst creating newsworthy stories to share. We thoroughly research the industry, your competitors, and the market. From there, we develop value-adding strategies, which result in you being recognized as a worthy industry asset or even a thought leader.
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International PR

As an international PR firm, we can greatly help your international PR efforts. Different countries and markets have different approaches; what works in one may not work in another.

We have offices in multiple locations, and our team comes from all over the globe with various communications backgrounds. This allows us to understand different markets and tailor our strategies accordingly.
Tailored PR packages
Investor relations
Results-focused
PR planning
International PR
Logo of PLTFRM, client of our Consumer Tech PR agency

PLTFRM soft ‘launched’ in January 2021. Since then, the company was joined by an angel investor and built out its platform that now provides 150 IT services delivered by 50+ partners for its first clients.

Success Study

We're experts in Consumer Tech PR and we can prove it

"In the fast-paced consumer market, you need to create an unforgettable presence to stand out. Our Consumer Tech PR agency specializes in crafting memorable stories to turn your brand into a recognized name. Partner with us - as your PR agency, we can help build long-lasting relationships that elevate your brand above your competitors."

Matias Rodsevich, a pioneer in consumer tech public relations
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in Consumer Tech PR

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Specializing in PR for tech companies and startups

Media training

We build media relationships and train your team

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Covering all tech and related industries

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Still have questions?

Consumer Tech PR focuses on developing a company’s image and reputation. It drives conversations around the solutions an organization is bringing to the market to ensure their client receives media coverage for their value-adding products and services. It also works to build relationships between the company and its consumers. The work can include structuring integrated communications, managing social media content, securing publications, releasing thought leadership materials, and helping to launch new products or services.

In this overly crowded market, it’s important to stand out. A Consumer Tech PR agency can effectively tailor your communication to target the right audience, communicating just how and why the features of your product are superior to others on the market. The challenge is to do so in a way that engages without too much jargon that alienates your product. A PR agency can help here. PR can help get the word out about your product launch, getting coverage in the industry-specific outlets most likely to reach your intended audience, bringing you credibility and visibility all in one. A Tech PR agency can also leverage the power of your expertise to demonstrate your standing in the market.

First and foremost, you should look to an agency with a firm grasp of the sector. Experience within consumer tech and a team with the right experience is essential. It takes strong communication skills to connect with and influence audiences. Communication must be accessible and easily understood. An agency must have the proficiency to convey ‘tech-speak’ into thoughtful and engaging content, the desire to keep learning, and the ability to gain coverage for their clients where it counts. At PRLab, we’ve helped numerous tech firms attain coverage in tier-1 publications, helping to cement their position within the industry.

We are a Tech and Startup PR specialist agency with a proven track record in all things tech. We create press releases, thought leadership pieces, case studies, media pitches, and more. We offer the value of our experience in the tech industry when strategizing for your company and can help in crisis management, preparing you for all eventualities and their aftermath. We also conduct competitor research and media train your people for when you inevitably have to speak to the press and want to come off the best you can. We constantly analyze your campaign success as we go along - just to confirm it’s working.

Campaigns can be measured in several ways. The metrics used will depend on the objectives set, including the number and quality of media placements (articles, interviews, and mentions) and the engagement (likes, comments, shares) on social media. Website visitors and page views can provide insight into how effective PR is in driving traffic and interest. When measuring the success of a campaign, conversion rates, revenue generated, or new customers acquired can be valuable metrics. It is possible to assess the campaign's impact on the brand's perception and reputation by analyzing the tone and sentiment of online conversations before and after the campaign. This can all help you work out your actual ROI. PR can dramatically improve your ROI much more effectively than direct advertising.

Think of it this way. You are now freeing up time to further improve your product, create new products, and work on other business-critical activities outside public relations. Our expertise can prove more efficient than doing it yourself, as you’ll see results faster, thus improving your ROI (there it is again). This can then be invested back into what you do and the reason why you’re even reaching out for PR help in the first place - which is because you have a winning product worth promoting.

The big question. The simple answer here is no. No agency can guarantee you the results you are looking for, and in the timeframe you desire. Any that tells you they can should be put to the back of your list. But we are confident we can do more than most to get you the results you seek. If you provide us a brief story on your company, where you are now, what you want to achieve, and where it may have gone wrong in the past, then we can tell you exactly what we can do to solve this and tell you a bit about us in the process.

First, reach out to us for an initial conversation. We like conversations. As stated before, this will help us to understand more about your goals, previous experience, and any other requirements you may have. This means we (and you) can ask questions and learn more about how we can help you achieve your public relations goals and the next steps going forward.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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