At PRLab, we understand the healthcare and medical industry. Our ability to stay current with today's healthcare news landscape sets us apart. Our team of specialists can quickly and accurately assess the news and determine what stories are important and relevant. By staying up-to-date, we are able to provide you with the latest and most accurate information, enabling you to make informed decisions. Additionally, we are available to answer any questions you may have and provide additional information as needed.
We are a far cry from the traditional PR agency. We use advanced analytical systems to develop the most effective solutions and data-driven approaches to meet your customer's needs, including leveraging the latest technologies, such as artificial intelligence. We also can customize our offerings to meet the unique needs of each healthcare organization, enabling them to increase their reach and effectiveness. Our customizable offerings can help organizations reach more patients, increase the effectiveness of their services, and maximize their impact on the healthcare sector.
We are uniquely qualified to craft engaging and powerful stories that reach healthcare professionals and consumers alike. Our team of experienced professionals has the skills, knowledge, and insight to create stories that communicate scientific concepts in an easy-to-understand and accessible manner while ensuring that they remain scientifically accurate and up-to-date. Our team understands your needs, and we combine our knowledge with cutting-edge technologies and innovative tactics to create compelling stories that resonate with readers and make an impact.
No matter the issue, whether it's unfavorable data, access barriers, or corporate reputation, we have a long track record of managing even the toughest of scenarios. Our team of experienced professionals bring their expertise to the table, providing solutions that are both innovative and effective. We have a proven success rate when it comes to our ability to devise and implement solutions that are tailored to the unique needs of our clients. We know when it comes to your business, no issue is too small or too large to tackle.
We work closely with our partners to develop content that educates, informs, and inspires people. Our content is tailored to the needs of our partners, ensuring that it is relevant and up-to-date.
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We create campaigns and content that have a real, tangible impact on healthcare and medical care. Our goal is to create an environment of collaboration and support, helping to foster a positive culture of healthcare and medical care.
We understand the importance of collaboration and the opinion of medical professionals, health and medical outlets, and patient advocates in order to create content and campaigns that make a positive impact in the medical field.
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That's why we partner with leading medical thought leaders and patient advocate organizations to provide accurate, reliable, engaging content and reinforce your credibility as a professional in the medical field. We have built up contacts within the industry, so let us help you.
We do not work without first agreeing on measurable KPIs. They need to be SMART (specific, measurable, achievable, realistic, and time specific goals).
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This may come in many different forms, which we discuss with you. But this way, we can see what works and what does not , or what needs tweaking to get a different result. Unlike other agencies, we stay agile throughout our collaboration and remain open to change. Our team of experts will work hard to get the attention you deserve and help you reach your goals.
At PRlab, we don't just sit back and wait for the news to come – we create it. We know how to craft your story in a way that best resonates with your target audience, tailoring it to achieve your objectives.
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We know how to get your news attention and ensure it reaches the right people. We have experience creating press releases, writing news articles, and generating other pieces of content that get you noticed. With an extensive network of media contacts, PRLab can get your story far and wide.
We look to integrate PR initiatives with the rest of the funnel to create an overall impact for the brand.These initiatives may include industry reports, content for lead magnets, or industry events that are strategically planned to further the brand’s message.
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We remain flexible and adjust our strategy based on the results of our PR activities in order to ensure maximum impact. This ensures that we are not just creating buzz but are actively driving growth for the brand.
Public relations in the Healthcare or Medical industry can be described as the practice where communications tools (e.g. press release, social media, traditional media, etc.) are utilized to spread a key message or bring attention or awareness to a relevant discussion in a strategic way that engages various stakeholders. It brings companies, policy-makers, investors, and the general public together to participate in active discussion for the purpose of generating an innovative solution. PR is a mere guide that narrates where the spotlight of the industry should be focused on, and it stresses on the most important figures within the field - experts, thought leaders, people with generated knowledge, practice, and expertise.
At PRLab, we work closely with our clients and always keep a stable communication channel, since it is most important to have clear key objectives in the collaboration and PR campaign ahead. We then analyze earned and owned media channels, including target outlets, online feedback, impressions, discussions, engagement, and web traffic. Depending on your specific needs, we establish clear methods of tracking success, which vary as the objective of the campaign differs. However, public engagement, and online web traffic numbers, as well as Return on Investment (ROI) are stable and often used ways to measure the results of any PR strategy.
The planning phase is the most delicate stage of the PR campaign, because it determines the course of the rest of your collaboration with your PR agency. As such, we pay extra attention to several things in order to ensure that nothing is unexpect. The most important considerations are your target audience and your key message(s). Who do you want to reach and what exactly do you want to spread? This will determine the course of action in the content creation phase, as well as the media outreach, since target audiences are different for different outlets and journals. Additionally, it is often overlooked that you must prepare for any threat to your reputation. The planning phase is also the phase where you anticipate negative PR (which can escalate into a crisis) and make a note on how to tackle such potential issues. The more prepared you are on these factors, the smoother the rest of the process will be.
Unlike other sectors, healthcare is universally applicable in that it affects every single person on the planet. Whether it is indirectly or directly, it eventually concerns you what the developments are. With such an enormous target audience, it is often more challenging to narrow down and single out groups of people based on certain interests or values. Which is the main difficulty in the industry. Contrary to its general application, the sector is increasingly specialized and regulated, which leaves a much narrower number of people that are considered experts. PR firms have to juggle these two contrasting features, and be able to deliver to the targeted media outlets a piece of content that is highly technical, yet comprehensive for the wider audience.
Healthcare public relations is a broader industry that deals with any developments and hot trends in the medical field and healthcare sector. This can be any medical breakthrough that is irrespective of technology, such as the discovery of a new substance, medicine, treatment, etc. On the other hand, healthtech deals with any type of innovative technology in the medical sector. Any new technology that is created or put into use that makes the work and progress of the medical industry go smoother and aids the speeding process of solutions is considered healthtech. Healthcare is a substantial breakthrough. HealthTech is the technological breakthrough that then is utilized in the wider healthcare sector.
Healthcare marketing and PR have different focuses and key objectives. Marketing in the healthcare industry is only focused on acquiring new customers, keeping the existing ones, and generating direct leads as well as increasing the profits that come from the product or service of the company. Public Relations, on the other hand, is here to establish your brand identity.
It is not focused on the profits and the business side of your company, but rather the brand development. In that sense, it aims to establish strong relationships with relevant stakeholders in your industry (investors, customers, media outlets, etc.) and spread your image in order to increase your reputation and hold you as an object of knowledge and expertise (or an assistant) when it comes to the healthcare industry.