We're not a traditional real estate PR agency

Real Estate
PR Agency

At PRLab, we’re also specialists in real estate. As a real estate PR agency, we work with firms to help them grow and outperform the competition by using the power of PR. We’ve helped many firms do this over the years.

Why PRLab?

See how we've implemented our in-house developed PR model Real Estate businesses like yours:
  • "Thanks to PRLab's engagement, the client has received over 50 featured articles and press publications and acquired multiple comment slots. The team has also raised the client's brand awareness and provided backlinks to meet their business goals and expectations. They're organized and respectful."
    Logo of NuPay Technologies, client of PRLab
    SVP of Marketing
    NuPay Technologies
  • "The purpose of the collaboration was creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    Logo of StuDocu
    Martin Peters
    Marketing Manager at StuDocu
  • "Thanks to PRLab's engagement, the client has received over 50 featured articles and press publications and acquired multiple comment slots. The team has also raised the client's brand awareness and provided backlinks to meet their business goals and expectations. They're organized and respectful."
    Logo of NuPay Technologies, client of PRLab
    SVP of Marketing
    NuPay Technologies
  • "The purpose of the collaboration was creating awareness by generating media coverage with original content. PRLab was very hands-on, always thinking along and ready to jump in when needed."
    Logo of StuDocu
    Martin Peters
    Marketing Manager at StuDocu

Staying aware of trends

PR is vital for staying informed of news and breakthroughs

Building media relations

We help build media relations, a key PR ingredient

Effective PR

Our team will create strategies based on your needs

Why trust us as your real estate PR agency

We specialize in public relations for real estate startups and scaleups
We research
We adapt
Campaign focus

We research heavily

Before diving into any campaign process and content creation, we need to understand your company's environment. For this reason, we conduct extensive research on the real estate industry, including recent trends and hot debates that aim to tackle issues of present importance. Because of this step, we arm ourselves with the exact information we need to know how to make you outshine any competition in the industry, all in a way that cements your values while presenting your target audience with a product or service that solves an industry obstacle.

We adapt and deliver

Our team has long been perfecting the ability to adapt. Whatever your specific PR needs are, we’re ready to accommodate them. We produce an array of content, from long-form written pieces to videos, thought leadership pieces, and opinions, to newsjacking. We produce content that can be featured on your website, blogs, and in specific real estate publications. We pride ourselves on our bespoke service, adapting and innovating our campaign PR strategies with every company we work with, in real estate and beyond.

Campaign focus

Having an idea of what exactly you want to achieve with this PR campaign is vital. In real estate and property management, the main goal is to have key messages that help your target audience make one of the most important life decisions. For that, you need to focus on what you aim to achieve. Whether this is brand awareness, industry awareness, promotion of a product or service, milestones, general information, etc., it is important to link the story to the industry and know your key messages.

Experience and success

We have an extensive list not only of PR strategies but of happy clients. We’ve worked with an array of businesses, from Real Estate to FinTech to Renewable Energy and so many more. The generated success of the stories we share is reflected in the numbers our clients have accumulated over the years. By working with our team of experts, you can be sure that we’ll not only create the perfect content for your brand but ensure it reaches the perfect audience.

We're not a traditional real estate PR agency

PRLab has a unique results-driven approach. We don’t start collaborations with a clear, custom-made set of KPIs that will ensure we get you the results we want
Collaborative efforts

Collaborative efforts

We believe in open and honest communication. We practice transparency. You will know what we are working on during our time together and when.

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We update you throughout, keeping you part of the conversation. If you think anything needs to be adjusted from your side, then this can be arranged when needed. We value your input. In fact, we seek it. Communication in PR is hugely important, and all serve to increase the chances of maximum impact.

360 PR

We consider PR to sit on top of the marketing funnel. All your marketing strategies are linked. Our approach is based on integrated marketing. As an agency, we provide services that cover the entire marketing spectrum.

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This way, no misalignment in your internal marketing materials could hinder your company’s objectives. It also helps you stand out in often saturated markets through the cohesive nature of storytelling about your brand and delivering a unified message. This is what we mean by 360 PR.

360 PR
SMART goals

SMART goals

These are very important to us. When we start in our collaborative journey, we employ the use of SMART goals as key performance indicators (KPIs). 

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This helps to guarantee that any objectives we jointly set are specific, measurable, achievable, realistic, and timely (SMART). This also helps us remain operationally and financially efficient, optimizing all valuable resources and time. This is a good place to start. This, combined with our expertise and industry insights, can give you the edge.


Our main driver and purpose are to obtain results. This is why you reach out to us. From the steering of public opinion to sales and brand awareness, we have the skills to move you forward.

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For you, there may be a few different forms this may take. It could be coverage in a certain tiered outlet, higher brand recall, or increased sales. Whatever it is, your goal becomes our goal and our main drive for action.

