Healthcare &
Medical PR agency

Healthcare will never stop being important. New companies keep introducing new innovations and efficient ways to tackle medical issues, and we as a healthcare PR agency are here to make sure they reach the target audience.
Logo of Siilo, client of our Healthcare PR agencyLogo of Neurosoft, client of our Healthcare PR firmLogo of Care to Translate, client of our Healthcare PR companyLogo of Hybrigenics Pharma, client of our Medical PR agencyLogo of Napiferyn, client of our Medical public relations agency

We consistently get our Healthcare clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive healthcare market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your Healthcare brand awareness

Differentiate yourself in the crowded Healthcare sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater
"We needed a tech PR firm to help us build our brand awareness. By partnering with PRLab, we were able to reach new publications and audiences across the Netherlands and Belgium. As a result, now Siilo is uniquely positioned as a solution to the problem of inefficiency in clinical collaborations between doctors and patients."
Joost Bruggeman
CEO of Siilo

Healthcare thought leadership & trust building

In the fiercely competitive Healthcare landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your Healthcare PR agency

We are Healthcare PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
Health expertise
Updated approach
Sharing stories
Crisis managing

Health expertise

At PRLab, we understand the healthcare and medical industry. Our team of specialists can quickly and accurately assess the news and determine what stories are important and relevant. By staying up-to-date, we are able to provide you with the latest and most accurate information, enabling you to make informed decisions.
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Updated approach

We are a far cry from the traditional PR agencies. We use advanced analytics to develop the most effective solutions to meet your customer's needs. Our customizable offerings can help organizations reach more patients, increase the effectiveness of their services, and maximize their impact on the healthcare sector.
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Sharing stories

Our team of experienced professionals has the skills, knowledge, and insight to create stories that communicate scientific concepts in an accessible manner. Our team understands your needs, and we combine our knowledge with innovative tactics to create compelling stories that resonate with readers and make an impact.
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Crisis managing

Our team of professionals bring their expertise to the table, providing solutions that are both innovative and effective to any crisis that emerges. We have a proven success rate when it comes to our ability to devise and implement solutions that are tailored to the unique needs of our clients. No issue is too small or too large to tackle.
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How do our Healthcare PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.
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Tangible impact

We work closely with our partners to develop content that educates, informs, and inspires people. Our content is tailored to the needs of our partners, ensuring that it is relevant and up-to-date.

We create campaigns and content that have a real, tangible impact on healthcare and medical care. Our goal is to create an environment of collaboration and support, helping to foster a positive culture of healthcare and medical care.
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PR outreach

We understand the importance of collaboration and the opinion of medical professionals, health and medical outlets, and patient advocates in order to create content and campaigns that make a positive impact in the medical field. That's why we partner with leading medical thought leaders and patient advocate organizations to provide accurate, reliable, engaging content and reinforce your credibility as a professional in the medical field.

We have built up contacts within the industry, so let us help you.
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SMART KPIs

We do not work without first agreeing on measurable KPIs. They need to be SMART (specific, measurable, achievable, realistic, and time specific goals). This may come in many different forms, which we discuss with you. But this way, we can see what works and what does not , or what needs tweaking to get a different result. 

Unlike other agencies, we stay agile throughout our collaboration and remain open to change. Our team of experts will work hard to get the attention you deserve and help you reach your goals.
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Proactive approach

At PRlab, we don't just sit back and wait for the news to come – we create it. We know how to craft your story in a way that best resonates with your target audience, tailoring it to achieve your objectives. We know how to get your news attention and ensure it reaches the right people.

We have experience creating press releases, writing news articles, and generating other pieces of content that get you noticed. With an extensive network of media contacts, PRLab can get your story far and wide.
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Integrated PR

We look to integrate PR initiatives with the rest of the funnel to create an overall impact for the brand. These initiatives may include industry reports, content for lead magnets, or industry events that are strategically planned to further the brand’s message.

We remain flexible and adjust our strategy based on the results of our PR activities in order to ensure maximum impact. This ensures that we are not just creating buzz but are actively driving growth for the brand.
Tangible impact
PR outreach
SMART KPIs
Proactive approach
Integrated PR
Logo of Siilo, client of our healthcare public relations firm

PRLab first worked with Siiilo when they approached PRLab with the goal to launch funding news in the Dutch and Belgian markets, and boost their global visibility as a brand. The intrepid company wanted to build foundational brand awareness as well as their thought leadership credentials.

