HealthTech &
MedTech PR Agency

As a healthtech PR company, we have the knowledge and experience to get your startup or scaleup off the ground and into orbit. Whether it’s greater adoption, higher brand recall, or increased sales, we can help you stand out in the healthtech crowd.
Logo of Siilo, client of our healthtech PR agencyLogo of Neurosoft, client of our healthtech PR firmLogo of Care to Translate, client of our healthtech PR companyLogo of Hybrigenics Pharma, client of our medtech PR agencyLogo of Napiferyn, client of our medtech public relations agency

We consistently get our HealthTech clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive healthtech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your HealthTech brand awareness

Differentiate yourself in the crowded HealthTech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater
"We needed a tech PR firm to help us build our brand awareness. By partnering with PRLab, we were able to reach new publications and audiences across the Netherlands and Belgium. As a result, now Siilo is uniquely positioned as a solution to the problem of inefficiency in clinical collaborations between doctors and patients."
Joost Bruggeman
CEO of Siilo

HealthTech thought leadership & trust building

In the fiercely competitive HealthTech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your HealthTech PR agency

We are HealthTech PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
Measuring success
Real-time updates
An integrated PR model
HealthTech knowledge

Measuring success

Let’s face it. There is no point in putting in place a public relations strategy if you don’t measure if it’s working or not. No two organizations are the same. We take an individualized approach when looking at businesses. We discuss metrics with you and then look to implement them.
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Real-time updates

We use the latest innovations to monitor progress, competitor movements, site traffic, keyword searches, and more, to see if our actions impact your target audience. This means you won’t have to wait for arduous monthly reports with lots of text and irrelevant bar charts.
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An integrated PR model

We think the marketing funnels need to be aligned. A robust brand message and delivery are only possible when the various funnels harmonize their messaging and purpose. We get to know your organization, its backstory, its goals, and where it wants to go in the future.
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HealthTech knowledge

We’ve helped firms in the industry expand and reach their potential through our tailored PR strategies, expertize, and products. We have huge insight and knowledge into healthtech and MedTech. We offer a range of PR products and services tailored to each client's needs.
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How do our HealthTech PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.
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We build trust

Trust is essential in the health industry, as customers must feel confident that their health information is handled ethically. Therefore, effective messaging that builds trust and demonstrates the reliability and integrity of a health brand can be an important factor in its success.

The public relations efforts of a HealthCare brand need to be transparent, accurate, and consistent with the values and goals of the brand. It's also important to be responsive to customer questions or concerns, and to handle sensitive information, such as personal health data, with care and respect.
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Leading-edge technology

We make the most of AI to spot trends in the market to know what is coming next. This could be the next medical device or the latest trends in big data that can spot predictive analytics. AI and leading-edge technologies can be a powerful way for a PR firm to stay ahead of market trends and identify client opportunities.

We can gain valuable insights into what is coming next by using AI and other technologies to analyze data and spot trends.
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We listen

Listening to the customer is an essential aspect of any PR strategy. We invest in surveys of your customers to understand what is important to them. We build campaigns to meet customer needs this way, your communications strategy can deliver your objectives.

By regularly conducting customer surveys and other research to understand what is important to them, we gain valuable insights into the needs and preferences of the target audience. This can ensure that communications efforts are more relevant and effective and are more likely to achieve the desired results.
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We believe in HealthTech PR

We are proud of what we do. We work with you to reimagine health PR and what it should be. What kind of approach should be used to raise awareness for a public health campaign? In what ways can we turn new clinical data into an advocacy campaign? All this requires a clear identity.

Our efforts include stakeholder relations, events, educational content, social media, outreach, and compelling arguments. Your company can count on us for proactive, innovative, agile, results-driven work.
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360 degree PR

Our expertise in health communications, social media, and digital technology allows us to impact the digital health landscape. We use various digital platforms and social media channels to influence conversations to meet your business objectives. We understand medical and regulatory social media codes of conduct in the health field.

From websites, infographics, videos, and animations, to apps, augmented reality, and social media, we help pharmaceutical marketers and healthcare communicators to effectively harness digital technologies to analyze, engage in, and shape conversations.
We build trust
Leading-edge technology
We listen
We believe in HealthTech PR
360 degree PR
Logo of Siilo, client of our healthtech public relations firm

PRLab first worked with Siiilo when they approached PRLab with the goal to launch funding news in the Dutch and Belgian markets, and boost their global visibility as a brand. The intrepid company wanted to build foundational brand awareness as well as their thought leadership credentials.