Harnessing thought leadership

Harnessing thought leadership

Thought leadership fosters trust and can prove very useful to your organization. It can lead and direct industry conversation and make you a ‘go-to’ for topics of discussion related to your industry.

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It positions you as an authority and gives people confidence in your brand - and everything that goes with this. Using our built-up contacts, industry expertise, and our thought leadership positioning techniques, we can help raise your voice and profile within the world of real estate.

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Tell us about your project and how we can help

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Some answers for the most common real estate PR questions

What is PR for real estate?

As an industry based on economic changes, real estate PR covers developments in the housing and leasing markets and the management of residential, commercial, and industrial properties. With the rules of real estate changing with rising living costs, lifestyle changes, and increased mortgage rates, real estate firms must constantly modify their outlook on getting client and industry exposure. Public relations is key in aligning firms with industry trends and changes. Investing in PR means investing in visibility and better branding for your business so relevant clients can find your services. Using customized media relations for unique real estate businesses, PR helps you define your narrative and niche within the market.

What trends in the industry can impact real estate?

As a fluctuating market affected by economic uncertainty, the real estate industry’s growth depends on location, cost of living, neighborhood appeal, and other region-specific factors. Global trends in the real estate industry in recent years include sustainability, outsourcing property management, and higher expectations for customer service. Rising living costs mean trends such as energy efficient spaces, shared living, and users, as opposed to ownership, are becoming the new standard. These changes are further driven by technology trends with software for property management, virtual tours, and optimized customer service. PR comes in when you want to improve and expedite the process of keeping up with these changes to develop a smoother workflow while obtaining new clients and becoming an industry leader.

How can PR address key challenges in real estate?

Key challenges in the real estate industry depend on the type of market. For commercial real estate, global market instability is the primary factor, whereas home affordability is among the top factors for residential markets. These markets' successes and failures depend on key challenges that real estate agents face, such as competition, difficulty finding a sales process, and falling short of utilizing referrals. PR for real estate includes specialized plans for real estate companies for commercial clients and residential. PR helps companies stay ahead in terms of challenges through methods like competitor analysis, defining USPs, and creating powerful narratives that create an established positive sentiment around your business.

What is the timeline for seeing results from PR initiatives?

Considering factors like market situation and project scale, initial PR outcomes can take anywhere from three months or longer for real estate firms. Short-term expected timeframes are usually reported through monthly and quarterly meetings while long-term timeframes are reported through yearly or campaign-specific reports. However, the main thing to remember is that PR is a long game. While short-term goals are constantly being achieved through media relations and optimizing metrics and KPIs, larger projects like campaigns, events, and building contacts can take time. The good news is that these projects are usually the most fruitful and allow for better engagements between potential long-term clients and your business.

What are the strategic tactics for real estate?

PR for B2B and B2C requires alternate strategies to target different clients but can also be used together depending on a company’s goals and scale. PR for real estate firms focusing on B2B clients includes increasing business visibility and credibility through industry publications, trends, and opportunities for quick responses to the changing market. Alongside this, PR maintains a stable engagement with the media by building relationships with relevant journalists and bloggers in the real estate industry. PR for real estate firms with B2C or residential clients involves acquiring and retaining short-term clients with increased customer satisfaction. Strategies for these clients include monitoring media metrics, content creation, sentiment analysis, and strategies to increase customer referrals.

How can you make real estate more accessible to clients?

Making real estate accessible to clients involves using PR strategies to define your target audience. Once PR has carved out your niche within the industry, we focus on customer segmentation and brand exposure for better accessibility of your services to clients. Building on this exposure, we hone down on referrals and client testimonials for authentic social proof that will compel newcomers to your business. Beyond this, we also focus on maintaining Key Performance Indicators (KPIs) such as maintaining customer satisfaction while focusing on active coverage, share of voice, and social engagement.

Is PR for real estate firms worth the investment?

In our view, yes. This is because the varying market changes and competition in the real estate industry make it harder to sustain strong brand exposure and reputation management, which hugely impacts sales and customer retention. PR for real estate firms emerges as a fruitful solution to the external challenges faced by real estate firms. PR can continuously adjust strategies depending on audience engagement and industry trends, proving PR as an instrumental solution for the long-term development of your business.

Why choose PRLab as your PR agency?

At PRLab, we have expertise and experience in helping real estate companies surpass their business goals. We rely on data strategies and integrated marketing based on your unique business model and objectives to help clients become confident in your brand. Our team's curated strategies will help you build contacts and gain referrals for B2B and B2C clients for long-term success and better client satisfaction. This, coupled with a strong focus on reach and thought leadership within the industry, will take your brand to the next level.

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We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
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+31 202 443 748
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+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
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