We're not a traditional events PR agency

Events PR Agency

Underline
As an events PR agency specializing in startups and scale-ups, we offer tailor-made event communication. We help companies raise awareness about events, help plan events, and assist with product launches. The events industry is competitive, and you need an experienced PR agency.

Why PRLab?

See how we've implemented our in-house developed PR model for events businesses like yours:
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "Thanks to PRLab's engagement, the client has received over 50 featured articles and press publications and acquired multiple comment slots. The team has also raised the client's brand awareness and provided backlinks to meet their business goals and expectations. They're organized and respectful."
    Logo of NuPay Technologies, client of PRLab
    SVP of Marketing
    NuPay Technologies
    2/2
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "Thanks to PRLab's engagement, the client has received over 50 featured articles and press publications and acquired multiple comment slots. The team has also raised the client's brand awareness and provided backlinks to meet their business goals and expectations. They're organized and respectful."
    Logo of NuPay Technologies, client of PRLab
    SVP of Marketing
    NuPay Technologies
    2/2

A brand new model

Our model is custom-built for results

Maximized media coverage

We don’t wait for the news, we create it for you

Tailor made approach

We customize our approaches according to your goals

Why trust us as your events PR agency?

We specialize in public relations for events companies
Result-driven
Expertize
Coverage
Brand oriented

Result-driven

You can count on us to help you grow, whether getting coverage in specific publications, generating traffic, gaining backlinks, or increasing event attendance. The key to getting results is to have measurable KPIs. If you set specific, measurable goals, you can determine if your PR efforts are working and make any necessary adjustments to make them more effective. We start by sitting down with you to determine what this looks like. Then and only then do we start work.

Expertize

As a PR agency, we understand the challenges of standing out in a crowded market. Events and events-related industries are vast. As a PR agency, we understand how fierce the competition is. It is important to keep up to date with industry trends, understand the needs of audiences and adapt PR approaches accordingly. A strong communication plan is therefore needed to position you as a leader within the industry. We will showcase your expertize.

Coverage

It is imperative that you gain the right coverage in the events industry. That is why we strive to assist you in creating newsworthy content that will boost your brand's visibility and encourage growth. Staying up to date on industry trends and market developments allows us to position your brand as a thought leader. Additionally, we take a strategic, data-driven approach to PR in addition to securing consistent, noteworthy coverage for your brand. With us as your PR agency, this will be our primary aim.

Brand oriented

We dive deep into your brand DNA and create a PR strategy based on your goals, wishes, and needs. Whether social or traditional, we provide impactful reporting on social or traditional platforms. We collaborate with key established and emerging talent, such as influencers, press, and key opinion leaders, providing authentic and sustainable strategic seeding boxes for your brand. Ad hoc crisis and issue management is also a part of our service. Our expertize lies in building the right community strategy: this is at the core of everything we do, from press lunches to product launches.

We're not a traditional events PR firm

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
Icon for creativity on events public relations

Creativity

It can be difficult to come up with unique, innovative, and original ideas in some cases. We can help you create original, innovative, and unique contents that align with your goals and wishes. We develop unique and innovative content.

+ read more

From technology to business to art and entertainment, our team has extensive experience creating original ideas across many different industries. In order to ensure that your content remains relevant and fresh, we stay on top of the latest trends and developments in your industry.

Event specialists

Our event services are our specialty. With experience in a wide range of fields, such as finance, HR, and government agencies, we know how to write compelling stories that position you as an industry leader.

+ read more

Our knowledge of the evolving nature of the game allows us to assist you in gaining a profile across your key audience base, increasing brand awareness, and driving sales. We are here to support and guide you at all stages of your venture.

Icon for event specialists
Icon for holistic approach on public relations for events

Holistic approach

A holistic approach is what we believe in when it comes to PR, which we offer to tech clients as well as the entire marketing spectrum.

