High Tech PR Firm

As a High-Tech PR agency specializing in startups and scale-ups, ​​we combine PR and marketing strategies that cut through the noise and make you shine. Online competition is fierce, and you need an experienced HighTech PR agency.
Logo of Fleksy, client of our High Tech PR agencyLogo of Moss, client of our High Tech PR firmLogo of Hubs, client of our High Tech PR companyLogo of Bleenco, client of our High Tech Public Relations agencyLogo of Addverb, client of our high technology PR agencyLogo of Opal, client of our High Tech public relations firmLogo of Smart Robotics, client of our High Tech PR company

We consistently get our High Tech clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive high-tech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your High Tech brand awareness

Differentiate yourself in the crowded high-tech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater
"We needed a tech PR firm to help us build our brand awareness. By partnering with PRLab, we were able to reach new publications and audiences across the Netherlands and Belgium. As a result, now Siilo is uniquely positioned as a solution to the problem of inefficiency in clinical collaborations between doctors and patients."
Joost Bruggeman
CEO of Siilo

High Tech thought leadership & trust building

In the fiercely competitive high-tech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as a key player in your field.

Why trust us as your High Tech PR agency

We are a High-Tech PR firm specializing in startups, scaleups and corporations, and we’re on a mission to revamp the broken PR industry
Tech specialists
One size doesn’t fit all
Helping startups
We create value

Tech specialists

We offer PR services for technology companies, utilizing various tactics, such as news coverage, interviews, and case studies. We increase interest in your products and services, promoting your company and its competitive advantages to your audience. Creating compelling and engaging content is crucial for building brand awareness and driving conversions.
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One size doesn’t fit all

We work closely with our clients to understand their unique needs and develop customized PR strategies that deliver results. One of the key benefits of our PR services is the ability to build domestic and international relationships, which is crucial for tech companies looking to expand their reach.
Photo that illustrates the step 'one size donesn't fit all'

Helping startups and scaleups

Good publicity is essential for success in today's fast-paced digital world. For companies to grow, maintaining a positive image and gaining publicity is essential. To raise brand awareness and gain traction from funding news, you'll need an agency specializing in startups to identify your goals and develop an integrated, coherent strategy.
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We create value

PRLab is proud to have collaborated with some of the most successful startups and scaleups across industries. We have assisted our clients in making an impact by effectively communicating their stories and spreading their ideas through the right channels. PR is about communication, building trust, and creating a solid brand image.
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How do our High Tech PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without having a clear, custom-made set of KPIs to ensure we get you the desired results.
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A 360-degree agency

We are an all-encompassing PR agency. We combine our expertise to be more effective than other PR agencies. We create impactful campaigns using earned media, paid and owned channels, and relevant influencers in a 360° campaign.

As part of its integrated marketing approach, the agency provides PR support to its tech clients and marketing services across the board. Integrated marketing services range from aligning missions, visions, and values to creating compelling stories to position a company in a saturated market.
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New approach

We believe the old PR model is dead. Traditional PR agencies put you on a retainer, lock you in a contract, and ask you to feed them news.

We offer proactive, not reactive, service. You can rely on us to create the news and get you that traction geared toward your target audience. Our approach will translate into direct business growth.

We become an extension of your team, communicating via Slack and updating you on your progress in real time using the latest industry tools.
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Startup specialists

At PRLab, we're here to help you grow as a business and innovate in your tech field. Our team members have all had experience working in startups, so we understand the importance of utilizing PR to enhance visibility and growth and the need for cost-effective solutions.

Your business can grow and become more visible if you use PR well. Let us help you innovate in your technology field and take your high-tech business to the next level.
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We are a strategic communications agency that is agile and able to scale with the needs of your growing business. We are well known for our deep knowledge of various tech sectors and for delivering targeted coverage that will elevate your profile and drive sales.

We can facilitate the exposure you need if you seek funding or want to raise brand awareness for your business.

Having a public relations firm that understands your needs and works with your company will greatly benefit you.
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Collaborative effort

Our approach to PR is one of collaboration. We value your input and opinions. As your partner, we work closely to ensure your needs are met with significant media coverage.

The industry requires a dynamic public relations team, so our team is always ready to help. To secure your position in the high-tech market, we're here to provide you with valuable insights, coverage, and results.

