We're not a traditional entertainment PR agency

Entertainment
PR Agency

Underline
We are an entertainment PR agency that can help you get recognition for whatever you specialize in. Driven by achieving results and growth, we can tackle campaigns of all sizes. You make it, and we will help promote it.

Why PRLab?

See how we've implemented our in-house developed PR model for entertainment businesses like yours:
  • "The purpose of the collaboration was to raise awareness during our Investment Series A announcement. Get featured in leading publications on the US market. We liked the proactivity and decisiveness of Matias's team."
    Logo of Happeo, client of our PR company
    Stephanie Ivanova
    Head of Brand & Creative at Happeo
    1/2
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of entertainment  PR firm
    Morten Kvam
    CEO, Skogluft AS
    2/2
  • "The purpose of the collaboration was to raise awareness during our Investment Series A announcement. Get featured in leading publications on the US market. We liked the proactivity and decisiveness of Matias's team."
    Logo of Happeo, client of our PR company
    Stephanie Ivanova
    Head of Brand & Creative at Happeo
    1/2
  • "We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories. "
    Logo of Skogluft, client of entertainment  PR firm
    Morten Kvam
    CEO, Skogluft AS
    2/2

Personalized approach

We understand your business needs and objectives

Measurable results

Improved media coverage with our tried and tested techniques

360 PR services

From content calendars, PR audits, and social media campaigns

Why trust us as your entertainment PR agency?

We specialize in public relations for entertainment firms
Experience
Personalized plan
Real impact
Brand story

Experience

You need a clearly defined route to success, and we have the experience. We use a mix of traditional methods combined with the latest social PR and analytical tools to harness the power of PR and achieve results. We remain agile and adaptable throughout and use our media connections fully. Our team of professionals can land coverage for you in various outlets and publications, local or national, or in those directly relevant to your industry.

Personalized plan

We understand the need for a personalized PR strategy that meets your organization's needs. We work with you to identify the proper channels and the most effective messaging strategies to reach your target audience. Whatever your goals, whether raising brand awareness, increasing sales, or establishing your organization as a thought leader, we will create a tailor-made plan for you. We also provide regular reports so that you know how successful our strategies are in real time.

Real impact

We seek to achieve real impact and lasting results for our clients. We know that long-term sustainable success depends on more than just a temporary buzz or one flashy campaign. We believe a more data-focused and strategic approach is required. That is why we thoroughly research the market and do competitor analyses to aid our approach. We make data-supported decisions rather than intuition or guesswork; in-depth research informs our approach. We adjust tactics as we go along if needed.

Sharing your brand story

Today, it can prove a challenge to capture your target audience’s attention. This is where sharing your brand story comes in. In a crowded industry, we can help you cut through the noise and share your story. Brand narratives communicate your values and how you are different. Done well, this will resonate with your target audience and enhance your credibility, and help a long way to build trust. By doing this across all channels, you can differentiate yourselves and stand out.

We're not a traditional entertainment PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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New approach

A traditional PR agency relies on an established work template in which its clients are responsible for sending news.

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Our team recognizes the importance of high-quality press releases, and we disrupt the traditional PR structure by creating news on a weekly basis for our clients. Thus, we allow our clients to concentrate on their business models and operations while we handle all PR aspects, staying ahead by creating a steady stream of high-quality content. This will help you achieve your business goals.

Transparency

In contrast to the more traditional PR companies, we believe in transparency and honesty.

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We are straightforward and clear about the strengths, weaknesses, and results of PR campaigns and strategies, allowing our clients to adapt their PR efforts to the constantly changing market conditions. What works at first may not repeatedly work. Our expertise and competency in the field inform our decision-making. This approach also creates better outcomes for clients. We pride ourselves on this collaboration with clients.

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Optimal media coverage

We research and study client profiles and visions in depth to position our clients' brand names within the correct media outlets.

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Through our extensive network of contacts with media outlets and journalists, we can identify the most appropriate platforms for the content and vision your company shares. Our goal is not just to attain media coverage but also to portray and represent our clients in the corresponding media in the best light possible.

Continued relevance

After we acquire the necessary knowledge about your company and its visions, as well as your competitors and the media landscape, we will conduct solid industry research.

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As part of our industry research, we examine the latest industry trends, your target audiences and their preferences, and the leading competitors within the industry. Unlike traditional PR approaches that follow the same strategies for years, we adapt to new developments and changes and rebuild our strategies accordingly to guarantee your relevance in your field.

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Digital space

Unlike other PR companies, we take a much more modern approach that moves beyond print and traditional media and focuses attention on exploring the digital space.

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According to the character of the social media platforms and the client's needs, we develop and translate brand messages for our clients. Our vast knowledge of the digital landscape allows us to guide our clients toward the most appropriate platforms and outlets for their businesses. We can also monitor the success achieved on these platforms using the latest analytical tools.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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FAQs

Some answers for the most common entertainment PR questions

What is entertainment PR?

Entertainment PR is a field of public relations that aims to promote organizations, individuals, or entities operating in some capacity within the entertainment industry. The main goal is to create a positive image for the clients they represent. As well as generating media coverage, entertainment PR builds relationships with critical media outlets and individual journalists.

How do we measure the success of sports PR?

One way to measure the success of PR in the entertainment industry is by analyzing the positive coverage given to you. This includes all forms of media, from traditional forms such as newspapers, TV, or magazines, to social media. Social media is another great way to measure audience engagement. Website visits, likes, comments, and shares can also shine a light on how effective you have been. This can be measured by tracking any changes in public opinion, monitoring online reviews received across a variety of channels, and analyzing your brand sentiment. Attendees at events and sales are also accurate ways to measure PR campaign results.

Why is entertainment PR important?

Entertainment PR helps manage the public image and messaging in the entertainment business. The purpose of PR is to establish relations with the public by using a variety of outlets like events, shows, and other interactions, which are often covered by the media, thus increasing the visibility and reputation of the client. It is no secret that the entertainment industry is all about visibility. Organizations and individuals want to be heard and seen more than ever before. It is very hard to stay in the news all the time for the right reasons. Public relations professionals in entertainment can also manage a crisis to minimize damage to a reputation. Overall, for maximizing media exposure and for promoting any form of new release, entertainment PR is important.

What are the specifics of public relations for sports companies?

Particular specificities of entertainment PR include event and product promotion, social media management, crisis management, handling fan communities, and endorsements. It may be the case that you need to deal with sensitive topics or a sudden change in public opinion. You will also likely need to closely monitor public opinion and the tastes of your target audience and be wary of changing trends in general.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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