We're not a traditional education PR agency

EdTech PR agency

Underline
As an EdTech PR agency operating in the educational sector, our role is to raise our client’s brand awareness and harness their reputation through thought leadership to help them reach their growth potential and strengthen their relevance for the future.

Why PRLab?

See how we've implemented our in-house developed PR model for education businesses like yours:
  • "PRLab was very hands-on, always thinking along and ready to jump in when needed. We were impressed with the flexibility and hands-on approach of our project manager."
    MobieTrain official logo, client of education PR firm
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "The purpose of the collaboration was creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    StuDocu official logo, client of education PR firm
    Martin Peters
    Marketing Manager in StuDocu
    2/2
  • "PRLab was very hands-on, always thinking along and ready to jump in when needed. We were impressed with the flexibility and hands-on approach of our project manager."
    MobieTrain official logo, client of education PR firm
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "The purpose of the collaboration was creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    StuDocu official logo, client of education PR firm
    Martin Peters
    Marketing Manager in StuDocu
    2/2

Thought leadership

We get you the prominence you need

New way of working

We create, not wait for the news to come

Education specialists

We know the industry and how to gain traction
Logo of StuDocu, client of our education PR firmBomberbot official logo, client of our education PR agencyMobieTrain official logo, client of our edTech PR agencyLuiss Business School, client of our EdTech public relations firm

Why trust us as your education PR agency

We specialize in public relations for education
Research
Adaptability
Campaign focus
Branding efforts

Research and preparation

At PRLab, we place huge value on understanding your business’s unique needs. As we start to work together, our PR professionals always ensure to take their time getting to know you. We get started by diving into your business, company values, and what your goals and expectations are. We can then provide a bespoke strategy that aligns perfectly with your wants and needs. Our experienced professionals can provide guidance and advice, ensuring that the campaigns are tailored to each client's needs.

Adaptability and delivery

Having worked with various companies in the tech space and beyond, we understand that each business has different requirements and priorities and no one size fits all. We pride ourselves on our ability to adapt our process, strategy, and approach to accommodate your every need. We can produce a wide array of content: from video to audio to blogs and more, and we work alongside various publications and journalists to help get you the coverage you need to grow.

Campaign focus

We have a team of experts dedicated to exceeding your expectations and delivering results that meet your specific needs. Whether your goal is to launch a new product, boost your brand's visibility, or announce a new partnership or a successful funding round, we strive to design the best campaign and create content that effectively reaches and connects with your target audience. Our passion is to help you achieve your objectives and make a lasting impact on your target audience.

Bringing your brand to life

PRLab works with companies to enhance their branding efforts. Our team works closely with clients to develop a strong brand narrative, define the unique qualities that set the brand apart, launch new brands with a clear identity, and create visually appealing assets that effectively communicate the brand message to the target audience. By providing these services, we aim to help companies achieve success and reach their desired impact through a well-crafted branding strategy. Trust us to enhance your organization's branding.

We're not a traditional EdTech PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Results-driven PR

When engaging in any public relations (PR) strategy, it is essential to measure the success of the campaigns and initiatives.

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This is carried out to ensure your goals are being met and to identify areas that need to be redirected or reinforced. Here at PRlab, we provide practical and integrated communications that can demonstrate a measurable return on investment and that our PR initiatives are adding value. Our strategy of targeted and cost-effective communications is focused on achieving measurable results.

Flexible approach

By combining our expertise with a flexible and collaborative approach, we can ensure the success of your PR campaign and help you achieve your objectives.

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That's why we prioritize getting to know our clients and their organizations, allowing us to create tailored PR strategies that are both practical and effective. Our PR approach focuses on creativity, innovation, and results, and we aim to develop educational PR campaigns specifically designed to meet each client's unique needs and goals.

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Full-service agency

PR is more than just attracting traffic to the top of the funnel; it's about creating impact and driving results through various tactics aligned with the rest of your marketing strategy.

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We offer a range of services from strategic advice and public affairs to crisis communications, positive PR, stakeholder engagement, and digital design and branding. With a team of experienced professionals in specialist fields, we have the expertize and knowledge to deliver the best of our services to education clients, helping them maximize their impact and reach.

Experience and success

Over the years, we have worked with many companies across multiple industries. When you choose to work with us, you can rest assured that we will provide a professional, bespoke service based on our highly successful and proven strategies.

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As experts in the PR field, we guarantee to deliver content that will have the most significant impact on your business and help you achieve your goals. We will produce and distribute the most impactful content for your business that meets your needs.

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A brand new approach

Many agencies require you to sign unfavorable retainer agreements, which can be costly and provide limited results. At Prlab, we value collaboration and transparency over rigid contracts.

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Our goal is to demonstrate the impact of our work and keep you informed and updated on our progress. Unlike traditional PR agencies that rely on you to provide them with news, we take a proactive approach and actively create the news. This sets us apart and ensures that you receive the best possible results.

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Tell us about your project and how we can help

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FAQs

Some answers for the most common education PR questions

What is EdTech?

EdTech stands for “education technology”. It refers to any innovations and existing tools that are of technological nature and aid the process of education in some way. Examples of EdTech components include tablets, interactive projectors, computers, AI, online learning, platforms for online content, and many more that keep getting crafted to make the education experience easy, more engaging, structured, and progressive.

What is EdTech PR?

EdTech is about technology. EdTech PR is about bringing attention to the technology. PR arms itself to locate new innovations and ways that people can connect with each other in order to engage in the process of teaching and learning, and gather knowledge and experience (both theoretical and practical) in whatever field of interest the learners might be interested in.

EdTech PR creates campaigns that shine a light on the newest technologies that can be implemented with no setbacks in the education process, and spreads the word on those innovations. Additionally, it helps brands establish their expertise within the industry in order to gain trust, legitimacy, and authenticity when sharing their thoughts, opinions, and ideas with the public.

Why choose PRLab as your Education PR Agency?

Across the board, we excel at producing high quality content and campaigns, and ensuring our service is tailored to your business’ needs. Our specialists have a unique understanding of the EdTech industry. We keep our finger on the pulse; always aware of the current trends and advancements, making us best-placed to help you share your story and tell the world just why your service or product deserves the stage.

How does EdTech PR differ from other sectors?

EdTech specializes in providing technology that is appropriate for and applicable to younger audiences and processes that include people of young age. For that reason, more attention must be paid to the technology’s flawless operation, because it can affect the smooth flow of education throughout the year. It differs from other sectors in its strict timing schedules. Since the technology has to follow the structure of the education system, it must be ready for implementation at specific times of the year, which renders timing within the industry all the more important.

What are some difficult PR challenges for the Education industry?

Difficult challenges that may arise in the process of creating and executing a PR campaign in education and EdTech mostly refer to timing and positioning within the industry. As mentioned, the timing of the industry is crucial, and the positioning of the current campaign that aims to spread a message, product, service, or announcement, must be strategically chosen so that it generates the most publicity possible and creates a discussion. If that time is missed, the campaign has the potential of never reaching its fullest result.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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