We're not a traditional events PR agency

Events PR Agency

Underline
As an events PR agency specializing in startups and scale-ups, we offer tailor-made event communication. We help companies raise awareness about events, help plan events, and assist with product launches. The events industry is competitive, and you need an experienced PR agency.

Why PRLab?

See how we've implemented our in-house developed PR model for events businesses like yours:
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "Thanks to PRLab's engagement, the client has received over 50 featured articles and press publications and acquired multiple comment slots. The team has also raised the client's brand awareness and provided backlinks to meet their business goals and expectations. They're organized and respectful."
    Logo of NuPay Technologies, client of PRLab
    SVP of Marketing
    NuPay Technologies
    2/2
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "Thanks to PRLab's engagement, the client has received over 50 featured articles and press publications and acquired multiple comment slots. The team has also raised the client's brand awareness and provided backlinks to meet their business goals and expectations. They're organized and respectful."
    Logo of NuPay Technologies, client of PRLab
    SVP of Marketing
    NuPay Technologies
    2/2

A brand new model

Our model is custom-built for results

Maximized media coverage

We don’t wait for the news, we create it for you

Tailor made approach

We customize our approaches according to your goals

Why trust us as your events PR agency?

We specialize in public relations for events companies
Result-driven
Expertize
Coverage
Brand oriented

Result-driven

You can count on us to help you grow, whether getting coverage in specific publications, generating traffic, gaining backlinks, or increasing event attendance. The key to getting results is to have measurable KPIs. If you set specific, measurable goals, you can determine if your PR efforts are working and make any necessary adjustments to make them more effective. We start by sitting down with you to determine what this looks like. Then and only then do we start work.

Expertize

As a PR agency, we understand the challenges of standing out in a crowded market. Events and events-related industries are vast. As a PR agency, we understand how fierce the competition is. It is important to keep up to date with industry trends, understand the needs of audiences and adapt PR approaches accordingly. A strong communication plan is therefore needed to position you as a leader within the industry. We will showcase your expertize.

Coverage

It is imperative that you gain the right coverage in the events industry. That is why we strive to assist you in creating newsworthy content that will boost your brand's visibility and encourage growth. Staying up to date on industry trends and market developments allows us to position your brand as a thought leader. Additionally, we take a strategic, data-driven approach to PR in addition to securing consistent, noteworthy coverage for your brand. With us as your PR agency, this will be our primary aim.

Brand oriented

We dive deep into your brand DNA and create a PR strategy based on your goals, wishes, and needs. Whether social or traditional, we provide impactful reporting on social or traditional platforms. We collaborate with key established and emerging talent, such as influencers, press, and key opinion leaders, providing authentic and sustainable strategic seeding boxes for your brand. Ad hoc crisis and issue management is also a part of our service. Our expertize lies in building the right community strategy: this is at the core of everything we do, from press lunches to product launches.

We're not a traditional events PR firm

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
Icon for creativity on events public relations

Creativity

It can be difficult to come up with unique, innovative, and original ideas in some cases. We can help you create original, innovative, and unique contents that align with your goals and wishes. We develop unique and innovative content.

+ read more

From technology to business to art and entertainment, our team has extensive experience creating original ideas across many different industries. In order to ensure that your content remains relevant and fresh, we stay on top of the latest trends and developments in your industry.

Event specialists

Our event services are our specialty. With experience in a wide range of fields, such as finance, HR, and government agencies, we know how to write compelling stories that position you as an industry leader.

+ read more

Our knowledge of the evolving nature of the game allows us to assist you in gaining a profile across your key audience base, increasing brand awareness, and driving sales. We are here to support and guide you at all stages of your venture.

Icon for event specialists
Icon for holistic approach on public relations for events

Holistic approach

A holistic approach is what we believe in when it comes to PR, which we offer to tech clients as well as the entire marketing spectrum.

+ read more

As part of our integrated marketing services, we help you create a compelling brand story that stands out in a saturated market, from branding to aligning marketing efforts. In the absence of this, your objectives could be hindered by a misalignment of goals and messaging.

Measurable objectives

We use SMART goals as our key performance indicators (KPIs) to ensure our objectives are specific, measurable, achievable, realistic, and timely.

+ read more

As a company that values efficiency and value for money, we make sure that we are aligned on what we consider to be successful outcomes before we begin any work. Our efforts can be focused on achieving the desired results by addressing a range of scenarios, either short or long-term.

Icon for measurable objectives on Event PR services
Icon for results tracking

Results tracking

At PRLab, we focus on the impact of our results on the growth of your business. A number of metrics are tracked, such as new leads, the strength of partnerships with industry leaders, the perception of your brand, as well as referral traffic, and improved SEO.

+ read more

Additionally, we keep an eye out for trends in your industry and how they affect your business, as well as your competitors, to see how your business compares. We use these indicators to evaluate the effectiveness of our efforts.

