Before diving into any campaign process and content creation, we need to understand your company's environment. For this reason, we conduct extensive research on the real estate industry, including recent trends and hot debates that aim to tackle issues of present importance. Because of this step, we arm ourselves with the exact information we need to know how to make you outshine any competition in the industry, all in a way that cements your values while presenting your target audience with a product or service that solves an industry obstacle.
Our team has long been perfecting the ability to adapt. Whatever your specific PR needs are, we’re ready to accommodate them. We produce an array of content, from long-form written pieces to videos, thought leadership pieces, and opinions, to newsjacking. We produce content that can be featured on your website, blogs, and in specific real estate publications. We pride ourselves on our bespoke service, adapting and innovating our campaign PR strategies with every company we work with, in real estate and beyond.
Having an idea of what exactly you want to achieve with this PR campaign is vital. In real estate and property management, the main goal is to have key messages that help your target audience make one of the most important life decisions. For that, you need to focus on what you aim to achieve. Whether this is brand awareness, industry awareness, promotion of a product or service, milestones, general information, etc., it is important to link the story to the industry and know your key messages.
We have an extensive list not only of PR strategies but of happy clients. We’ve worked with an array of businesses, from Real Estate to FinTech to Renewable Energy and so many more. The generated success of the stories we share is reflected in the numbers our clients have accumulated over the years. By working with our team of experts, you can be sure that we’ll not only create the perfect content for your brand but ensure it reaches the perfect audience.
We believe in open and honest communication. We practice transparency. You will know what we are working on during our time together and when.
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We update you throughout, keeping you part of the conversation. If you think anything needs to be adjusted from your side, then this can be arranged when needed. We value your input. In fact, we seek it. Communication in PR is hugely important, and all serve to increase the chances of maximum impact.
We consider PR to sit on top of the marketing funnel. All your marketing strategies are linked. Our approach is based on integrated marketing. As an agency, we provide services that cover the entire marketing spectrum.
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This way, no misalignment in your internal marketing materials could hinder your company’s objectives. It also helps you stand out in often saturated markets through the cohesive nature of storytelling about your brand and delivering a unified message. This is what we mean by 360 PR.
These are very important to us. When we start in our collaborative journey, we employ the use of SMART goals as key performance indicators (KPIs).
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This helps to guarantee that any objectives we jointly set are specific, measurable, achievable, realistic, and timely (SMART). This also helps us remain operationally and financially efficient, optimizing all valuable resources and time. This is a good place to start. This, combined with our expertise and industry insights, can give you the edge.
Our main driver and purpose are to obtain results. This is why you reach out to us. From the steering of public opinion to sales and brand awareness, we have the skills to move you forward.
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For you, there may be a few different forms this may take. It could be coverage in a certain tiered outlet, higher brand recall, or increased sales. Whatever it is, your goal becomes our goal and our main drive for action.
Thought leadership fosters trust and can prove very useful to your organization. It can lead and direct industry conversation and make you a ‘go-to’ for topics of discussion related to your industry.
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It positions you as an authority and gives people confidence in your brand - and everything that goes with this. Using our built-up contacts, industry expertise, and our thought leadership positioning techniques, we can help raise your voice and profile within the world of real estate.
Agents within the real estate industry are the ones with in-depth knowledge and trustworthy expertise that have opinions on the recent trends and shifts in the field. They give their thoughts on various topics, from local housing markets, to financial aspects, investment opportunities, and the global market. PR in the real estate and property industry makes sure that those people are well represented, and backed by a company that they stand as the name and face of. We focus on establishing this thought leader that serves as a support to the market, and spread their ideas in the most appropriate places (relevant newspapers, websites, etc.) for the most relevant audience to see.
The team at PRLab excel at producing high quality, tried and tested strategic campaigns. We’re engaged in the real estate industry, and know just how key investments are. Working with real estate companies requires well-informed decisions and timely investments. We also place high value on your unique voice, and will do our bit to ensure you’re heard, raise your profile and share your one of a kind visions widely.
Real estate prides itself on the rich history it has gathered. It has molded, developed, and shaped itself to be something completely new today, but it is an industry that affects people, in most cases, for the rest of their lives. Whether you buy a house, or a place for your business. Whether you sell a house, or manage the process of selling houses, this industry differs from the others in that it changes people’s lives completely. And we at PRLab know how to work in an industry that is all about the people.
The most noteworthy depiction of the real estate industry is its long-term commitment. Whether you are a real estate broker, or an agent, a company, or a buyer, you are in for the long run. With real estate, intense and detailed planning is needed for the future. The more you plan ahead of time, the more details and developments must be considered. This can be a challenging task when constructing a PR strategy and campaign plan because of the increased details and stakeholders involved, as well as the timing and positioning of that campaign within the industry.