HR Tech PR agency

As an HR Tech PR agency, we work with you to create tailored PR strategies to help get you seen in the HR and workplace mediascape. We’ve helped many human resources companies achieve their goals and reach broader audiences with comprehensive media strategies.
Logo of Splashtop,client of our HR Tech PR agencyLogo of Deep,client of our HR Tech PR agencyLogo of AppSpace,client of our HRTech PR agencyLogo of HiBob, clients of our HR Technology PR agencyLogo of Office App, client of our HR Tech PR FirmLogo of Recruitee, client of our human ressources tech PR firmLogo of Impraise, client of our HR Tech Media Relations Agency

We consistently get our HR Tech clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive HR market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your HR Tech brand awareness

Differentiate yourself in the crowded HR Tech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab got us over 50 pieces of coverage around our Series A funding news, including the Wall Street Journal. This has helped us establish relationships with new partners and investors, leading up to a successful acquisition."
Steffen Maier
Co-founder, Impraise
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater

HR Tech thought leadership & trust building

In the fiercely competitive HR Tech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

HR Tech market expansion through PR

Effortlessly expand into new HR Tech markets with our PR prowess. Tailor a strong PR strategy for brand expansion, solidifying awareness and thought leadership in target regions. Our global team, equipped with local experts, ensures a personalized approach, making you not just a global entity but a local brand.
"Our collaboration with PRLab’s really broadened our perspective on the benefits of having a good PR strategy in place when growing your brand awareness as a tech startup. Also, our working together felt more than just a PR agency - client business relationship. For the duration of our collaboration, PRLab’s really became part of our brand team"
Adrie Smith
Head of content of Recruitee

Why trust us as your HR Tech PR agency?

We specialize in public relations for HRTech startups and scale-ups.
Market growth
HR Tech expertise
Brand story
All round PR services

Market growth

The HR Tech industry is increasing, and businesses in the sector are seeing huge growth and funding. Trust us to share your brand story and get your product out in front of the relevant media outlets and investors. We’ll help demonstrate your USP and put your brand front and centre in the right places.
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HR Tech expertise

To get yourself into the right conversations, you need an agency that gets your product and the market. It is imperative that HR tech PR firms have a thorough understanding of how to connect with the right audiences. We provide various digital PR services to help here.
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Brand story

The most successful brands are those with compelling narratives. This creates a connection between the brand and user. It needs to be consistent. Our talented team of storytellers will get to know your business and help you make an impact in your market. Our work speaks for itself. Check out our case studies.
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All round PR services

We create articles, blogs, press releases, whitepapers, or winning media pitches that help you get seen and picked up by the right audience. We ensure your message is consistent across all channels. We help innovative companies differentiate themselves in the market and position themselves as thought leaders.
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How do our HR Tech PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.
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Comprehensive strategies

We are experts at what we do. We will help you attract new customers, increase your share of voice, raise funding, and get you the coverage you need. 

We’ll get to know your business, your market, and your competitors and create a tailored strategy to achieve your PR goals. Our strategies are geared toward results. 

We’ve helped many clients of various sizes, from startups to scaleups and corporates, gain the recognition they need. Let us help you.
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Integrated approach

We believe in consistency. The relationship between PR and marketing has never been stronger. It is, therefore, important to coordinate owned and earned media across channels. Brand narratives must be integrated across all platforms. Public relations has become integral to any marketing strategy - especially when creating dynamic and engaging content for brands. As an agency, we can promote the consistent messages you must share with your audiences across these so that your tone and style become a sticking point in people’s minds.
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Measurable PR

Public relations is meaningless without being able to see the impact. As an HR Tech agency, We won’t begin doing anything until we’ve agreed on SMART goals. Nor should you settle for an agency that doesn’t do this. It’s the foundation for success in PR campaigns, providing a systematic approach that ensures optimal use of resources and time. We will sit down with you to ascertain your goals and objectives, setting crystal clear measurable objectives and then come up with a plan to see them brought to life.
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Content experts

