Let’s face it. There is no point in putting in place a public relations strategy if you don’t measure if it’s working or not. No two organizations are the same. We take an individualized approach when looking at businesses. Whether it is more exposure, or greater sales, with PRlab, we won’t do anything unless we agree beforehand on what these are. We discuss metrics with you and then look to implement them. From here, we begin work on your campaign.
We use the latest innovations to monitor progress, competitor movements, site traffic, keyword searches, and more, to see if our actions impact your target audience. This means you won’t have to wait for arduous monthly reports with lots of text and irrelevant bar charts. We set everything up, so this is at your fingertips. We don’t make what we do a secret. Also, if it is not quite working yet, or you want an extra push, no problem; we will tweak it until it does.
We think the marketing funnels need to be aligned, and the left-hand needs to talk to the right. A robust brand message and delivery are only possible when the various funnels harmonize their messaging and purpose. Aligning marketing funnels means ensuring that all of the different marketing channels and tactics being used by a company are working together towards a common goal. We get to know your organization, its backstory, its goals, and where it wants to go in the future.
We’ve helped firms in the industry expand and reach their potential through our tailored PR strategies, expertize, and products. We have huge insight and knowledge into healthtech and MedTech and enjoy a great reputation in the industry. We have slowly built up relevant industry contacts to help clients achieve their business aims and objectives. We offer a range of PR products and services tailored to each client's needs and designed to help these firms expand and reach their potential.
Trust is essential in the health industry, as customers must feel confident that their health information is handled ethically.
+ read more
Therefore, effective messaging that builds trust and demonstrates the reliability and integrity of a health brand can be an important factor in its success. The public relations efforts of a HealthCare brand need to be transparent, accurate, and consistent with the values and goals of the brand. It's also important to be responsive to customer questions or concerns, and to handle sensitive information, such as personal health data, with care and respect.
We make the most of AI to spot trends in the market to know what is coming next. This could be the next medical device or the latest trends in big data that can spot predictive analytics.
+ read more
AI and leading-edge technologies can be a powerful way for a PR firm to stay ahead of market trends and identify client opportunities. We can gain valuable insights into what is coming next by using AI and other technologies to analyze data and spot trends.
Listening to the customer is an essential aspect of any PR strategy. We invest in surveys of your customers to understand what is important to them.
+ read more
We build campaigns to meet customer needs this way, your communications strategy can deliver your objectives. By regularly conducting customer surveys and other research to understand what is important to them, we gain valuable insights into the needs and preferences of the' target audience. This can ensure that communications efforts are more relevant and effective and are more likely to achieve the desired results.
We are proud of what we do. We work with you to reimagine health PR and what it should be. What kind of approach should be used to raise awareness for a public health campaign?
+ read more
In what ways can we turn new clinical data into an advocacy campaign? All this requires a clear identity. Our efforts include stakeholder relations, events, educational content, social media, outreach, and compelling arguments. Your company can count on us for proactive, innovative, agile, results-driven work.
Our expertise in health communications, social media, and digital technology allows us to impact the digital health landscape.
+ read more
We use various digital platforms and social media channels to influence conversations to meet your business objectives. We understand medical and regulatory social media codes of conduct in the health field. From websites, infographics, videos, and animations, to apps, augmented reality, and social media, we help pharmaceutical marketers and healthcare communicators to effectively harness digital technologies to analyze, engage in, and shape conversations.
Short for medical technology, MedTech is the term used when referring to products, services and solutions, as well as technological advancements in the eHealth industry. MedTech can further be understood as a specialised area within healthcare, specifically in the digital medical scope of things. MedTech products and services makes use of technological advancements to improve people’s quality of life and to improve health standards. With new technologies on the rise, the medical sector is fast changing to adapting a digital-first mindset. Hence, the rise of MedTech as a valuable industry to benefit the well-being of society.
HealthTech is a broader, more inclusive term. Consumer products, such as fitness watches and apps are included in this terminology. HealthTech is geared towards optimising personal and preventive care, by employing technological innovations and tech-system developments. MedTech, more specifically, relates to clinical environments in the medical industry. In MedTech, the focus is on treating live medical problems and conditions, these can be diagnosed and cured with the help of medical technology.
HealthTech, or health technology, is recognised as the application of healthcare knowledge and skills to advance the healthcare sector in solving health problem and improve quality of lives. HealthTech is highly transformative by nature and is shifting the industry dynamics in healthcare. Due to technological evolutions, HealthTech is the fastest growing devision within the healthcare sector. HealthTech refers to many services and sectors related to digital health, such as delivery systems, payments, health applications and more. Key drivers of HealthTech's evolution has been digital consumer behaviour and technological disruption across multiple industries and sectors, feeding into healthcare and medical support systems.
As with any other industry, MedTech asks for news and publicity. What makes PR for MedTech unique is that communications need to keep up with a continuously innovating industry. That’s why PR for MedTech sets out to ensure the company at hand stays relevant and up to date with their quality of news and content pieces. With next-gen technologies adding to the complexity of the MedTech scope, public relations is tasked with ensuring valuable coverage across new media sites. Every PR effort amounts to a positive market position and secured media publications.