Success Study

We're experts in HealthTech and we can prove it

"HealthTech is growing as further advancements in tech are empowering patient-centric care. Partner with us – having collaborated with plenty of HealthTech brands, we understand the industry nuances and what it takes to stand out ."

Photo of Matias Rodsevich, PR consultant specialized in MedTech and HealthTech companies
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in HealthTech PR

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Still have questions?

Short for medical technology, MedTech is the term used when referring to products, services, and solutions, as well as technological advancements in the eHealth industry. MedTech can further be understood as a specialized area within healthcare, specifically in the digital medical scope of things. MedTech products and services makes use of technological advancements to improve people’s quality of life and to improve health standards. With new technologies on the rise, the medical sector is fast changing to adapting a digital-first mindset. Hence, the rise of MedTech as a valuable industry to benefit the well-being of society.

HealthTech, or health technology, is recognized as the application of healthcare knowledge and skills to advance the healthcare sector. Due to evolutions, HealthTech is the fastest growing devision within the healthcare sector. HealthTech refers to many services and sectors related to digital health, such as delivery systems, payments, health applications and more. Key drivers of HealthTech's evolution has been digital consumer behavior and technological disruption across multiple industries and sectors, feeding into healthcare and medical support systems.

As with any other industry, MedTech asks for news and publicity. What makes PR for MedTech unique is communications need to keep up with a continuously innovating industry. That’s why PR for MedTech sets out to ensure the company at hand stays relevant and up-to-date with the quality of news and content pieces. With next-gen technologies adding to the complexity of the MedTech scope, public relations is tasked with ensuring valuable coverage across new media sites. Every PR effort amounts to a positive market position and secured media publications.

As both industries continue to expand and develop, public relations has proved invaluable in drawing attention to new technologies impacting the market and people’s daily lives. PR can help differentiate you in this ever-evolving field, demonstrating your credibility and uniqueness in the market and giving your company’s mission a starring role in your brand narrative. Having a great product alone won't cut it. People need to know about it. From statistics to successful user stories and thought leadership, you must showcase your successes and expertise. This is where PR comes in. A winning PR strategy can get your message in front of the stakeholders that will make the difference to succeeding or not.

While there are differences in both sectors, an effective campaign is well-researched and conveys perfectly what your organization is trying to achieve. You need a cohesive message that defines and separates you from the others. This will help you create riveting content to win leads, engage people, and inspire them to take positive action. Find where your target audiences go and what they are searching for. Use Digital PR through social media, video, and insightful blogs. Depending on goals, you may target niche industry-specific outlets or platforms, for instance, when reaching professional audiences and communities. If you target the general public, it's important to keep your message as simple as possible to amplify it, so lose the jargon here.

One key issue impacting these industries is the time to market of products. The critical nature of healthcare means very often approval is needed from professional bodies before a product can be used, and there are strong regulatory processes attached and strict rules on what can and can’t be said. This makes the execution of campaigns harder, leading to missed opportunities for reaching people and maintaining peak media interest. It can also give competitors a jumpstart. You need a flexible PR strategy to help you navigate regulatory landscapes, ethical concerns, and manage stakeholder expectations. Staying informed about industry changes, data management, and security also present challenges we can help with.

Momentous advances for both patients and the public have come about via these sectors. Our expertise puts us in an excellent place to help both. We pride ourselves on getting it right and creating messages that your target audiences need to hear so we get the desired results for clients in the greatest timescale possible. We help businesses grow. We seek long-term business relationships, which is why we promote two-way communication with our clients to make sure we’re on track and achieving what we both set out to. This is how we work with clients.

After closing a Series A funding round, Siilo wanted to communicate this to elevate themselves as leaders in MedTech. The idea was to boost Siilo's brand awareness and thought leadership credentials with a long-term PR plan. We used stories, interviews, and carefully timed pitches to attain consistent and beneficial media coverage in selected outlets over time. After doing keyword research, we designed a winning press release and placed it under embargo for maximum impact. Coverage was landed in tier 1 Belgian and Dutch outlets (the market they were targeting) by this and newsjacking techniques, and an interview was secured to position Siilo and its execs as thought leaders. By the end of the collaboration, we had landed eight pieces of valuable coverage.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
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10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
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+46 8 446 830 00
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+49 800 0001393
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