At PRLab, we use various tools, techniques, and strategies to help you establish a powerful image and help you gain the brand recognition you need. It is through harnessing these relationships with particular outlets that we can get you eventual recognition as an industry thought leader. This, in turn leads to more exposure in your market, to the industry as a whole, and your customers. Trust us to raise your profile in the information technology sphere.
PR is about communication, building trust, and establishing a strong brand image. PRLab is proud to have worked with some of the most successful startups and scaleups industry-wide. Over the years, we’ve helped our clients create an impact by telling their stories and spreading their ideas through the optimal channels, whether press releases, industry-specific journals, or social media. Working with our IT PR agency ensures that whatever your goal, we can help you achieve it using our industry knowledge paired with our expert strategies.
We strongly believe that PR sits at the top of the marketing funnel. Our integrated services cover the whole marketing spectrum. We take a holistic approach to PR. We can also organize events to promote your organization, making sure to put you in front of the right audience. Building long lasting relationships with your target audience is one of the most important goals. Our public relations go beyond that of an ordinary agency.
We continuously adjust our approach based on the latest industry trends and best practices to ensure that all our client's strategies remain effective. To optimize the strategy and make adjustments when necessary. We use data and analytics to measure the success of our tactics. This way, we can immediately see what works, what does not, and what may need tweaking. There will be no sitting around waiting for month end for this to happen. We respond right away in real-time. This ensures we stay agile and effective throughout.
We help differentiate you. A strong differentiation strategy can help you stand out in the crowd. If you do this, you can stay ahead of your competitors and thrive in the fast-paced world of IT technologies. At PRLab, we strive to differentiate you from the crowd so you can cut through the noise. With our authentic PR approach, we can help you stay ahead of your competitors and thrive in the fast-paced world of IT technologies. At PRLab, we strive to differentiate you from the crowd so you can cut through the noise.
With our ability to take complex stories and create meaningful content, we differentiate ourselves from other PR agencies in the Renewable Energy, CleanTech, and GreenTech fields.
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We employ compelling brand storytelling methods to help deliver your brand message. This is critical in getting your story noticed by journalists constantly looking for the next significant news item to cover. PR is about building relationships with journalists and the press and managing media content. We’ve worked with many companies, managing their media relations and producing high-quality content to match their brand.
Our PR strategies are developed precisely to ensure your PR initiatives are met with great success. This way, we take great care in developing value-adding strategies, which result in you being recognized as a worthy industry asset.
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In our planning, we consider the complexity of your challenge and turn it into an opportunity for business growth whilst creating lucrative media coverage. Well-crafted PR campaigns are key to renewable energy, where delivering the message of the industry is crucial to the uptake of CleanTech products or services.
It's all about generating a conversation around your brand or business, and grabbing the audience's attention in a two-way communication channel.
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One example is to use thought leadership as part of your PR initiatives since this way, you share your industry knowledge and allow others to contribute to the discussion. The added value comes from sharing industry-pioneering thoughts. At PRLab, we help you develop organic and effective ways to do this that match your content strategies and your brand’s overall goals and audience.
We know what works for startups and how to gain that all-important traction. We help you achieve your goals of becoming well-known in the industry and ensure that your press announcements are received by the most relevant audiences.
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With our PR services for tech startups, you will become known as a reputable company. We take care of your press announcements and cover stories so that you can focus on building your brand in the CleanTech market and Renewable Energy sphere.
Through an integrated approach across all marketing channels, PRLab goes beyond the traditional PR model.
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Through various initiatives aligned with the rest of your marketing efforts, we create impact and drive results rather than just attracting traffic at the top of the funnel. Industry reports, strategic events, and thought-leading content are some of the things we do. Our goal is always to create measurable results for your brand. As an extension of your team, we collaborate closely with your team.
IT stands for “Information Technology” and is the single unified industry that covers all tech products, components, and services. The general misconception is that IT is used to describe computers and computer networks, but it is much more than that. It covers all aspects of the physical hardware, as well as any software components and operating systems.
The industry involves numerous categories, including networks (two or more systems connected via one of available methods), data storage, security, technical support, etc. The industry’s a chameleon, which is a big part in its ever changing dynamic that not many companies manage to keep up with.
The PR aspect of an IT company involves keeping up with the latest trends in the many different categories of the IT industry, while simultaneously being able to structure the company’s ideas into easy-to-read, comprehensive stories that will engage the audience and grab their attention.
What is more, it is important to research and find the best journalists and media outlets for the respective part of the industry. The ones that specialize in IT, and carry with them an audience that is most interested in what your company has to offer. Finally, securing long lasting relationships with those journalists is a vital task for the PR team, which will secure the long lasting life of your stories that carry ideas and innovations.
Our experience with the tech industry has shaped us to be the best choice for a PR agency, because we understand the necessity of personalized services. No story is the same, and each idea needs its own set of nutrients to grow. We offer a unique and diverse team, each member with a different style, both in content creation and media relations, that will accommodate your needs and establish you ahead of your competition with your innovative thoughts and stories.
We understand the dynamics of a hot industry, and continue to update ourselves with the newest trends in order to provide for our clients a knowledgeable and informed opinion from the perspective of public relations. With us you will know where your target audience is, how to reach it, and what impact you will have among the industry trends taking place at the time.