We're not a traditional IT PR agency

IT PR agency

Underline
We operate internationally as an IT PR agency, providing specialized global PR services for tech startups and corporates. The IT sector presents unique challenges and opportunities. We are an innovative, forward-thinking PR agency that can help you achieve top-tier press coverage.

Why PRLab?

See how we've implemented our in-house developed PR model for IT businesses like yours:
  • "PRLab was very hands-on, always thinking along and ready to jump in when needed. We were impressed with the flexibility and hands-on approach of our project manager."
    MobieTrain official logo, client of IT PR firm
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "PRLab won numerous quality pieces regarding the software company in well-established publications, earning high-quality leads. Besides working efficiently, the team has a data-oriented mindset that helps turn strategy into action. They deliver good outcomes and report results in a timely manner."
    Veselina Gerova
    Content Manager, HR Software Company
    2/2
  • "PRLab was very hands-on, always thinking along and ready to jump in when needed. We were impressed with the flexibility and hands-on approach of our project manager."
    MobieTrain official logo, client of IT PR firm
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "PRLab won numerous quality pieces regarding the software company in well-established publications, earning high-quality leads. Besides working efficiently, the team has a data-oriented mindset that helps turn strategy into action. They deliver good outcomes and report results in a timely manner."
    Veselina Gerova
    Content Manager, HR Software Company
    2/2

Securing coverage

We get you the coverage you need where you need

Communicating

We’re committed to connecting your message

Industry insight

Strong market knowledge of the IT industry
Logo ofHubs, client of our IT PR agencyLogo of Making, client of our IT PR firmLogo of vocalZoom, client of our IT PR companyLogo of Moss, client of IT PR firmLogo of Acusensus, client of our IT PR servicesLogo of Ekco, client of IT PR company

Why trust us as your IT PR agency

We specialize in public relations for IT
Relationships
Value creation
Marketing spectrum
Agile approach
Differentiation

Trusted relationships

At PRLab, we use various tools, techniques, and strategies to help you establish a powerful image and help you gain the brand recognition you need. It is through harnessing these relationships with particular outlets that we can get you eventual recognition as an industry thought leader. This, in turn leads to more exposure in your market, to the industry as a whole, and your customers. Trust us to raise your profile in the information technology sphere.

Value creation

PR is about communication, building trust, and establishing a strong brand image. PRLab is proud to have worked with some of the most successful startups and scaleups industry-wide. Over the years, we’ve helped our clients create an impact by telling their stories and spreading their ideas through the optimal channels, whether press releases, industry-specific journals, or social media. Working with our IT PR agency ensures that whatever your goal, we can help you achieve it using our industry knowledge paired with our expert strategies.

Full marketing spectrum

We strongly believe that PR sits at the top of the marketing funnel. Our integrated services cover the whole marketing spectrum. We take a holistic approach to PR. We can also organize events to promote your organization, making sure to put you in front of the right audience. Building long lasting relationships with your target audience is one of the most important goals. Our public relations go beyond that of an ordinary agency.

Agile approach

We continuously adjust our approach based on the latest industry trends and best practices to ensure that all our client's strategies remain effective. To optimize the strategy and make adjustments when necessary. We use data and analytics to measure the success of our tactics. This way, we can immediately see what works, what does not, and what may need tweaking. There will be no sitting around waiting for month end for this to happen. We respond right away in real-time. This ensures we stay agile and effective throughout.

Differentiation

We help differentiate you. A strong differentiation strategy can help you stand out in the crowd. If you do this, you can stay ahead of your competitors and thrive in the fast-paced world of IT technologies. At PRLab, we strive to differentiate you from the crowd so you can cut through the noise. With our authentic PR approach, we can help you stay ahead of your competitors and thrive in the fast-paced world of IT technologies. At PRLab, we strive to differentiate you from the crowd so you can cut through the noise.

We're not a traditional IT PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
Icon for Newsworthy content

Newsworthy content

With our ability to take complex stories and create meaningful content, we differentiate ourselves from other PR agencies in the Renewable Energy, CleanTech, and GreenTech fields.

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We employ compelling brand storytelling methods to help deliver your brand message. This is critical in getting your story noticed by journalists constantly looking for the next significant news item to cover. PR is about building relationships with journalists and the press and managing media content. We’ve worked with many companies, managing their media relations and producing high-quality content to match their brand.

Added value

Our PR strategies are developed precisely to ensure your PR initiatives are met with great success. This way, we take great care in developing value-adding strategies, which result in you being recognized as a worthy industry asset.

+ read more

In our planning, we consider the complexity of your challenge and turn it into an opportunity for business growth whilst creating lucrative media coverage. Well-crafted PR campaigns are key to renewable energy, where delivering the message of the industry is crucial to the uptake of CleanTech products or services.