Related services

Covering all areas of the PR journey
Icon for SEO services
SEO services
Rank higher and increase your organic traffic
Media training and PR training icon
Media Training
We build media relationships and train your team
Tech public relations icon
Tech PR Agency
Specializing in PR for tech companies and startups
Icon for Internal communication sevices
Internal comms
Internal communication services for corporates

Let's take this further. Get in touch 👋

Tell us about your project and how we can help

Related sectors

Covering all tech and related industries
Icon for sport PR agency
Sport PR
Trust PRLab as your sport PR agency
Icon for entertainment PR agency
Entertainment
Trust PRLab as your entertainment PR agency

FAQs

Some answers for the most common events PR questions

What role does PR play in event promotion and visibility?

When companies launch new products and services or introduce partnerships and changes within their organization, there are countless possibilities for brand exposure, media attention, and increasing sales. Alongside this, there is always the potential to gain attention from investors and sponsors and to amplify your company values to potential employees. Depending on the goals of an organization, PR plays a crucial role in event promotion by aligning the who, what, and when and aligning these with deployable strategies for optimal reach and visibility. PR deals with promotional logistics and crisis management for ideal exposure, while your event managers can work on the event planning for a flawless execution.

What benefits does PR bring to event marketing?

From finding the appropriate angle and contacting relevant journalists to strategizing through media metrics and data-driven research, PR brings a range of benefits to event marketing. Focusing on industry and client research, media coverage, and press releases, everything in PR is backed by key performance indicators (KPIs) for consistency and precise targeting of objectives and goals. PR’s role starts well before an event to build anticipation from relevant audiences and capitalize on publicity post-event. PR for events overlaps marketing by creating narratives, using media connections, and arranging potential sponsors for maximum exposure while using media engagement to excite audiences through contact management.

What PR strategies are effective for promoting brand events?

Hosting an impactful event means tapping into the power of PR resources for amplified outreach. This includes strategies like media monitoring, content marketing, pitching to journalists and editors, and tracking sentiment. PR professionals create interpretative and timely press release announcements and pitches that capture the attention of relevant journalists and utilize the company’s influence to secure press coverage for an event. This combined optimal locality, reaching out to promising reporters, and utilizing connections will help make sure a brand event won’t be overlooked. These assets are crucial to generating engagement that aligns with event objectives and budget for sustained success.

How can PR help reach the target audience more effectively?

Target audiences differ depending on the purpose of the event. There are various types of audiences PR can tackle. These include customers for sales, sponsors for funding, journalists for media coverage, and industry professionals for networking, among others. Online engagement is one of the biggest PR tools when it comes to exposure for customers. It offers brands a direct way to get loyal audiences excited about announcements while encouraging potential audiences to discover your brand. PR also uses media monitoring to reach the target audience by collecting metrics such as link clicks and conversion rates to increase the buzz around an event. These metrics are what substantiate the right PR strategies and angles for enhanced reach.

What types of events are most effective for product promotion?

There are various methods for a successful product promotion, which are tailored through key indicators such as product type, competition, marketing strategies, and budget among others. The basics of retail product promotion involve social media marketing and ad retargeting, which helps drive traffic to your business. After notifying your existing customers, product launch events are the most effective way to promote your product to secure media coverage and exposure. These kinds of events entail showcasing the product to existing and potential customers and creating excitement around new benefits and features. Similarly, launch parties, virtual events, and celebration-focused occasions are most effective for product promotions.

How far in advance should I start planning my product promotion event?

Ideally, product launches should be planned at the very least, one month before the product launch date for proper exposure, but can be done anywhere from three to six months in advance depending on the significance of the product and amount of exposure. This allows ample time to build excitement through social media promotions, email marketing, partnerships, and invites. For existing customers, planning early also means they can create pre-established associations for the dates and concepts surrounding your product. Planning also allows PR professionals to disseminate resources promptly and keep note of holidays and events that may correlate with the event.

Can PR help us secure media coverage for brand events?

Securing media coverage for events means using PR resources like media lists and newsjacking. Newsjacking involves using timely trends and industry news to increase potential coverage of an event. This creates a path for an event to be a part of conversations within the industry and the target audience. PR further utilizes media lists for events which include media contacts such as relevant journalists, bloggers, influencers, and industry professionals. Think of them as potential amplifiers for your brand. Their interest in your event can introduce your brand to a whole new customer base. When PR finds relevant amplifiers for your brand, your events can find their way into audiences that brand channels may not be able to reach.

What measurable outcomes can we expect from investing in PR for brand events?

One of the many benefits of using PR for brand events is that its impact can be sustained well after the event ends. When brands invest in PR for their events, data like attendance, media coverage, sentiment, and feedback can be used as an indicator to gauge the ripple of outcomes. These outcomes directly impact the sales funnel because they are based on metrics such as mentions, links, engagement, leads, and new contacts. PR further compares these metrics to established benchmarks and objectives to see how a brand compares with previous events and industry standards.

Logo of PRLab, an international tech PR firm
We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
Photo of Matias Rodsevich, international PR expert
PR for growth
We help you grow with PR. Find out how.
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram