Crypto PR agency

PRlab is a highly experienced Crypto PR agency in the field of cryptocurrencies with a proven track record of helping clients successfully promote their cryptocurrency trading ventures.
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We consistently get our crypto clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive crypto market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your crypto brand awareness

Differentiate yourself in the crowded crypto sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
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Crypto thought leadership & trust building

In the fiercely competitive crypto landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your crypto PR agency

We are crypto PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
We innovate
Build trust
Subject matter experts

We innovate

We leverage multiple channels and networks for outreach and engagement with the community. We also develop educational materials or thought leadership pieces that provide value to investors.

We utilize interactive or immersive formats, such as virtual or augmented reality, to convey information about crypto projects.
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At PRLab, we go beyond traditional PR by integrating our efforts across the entire marketing funnel. We create impact and drive results through various initiatives aligned with the rest of your marketing efforts.

These may include industry reports, lead magnet content, and strategic events. Our focus is on creating a measurable impact for your brand.
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Build trust

At PRLab, we're committed to helping you build trust through effective messaging and strategic communications.

By creating media traction and gaining audience reach within the relevant niche sectors, we can help you build trust and credibility with your target audience.
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Subject matter experts

At PRLab, we specialize in helping Crypto firms stand out from the competition and establish themselves as industry leaders.

We stay up-to-date with industry trends and market developments to ensure your media story is always ready to capitalize on newsworthy events in your sector.
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How do our crypto PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that ensure we get you the desired results.
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As a Crypto PR agency, we understand the unique challenges and opportunities the market brings. We deeply understand the industry, the competition, and the media landscape.

This helps us craft more effective PR campaigns and secure coverage for our clients in relevant publications and outlets.

As a Crypto PR agency, we have a network of contacts within the industry who can help get your message shared with the right people.
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A comprehensive PR strategy

To develop a strategy, we first seek to understand your business goals. We will also research your competitors, using our knowledge of the cryptocurrency industry to fine-tune our communication and create the most effective messaging.

Our strategies include media relations, social media marketing, newsjacking, and thought leadership, to name a few. We also develop a plan for tracking and measuring the success of our collaboration so that we understand its effectiveness and stay agile to make adjustments as and when needed.

By developing a strategic PR plan, we can help you achieve your business objectives and increase the visibility and credibility of your brand.
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Our PR agency helps organizations stand out in a crowded market and make a real impact with their PR efforts. A successful PR strategy should do more than just increase awareness; it should also differentiate our clients from the competition and highlight their unique solutions.

To achieve this, we use bold and creative campaigns that showcase our clients' technologies' value and real-world benefits. We specialize in crypto PR and have experience working with various clients in the industry, including enterprises, content creators, developers, and financial institutions.
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Promoting thought leadership

Our PR agency helps organizations stand out in a crowded market and make a real impact with their PR efforts. A successful PR strategy should do more than increase awareness; it should differentiate our clients from the competition and highlight their unique solutions.

To achieve this, we use bold and creative campaigns that showcase the value of our clients' technologies and real-world benefits. We specialize in Crypto PR and have experience working with various clients in the industry, including enterprises, developers, and financial institutions.
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Having authority in the field is what sets organizations apart. If you want your business to be the one others follow, PRLab can highlight this insight as part of your PR strategy.

An organization with a strong thought leadership strategy can become one of the industry's most critical players. Our subject matter experts can help you establish yourself in this all-important position.

As part of our thought leadership services, we develop ideas, write opinion pieces, press releases, white papers, and op-eds.
A comprehensive PR strategy
Promoting thought leadership
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The key challenge NuPay aims to address is gaining a better global media presence, specifically in the US, UK, and across Europe. NuPay’s current goal is to create name recognition and to share their mission.

Success Study

We're experts in crypto PR and we can prove it

"In the dynamic crypto landscape, the importance of public relations in sculpting a trustworthy and respected image cannot be overstated. Cryptocurrency is characterized with market volatility and distrust. Partner with us - we deeply invest in your project's success from the beginning, becoming an extension of your team to raise your brand's awareness within the sector."

Matias Rodsevich, expert in Public Relations for Cryptocurrency Companies
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in crypto PR

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Still have questions?

PR is one of a company's most effective tools to develop its image and reputation. Employing a Cryptocurrency PR agency is a way to grow your industry presence in the market. Crypto PR specializes in developing your reputation and building relationships within this niche but ever-growing industry. It aims to establish your company as a trusted source, communicating both the benefits of the crypto industry and the benefits of investing in your specific company.

Our mission is to get your crypto business the exposure it deserves, putting you on the map as a trusted brand and building public trust. Bringing cryptocurrency into the mainstream will change the entire game. With both new investors and businesses entering the market daily, there’s never been a better time to spread the reach of your crypto business by incorporating PR into your marketing strategy. On the other side of the coin, you also have to engage successfully with those already knowledgeable in the arena and a passionate online community.

A growing number of people are curious about investing in cryptocurrency but may not feel confident engaging with it without the right information. A Crypto PR campaign could target this audience, positioning your brand as a trusted source while explaining the intricacies of using cryptocurrency clearly and succinctly so that consumers understand how investing in your business can benefit them. PR can also handle any negative press with swift and factual responses that reassure your audiences, especially in the light of wider negative press coverage of past incidents and scams. It can build long-term trust in your offerings or services.

When crafting a PR strategy for the cryptocurrency industry, there are a few things to consider. Some of the crypto world's language and specificities could confuse the average consumer. Communication must be accessible and transparent. PR strategies should aim to demystify crypto and position it as a viable option to invest in while explaining concepts in an easily digestible way. It’s also key that a PR strategy differentiates just what’s special about your brand and the unique offerings you have, which set you apart from other industry players. You also need to be mindful of ever-increasing regulation.

PR builds a strong reputation using great communication and various other expert techniques. In an industry as lucrative as cryptocurrency, PR is a tool well worth using to spread the impact of this alternative to traditional investments. While those invested in the crypto world are acutely aware of the impact this currency can have and just how it’s changing the game, this is something that would be greatly beneficial to communicate to the wider world, bringing more people into this ever-expanding system. This where PR can help. PR not only puts your company on the map but positions you as a trusted industry player, increasing the number of people likely to invest. But this reputation building takes time and shouldn’t be left for advertising alone to do.

As a PR agency specializing in tech and startup PR, we’re privy to sudden changes in the media landscape. These changes are difficult to follow and take advantage of without an expert PR agency in your corner. Every company in the space is different, and there is no definitive strategy to follow. We provide the guidance and expertise your brand needs to meet your PR goals and business objectives. Our experience stretches the full digital marketing spectrum from creating winning press releases, website SEO, to media training and PR funding. We believe that our team’s experience in this sector gives us a firm advantage over others in the game.

Market volatility is a certainty in crypto, impacting people’s actions and participation. It is key to be aware of this and to adopt strategies that take this into account. Communication must be timely and carefully thought out, considering this volatility and risk and reassuring audiences without exaggerating. Communication must be adaptable and responsive to the environment, offering insight into ups and downs and managing people’s expectations.

We devote ourselves to achieving the desired results and plan our strategies as precisely as possible. This, along with our expert team of communicators, puts us in a very good position to get you the needed traction. Along with media coverage, Crypto PR success can be measured in numerous ways, including social media growth, brand sentiment, and community engagement. Contact us to find out what we can do for you.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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