Financial PR agency

We are a premier Financial PR firm with in-depth knowledge of investment markets and financial services. Our team has extensive experience helping financial service companies build solid brands and differentiate their products in tough markets.
Logo of Smart Robotics, client of our financial PR firmLogo of Main, client of our financial PR agencyLogo of Volta Ventures, client of our financial PR companyLogo of SMEFinance, client of our financial communications firmLogo of Pair Finance, client of our Financial public relations firmLogo of Peak Capital, client of our financial public relations agencyLogo of SBC, client of our financial public relations company

We consistently get our financial clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive financial market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your financial brand awareness

Differentiate yourself in the crowded Financial sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater
"PRLab managed to help us enter the Dutch market via relevant constant media coverage. Their great content got listed frequently in key local outlets. They become part of our team, which was key."
Matthijs Onland
Country Manager, Wayflyer

Financial thought leadership & trust building

In the fiercely competitive Financial landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your financial PR agency

We are a Financial PR firm specializing in startups, scaleups, and corporations on a mission to revamp the industry
Financial expertise
Effective messaging
News traction
Agile working

Financial expertise

Our specialized knowledge help us navigate the complex world of financial communications effectively with stakeholders, delivering targeted campaigns across the sector.

With expertise in finance and regulation and the ability to shape messages effectively, we build trust and add value to our clients.
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Effective messaging

Effective communication is crucial to any business, even more so in today's digital age, where information travels faster.

Our team works to identify what makes you stand out from the crowd. We help our clients communicate their stories in a way that resonates with their target audience and achieves their business goals.
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News traction

As a PR firm specializing in the financial space, we have established relationships with critical journalists and other stakeholders in the industry.

We are ready to create a buzz for your brand. Our approach can effectively generate attention and interest in a brand with engaging, relevant, and well-timed pieces.
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Agile working

We respond quickly to changes in the market in which our clients operate. Our finger is on the pulse. We can ideate, create, and publish news that achieves cut-through agility, keeping your customer at the heart of everything we do.

By working with you as an extension of your team, we harness your in-depth product experience and our communications expertise
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How do our financial PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that ensure we get you the results you want
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Results focused

By setting clear and measurable goals, a brand can track the success of its public relations efforts and determine whether they are working. This enables the optimization of strategies and the effective allocation of resources.

Results-focused PR can help a brand demonstrate the value and impact of its efforts to shareholders, employees, and customers.
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We use SEO

We help you increase the visibility of your brand's online presence. With a greater presence comes greater credibility. When a brand's website or online content ranks highly in search engine results, it can attract more traffic and attention from potential customers, clients, or stakeholders. This, in turn, helps to improve the brand's reputation and reach, and can lead to a range of benefits, such as increased sales, leads, more investment, or beneficial partnerships. Our SEO services can work for your business.
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High-quality content

We promote high-quality content and relevant messages to the brand's target audience. When a brand's content is shared, linked to, and mentioned by credible and authoritative sources, it can help increase its visibility and credibility in search engine results. This is because search engines, such as Google, use algorithms that consider the number and quality of links pointing to a website to determine its relevance and authority on a particular topic.

We stay ahead of market trends and identify client opportunities in several ways, ensuring that the strategies we deploy are not only current but also effective in achieving the desired impact and recognition for your brand in the digital landscape.
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Relationships are key

We establish trust and credibility between you and your customers. We build and maintain good relationships with media, customers, employees, and key stakeholders. Strong relationships facilitate open and honest communication, which is essential for managing an organization's reputation and addressing any issues that may arise.

Establishing trust and credibility between an organization and its customers is crucial for building strong and lasting relationships. Trust is key. When consumers trust you, they are more likely to continue using your services, leading to increased engagement and retention. This foundation of trust not only enhances customer loyalty but also contributes significantly to the overall success and growth of your business.
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When selecting metrics for our work, we prioritize those that align with your business goals and objectives. We understand that what works for us may not necessarily work for you, so we take the time to consider the most relevant and useful metrics to track carefully. However, we also remain flexible and adaptable throughout the work.

Before starting our collaboration, we will discuss these metrics with you to ensure a shared understanding of the key performance indicators used to measure our progress and success. This approach ensures that we are on the same page from the outset, focusing our efforts on achieving the results that matter most to your business.
Results focused
We use SEO
High-quality content
Relationships are key
Logo of Volta, client of our Financial PR agency

It was time for Volta Ventures to update their website and branding as they were only using “band aid solutions”. They didn’t have any strategy in place for who they are and how they are positioned within the venture capital market.

Success Study

We're experts in financial PR and we can prove it

"Financial PR is growing as firms see the importance of gaining employee, public, and the business world's trust in their endeavor. Partner with us – Having collaborated with several Finance firms, we know how to harness the power of Financial PR to improve your company's standing in the industry and to work effectively with your stakeholders."

Photo of Matias Rodsevich, a pioneer in financial public relations
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in financial PR

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Still have questions?

Financial PR is the creation and execution of PR strategies for financial services companies. This means that a PR team works to manage the reputation and communications of a company providing financial products or services. In Financial PR, a strong emphasis is placed on managing a company’s reputation with PR strategies that create valuable connections and build relationships with important audiences such as investors.

Financial service companies need to establish a good sense of trustworthiness and credibility. This is where Financial PR firms step in - to create a business narrative that drives a positive image for the firm and protects its reputation. Financial PR aims to deliver accurate and compelling messages and build trust in the process. In looking for customers, investors, or partnerships, it’s key to have an established reputation where your audience knows they can trust and see you as an established, credible brand worth working with or investing in. Financial PR helps you grow your business by projecting the image you deserve.

We provide services that support our clients' bottom lines. Our multifaceted approach enhances your organization’s entire marketing activities. An integrated marketing plan means all marketing activities are aligned, and the left hand is talking to the right. We aim to build your brand reputation, build trust with your stakeholders, and encourage positive engagement with your services. PRLab helps you grow your business by projecting the image you deserve.

It can allow you to talk confidently with stakeholders within the finance world, helping generate a positive reputation, attract investors, and increase your professional reach. It can highlight your firm's value and create a buzz around new products or exciting announcements. It can also add value in times of uncertainty or a crisis, with a crisis reputation plan to fall back on should you charter into unknown waters or face negative criticism.

No, but this is a common misconception. Financial PR is not just for big companies. It can benefit smaller firms, startups, and scaleups. It can also be used by individuals working to boost their reputation in the finance sector. At PRLab, we can help fintech startups, financial advisory firms, investment firms, insurance companies, and more. Whatever the size, we can guide you to reach your marketing and public relations goals and overall business objectives.

A PR campaign can range from months to years. This depends on your goals and what we agree on in your PR plan. A PR plan is where such items as the target audience are chosen. For financial businesses operating in a competitive environment where reputation is paramount, ongoing public relations will likely be most conducive to business aims and be more cost-effective. You need to stay top of mind among your stakeholders, continually demonstrate your thought leadership, and update your public on changes in infrastructure or personnel. PR would also involve long-term monitoring of the industry and its trends.

Financial PR must communicate the complexities and industry-specific jargon of the finance industry and your specific brand without being too heavy or confusing for the average consumer. Financial performance is a very important factor for companies in the finance sector, and they must report it regularly to impress upon their shareholders and customers, as well as for their reputations and any legal requirements. In addition to revenue and net profit, quarterly and annual results are equally important. Financial PR is often tasked with presenting this and helping deal with subsequent queries - particularly if results are less than expected.

Crisis management is also crucial in Finance PR. More than most financial firms are at risk of data breaches with stronger legal and reputational consequences. A Financial PR firm can implement crisis management plans for such events. Financial companies can also be involved in activities that run the risk of negative public sentiment. PR can help them pursue these paths with less criticism.

It's important to pick an agency that fits your market and needs. We have a wealth of experience in finance and related sectors, so we understand your unique challenges (and opportunities). So, why not use the benefits of our experience and wisdom? Your goals become our goals. We pride ourselves on the relationships we build with our clients, the quality of our work, and the service we provide. We harness the power of data to monitor campaign impact in real time, making us more amenable to making changes than other agencies that only provide feedback monthly. Using data-driven PR, we can better assess the market, identify the best opportunities for you, and make you stand out from your competitors.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
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Photo of Matias Rodsevich, international PR expert
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