Cybersecurity PR agency

We are a Cybersecurity PR agency here to help firms grow, raise their brand awareness, increase their credibility, and increase the value of their enterprise. With a strong presence in the high-tech industry, we are well-placed to assist firms looking to go to the next level.
Logo of Hubs, client of cybersecurity PR agencyLogo of Making, client of our cybersecurity public relations firmLogo of Moss, client of our cybersecurity PR firmLogo of Acusensus, client of our cybersecurity PR companyLogo of vocalZoom, client of our cybersecurity public relations agency

We consistently get our cybersecurity clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive cybersecurity market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your cybersecurity brand awareness

Differentiate yourself in the crowded cybersecurity sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab was very hands-on, always thinking along and ready to jump in when needed. We were impressed with the flexibility and hands-on approach of our project manager."
Laurent Van Brussels
Marketing manager at MobieTriain
"PRLab managed to help us enter the Dutch market via relevant constant media coverage. Their great content got listed frequently in key local outlets. They become part of our team, which was key."
Matthijs Onland
Country Manager, Wayflyer

Cybersecurity thought leadership & trust building

In the fiercely competitive cybersecurity landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your cybersecurity PR agency

We are cybersecurity PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
Brand storytelling
Full PR service agency
Our expertize
Tailored approach

Brand storytelling

Brand storytelling involves placing your customer at the heart of the narrative. We are experts at crafting compelling brand stories that capture the media's attention and generate coverage.

We can communicate complex ideas and concepts in a way that is easy for the media to digest and report on.
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Full PR service agency

Our team includes media relations, content development, and media training experts.

We work together to create effective PR campaigns that will help elevate your firm's visibility and credibility in the market. We aim to help you win the exposure and recognition your company deserves.
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Our expertize

Our wealth of experience has given us a deep understanding of businesses' unique challenges.

We constantly monitor the latest trends and developments in the industry to ensure that our clients are always one step ahead. Whether you're looking to build your brand, generate leads, or establish thought leadership, we have the expertise to help achieve your goals.
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Tailored approach

We understand that one size does not fit all. We have extensive experience working with a wide range of clients, and we understand that each business is unique.

By taking the time to understand your unique business and its goals, we can create a PR strategy specifically for you.
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How do our cybersecurity PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.
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Real value creation

We strive to ensure that your audience is informed about your unique position, vision, and contributions to the field. By highlighting your unique contributions and positioning you as an industry leader, we help you stand out in a crowded market.

We understand that your audience is busy and has limited time, so we ensure that every piece of content we produce is tailored to their needs and interests. Our goal is to ensure that your audience understands the unique value that your business provides and how it can benefit them.
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Cutting through the noise

Cybersecurity is highly competitive, with many companies vying for media attention and visibility. A well-crafted messaging framework and a steady stream of engaging, informative content are essential.

We develop a clear, consistent message that differentiates your products and services from those of your competitors. We also identify and highlight key data points and trends that can bolster the company's thought leadership position and appeal to a wide range of business audiences.

We can help to build relationships with the media and other influencers, which can help secure coverage in key publications.
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Strong audience focus

We prioritize your target audience. We work closely with you to identify key messaging points and develop a narrative that differentiates the company and its products or services from those of your competitors.

We also determine the most effective channels for reaching the target audience, such as trade publications, industry events, and social media. This can also include identifying key influencers, such as analysts and industry experts, who can help amplify the company's message and reach a wider audience.
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Innovative approach

Our innovative approach helps organizations stand out in a crowded market. Our team takes a proactive approach that allows a company to create news and generate media coverage rather than wait for news to come to them.

One key aspect is developing a comprehensive go-to-market strategy that leverages thought leadership strategies, creative content, and campaigns to build brand awareness and generate leads.

This can also include identifying and targeting key industry influencers, such as analysts and industry experts, to help amplify the company's message and reach a wider audience.
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Thought leadership

At PRLab, our team can help your cybersecurity firm identify key insights and use them to develop data-driven marketing solutions. We can also help develop a messaging framework that addresses those concerns and positions your company and executives as solution providers. We can help identify critical trends that can bolster the company's thought leadership position and appeal to a wide range of business audiences.

We also assist in identifying stories that can be used to elevate the company's thought leadership and position it as a leader.
Real value creation
Cutting through the noise
Strong audience focus
Innovative approach
Thought leadership
Logo of Moss, client of our cybersecurity PR firm

The company’s mission was clear from the start: Moss wants to digitize the expense management of small and medium-sized businesses and help them tap into their full potential...

Success Study

We're experts in cybersecurity and we can prove it

"At a time when cybersecurity is paramount, our PR firm excels in delivering clear, impactful communication. We understand the industry's complexities and provide strategies that resonate with your audience, ensuring your message is heard, trusted, and valued. Partner with us, and achieve maximum impact in all your communications."

Photo of Matias Rodsevich, PR consultant specialized in Cybersecurity companies
Matias Rodsevich
CEO of PRLab,
a pioneer in cybersecurity PR

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Still have questions?

Increasing data breaches and cyberattacks have led to rapid growth in the cybersecurity industry. Since new products and services are launched daily in the cybersecurity market, many companies hire a Cybersecurity PR agency to manage their reputation and uphold brand visibility. Cybersecurity PR agencies specialize in crafting and disseminating key messages to relevant audiences to promote and sell a cybersecurity company’s products and manage its reputation so that it’s seen favorably. A PR agency works to disseminate information at the right time to the right audiences in a way that humanizes the firm and the work they do. This often involves communicating about cyber threats, solutions, and tech advances.

A Cybersecurity PR agency can help develop trust in the brand, help it become a thought leader in its field, and build a strong reputation. It is vital to help develop trust and credibility with ideal audiences and educate them and the general public about the risks posed by cybersecurity threats and the need to act to guard against them. It also helps differentiate companies by drawing attention to their unique and innovative offerings and helps manage a crisis should one arise.

As the industry needs to keep up with technological advancements, cybersecurity is one of the fastest-growing industries. This means that PR needs to be highly aware of industry trends, news, and new market developments—always staying one step ahead. This can be very difficult. The importance of a crisis management plan cannot be overstated when it comes to Cybersecurity PR.

Firms in the space often struggle with effective messaging, as their audiences are extremely knowledgeable and specialized. Your comms efforts need to go the extra mile to impact those professionals who are wary of standard attempts to reel them in and are very knowledgeable and passionate about the space. A misstep in handling certain topics can lead to losing trust, which may be hard to win back, as can failing to differentiate yourself sufficiently. A firm with the right knowledge is needed to stay current with industry developments and to reach the right audiences.

SEO provides great opportunities for cybersecurity firms to boost online visibility. Along with driving relevant traffic, it demonstrates your unique insights and technical excellence in the area, leading to a hyper-focused approach to attracting those audiences interested in digital protection. Your content must be unique and original, but also be aware of security issues and giving away too much information. This is why experts are needed - to create optimal content for those seeking these services.

Competition in cyberspace is often marked by slight variations in products and their capabilities. You need to determine what makes your product or service stand out. Specialization is often the key. Draw attention to the core features you possess and the actual business value these bring, both in terms of the features and the cost. Create a messaging strategy and brand narrative highlighting your leadership and expertise in the market, how you solve an audience's pain point, and the value this can bring to them.

You must constantly provide valuable content that positions you as a leader in the space. Pay close attention to wider industry advancements, data breaches, and new tech, and be ready to share your opinion to capitalize on these events and show your relevancy. Your target audience wants to see validation from the industry, so highlight any awards you win and show who you've worked with and what was achieved. This is where client stories and customer testimonials come in. There is no better-earned media than this, which wil speed up your customer sales funnel. As you may expect, thought leadership goes a long way in this market. An experienced PR agency will have a strong idea of what journalists are looking for and can meet their demands with relevant, unique, and engaging content.

This can be measured in terms of media coverage quantity, quality, relevance, and its direct link to lead generation and, ultimately, sales. Measure the success of any thought leadership initiatives using audience engagement, brand sentiment, searches and visits to your site, the length of stay, and the traffic sources (e.g., direct links from media coverage). A big challenge for cyber firms is persuading decision makers of cybersecurity's importance and that they may be at risk. Creating meaningful and productive relationships with these people can also measure your success and that you’re getting through to people.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
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+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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