Fintech PR agency

At PRLab, we've worked with over 20 Fintech companies in the last three years. As a leading Fintech PR agency, we use the power of PR to help Fintech companies grow faster and stand out from their competitors in this crowded space.
Logo of Moss, cient of our Fintech PR agencyLogo of Agicap, cient of our Fintech PR firmLogo of Fung, client of our Fintech PR companyLogo of Revolv3, client of our Fintech PR consultantsLogo of Nupay, client of our fintech public relations agencyLogo of Sprinque, client of our fintech public relations companyLogo of Terabut Gateway, client of our fintech public relations firm

We consistently get our Fintech clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive Fintech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your Fintech brand awareness

Differentiate yourself in the crowded Fintech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab managed to help us enter the Dutch market via relevant constant media coverage. Their great content got listed frequently in key local outlets. They become part of our team, which was key."
Matthijs Onland
Country Manager, Wayflyer
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater

Fintech thought leadership & trust building

In the fiercely competitive Fintech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your fintech PR agency

We are Fintech PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
Measurable objectives
Maximum impact
Collaboration

Measurable objectives

Our KPIs are SMART (Specific, Measurable, Achievable, Realistic, and Timely). Before we start, we make sure we’re aligned on what we consider success.

We don't waste time or your budget.
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Maximum impact

We go beyond traditional media hits and ask, are you getting new leads? Is brand sentiment improving? Are you building solid partnerships with key players? Have your SEO goals been reached faster thanks to the backlinks we got you? These are some of the things we use to understand whether we’re successful with our work.
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Collaboration

Our metrics are designed for you. Once ready and with your approval, we can start getting you the coverage you need to grow and gain credibility. We monitor results. So, if they're not helping the business, we adjust to ensure they do. We stay agile and flexible throughout.
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How do our Fintech PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.
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We are results driven

At PRLab, we focus on result-driven strategies. We only work with measurable KPIs. We start collaborations only if we have clear metrics to analyze results.

Those metrics are discussed with you before the start and will guide our partnership. Examples could be the number of mentions across tiers, particularities on demographics such as views and backlinks, traffic or many others.
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We integrate PR with the rest of the funnel

Our team at PRLab works across the funnel, creating impact via industry reports, content for lead magnets, and strategic events that integrate into the rest of the funnel.

To create impact for brands, we act as an extension of your team by understanding how PR results affect other parts of the funnel and by iterating and tweaking the strategy accordingly.
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We make the news happen

As a leading Fintech PR agency, we turn pitches into important news stories. We monitor market developments and industry trends to ensure we capitalize on newsworthy events in the Fintech industry.

This is how we gain media traction and audience reach within the tech and niche sectors. We don’t wait for news to happen. We make it happen with our proactive PR approach.

With our expertise, you can be assured of noteworthy news coverage.
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We’re specialized in Fintech

The Fintech industry is vast and contains many innovative service providers seeking to revolutionize areas like banking and payments. We always have long-term reputation in mind.

As such, we prioritize creating a communication strategy for clients, paving their way forward according to industry trends. We work tirelessly to set you apart from the competition so you can be recognized as a leader within the industry and further dominate your market sector.
We are results driven
Integrate PR
We make the news happen
We’re specialized in Fintech
Logo of Moss, client of our fintech media relations agency

To help achieve Moss’ goals in the Netherlands, PRLab has been enlisted to gain more attention from the press, increase brand awareness, build credibility, establish media relations, successfully create media buzz around the upcoming launch of Moss...

Success Study

We're experts in Fintech and we can prove it

"Fintech is thriving with technological advancements and mass adoption, and a strong competitive environment persists. Partner with us – having collaborated with many global Fintech brands, we understand these challenges intimately and can weave captivating narratives that put front and center in the scene"

Photo of Matias Rodsevich, PR consultant specialized in Fintech companies
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in Fintech PR

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Still have questions?

Trust is the critical component of your fintech flourishing. It’s not easy to gain. With so many businesses in the space, you need to work extra hard to get people to trust and pick you. After all, it’s their money, financial information and more that you use or keep safe of theirs. The world of Fintech is constantly bringing about new opportunities to pursue. For example, as the language of cryptocurrencies evolve, tech firms need a way to communicate more simply with their audiences. Fintech PR works to draw attention to your capabilities, practical uses, and reliability. PR also helps differentiate firms and attract the attention of investors by creating a buzz about your offering. It can also protect your reputation during worse times and cushion the impact from the fallout.

By now we know that financial technology PR doesn't work like traditional PR. With blockchain technology and cryptocurrency flooding the market, the industry is evolving to become even more high-tech. This calls for a dynamic spread of information to keep your public image up to date with the evolution of the new market. In this, we guide you to maintain a striking online brand presence. We take on the responsibility to nurture your brand image so that you land a great market position. With the PR content we create and the market coverage we secure among respected Fintech news sites and opinion leaders, brand recall, and resonance are sure to follow.

A great way to capture your audience’s attention and win customers is by creating ultra-relevant and useful content for them. Having a ‘theme’ or consistent message can help, for instance, you may focus on easy adoption, or usability. For this, its key to focus on your audience and who you’re trying to reach. Establishing thought leadership with opinion pieces on current events or news stories is effective for garnering the trust of customers or future customers, as is keeping up to date on the ever-changing fintech industry. You need to focus on what makes you unique in the fintech landscape.

The industry’s focus on finance and business transactions makes it incredibly important to ensure that the processes that go through on a daily basis are safe and secure. This is why the main challenge of the industry is data security. With the industry being taken to the online space, traditional security, CCTV, and heavily-guarded vaults have been replaced with cybersecurity techniques that must not only protect people’s money, but their personal information too. Apart from that pressing issue, Fintech is faced with threats relating to compliance with government regulations (the online space is hard to be bound by geographical location), often a lack of expertise, and AI security concerns.

A Fintech PR agency will have expertise in the financial tech sector. They are adept at creating strategies for fintechs and are familiar with the nuances and technical language used. With this, they can produce high-quality, relevant content. Hiring an agency leaves you free to do what you do best, and why you're even looking at PR options - running a successful fintech business! PRLab specializes in Tech PR and Startup PR. Both are unique and specialized. Startup PR helps with early engagement, which is what you want. Where online presence and visibility are essential, a digital PR agency can guide SEO, social media, and content marketing efforts.

There are some things to look for. Is the company experienced in fintech? This is a big plus. Look to see their previous work, do they speak the language? What results were obtained? What sort of coverage? Matching the agency's capabilities with your requirements and goals is important. Not all agencies do everything. Our track record in the sector and relationships developed in Fintech and Financial PR puts us in a good position to help your burgeoning fintech.

PRLab was born out of being an alternative to companies practising the traditional old-fashioned PR model. Formed in Amsterdam in 2018, the goal was to create a PR agency different from the rest - a leading Tech PR and Startup agency that didn't tie clients into retainers beneficial only to them and didn't sit around waiting to hear from them before taking action. PRLab does not believe in sending meaningless and inefficient reports that either can't be understood or aren't directly relevant to what you're looking for - real growth. Since forming, we’ve since gone on to receive awards for what we do.

We can guarantee that your chances of coverage will increase significantly with us as your PR agency, but we cannot 100% guarantee media coverage in the outlets you wish to be featured in. Success in PR hinges on a few factors, such as the level of interest in the story, the angle presented, what journalists might be specifically looking for at the time, and what customers or trends dictate. We can confirm we've achieved significant coverage for clients in the sector, though; check our case studies pages.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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