Success Study

We're experts in Healthcare and we can prove it

"Healthcare is growing as further advancements in tech are empowering patient-centric care and advancing the sector further. Partner with us – having collaborated with plenty of Healthcare brands, we understand the industry nuances and what it takes to stand out ."

Photo of Matias Rodsevich, PR consultant specialized in Medical and Healthcare companies
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in Healthcare PR

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Still have questions?

Public relations in the Healthcare or Medical industry can be described as the practice where communications tools (e.g. press release, social media, traditional media, etc.) are utilized to spread a key message or bring attention or awareness to a relevant discussion in a strategic way that engages various stakeholders and enhances an organization’s reputation. It involves disseminating information to target audiences, managing crises, and promoting and restoring reputation afterward. Healthcare PR communicates accurate and transparent messages to the right audiences at the right time.

In Healthcare, trust is hard to gain but easy to lose. This heavily influences public perceptions. PR can show the credibility of a Healthcare organization and position it as a thought leader and solution provider. PR can help manage stakeholders in the sector, too. This can include monitoring channels to ascertain perceptions and attitudes toward your brand and competitors and observe any sudden changes. This can help you address concerns and inform your communication strategy. A good PR agency will also help you prepare for future crises if your reputation is threatened. The role of PR is to build trust and credibility, which puts it in a good position to promote an organization via thought leadership. Media training can also help you deal with the media accurately and effectively.

Brand journalism is there to tell your company’s story. It does this via journalism about your brand. There are many stakeholders and stories to be told within Healthcare. Brand journalism can use the emotional side of Healthcare, such as patient stories, to relate to audiences and show the difference the brand has made. It can also feature doctors or other healthcare professionals and their roles. It can lift you above the pulpit and show your knowledge and thought leadership.

Healthcare affects almost everyone, so more people have a ‘stake’ in it than in other industries. Healthcare public relations must consider the public, organizational bodies, educational institutions, and health facilities. With the attention of a bigger audience and the importance of healthcare to our daily lives, there can be less room for error with the messaging. People are also more emotional on the subject due to the sensitive nature of health concerns for individuals. It goes without saying that it is more regulated than most industries, and so expert opinion is very valuable. Many topics within the sector are technical, so marring this with the need to appeal to larger audiences is challenging for those in the industry.

Whether you should go it alone or hire an agency can rest on a few factors. These include existing skills, budget, and the time needed to reach your goals. With an agency, you get an experienced and knowledgeable team of PR experts who will solely do your public relations and nothing else. It can also work out more cost-effectively than engaging in PR yourself. A Healthcare PR firm is an investment in your brand, and you can find an agency that aligns with your needs and goals. At PRLab, we pride ourselves on the success and growth of our clients.

There can be large differences between markets for Healthcare PR. Some territories, such as the UK and the EU, have stricter regulations regarding medical communications than the US. There are various codes of practice for different sectors, too, which Healthcare PR professionals must be aware of. The process for Healthcare products and services to be approved can also impact PR strategies. PR experts should also be aware of cultural attitudes toward health and medicine differences. The nature of campaigns can also differ. In countries with free Healthcare, more campaigns may be linked to initiatives and partnerships with government bodies. In contrast, in free-market healthcare structures, campaigns may be linked to competitive differences.

A successful PR campaign in the Healthcare sector will use data to craft relevant and engaging messages to the desired audience. Strong data can help you understand your audience's preferences and execute more precise campaigns. Focussing on digital strategies for online visibility and SEO is vital as people frequently search for health companies and health-related topics. You'll encourage trust if your content provides value and is detailed yet accessible. Also, don't forget the power of social media. LinkedIn provides the opportunity to highlight your expertise to professional and consumer audiences.

This can be accomplished by a mix of both quantitative and qualitative mechanisms. It also depends on the product, service, or campaign initiative. It is possible to track media coverage, web traffic, social media, and health initiative engagement, surveys, and knowledge levels. Traditional methods like public attitudes and perceptions, or sales and memberships can also show the effect of PR efforts.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
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10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
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+46 8 446 830 00
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Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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