We're not a traditional crypto PR agency

Crypto PR Agency

Underline
PRlab is a highly experienced Crypto PR agency in the field of cryptocurrencies with a proven track record of helping clients successfully promote their cryptocurrency trading ventures.

Why PRLab?

See how we've implemented our in-house developed PR model for crypto businesses like yours:
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3

Results oriented

Our team sits down with you to figure out how this will work

Expertize

We are Crypto specialists. It takes a lot to cut through the noise

The right coverage

Obtaining the right media coverage is crucial for success in the Crypto industry
Logo of NFT Paris, client of our crypto PR AgencyLogo of Chainge, client of our crypto public relations servicesLogo of MintBlue, client of our crypto PR companyLogo of Avata, client of our crypto PR firmLogo of Peak Capital, client of our cryptocurriencies PR agencyLogo of Smart Robotics client of our crypto PR services

Why trust us as your crypto PR agency?

We specialize in public relations for crypto startups and scaleups
We innovate
Integrate
Build trust
Experts

We innovate

We leverage multiple channels for outreach and engagement, such as social media networks or messaging apps that are popular within the crypto community. We develop content tailored to specific crypto audiences' interests and needs, such as educational materials or thought leadership pieces that provide value to potential users or investors. We utilize interactive or immersive formats, such as virtual or augmented reality, to convey information about crypto projects more engagingly and interactively, using data analytics and other tools to track and measure the impact of your crypto communications efforts.

Integrate

At PRLab, we go beyond traditional PR by integrating our efforts across the entire marketing funnel. Rather than just attracting traffic at the top of the funnel, we create impact and drive results through various initiatives aligned with the rest of your marketing efforts. These may include industry reports, lead magnet content , and strategic events. Our focus is on creating a measurable impact for your brand. We approach our work as an extension of your team, collaborating closely to understand how our PR results impact the rest of the funnel.

Build trust

At PRLab, we are committed to helping you build trust through effective messaging and strategic communications. By creating media traction for your offering and gaining audience reach within relevant tech and niche sectors, we can help you build trust and credibility with your target audience. Our team has the skills and expertise to craft compelling stories that align with your brand and positioning. We stay up-to-date with industry trends and market developments to ensure your media story is always ready to capitalize on newsworthy events in your sector.

Subject matter experts

The SaaS industry is highly competitive, with many service providers and developers vying for a prominent market position. At PRLab, we specialize in helping SaaS companies stand out from the competition and establish themselves as industry leaders. We understand the importance of building a long-term reputation and work with our clients to develop communications strategies that map a path to success according to industry trends and market conditions. By focusing on creating a differentiated positioning for your company, we can help you gain recognition as a leader in your sector.

We're not a traditional crypto PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
Icon for Experience

Experience

As a crypto PR agency with experience working with clients in this industry, we are familiar with the unique challenges and opportunities of promoting a cryptocurrency.

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We deeply understand the industry, the competition, and the media landscape. This helps us craft more effective PR campaigns and secure coverage for our clients in relevant publications and outlets. Additionally, as a crypto PR agency, we have a network of contacts within the industry, which can help get your message out to the right people.

A comprehensive PR strategy

To develop a strategy, we will first understand your business goals. We will also research your competitors and use our cryptocurrency industry knowledge. We will fine-tune the most effective tactics and messaging.

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This could include media relations, social media marketing, content marketing, or influencer outreach. We also develop a plan for tracking and measuring the effectiveness of our joint efforts so we can make adjustments as needed. By developing a strategic PR plan, we can help you achieve your business objectives and increase the visibility and credibility of your cryptocurrency.

A comprehensive PR strategy
Icon for Expertize

Expertize

Our PR agency helps organizations stand out in a crowded market and make a real impact with their PR efforts.

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A successful PR strategy should do more than just increase awareness; it should also differentiate our clients from the competition and highlight their unique solutions. To achieve this, we use bold and creative campaigns that showcase our clients' technologies' value and real-world benefits. We specialize in crypto PR and have experience working with various clients in the industry, including enterprises, content creators, developers, and financial institutions.

Promoting thought leadership

There is a lot of competition in cryptocurrency. Having authority in their field is what sets organizations apart. If you want your business to be the one others follow, PRlab can provide this insight as part of your PR strategies.