+ read more

As part of our integrated marketing services, we help you create a compelling brand story that stands out in a saturated market, from branding to aligning marketing efforts. In the absence of this, your objectives could be hindered by a misalignment of goals and messaging.

Measurable objectives

We use SMART goals as our key performance indicators (KPIs) to ensure our objectives are specific, measurable, achievable, realistic, and timely.

+ read more

As a company that values efficiency and value for money, we make sure that we are aligned on what we consider to be successful outcomes before we begin any work. Our efforts can be focused on achieving the desired results by addressing a range of scenarios, either short or long-term.

Icon for measurable objectives on Event PR services
Icon for results tracking

Results tracking

At PRLab, we focus on the impact of our results on the growth of your business. A number of metrics are tracked, such as new leads, the strength of partnerships with industry leaders, the perception of your brand, as well as referral traffic, and improved SEO.

+ read more

Additionally, we keep an eye out for trends in your industry and how they affect your business, as well as your competitors, to see how your business compares. We use these indicators to evaluate the effectiveness of our efforts.

Related services

Covering all areas of the PR journey
Icon for SEO services
SEO services
Rank higher and increase your organic traffic
Media training and PR training icon
Media Training
We build media relationships and train your team
Tech public relations icon
Tech PR Agency
Specializing in PR for tech companies and startups
Icon for Internal communication sevices
Internal comms
Internal communication services for corporates

Let's take this further. Get in touch 👋

Tell us about your project and how we can help

Related sectors

Covering all tech and related industries
Icon for sport PR agency
Sport PR
Trust PRLab as your sport PR agency
Icon for entertainment PR agency
Entertainment
Trust PRLab as your entertainment PR agency

FAQs

Some answers for the most common events PR questions

What is event PR?

The field of event public relations (PR) involves the management and promotion of events for businesses, organizations, or individuals. To increase attendance, generate media coverage, and create a positive image of the event, a variety of communication strategies and tactics are employed. PR assists event organizers in planning and executing an event in a way that maximizes the event's impact and reach by establishing and maintaining relationships with the media, influencers, and other stakeholders.

What is the goal of a event PR campaign?

Among the many objectives of event PR campaigns are to create awareness, interest, and then excitement for a particular event, and to build and maintain a positive reputation for an organization or persons holding the event. PR can work to generate interest and encourage people to attend certain events by promoting them through different channels. Event PR campaigns can focus on increasing attendance and general participation. The goal of event PR is to increase awareness, build credibility, and attract sponsors and attendees. It does so by securing media coverage to promote the event. By showcasing their skills, expertize, and stakeholder commitment, organizations seek to create a positive image for themselves through event PR.

What are the benefits of event PR?

Event PR has many benefits. It can increase attendance and participation at an event, meaning higher ticket sales and greater brand exposure. It also builds trust and credibility among audiences. A well-planned and executed event can enhance an organization's reputation and image. In addition to fostering stronger connections and closer relationships, events can provide an opportunity to engage stakeholders, such as customers, employees, and partners. Successful events help companies stand out in a crowded market from their competitors.

What are the nuances of PR for event and event management companies?

PR and event management require careful planning and coordination to ensure event success. PR professionals must work closely with event managers to align all aspects of the event with the organization's messaging and objectives. Even with careful planning, events can be unpredictable, so PR professionals must be prepared to adjust as circumstances change. Establishing and maintaining relationships with the media is crucial for event coverage. To promote their event effectively, event PR professionals must know the media landscape, including which outlets and journalists will likely cover it. Event PR professionals must possess strong crisis management skills to ensure that any negative impact on the event and its attendees are reduced in the event of any issues or crises that may arise before, during, or after the event.

Sign up to our newsletter!

Subscribe for weekly key tips on public relations for startups & tech companies
Sign up here
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
+46 768 81 64 37
Munich
Schellingstraße 109a, 80798, Munich, Germany
+49 89 21530184
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
Photo of Matias Rodsevich, international PR expert
Contact us!
Tell us about your project and how we can help
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram