As artificial intelligence and public relations continue to develop, it will significantly impact public relations. But don’t fear. AI and public relations can go hand in hand.
"AI is growing with public awareness and technological advancements, but standing out in the industry remains a challenge. Partner with us – having collaborated with other AI brands, we understand these challenges intimately and can weave captivating narratives."
AI PR (Artificial Intelligence Public Relations) helps companies within the AI sphere get their products or services out into the public domain, successfully managing public perceptions and opinion, raising their profile, and educating stakeholders on the uses and advantages of such, how it can bring genuine benefits, save time, and solve actual problems. AI PR also works to engage communities and enthusiasts and communicate to investors and other backers about the company or product.
The AI market is growing! New products are frequently coming on the market. It’s why it’s become essential to stand out. As an AI PR agency, we understand the nuances the sector brings. We help firms become recognized players in the game. Our strategies are designed for maximum impact, getting coverage, and increasing awareness among target audiences. Don’t risk putting your foot wrong at this early stage. Doing so could damage your business’s reputation, which is hard to recover. PR is a potent tool and brings excellent ROI when done right. If you’re a startup or scale-up, it is wise to invest now to set the tone and message of your brand. Luckily, we are experts in this.
We offer tailored digital PR services to increase your brand presence and influence perceptions of your brand. We can create compelling narratives around your brand, bringing to life your company’s philosophy, increasing your share of voice in the market, and helping you become a thought leader in your space, fostering trust and winning more customers. We can help you get high-tier media coverage and attract the attention of investors. We also do crisis communications PR, helping you prepare for a crisis and help with your internal communication, ensuring your team is all on the same page, engaged, and motivated.
Put simply, this can vary. Where you are on your journey, your previous PR efforts, and what you want to achieve can impact when you see results. The nature of your market and competition also play a role. Some activities can see results quicker than others, for example, media placements and publications can be quicker wins over substantial sales growth or executive thought leadership. It can take time to build a solid reputation in any market. But it will be achieved sooner with the right expertise in your corner. When we begin the collaboration, we’ll sit down to discuss your aims and objectives and realistic timeframes for reaching your goals.
We put honesty and integrity to the fore of what we do. We won’t work with some firms and industries that we think cause harm to people. For example, we've pledged not to work with fossil fuel companies as part of the Clean Creatives initiative. We will not knowingly share inaccurate or misleading information. We pride ourselves on our transparency and believe that successful collaborations can only come about via respect. This is something we commit to from the outset. We provide accurate updates on our client's progress and will not waste your budget on outreach we don’t feel will be fruitful.
Yes. A lot of what we do is to generate funding for your venture, and we’ve helped many clients do this. Our customized PR solutions are designed to get you in front of those who want (or need) to hear about your brand, and to get consistent media coverage for you. Investors want to hear that your product will be successful, and they want evidence of this. Glowing media coverage helps here, effectively sharing your story and values. Regardless of the stage you’re at, we can help you communicate successfully to these stakeholders, ensuring you form these key partnerships.
We are a specialist tech and startup PR agency. Our aim is to help you achieve meaningful growth. We do this with our tried and tested digital PR tactics. Our approach is unique in that we don’t wait for you to feed us news. We proactively search for it, making use of topical news or events that we can incorporate you into to influence perceptions and opinions and bring your brand to the forefront of their minds. We see our work as a collaboration of ideas. We work to get coverage in the outlets that matter; Silicon Canals and TechCrunch, etc., and to get you seen by other partners.
AI PR has unique challenges, not surprising given the complexities of AI and its rapid rise in the last 18 months or so. A big challenge could be improving people’s opinions and perceptions of AI and the dangers they feel it may bring. Building trust is, therefore, critical. Explaining A in an understandable way that highlights the positives is key. With new products and ideas constantly coming out, staying competitive will not be easy. Potentially, preparing for future regulations could be an issue for AI PR.