We're not a traditional HealthTech & MedTech PR agency

HealthTech &
MedTech PR Agency

Underline
As a healthtech PR company, we have the knowledge and experience to get your startup or scaleup off the ground and into orbit. Whether it’s greater adoption, higher brand recall, or increased sales, we can help you stand out in the healthtech crowd.

Why PRLab?

See how we've implemented our in-house developed PR model for HealthTech businesses like yours:
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
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    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "The purpose of the collaboration was creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
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    Martin Peters
    Marketing Manager at StuDocu
    2/2
  • "We hired PRLab to launch our product in the Dutch Market. Focus points were thought leadership, press releases, creative campaigns and coordinating our annual corporate learning Benchmark. PRlab helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR processes."
    Logo of MobieTriain
    Laurent Van Brussels
    Marketing manager at MobieTriain
    1/2
  • "The purpose of the collaboration was creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    Logo of StuDocu
    Martin Peters
    Marketing Manager at StuDocu
    2/2

Tech expertize

We live innovation

More collaboration

We value your input every step of the way

Experience

Our built-up contacts are invaluable to healthtech
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Why trust us as your HealthTech PR agency

We specialize in public relations for HealthTech and MedTech startups and scaleups
Success
Updates
PR model
Healthtech knowledge

Measuring success

Let’s face it. There is no point in putting in place a public relations strategy if you don’t measure if it’s working or not. No two organizations are the same. We take an individualized approach when looking at businesses. Whether it is more exposure, or greater sales, with PRlab, we won’t do anything unless we agree beforehand on what these are. We discuss metrics with you and then look to implement them. From here, we begin work on your campaign.

Real-time updates

We use the latest innovations to monitor progress, competitor movements, site traffic, keyword searches, and more, to see if our actions impact your target audience. This means you won’t have to wait for arduous monthly reports with lots of text and irrelevant bar charts. We set everything up, so this is at your fingertips. We don’t make what we do a secret. Also, if it is not quite working yet, or you want an extra push, no problem; we will tweak it until it does.

An integrated PR model

We think the marketing funnels need to be aligned, and the left-hand needs to talk to the right. A robust brand message and delivery are only possible when the various funnels harmonize their messaging and purpose. Aligning marketing funnels means ensuring that all of the different marketing channels and tactics being used by a company are working together towards a common goal. We get to know your organization, its backstory, its goals, and where it wants to go in the future.

Healthtech knowledge

We’ve helped firms in the industry expand and reach their potential through our tailored PR strategies, expertize, and products. We have huge insight and knowledge into healthtech and MedTech and enjoy a great reputation in the industry. We have slowly built up relevant industry contacts to help clients achieve their business aims and objectives. We offer a range of PR products and services tailored to each client's needs and designed to help these firms expand and reach their potential.

We're not a traditional HealthTech PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
Icon we build trust

We build trust

Trust is essential in the health industry, as customers must feel confident that their health information is handled ethically.

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Therefore, effective messaging that builds trust and demonstrates the reliability and integrity of a health brand can be an important factor in its success. The public relations efforts of a HealthCare brand need to be transparent, accurate, and consistent with the values and goals of the brand. It's also important to be responsive to customer questions or concerns, and to handle sensitive information, such as personal health data, with care and respect.

Leading-edge technology

We make the most of AI to spot trends in the market to know what is coming next. This could be the next medical device or the latest trends in big data that can spot predictive analytics.

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AI and leading-edge technologies can be a powerful way for a PR firm to stay ahead of market trends and identify client opportunities. We can gain valuable insights into what is coming next by using AI and other technologies to analyze data and spot trends.

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We listen

Listening to the customer is an essential aspect of any PR strategy. We invest in surveys of your customers to understand what is important to them.

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We build campaigns to meet customer needs this way, your communications strategy can deliver your objectives. By regularly conducting customer surveys and other research to understand what is important to them, we gain valuable insights into the needs and preferences of the' target audience. This can ensure that communications efforts are more relevant and effective and are more likely to achieve the desired results.

We believe in healthtech PR

We are proud of what we do. We work with you to reimagine health PR and what it should be. What kind of approach should be used to raise awareness for a public health campaign?

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In what ways can we turn new clinical data into an advocacy campaign? All this requires a clear identity. Our efforts include stakeholder relations, events, educational content, social media, outreach, and compelling arguments. Your company can count on us for proactive, innovative, agile, results-driven work.

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360 degree PR

Our expertise in health communications, social media, and digital technology allows us to impact the digital health landscape.

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We use various digital platforms and social media channels to influence conversations to meet your business objectives. We understand medical and regulatory social media codes of conduct in the health field. From websites, infographics, videos, and animations, to apps, augmented reality, and social media, we help pharmaceutical marketers and healthcare communicators to effectively harness digital technologies to analyze, engage in, and shape conversations.

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Let's take this further. Get in touch 👋

Tell us about your project and how we can help

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Covering all tech and related industries
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FAQs

Some answers for the most common HealthTech and MedTech PR questions

What is MedTech?

Short for medical technology, MedTech is the term used when referring to products, services and solutions, as well as technological advancements in the eHealth industry. MedTech can further be understood as a specialised area within healthcare, specifically in the digital medical scope of things. MedTech products and services makes use of technological advancements to improve people’s quality of life and to improve health standards. With new technologies on the rise, the medical sector is fast changing to adapting a digital-first mindset. Hence, the rise of MedTech as a valuable industry to benefit the well-being of society.

What is the difference between MedTech and HealthTech?

HealthTech is a broader, more inclusive term. Consumer products, such as fitness watches and apps are included in this terminology. HealthTech is geared towards optimising personal and preventive care, by employing technological innovations and tech-system developments. MedTech, more specifically, relates to clinical environments in the medical industry. In MedTech, the focus is on treating live medical problems and conditions, these can be diagnosed and cured with the help of medical technology.

What is HealthTech?

HealthTech, or health technology, is recognised as the application of healthcare knowledge and skills to advance the healthcare sector in solving health problem and improve quality of lives. HealthTech is highly transformative by nature and is shifting the industry dynamics in healthcare. Due to technological evolutions, HealthTech is the fastest growing devision within the healthcare sector. HealthTech refers to many services and sectors related to digital health, such as delivery systems, payments, health applications and more. Key drivers of HealthTech's evolution has been digital consumer behaviour and technological disruption across multiple industries and sectors, feeding into healthcare and medical support systems.

What does PR mean for MedTech?

As with any other industry, MedTech asks for news and publicity. What makes PR for MedTech unique is that communications need to keep up with a continuously innovating industry. That’s why PR for MedTech sets out to ensure the company at hand stays relevant and up to date with their quality of news and content pieces. With next-gen technologies adding to the complexity of the MedTech scope, public relations is tasked with ensuring valuable coverage across new media sites. Every PR effort amounts to a positive market position and secured media publications.

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+49 89 21530184
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