We work closely with clients to achieve their goals by analyzing how PR outcomes impact various aspects of their specific business. At PRLab, we operate throughout the entire marketing funnel, utilizing industry reports, lead magnets content, and strategic event planning to generate impactful outcomes. However, we adapt our approach based on your data. Essentially, we become an integral part of your team to maximize the impact of your PR efforts.
Recognizing the significance of the oil and gas sector, we comprehend the need for adaptable strategies to keep all relevant stakeholders engaged. Years of research and expertize position us within the competent pool of PR actors. PRLab works towards establishing you as a dynamic player in the industry. We ensure that your company name and message stand out among your competitors.
Our diverse and rich network includes journals specifically focused on the oil and gas industry, not just broad press releases mentioning the company’s name. First, we create content for which we ask your approval before release. Then we select the optimal outlets from a list of carefully curated options that we have designated specifically for your brand. We can secure your brand visibility in publications specific to the oil and gas industry, expanding your reach in this field.
In PRLab, a discussion prior to beginning a campaign is as important as a discussion after. Through our experience in post-campaign reflection, we have gained some very valuable insights over the years. We focus on gathering and communicating the results of our collaborations to our clients. This is the key to full comprehension of the impact of the entire process. Through our industry reports, we offer you not only transparency but also provide ideas for future growth and ideas.
We differ from traditional PR agencies in our approach to PR. Rather than relying on clients to provide us with a steady flow of news, we proactively seek out newsworthy events ourselves.
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Our stamp includes promoting brand recognition, showcasing industry expertise, and generating original content to be published in various mediums. We enable our clients to reach their target audiences and communicate the visions behind their brands with a natural flow.
Before we begin with any work, it is essential for us to establish agreed-upon KPIs. These measurable indicators should respond to the SMART criteria - Specific, Measurable, Achievable, Realistic, and Time-bound goals.
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We insist on your participation, opinion, and vision for establishing these KPIs. In contrast to other agencies, we maintain agility throughout our collaboration and remain receptive to change. We ensure that together both of us will be working towards the same direction and vision. The desired growth will be evident in our result reports.
We have been in your shoes. Each of the PRLab’s professionals has worked in a startup and is aware of the uncertainty and stress that your company is experiencing.
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Therefore, PRLab is sincerely open and transparent in the strategies and campaigns it prepares, and the following accomplished results. We are aware of the industry niches, your position within the field, and how your growth can be elevated. We provide you comfort and security through our rich experience and knowledge about the industry and where your potential can be situated within it.
We establish your name within the competition, raise brand awareness, and spread your message in a reachable well-modulated way.
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Further, we situate your story and vision within industry-focused outlets. But this is only 180 degrees of what we do. The rest focuses on the potentiality of threats and crises that may negatively influence your brand. We provide you with full support, efficient and rapid solutions, and proactive strategies to prevent you from PR threats and minimize the harmful effects of potential ones.
We are aware of the global importance of the oil and gas industry. Therefore, our objective is to deliver solutions that are beneficial today and will continue to provide value tomorrow and beyond a year from now.
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Implementing long-term strategies is a core practice of PRLab. We aim to attract ideal customers and foster loyal relationships with the focus set on long-term success and progress. However, we secure your growth is visible not only through annual reports but also after each strategy we execute.
Public relations in the oil and gas industry can be described as the reputational management of companies operating in the oil and gas sector. It can also refer to how they communicate to relevant stakeholders, including the public and shareholders. It can also include managing media relations, crisis communication, and community outreach. Oil and gas PR is instrumental in shaping public opinion and addressing environmental concerns while highlighting the company’s technical innovations, efficiency, and position. Oil and gas PR can also show the thought leadership demonstrated by a company on related issues.
At PRLab, we do things differently. We specialize in producing high-quality, tailored PR campaigns to engage with your target audience; whether this is the public, shareholders, or stakeholders in the industry, we can help you achieve those goals. Working in the oil and gas sector requires a deep understanding of the industry, its challenges, and its unique characteristics. We understand the trends and practices that govern the oil and gas landscape. We have the industry experience to assist you in your aims, whether this is crisis management, building brand awareness, or increasing social engagement.
Often viewed negatively, the sector often invokes strong feelings concerning the environment and climate change. Some view the industry as the number one ill in the world, and it has been under the media spotlight regularly. Some of this environmental harm can be reduced through innovation and investment, but oil and gas firms must show this. The industry is quite heavily regulated, so there is a need to ensure communications are accurate and thorough. If a crisis happens, the results can devastate the environment and public opinion. Crisis management is a challenge in the industry. The industry is also subject to legal and political changes. Companies can better manage their reputation and end business goals by taking a proactive, not reactive, approach to oil and gas PR.
Measuring the results of a campaign is essential to see how effective it is. So first, we need to ascertain what a client’s goal is. A firm may want to achieve a certain level or tier of media coverage. Here, the quantity and the quality of the coverage achieved will act as the metric. We have tools to monitor various platforms for user engagement and opinion. This can include likes, shares, and comments throughout social media. We can also look at website traffic, how often you are asked to voice your view as a thought leader, or other ways, such as a change in public opinion or increased sales.