You’d probably have heard the phrase ‘content is king’ by now. And you probably know why. The field is crowded and ultra-competitive. Even with the best product and a great team, standing out and reaching the right audience can be hard. Whether educational, factual or if you’re just trying to spark a discussion, we can help you with a well-thought-out content strategy to help you reach those you need to. Your content needs to optimise your brand.
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Building credibility

You need to show what makes you special and why people should trust you. We can help you build credibility for your HR Tech brand through clever positioning and thought leadership. Whether it's highlighting the work of your people or getting your leadership team seen and heard in the public domain, our PR experts will work with you to build a strong narrative that resonates with those who need to hear it most, telling everyone what's unique about your offering.
Comprehensive strategies
Integrated approach
Measurable PR
Content experts
Building credibility

When PRLab first began to work with Recruitee, they were new to public relations. Never having a real PR team, they weren’t being featured in the press, other than a few small local publications.

Success Study

We're experts in HR Tech and we can prove it

"HR Tech is growing as companies are increasingly seeing the value it presents. With a demonstrable record of working with HR Tech brands, we can get you that traction you need to gain a foothold in the market."

Photo of Matias Rodsevich, PR consultant specialized in HR Tech companies
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in HR Tech PR

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Still have questions?

HR Tech is the term used to describe software and hardware designed to automate and store HR and workplace functions such as payroll, employee benefits, talent management, and performance analytics. The purpose is to streamline HR processes and workflows to better manage human capital, resources, and procedures. It also reduces time, provides staff with relevant updates, and fosters a sense of work community. HR Tech also lets employees administer their own time off, personal learning and wellbeing.

We’re a specialized Tech, Startup, and Scaleup PR agency that helps enterprises build brand awareness, reach new audiences, and boost credibility. There are no two ways about it: we get results with our digital PR strategies. Don’t believe us? Check our case study page. We are a team of 17 who can support your PR efforts in multiple regions, with offices in several locations worldwide. We pride ourselves on our innovative techniques, listening and understanding our clients, and our proactive approach to PR.

Certainly. One HR Tech company, Deel, came to us to get help launching in the Dutch market. The aim was to get Deel seen as a leading choice in the market while at the same time strengthening connections it had with its current clients, C-suite executives, and relevant media outlets. We honed in on the outlets most relevant to their business goals and focused on these to help expand their brand presence in the region, using a mix of newsjacking and thought leadership. So far, we’ve gained 77 publications and 33 backlinks to boost their brand visibility.

Brands are battling for visibility in crowded tech markets. Your HR Tech needs to be trusted. However, in such a saturated market, where audiences have so many options, brand authority can often be a deciding factor. By consistently highlighting brand expertise and thought leadership across multiple channels, PR can build on trust. Like public relations, trust is a long-term game. We can help demonstrate your tech's viability, effectiveness and success to prospective buyers.

We use an array of integrated strategies, combining earned and owned media, so we can increase engagement with your target audience. We can position you as an industry expert through carefully planned thought leadership efforts and increase the number of quality leads through tailored messaging to the right audiences. We can create compelling narratives surrounding your product and brand’s story. We combine digital and traditional PR methods to help you grow.

We use an array of integrated strategies, combining earned and owned media, so we can increase engagement with your target audience. We can position you as an industry expert through carefully planned thought leadership efforts and increase the number of quality leads through tailored messaging to the right audiences. We can create compelling narratives surrounding your product and brand’s story. We combine digital and traditional PR methods to help you grow.

Our team has a wealth of knowledge and experience in the B2B and B2C communications sectors, including a strong focus on HR technology companies. We believe in a collaborative approach, recognizing that each HR tech company is unique. We understand the competitive landscape and the nuances of the HR tech market, what it takes to stand out, and how to build trust with your specific audience. As a creative and diligent agency with a broad range of skills, we have helped HR tech clients get the funding and coverage they need to elevate their businesses to the next level.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
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PR for growth
We help you grow with PR. Find out how.
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