We're not a traditional Financial PR agency

Financial PR agency

As one of Amsterdam's premier financial PR firms, we have in-depth knowledge of investment markets and financial services. The team at our firm has extensive experience helping financial service companies build solid brands and differentiate their products in very tough markets.

Why PRLab?

See how we've implemented our in-house developed PR model for Financial businesses like yours:
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are excellent; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
  • "PRLab's project is not finished yet. However, they have shown remarkable performance and were able to impart essential knowledge to participants. Best of all, they deliver everything within the timeline."
    Evgenia Logunova, Ambassador, Women in AI
    Evgenia Logunova
    Ambassador, Women in AI
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are excellent; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
  • "PRLab's project is not finished yet. However, they have shown remarkable performance and were able to impart essential knowledge to participants. Best of all, they deliver everything within the timeline."
    Evgenia Logunova, Ambassador, Women in AI
    Evgenia Logunova
    Ambassador, Women in AI


We craft clear, concise messaging for your organization

Agile working

Flexibility and collaboration are key

New way of working

We are proactive in getting you traction
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Why trust us as your financial PR agency

We specialize in public relations for Financial startups and scaleups
360 PR services
News traction

Financial Expertize

We have specialized knowledge and experience in the financial industry and can help you navigate the complex world of financial communications effectively with all stakeholders. With our specialist insight, we deliver targeted communication campaigns across the financial sector. We develop the appropriate communication strategy and activity program to achieve the desired objectives. With deep expertise in finance and regulation, insights into customers and shareholders, and the ability to shape messages effectively, we build trust and add value to our clients.

360 PR services

Effective communication is a crucial aspect of any successful business, and it's even more critical in today's digital age, where information travels faster than ever. We exist to help clients communicate their stories. Our team of communication experts works to identify what makes them stand apart from the crowd. They develop a narrative that contributes to the growth of the business and strengthens the brand. As a PR firm, we help our clients communicate their stories in a way that resonates with their target audience and achieves their business goals.

News traction

As a PR firm specializing in the financial space, we have established relationships with critical journalists, influencers, and other stakeholders in the industry.

We know who to reach out to. We are ready to create a buzz for your brand. Our approach can effectively generate attention and interest in a brand, mainly if the created news or events are engaging, relevant, and well-timed. We also ensure any content is truthful and accurate and complies with all relevant laws and ethical standards.

Agile working methodology

As a PR firm, we need to be able to respond quickly and effectively to changes in the market or industry in which our clients operate. Our finger is on the pulse of what is happening in your world. We can ideate, create and publish news that achieves cut thought agility. Keeping your customer at the heart of everything we do. By working with you as an extension of your team, we harness your in-depth product experience and our communications knowledge.

We're not a traditional Financial PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Results focused

We help you achieve specific goals through effective communication with its target audience. By setting clear and measurable goals, a brand can track the success of its public relations efforts and determine whether they are having the desired impact.

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This can help the brand to optimize its strategies and tactics and to allocate resources more effectively. Results-focused public relations can also help a brand demonstrate the value and impact of its efforts to stakeholders, such as shareholders, employees, and customers. This way, we contribute to a brand's overall success and growth.

We use SEO

We help you increase the visibility of your brand's online presence. With a greater presence comes greater credibility. When a brand's website or online content ranks highly in search engine results, it can attract more traffic and attention from potential customers, clients, or stakeholders.

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This, in turn, helps to improve the brand's reputation and reach and can lead to a range of benefits, such as increased sales, leads, more investment, or beneficial partnerships. Our SEO services can work for your business.

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High-quality content

We promote high-quality content and relevant messages to the brand's target audience. When a brand's content is shared, linked to, and mentioned by credible and authoritative sources, it can help increase its visibility and credibility in search engine results.

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This is because search engines, such as Google, use algorithms that consider the number and quality of links pointing to a website to determine its relevance and authority on a particular topic. We stay ahead of market trends and identify client opportunities in several ways.

Relationships are key

We establish trust and credibility between you and your customers. We build and maintain good relationships with media, customers, employees, and key stakeholders.

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Strong relationships can also facilitate open and honest communication, essential for managing an organization's reputation and addressing any issues that may arise. Establishing trust and credibility between an organization and its customers is essential for building strong and lasting relationships. Trust is key. When consumers trust you, they are more likely to continue using your services, leading to increased engagement and retention.

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When selecting metrics for our work, we prioritize those that align with your business goals and objectives. We understand that what works for us may not necessarily work for you, so we take the time to consider the most relevant and useful metrics to track carefully.

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However, we also remain flexible and adaptable throughout the work. Before starting our collaboration, we will discuss these metrics with you to ensure a shared understanding of the key performance indicators used to measure our progress and success.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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Some answers for the most common Financial PR questions

What is financial PR?

Financial PR can be understood in multiple ways. Firstly, in the broader spectrum, PR for Finance is related to creating and executing PR strategies for financial services companies. This means that the PR team works to manage the reputation and communications of, for example, a company specializing in Fintech services or SaaS for financial transactions.

Next, the term “financial services PR” could also indicate the exclusive management of shareholders, investors, or customers relationships. In this case, strong emphasis is placed on managing a company’s financial reputation with in PR strategy, in order to secure valuable connections with important audiences.

To summarize, financial public relations addresses issues related to capital investment patterns, the financial reputation of companies, economic forecasts, mergers and acquisitions, as well as profit and losses. Not to mention, total PR for financial services.

Why is Financial PR important?

In case it’s not yet clear what exactly goes into financial PR management, here’s a further description: It involves PR activities associated with both the financial media and the financial community more widely. For example, financial news agents and investment bank analysts. The main focus is on communicating a company's financial performance to these groups.

This being said, financial PR is important as it is the practice of sharing educational material, asks for audience engagement, and indicates signs of authority, competence, and mutual understanding between stakeholders. This also assists with competitor differentiation.

Financial service companies need to establish a good sense of trustworthiness and credibility. This is where financial PR firms step in - to create a business narrative that drives positive image creation for the company in question.

What is the goal of a financial PR campaign?

A financial PR campaign is a series of PR actions which has a specific intent in sharing a narrative, brand identity, product or industry development for your finance brand. It’s a carefully crafted, strategically planned event, which can include, depending on your goal, a series of social media posts, articles or press releases, where the overall intention is to put your business in the spotlight, sharing your story and unique position with your audience.

What are the specificities of public relations for financial companies?

Financial PR must ensure to communicate the complexities and industry-specific jargon of the finance industry with clarity, sharing the importance of the industry and of your specific brand without being too heavy or confusing for the average consumer. Depending on your specific goals, financial PR can target investors to help you grow your business, reach consumers to increase your brand awareness, or assist in managing your brands’ relationships with your customers, investors and potential partners alike.

What are financial relations?

‘Financial relationships’ indicate the relationships in which an individual and/or multiple parties receive a financial advantage by accumulating any type of financial benefits. For example, by receiving a salary, profiting from intellectual property rights, ownership interest (e.g., stock investments), or other capital gain via alternative financial assets.

In any of the above mentioned cases, a legal agreement and understanding is undergone by those involved in the financial relationship. It's important that all terms of the agreement are made clear and that there is no miscommunications or misinterpretations of information present. In this case, the help of a financial PR consultant could be enlisted to make sure that an acceptable level of clarity in communication (verbal and written) exists.

Why do I need financial PR?

The aim of financial PR is to build trust surrounding your business. In looking for customers, investors or partnerships, it’s key to have an established reputation where your audience knows they can have trust in you, and see you as an established, credible brand worth working with and investing in. Financial PR helps you grow your business by projecting the image you deserve.

What should a global PR strategy take into consideration in the planning phase?

When planning a global PR strategy, PR experts must have an acute awareness of both the financial landscape at present and the international climate of the target market. To build an effective strategy, there must be an awareness of the current financial newscycle and latest industry developments, as well as an in-depth understanding of the financial situation, updates and perspectives in the countries you’re looking to do business in.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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