We're not a traditional NFT PR agency

NFT PR Agency

Underline
Our NFT PR agency has extensive experience in NFT PR and has assisted numerous clients in successfully promoting their brands. Working with an agency specializing in this area ensures that your brand receives the visibility it deserves.

Why PRLab?

See how we've implemented our in-house developed PR model for NFT businesses like yours:
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3
  • "Matias is an exceptional team member and marketing professional. He is honest, reliable, and incredibly hardworking. Matias has achieved tremendous success with his PR and communications initiatives, which resulted in more business opportunities and more closed deals"
    Photo of Steffen Maier, Co-founder of Impraise
    Steffen Maier
    Co-founder of Impraise
    1/3
  • "The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success."
    Photo of Matthijs Onland, Country Manager Wayflyer
    Matthijs Onland
    Country manager Wayflyer
    2/3
  • "Creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed"
    Photo of Martine Peeters, Marketing Manager in StuDocu
    Martine Peeters
    Marketing Manager in StuDocu
    3/3

Understanding NFT PR

This industry requires a different approach than others

A bold new PR model

Our cutting-edge approach leads to business growth

Converting the hype

We translate the hype into sales
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Why trust us as your NFT PR agency?

We specialize in public relations for NFT companies
Results oriented
Expertize
Coverage
Integrated PR model

Results oriented

Our team sits down with you to figure out how this will work. Our focus is on results. Measurable KPIs are essential to this. Setting specific, measurable goals will enable you to determine if your PR efforts are practical. The emphasis is on data-driven decision-making and constant testing and optimization in our approach to allow us to continually improve your marketing efforts and ensure that we get the best possible results. No matter your strategy, we have the credentials and track record to make it happen.

Expertize

We are NFT PR specialists. It takes a lot to cut through the noise. Our specialists use proven growth techniques to help your business expand and thrive. We have the knowledge, tools, and expertise to build your PR strategy and deliver results. Several niche blockchain and crypto marketing strategies are employed to promote your NFT collection. As a full-service PR agency, we have the resources and skills to impact your business significantly. Trust us to help you grow and thrive through powerful PR campaigns.

The right coverage

Obtaining the right media coverage is crucial for success in the NFT industry. Our PR agency helps you create newsworthy content and secure, consistent, noteworthy coverage that positions your brand as a thought leader. We stay updated on industry trends and market developments to ensure that your media stories are relevant and impactful. Let us help kickstart your brand's growth through an effective media strategy.

Integrated PR model

We use an integrated PR approach, building long-term partnerships with our clients and gaining a deep understanding of their business and market landscape. Our focus is on making a significant impact for the brand and developing a flexible, long-term PR strategy to elevate it. We take the time to thoroughly understand your business and the competitive environment to execute our approach effectively.

We're not a traditional NFT PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
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Strategy roadmap

We will create a comprehensive plan outlining your marketing goals and the actions we will take to help you reach them. Our roadmap will be based on data-driven insights and provide you with a clear direction for your NFT marketing efforts.

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The agency can also help you execute the plan and track your progress to meet your goals. We continuously test and refine our strategies to ensure that your NFT campaigns are optimized and consistently delivering the best possible results.

Strategy execution

We will implement the action steps outlined in our NFT marketing roadmap with high attention to detail. Our strategies will be executed precisely to ensure we meet your marketing objectives.

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To track the success of our efforts, we will closely monitor key performance indicators (KPIs) so that you can see how your campaigns are performing in real time. This will allow us to make any necessary adjustments to our approach to ensure that we deliver the best possible results for your business.

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Icon for executive visibility

Executive visibility

Thought leadership is essential to a successful marketing strategy, as it can help establish you as a leader in your field. We can help position you to combine insight, innovation, and influence to tell your story.

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Your expertise can be demonstrated by positioning yourself as a thought leader. Positioning yourself as a thought leader allows you to demonstrate your knowledge and expertise to potential customers, which helps you to build trust and credibility. Utilize our content production and media relations skills to build relationships with influential outlets in your industry.

Understanding the market

We have a deep understanding of the NFT market and how to communicate the value and uniqueness of NFTs to the public.

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We have a track record of success in this area and have built relationships with key players in the NFT industry. These relationships include connections with media outlets covering the NFT space, influencers, and thought leaders well-respected in the NFT community. We can leverage these connections to generate interest and coverage for your brand and get you the airtime needed to develop.

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Icon for Integrated PR model

Integrated PR model

By integrating PR across all marketing communications, including industry reports and strategic events, we create long-term partnerships and deepen our understanding of your business and market landscape.

+ read more

We focus on making an impact for the brand and creating a long-term PR strategy to elevate you, getting deeply involved in understanding your business and the competitive landscape. The key is to be flexible regarding approach and how we get there, in addition to integrating PR into all marketing communications.

Our SaaS PR Strategy

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Client Lifecycle

Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.

Media Relations

We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.

PR Planning

Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.

SaaS PR

Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.

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Tell us about your project and how we can help

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FAQs

Some answers for the most common NFT PR questions

What is NFT?

NFT stands for non-fungible token. It's generally built using the same kind of programming as cryptocurrency, like Bitcoin or Ethereum, but that's where the similarity ends. Physical money and cryptocurrencies are “fungible,” meaning they can be traded or exchanged for one another.

Why do I need NTF PR services?

Non-fungible tokens (NFTs) are undeniably unique. They’re an exciting addition to our increasingly virtual world, and they deserve PR that expresses this to the masses. The world of NFTs can easily be perceived as intimidating to those who don’t have a full understanding of them. This is where PR comes in, using expert strategies to position NFTs as a viable investment, explaining exactly how they work and what the benefits are to both individuals and businesses.

What are the specificities of public relations for NFT companies?

PR for NFTs must be in alignment with the ever-advancing landscape. NFT PR experts must be constantly aware of industry advancements, and know exactly how to give you the edge over your competitors. With more and more individuals and businesses entering the NFT space daily, it’s essential that PR helps your brand express just why investing in your NFTs can enrich people’s portfolios and lives, explaining complex technological concepts in a digestible format whilst positioning your brand as the most dynamic and exciting option.

What is a NFT PR agency?

Public relations is a division of the holistic marketing and communications process. In essence, PR is one of the most effective tools a company could have to develop their image and reputation. As with any industry, the purpose of employing an NFT PR agency is to grow your industry presence and to nurture your business relationships.

A PR agency that operates in the NFT industry should be highly skilled and specialized in managing your PR initiatives within the crypto industry. The PR team analyzes the market trends and structures your communications accordingly, they manage media relations and monitor your content - all in order to ensure your business benefits from the published and shared contents.

What is the goal of a PR campaign for NFT?

NFT PR campaigns are there to position your brand as one worth investing in, establishing trust with consumers and outlining just why your NFTs are of value. PR campaigns aim to educate your audience on the intricacies of NFT and blockchain technology. This leaves them informed of the industry's technological advancements, information surrounding your specific NFTs and just how investing in them can be beneficial.

What should a NFT PR strategy take into consideration in the planning phase?

When constructing a strategy for NFT PR, it’s integral to consider the current market, public perception of NFTs and the audience that’s being targeted during campaigns. Are you looking to gain investment from those already invested in the NFT/blockchain space? Looking to bring in new consumers? Spread awareness and education surrounding NFTs? Or position your brand as the industry leader? However you’re looking to grow, your PR strategy should be in alignment with this.

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