Corporate PR agency

We are a corporate PR agency that combines traditional methods with innovative ideas to ensure that your corporation remains at the forefront of your industry and market. Our goal is to create a unique and effective corporate communication strategy that effectively showcases the strengths and values of your corporation.
Logo of Appspace, client of our Corporate PR agencyLogo of Deel, client of our Corporate PR firmLogo of Wiremind, client of our Coporate PR companyLogo of HypeFactory, client of our corporate public relations agencyLogo of Peak Capital client of our corporate public relations firm

We consistently get our corporate clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive corporate market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your corporate brand awareness

Differentiate yourself in the crowded corporate sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"Covid-19 disrupted communication with 8,000 employees across 30 markets. To foster global motivation, we launched the 'LeasePlan runs to the Moon' campaign. PRLab's crucial support, creative ideas, and effective collaboration resulted in surpassing the Moon target ahead of schedule, showcasing the success of our communication strategy."
Tanya Pakhuta
Global Internal Communications Manager
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater

Corporate thought leadership & trust building

In the fiercely competitive corporate landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your corporate PR agency

We are corporate PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
We are results driven
Media professionals
Trust us in a crisis
Thought leadership

We are results driven

Before starting our work together, we get to know your organization's unique selling points (USPs). 

We conduct extensive research to familiarize ourselves with the latest industry trends, media updates, and other relevant information for your organization and industry. This research will inform and guide our work together and help you get the traction you deserve.
First reason to trust our agency,

Media professionals

Corporate public relations is a multi-disciplinary field involving interacting with many stakeholders. It comprises various techniques to communicate your key messages.

Corporate communications are fast-paced and dynamic, with emerging new trends. It can be a challenging battleground requiring creativity, professionalism, and a broad range of skills.

Trust us in a crisis

A crisis can happen at any time. A single event can spread quickly and widely, affecting public perception of a brand, its customers, and its stability. Organizations must have a plan in place.

Communication helps provide information to stakeholders and maintain transparency. We help provide clear and accurate information and restore trust in the brand in a crisis.

Thought leadership

Our focus is to keep you at the forefront of meaningful conversations in the industry. We strive to ensure clients are seen as leaders in the field.

This includes monitoring the news, participating in industry events, and creating content that positions you as thought leaders. We aim to increase visibility and credibility and help achieve your objectives.

How do our corporate PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.
First step

Full action plan

Building solid relationships with members of the media is critical. We help you with storytelling, content creation, and media outreach.

We will create a plan for the types of stories and messages we will communicate to various audiences, write press releases highlighting your important news and events, and pitch stories to journalists to generate media coverage.

As well as helping you be viewed as a thought leader and industry expert, we will help raise your company's reputation.
Second step

Investor relations

Investor relations is a critical function for companies, responsible for maintaining good relationships with current and potential investors. It involves two-way communication between a company and its investors.

We can help you communicate what you need clearly and succinctly to attract further investment and achieve maximum industry exposure. Press conferences, releasing financial data, and publishing reports and whitepapers are all things we can assist with.

We also focus on investor education, helping investors understand the company's financial performance and strategy.
Third step

Innovative approach

We provide real-time analysis of results, allowing organizations to make informed decisions and adjust their PR strategies in the moment. Instead of waiting for results to come in and then making changes, PRLab provides the flexibility to modify campaigns as they unfold, providing greater agility and responsiveness to changing market conditions.

By analyzing results in real-time, our Corporate PR agency allows organizations to identify what is working and what is not. This information is then used to make informed decisions about allocating resources and prioritizing efforts.
Fourth step,

The best solutions

We work closely with you to understand your unique needs and challenges. We bring a fresh perspective to corporate communications, merging the agility and creativity of startup communications with the expertise and professionalism of a larger consultancy.

Our solutions are always innovative and accurate, reflecting the latest best practices and emerging trends in the field. We understand that the corporate landscape is constantly evolving, and we are committed to helping our clients stay ahead of the curve and succeed in an ever-changing environment.
Fifth step

A PR community

PRLab has created a dynamic and innovative community of experts in the marketing and communications industry. A shared goal of innovation and continuous improvement drives the community.