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An organization with a strong thought leadership strategy can become one of the most important players in the industry. We support you in establishing yourself in this all-important position with the help of our subject matter experts. We support you in establishing yourself in this all-important position with the help of our subject matter experts. As part of our thought leadership services, we develop ideas, write press releases, and write op-eds.

Promoting thought leadership
Credibility

Credibility

Trust is important in crypto. We can help improve a cryptocurrency company's reputation in several ways. By crafting and sharing positive messages about the company and its products, we can establish you as a trusted and respected player in the cryptocurrency industry.

+ read more

This can include sharing information about the company's leadership, partnerships, and industry achievements and highlighting any news or events related to the company. We can also address any negative perceptions or issues that may arise. At PRlab, we can work to increase the trustworthiness of your company.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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FAQs

Some answers for the most common crypto PR questions

What is cryptocurrency?

Cryptocurrency is digital money or virtual currency (sometimes tokens / coins) that is stored and secured across a network of computers. Based on blockchain technology, crypto is a decentralised asset that cannot be controlled by any government or unified central authority. It is also secured by cryptography - a sort of cybersecurity that prevents abuse of a single coin - making it close to impossible to counterfeit or double-spend.

Cryptocurrency is a developing market, with new possibilities unlocked each day - allowing for cryptocurrency holders to make fast, cheaper, and safer transactions, which increases the demand for the industry. However, being niche, cryptocurrency prices fluctuate uncontrollably - making it difficult to predict the market. This is why crypto businesses need to stay data driven, moving with the market and maintaining the expected standards.

What are the benefits of crypto PR?

PR relies on great communication and building reputations using an array of strategies and expert techniques. In an industry as lucrative as cryptocurrency, PR is a tool well worth using to spread the impact of this alternative to traditional investments. While those invested in the crypto world are acutely aware of the impact this currency can have, and just how it’s changing the game, this is something that would be greatly beneficial to communicate to the wider world, bringing more people into this ever-expanding system. PR not only puts your company on the map, but positions you as a trusted industry player, increasing the number of people likely to invest in your crypto business.

What should a crypto PR strategy take into consideration in the planning phase?

When crafting a PR strategy for the cryptocurrency industry, there’s a few things to consider. Some of the language and specificities of the crypto world could potentially come across as confusing to the average consumer if handled incorrectly. Cryptocurrency PR strategies must ensure that crypto is positioned as a viable and exciting option to invest in, while explaining concepts in an easily digestible way. It’s also key that a PR strategy differentiates just what’s special about your brand and the unique offerings you have which set you apart from other industry players.

What is a crypto PR agency?

Public relations is a division of the holistic marketing and communications process. In essence, PR is one of the most effective tools a company could have to develop their image and reputation. The purpose of employing a cryptocurrency PR agency is to grow your industry presence, within the niche market, and to nurture your greater business relationships.

A cryptocurrency PR agency is a one that’s highly skilled and specialised in managing your PR initiatives within your particular area of expertise. The PR team analyses the market trends and structures your communications accordingly, managing media relations and monitoring communications content - all in order to ensure your business benefits while adding value to the industry.

What is the goal of a PR campaign for cryptocurrencies?

Cryptocurrency PR aims to establish your company as a trusted source, communicating both the benefits of the crypto industry as a whole, and the benefits of investing in your specific company. There’s a growing number of people who are curious about investing in cryptocurrency, but without the right information may not feel confident to take steps towards engaging with it. A crypto PR campaign could target this audience, positioning your brand as a trusted source, while also explaining the intricacies of using cryptocurrency clearly and succinctly, so that consumers have an understanding both of the industry and of how investing in your business can benefit them.

What are the specificities of public relations for crypto companies?

Crypto PR specializes in developing your reputation and relationships within this niche but ever-growing industry. Our mission is to get your crypto business the exposure it deserves, putting you on the map as a trusted brand, whilst also building public trust in the industry as a whole. Bringing cryptocurrency into the mainstream will change the entire game. With both new investors and new businesses entering the market daily, there’s never been a better time to spread the reach of your crypto business by incorporating PR in your marketing strategy.

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+31 202 443 748
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+46 768 81 64 37
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Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
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