Our team becomes a seamless extension of your team, regularly communicating with you and keeping you updated.
A 360-degree agency
New approach
Startup specialists
Collaborative effort
Logo of Hubs, client of our High Tech PR agency

Challenges were mostly about simplifying complex content, like that of 3D printing and all its intricacies...

Success Study

We're experts in High Tech and we can prove it

"High-tech firms need a reliable and proven PR agency to reach customers, partners and investors. We know what it takes to generate positive exposure in the outlets that matter most , and for you to be seen as experts in your field. Partner with us—we have a demonstrable record that we're proud off and can create lasting impressions of your firm."

Photo of Matias Rodsevich, PR consultant specialized in MedTech and High Tech companies
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in High Tech PR

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Specializing in PR for tech companies and startups

Media training

We build media relationships and train your team

Related sectors

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Robotics PR

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Still have questions?

High tech refers to a vast range of industrial classifications and innovations. The high-tech sector includes a high concentration of workings, referred to as STEM (science, technology, engineering and mathematics). The industry excels in technologies such as robotics, quantum technology, 3D printing, automotive tech, manufacturing, aerospace technology, semiconductor technology, photonics, and nanotechnology. The industry is highly advanced and rapidly growing.

High tech PR positions the client's brand or product in its chosen markets. This encompasses understanding the markets and applying a PR strategy to create the most effective messages, implement the correct means for delivering the messages, and sell to the correct markets. Therefore, the fundamental of successful High Tech PR is to understand these services and markets, and correctly develop a PR strategy for the given sector's special features and needs. A High Tech PR firm should deliver cutting-edge strategies for the market.

The best product or service on the market is insufficient for you to survive or thrive. For a new technological innovation to make a significant impact, it should meaningfully satisfy a specific need. Innovation is not just a new idea; it should be developed into customer value and positive business impact. A High Tech PR agency can help your brand establish credibility in a crowded market and communicate your key message and product benefits effectively. This puts you on the radar of investors and those who stand to benefit from your offering.

Certainly. 3D Hubs, an established company, and an online manufacturing platform, came to us to achieve more mainstream coverage to reach wider audiences. The aim was to show their utility beyond that of small industry subsections. They also wanted to move to a B2B model. To do this, we created a narrative about their industry, engaging audiences with educational industry content about the future of manufacturing. Our successful efforts also involved media pitching, guest blogs, and targeting industry-specific publications to get them seen and aid in their rapid growth.

For High-Tech PR, the news cycle is quick-changing due to constant innovation and new companies continuously breaking into the industry. As a result, this adds obstacles to High-Tech PR that should be considered when developing strategies. Remember, PR should drive business growth and give you a strong market position. High-tech PR strategies should go beyond getting media coverage. It's about getting creative and generating dynamic market exposure in an industry characterized by cutting-edge products and services.

Companies need to be able to translate the intricacies of tech to audiences in an accessible way. This involves using tech-savvy and well-thought-out communication methods. Often, you’ll find you need to educate audiences. The pace of change and innovation in high tech can make it hard for companies to stand out and differentiate themselves. There must be a concerted effort to demonstrate not just the innovative nature of your tech but how it addresses actual problems. Don’t just talk the talk. Walk the walk. Talk solutions, not just tech. This is where some companies go wrong. If this wasn’t challenging enough, you must also get the attention of relevant journalists who frankly spend a lot of time hearing about the latest great invention. This is where an agency can help.

The beauty of public relations is that a company of any size can benefit from it. And your budget doesn’t need to be huge, either. PR can get a new company or product on the radar and bring you to the attention of potential customers and investors. This is an essential step for startups. PR can highlight your product value proposition, your credibility, and thought leadership by getting you seen in the right places by the right people. This fosters community engagement, which raises visibility, drives sales, and provides the beginnings of a strong industry reputation.

You should look for an experienced tech agency with expertise in tech and startup PR and one that provides a range of PR and marketing services. As an experienced tech firm, we understand the opportunities and challenges you face and the nuances of the market in general. We are experts in various tech verticals, and our results speak for themselves. Just read what others say about us, and check our case studies and reviews. We design tailored PR strategies to achieve goals specific to you. We update you regularly with our progress and won’t waste time with anything we don’t feel will add value. Speak to us today.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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