AI PR agency

As a PR agency for artificial intelligence companies, we can get your AI product or service out there, showing its innovation and uniqueness, and helping you stand out from the crowd. Trust us to get you that greater visibility in the market.
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We consistently get our AI clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive artificial intelligence market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

AI thought leadership & trust building

In the fiercely competitive AI landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..
"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "
Frida Fors Wallsbeck
Marketing Manager Nordics, Meltwater
"We needed a tech PR firm to help us build our brand awareness. By partnering with PRLab, we were able to reach new publications and audiences across the Netherlands and Belgium. As a result, now Siilo is uniquely positioned as a solution to the problem of inefficiency in clinical collaborations between doctors and patients."
Joost Bruggeman
CEO of Siilo

Boost your AI brand awareness

Differentiate yourself in the crowded AI sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.

Why trust us as your AI PR agency?

Providing public relations services to AI startups and scaleups is what we do.
Engaging brand stories
Tailored strategies
Keeping up to date

Integrated communications

We believe organizations benefit from an integrated marketing approach. This means your social media, website, and other content should have a cohesive message across all platforms. Integrated digital platforms also helps SEO. We help you create a powerful unified message.
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Engaging brand stories

We excel in crafting engaging brand stories that capture the attention of your desired audience, showcasing the most compelling elements of your product or brand that resonates with people. In addition to press releases and pitches, our experts produce marketing materials designed to draw attention to your company.
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Tailored strategies

By managing content production and developing media relations, we can help you build up your thought leadership. Our PR campaigns heighten brand awareness and increase sales by promoting your advancements and selling your USP.
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Keeping up to date

To help with branding, media attention, and stakeholder communication, we keep up with the latest trends. Our team produces original content tailored specifically to your target demographic, ensuring your brand is seen and heard by the right people at the right time.
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How do our AI PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.
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Media coverage

We assist in getting you media coverage in the publications your target audience reads. Through these placements, you’ll achieve increased brand awareness in a competitive field, marketing you as an AI leader and outpacing the competition with timely and relevant media coverage. We get to know our company’s unique qualities to create expertly crafted media pitches that hit home with journalists within AI. Our track record of helping clients, as shown on our case studies page, shows our proficiency.
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Data-led PR

We look at what works well, what works less well, and what is having the most impact on your business. What are people saying about your brand? We analyse the share of voice, sentiment analysis and the amount of coverage achieved, and where. We then make adjustments if necessary, using this data, fine-tuning our tactics to have a greater impact on leads and sales. Data-led PR is crucial for staying ahead of the curve and helps in understanding public perception.
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Proactive not reactive PR

Most agencies sit back and wait for you to feed them news and only act when you provide them with this. Not us. We prioritize proactive PR, that is, reaching out to outlets with news we create or with interesting and relevant industry updates that position you within the story, generating the interest of the media and your audience. Our experienced team constantly seek new opportunities and new story angles. This makes us much more effective in media pitching compared to some agencies.
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Making AI accessible

AI is impacting many different areas of our lives, and this is only set to continue. It is important to win people’s trust. To many, AI is something to be feared, covered in jargon and tech speak. At PRLab, we aim to reduce these complexities and make it relatable and understandable for everyone. We see ourselves as the bridge between AI and the public, informing people of the subject matter while maintaining technical proficiency. Let us help you reach bigger audiences.
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PR expertise

We offer a range of services to help you with your goals. We work to make sure your brand message is consistent across all platforms and that your AI product or service reaches the right audiences. We provide transparent data insights to inform your PR strategy, quickly establish trust with various stakeholders, prepare you for a crisis or unexpected event, show your innovation, and open the chance for new partnerships and opportunities.
Media coverage
Data-led PR
Proactive not reactive PR
Making AI accessible
PR expertise
Learn more about PR and AI

As artificial intelligence and public relations continue to develop, it will significantly impact public relations. But don’t fear. AI and public relations can go hand in hand.

Read More

We're experts in AI and we can prove it

"AI is growing with public awareness and technological advancements, but standing out in the industry remains a challenge. Partner with us – having collaborated with other AI brands, we understand these challenges intimately and can weave captivating narratives."

Photo of Matias Rodsevich, AI PR consultant.
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in AI PR

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Media training

We build media relationships and train your team

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Still have questions?

AI PR (Artificial Intelligence Public Relations) helps companies within the AI sphere get their products or services out into the public domain, successfully managing public perceptions and opinion, raising their profile, and educating stakeholders on the uses and advantages of such, how it can bring genuine benefits, save time, and solve actual problems. AI PR also works to engage communities and enthusiasts and communicate to investors and other backers about the company or product.

The AI market is growing! New products are frequently coming on the market. It’s why it’s become essential to stand out. As an AI PR agency, we understand the nuances the sector brings. We help firms become recognized players in the game. Our strategies are designed for maximum impact, getting coverage, and increasing awareness among target audiences. Don’t risk putting your foot wrong at this early stage. Doing so could damage your business’s reputation, which is hard to recover. PR is a potent tool and brings excellent ROI when done right. If you’re a startup or scale-up, it is wise to invest now to set the tone and message of your brand. Luckily, we are experts in this.

We offer tailored digital PR services to increase your brand presence and influence perceptions of your brand. We can create compelling narratives around your brand, bringing to life your company’s philosophy, increasing your share of voice in the market, and helping you become a thought leader in your space, fostering trust and winning more customers. We can help you get high-tier media coverage and attract the attention of investors. We also do crisis communications PR, helping you prepare for a crisis and help with your internal communication, ensuring your team is all on the same page, engaged, and motivated.

Put simply, this can vary. Where you are on your journey, your previous PR efforts, and what you want to achieve can impact when you see results. The nature of your market and competition also play a role. Some activities can see results quicker than others, for example, media placements and publications can be quicker wins over substantial sales growth or executive thought leadership. It can take time to build a solid reputation in any market. But it will be achieved sooner with the right expertise in your corner. When we begin the collaboration, we’ll sit down to discuss your aims and objectives and realistic timeframes for reaching your goals.

We put honesty and integrity to the fore of what we do. We won’t work with some firms and industries that we think cause harm to people. For example, we've pledged not to work with fossil fuel companies as part of the Clean Creatives initiative. We will not knowingly share inaccurate or misleading information. We pride ourselves on our transparency and believe that successful collaborations can only come about via respect. This is something we commit to from the outset. We provide accurate updates on our client's progress and will not waste your budget on outreach we don’t feel will be fruitful.

Yes. A lot of what we do is to generate funding for your venture, and we’ve helped many clients do this. Our customized PR solutions are designed to get you in front of those who want (or need) to hear about your brand, and to get consistent media coverage for you. Investors want to hear that your product will be successful, and they want evidence of this. Glowing media coverage helps here, effectively sharing your story and values. Regardless of the stage you’re at, we can help you communicate successfully to these stakeholders, ensuring you form these key partnerships.

We are a specialist tech and startup PR agency. Our aim is to help you achieve meaningful growth. We do this with our tried and tested digital PR tactics. Our approach is unique in that we don’t wait for you to feed us news. We proactively search for it, making use of topical news or events that we can incorporate you into to influence perceptions and opinions and bring your brand to the forefront of their minds. We see our work as a collaboration of ideas. We work to get coverage in the outlets that matter; Silicon Canals and TechCrunch, etc., and to get you seen by other partners.

AI PR has unique challenges, not surprising given the complexities of AI and its rapid rise in the last 18 months or so. A big challenge could be improving people’s opinions and perceptions of AI and the dangers they feel it may bring. Building trust is, therefore, critical. Explaining A in an understandable way that highlights the positives is key. With new products and ideas constantly coming out, staying competitive will not be easy. Potentially, preparing for future regulations could be an issue for AI PR.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
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PR for growth
We help you grow with PR. Find out how.
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