Working with our corporate PR firm allows your organization to be a part of this community and tap into its many resources. Whether you want to stay informed about the latest trends and developments, connect with other thought leaders, or contribute your insights and expertise, PRLab provides the platform you need to succeed.
Full action plan
Investor relations
Innovative approach
The best solutions
A PR community
Logo of Deel, client of our Corporate PR agency

The goal was to position Deel as the leading choice for its target audience, while also enhancing its connections with current clients, the general public, C-suite executives, and relevant journalists.

Success Study

We're experts in corporate PR and we can prove it

"Corporate PR is growing as corporations see the importance of employees and other stakeholders in achieving their mission and communicating with the outside world. Partner with us – having collaborated with many global corporate brands, we know how to harness the power of Corporate PR to improve your company's greatest asset - its reputation."

Photo of Matias Rodsevich, a pioneer in Corporate PR
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in corporate PR

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Still have questions?

Corporate PR is how a company manages the organization's communication with internal and external stakeholders, including the media, customers, investors, and the general public. Its primary goal is to build and maintain a positive image and reputation for the company by promoting its values, achievements, and initiatives while managing potential negative publicity or crises. Employee communications and investor relations are key responsibilities that fall under Corporate PR.

There are a few key differences between Corporate PR and other sectors. Rather than promoting specific products or services, Corporate PR focuses on building and maintaining a company's reputation as a whole. Additionally, Corporate PR involves working with employees, investors, government agencies, and the general public. Communicating and building relationships needs to be viewed holistically. Third, Corporate PR may include more complex issues, such as crisis management, regulatory compliance, and corporate social responsibility. Finally, Corporate PR often requires a deeper understanding of the company's business strategy, financial performance, and overall organizational culture, which may differ greatly from other sectors.

We conduct extensive research into your market and competitors and determine what you want to achieve. We find the most relevant news in your company and use this to create stories, press releases, and other exciting content that will get you seen and noticed. We’ll target key outlets for this depending on your goals and who your ideal audience is. We stay agile, adjusting strategy when and where needed, updating you constantly with our progress. Transparency and honesty are key values to us. We assign team members specifically for you.

Employee engagement has never been more vital. Your workforce now has more options about where and how they work. Engaged and motivated people make for better employees, meaning less staff turnover and greater productivity. How can public relations help? Well, the key to achieving this is through clear and honest internal comms. You need to motivate people and internally market the organization. For that, you need PR professionals. At a time when people are questioning the ethics and motivations of corporations, Corporate PR can help a great deal to boost your image and give your messaging what it needs.

Whereas a general communications team looks at and carries out the immediate communication needs of an organization, an agency will look at wider communication tactics that can be employed to put the organization in the best light and do more than simply provide information to audiences. A PR agency offers various services, including media training (especially relevant for corporates) and crisis management, and provides a greater degree of specialization. An external perspective will also shine a light on other opportunities for a company, including broader communication strategies or corporate management social responsibility. If you have a story to share, let PR do the talking.

You can look at press or trade-specific coverage of your company and any initiatives undertaken. You may want to monitor impressions, audience engagement, sales conversions, or investment partners acquired. Engagement, for instance, can be measured by the volume of Twitter and LinkedIn discussions, ‘likes,’ or poll responses. Looking at corporate reputation is a great way for assessing the impact of a campaign as it can measure people’s actual feelings toward a brand.

Key to any winning PR strategy is tailoring your communication to the audience, understanding the channels they use, and what they need to know. You should also set SMART (specific, measurable, actionable, relevant, and timely) objectives. This is the blueprint of what you are doing and why. When it comes to Corporate PR, you need to ensure your messaging aligns perfectly with your brand's values. Highlighting key facts, accomplishments, and employee stories are just some effective strategies that can be undertaken.

PR coverage can lead to journalists and media outlets writing about your business, and by featuring your business, there’s a chance they might add a link to your website. If you’re lucky, some of these links might be from ‘high authority’ media sites that many people trust and visit, making quite the difference in search rankings. In the world of SEO, more links mean more trust and more traffic. Compelling content about your brand from third parties can help your website perform well in the search engine results pages, especially if authoritative data is used. It can also draw attention to your company; a corporate blog can further show what you do. By strategically timed outreach, you can enhance online visibility and build meaningful connections. External communications lends a hand to SEO.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
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PRLab | PR Agency - PR Firm
Photo of Matias Rodsevich, international PR expert
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