NFT PR agency

Our NFT PR agency has extensive experience in NFT and has assisted numerous clients in successfully promoting their brands. Working with an agency specializing in this area ensures your brand receives the visibility it deserves.
Logo of CoinMart, client of our NFT PR agencyLogo of Avata, client of our NFT PR firmLogo of Mint Blue, client of our NFT PR companyLogo of Chainge, client of our NFT public relations firmLogo of NuPay, client of our NFT public relations agency

We consistently get our NFT clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive NFT market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your NFT brand awareness

Differentiate yourself in the crowded NFT sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
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NFT thought leadership & trust building

In the fiercely competitive NFT landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your NFT PR agency

We are NFT PR firm specialized startups, scaleups and corporations on a mission to revamp a broken industry
Results oriented
The right coverage
Long term impact

Results oriented

Our focus is on results, and measurable KPIs are essential. Setting specific, measurable goals will enable you to determine whether your PR efforts are working.

We emphasize data-driven decision-making, which allows us to continually improve your marketing efforts and ensure the best possible results.
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Our specialists use proven growth techniques to help your business expand and thrive.

We have the knowledge, tools, and expertise to build your PR strategy and deliver results.

Trust us to help you grow and thrive through powerful PR campaigns.
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The right coverage

Obtaining the right media coverage is crucial for success in the NFT industry. Our agency helps you secure consistent, noteworthy coverage that positions your brand as a thought leader.

We stay updated on industry trends and market developments to ensure your stories are relevant and impactful. Let us help kickstart your brand's growth.
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Long term impact

We build long-term partnerships with our clients and gain a deep understanding of the market landscape.

Our focus is on making a significant impact on the brand and developing a flexible, long-term PR strategy to elevate it. We take the time to thoroughly understand your business and the competitive environment to execute our approach effectively.
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How do our NFT PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that ensure we get you the desired results.
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Strategy roadmap

We will create a comprehensive plan outlining your marketing goals and the actions we will take to help you reach them. Our roadmap will be based on data-driven insights that provide a clear direction for your NFT marketing efforts.

The agency can also help you execute the plan and track your progress to meet your goals. We continuously test and refine our strategies to ensure that your NFT campaigns are optimized and consistently delivering the best possible results.
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Strategy execution

We will implement the action steps outlined in our NFT marketing roadmap with great attention to detail, ensuring we meet your marketing objectives.

To track the success of our efforts, we will closely monitor key performance indicators (KPIs) so that you can see how your campaigns are performing in real time. This will allow us to make any necessary adjustments to our approach to ensure we deliver the best possible results for your business.
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Executive visibility

Thought leadership is essential to a successful marketing strategy, as it can help establish you as a leader in your field. We can help position you to combine insight, innovation, and influence to tell your story.

Positioning yourself as a thought leader can demonstrate your expertise. This allows you to demonstrate your knowledge to potential customers, which helps you build trust and credibility.

Utilize our content production and media relations skills to build relationships with influential outlets in your industry.
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Understanding the market

We have a deep understanding of the NFT market and how to communicate its value and uniqueness to the public. We have a track record of success in this area and have built relationships with key players in the NFT industry.

These relationships include connections with media outlets covering the NFT space, influencers, and thought leaders well-respected in the NFT community. We can leverage these connections to generate interest and coverage for your brand and get you the airtime needed to develop.
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Integrated PR model

By integrating PR across all marketing communications, including industry reports and strategic events, we create long-term partnerships and deepen our understanding of your business and market landscape.

We focus on making an impact for the brand and creating a long-term PR strategy to elevate you, getting deeply involved in understanding your business and the competitive landscape.
Strategy roadmap
Strategy execution
Executive visibility
Understanding the market
Integrated PR model
Logo of NuPay, client of our NFT PR firm

The key challenge NuPay aims to address is gaining a better global media presence, specifically in the US, UK, and across Europe. NuPay’s current goal is to create name recognition and to share their mission.

Success Study

We're experts in NFT PR and we can prove it

"The NFT space is growing, and our firm is primed to help. We'll venture deep into what sets you apart, applying our expertise in the area to communicate this clearly and effectively. Partnering with us means gaining visibility and establishing a lasting presence in this ever-evolving digital landscape."

Matias Rodsevich, expert in Public Relations for NFT Companies
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in NFT PR

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Still have questions?

As with any industry, employing a PR agency aims to grow your industry presence and nurture your business relationships. An NFT PR agency will help you reach your target audience, boost your reputation, sales, and brand reputation. A PR agency operating in the NFT sector should be highly skilled and specialized in managing PR initiatives within the industry, analyzing market trends, and structuring communications accordingly. They also manage media relations and monitor your content—all to ensure your business benefits from the published and shared content. They can work to engage NFT communities and provide market insights for strategies.

Non-fungible tokens (NFTs) are undeniably unique. They’re an exciting addition to our increasingly virtual world and deserve PR that expresses this to the masses. The world of NFTs can easily be perceived as intimidating to those who don’t yet fully understand them. PR can help you develop a positive brand image using expert strategies to position NFTs as a viable investment, explaining exactly how they work and the benefits to individuals and businesses. An agency can help you identify your target audience and how to reach them. PR is also there to maintain the brand’s reputation by handling negative sentiments.

PR for NFTs must align with the ever-advancing landscape. NFT PR experts must be constantly aware of industry advancements and know how to give you an edge over competitors. With more and more individuals and businesses entering the NFT space daily, it’s essential that PR helps your brand express just why investing in your NFTs can enrich people’s portfolios and lives. Another specificity of the space is the importance of educational content via videos and blogs. Community engagement is also essential in helping you raise awareness of your brand.

An NFT PR campaign aims to get you in front of the right audiences at the right time. It aims to position your brand as worth investing in, establish trust with investors, and outline why your NFTs are valuable. PR campaigns aim to educate your audience on the intricacies of NFT and blockchain technology. This informs them of the industry's technological advancements, information surrounding your specific NFTs, and just how investing can benefit them.

When constructing a strategy for NFT PR, it’s integral to consider the current market, public perception of NFTs, and the audience that’s being targeted during campaigns. Are you looking to gain investment from those already invested in the NFT/blockchain space? Are you looking to bring in new consumers and spread awareness and education surrounding NFTs? Or position your brand as the industry leader? If you’re looking to grow, your PR strategy should align with this.

With NFT, tactics include targeting niche audiences via social media, engaging with forums to generate buzz and credibility, partnering with influencers, other brands, and more. The key with NFT PR is to harness a strong brand and provide educational and engaging content for your target audience. Community building is an excellent tactic since people discussing you raises brand awareness and curiosity. Investors and potential investors regularly visit and engage with these forums. SEO can be helpful in visibility for those searching for such investments. Whatever you decide, your brand should have a strong narrative and a compelling background story that draws people in.

The time it takes to see results from NFT PR varies depending on the strategies used and the audience you target. Whereas social media marketing may generate positive results early on, other strategies focus on long-term reputation building, and results are not immediately visible due to their nature. The type of NFT also makes a difference. Some may be in higher demand and sell quicker. Results are not instantaneous and could take time to see. Working with an experienced NFT PR agency that devises a comprehensive strategy for you can help you get results sooner.

A PR agency with experience in the sector will be able to create a comprehensive PR strategy to achieve your goals. Understanding the intricacies of NFT public relations can be challenging for those who have never engaged. An agency can help you get the most from any campaign, helping raise credibility and brand awareness and drive sales. You can gain from their experience and know-how, get a customized strategy for your firm, and benefit from their networks, allowing you to reach buyers and build connections with audiences. It also leaves you free to get on with your usual business operations..

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
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