Added value
Thought leadership

Thought leadership

It's all about generating a conversation around your brand or business, and grabbing the audience's attention in a two-way communication channel.

+ read more

One example is to use thought leadership as part of your PR initiatives since this way, you share your industry knowledge and allow others to contribute to the discussion. The added value comes from sharing industry-pioneering thoughts. At PRLab, we help you develop organic and effective ways to do this that match your content strategies and your brand’s overall goals and audience.

Startup specialists

We know what works for startups and how to gain that all-important traction. We help you achieve your goals of becoming well-known in the industry and ensure that your press announcements are received by the most relevant audiences.

+ read more

With our PR services for tech startups, you will become known as a reputable company. We take care of your press announcements and cover stories so that you can focus on building your brand in the CleanTech market and Renewable Energy sphere.

Icon for Startup specialists
Icon for integrated public relations approach

Integrated approach

Through an integrated approach across all marketing channels, PRLab goes beyond the traditional PR model.

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Through various initiatives aligned with the rest of your marketing efforts, we create impact and drive results rather than just attracting traffic at the top of the funnel. Industry reports, strategic events, and thought-leading content are some of the things we do. Our goal is always to create measurable results for your brand. As an extension of your team, we collaborate closely with your team.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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FAQs

Some answers for the most common IT PR questions

What is Information Technology PR?

Information Technology Public Relations is the practice of crafting and disseminating messages between an IT firm and its publics, including customers, investors, and the media. Like all PR, the goal is to create a positive image and reputation for a company and its products/services. IT PR involves keeping up with the latest trends in the industry while simultaneously structuring the company’s ideas into easy-to-read, comprehensive stories that will engage the audience and grab their attention.

What are the challenges of IT Public Relations?

IT PR can involve educating audiences and communicating the solutions' value without overwhelming audiences, which is a common obstacle, as products and services can be technical and challenging to explain to the public without jargon. The IT industry is a highly competitive field, meaning companies must strive to stand out. The industry moves quickly, and the latest innovations are always just around the corner. Keeping up with the rapidly changing landscape requires a proactive approach to communications and an adept PR team. Other challenges to consider are maintaining user trust in the face of data breaches, cyber-attacks, and privacy concerns.

So, why choose PRLab?

No story is the same; each firm needs its own ideas to grow. Our experience within the tech industry makes us a ‘go-to’ in IT PT because we understand the necessity of personalized services. We have a unique and diverse team with various communication backgrounds, all to meet your needs and get you ahead of the competition. We understand the industry dynamics and continue to update ourselves with the newest trends to provide you with the best possible service. We are a tech-focused PR agency that specializes in IT. We help companies grow their reputation and reach the right audiences, accelerating growth and leaving a valuable mark on the industry.

How do we start the collaboration?

Well, it starts with us fully understanding your business. We want to know everything we can from your team about the company and your product. This allows us to come up with the best possible solutions. We research the industry, your competitors, what they’re doing, and where your target audience goes for news and to make purchases. Just fill out our form or request a callback, and we’ll tell you more about how we can help.

Why do I need IT Public Relations?

Reputation and image count. The level of competition and solutions available in the market makes public relations a necessity, not a luxury. IT intercepts almost every facet of our everyday lives, so standing out has never been more important. PR allows IT firms to build a positive reputation as experts in their fields, innovators, and creative thought leaders. This can help them reach investment opportunities, new clients, and the brightest and most talented people to join them.

How do I know what PR Services we need?

Any effective PR strategy begins with understanding your goals and your current situation. We’ll take a look at your industry and business operating environment. We’ll speak to you about your PR goals and long-term business objectives. Maybe your primary goal is to increase market share or to launch a new product on the market. Perhaps you’ve previously tried PR but did not get the results you were aiming for. We’ll give our professional input. Once we fully understand your circumstances and your business needs, we can recommend strategies for you and get to work developing them.

Why use PRLab when I could do it in-house?

You may have an employee with some experience, but we have a whole agency. Our team is highly specialized and knowledgeable in all aspects. With the help of our team, we can attain your business goals. Consider us an extension of your in-house team. At PRLab, we believe in the integrated marketing approach. Our services include all aspects of Digital PR, media training, strategic branding, funding announcements, SEO, internal communications, and data analytics. We provide services and packages to suit.

How quickly will I see results from my IT PR campaign?

This answer depends on a range of factors. The tactics you go for and your aims are key in the results timeline, as can the marketplace and current industry media trends. You should generally see a difference in online visibility within the first few months. Media coverage and successful press release outreach can occur very quickly with our IT PR services. Thought leadership capabilities and a strong long-term reputation can take a bit longer. When we begin the collaboration, we set personalized KPIs, which will be the roadmap to our successful strategy.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Amsterdam
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
Austin
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Stockholm
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Munich
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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