Robotics PR agency

As a Robotics PR agency, we’ve worked with several companies in the industry during the last four years. Our approach is developed to help these firms grow using the power of public relations.
Logo of Smart Robotics, client of our robotics PR firmLogo of Addverb Technologies, client of our robotics PR agencyLogo of Bear Robotics, client of our robotics PR company

We consistently get our Robotics clients top tier global media coverage

No fluff. We get results. And we can prove it.

In a competitive Robotics market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.

Boost your Robotics brand awareness

Differentiate yourself in the crowded Robotics sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.
People discussing how to
People planifying

Robotics thought leadership & trust building

In the fiercely competitive Robotics landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..

Why trust us as your Robotics PR agency

We are a Robotics PR firm specialized in startups, scaleups and corporations on a mission to revamp a broken industry
We are target-driven
Building trust
Creating value
Media experts

We are target-driven

Working with measurable KPIs means we have a strong focus on achieving the results you desire. We sit down to determine these and how we’ll achieve them.

These could include funding, increased coverage, or a larger market share. Clear metrics mean a precise analysis of results, allowing us to tailor and tweak as we go along.
Image for the section

Building trust

By distinguishing yourself from the competition through thought leadership and showing your offering's strengths, you'll build a loyal base that recognizes your authority and the trust and credibility of your brand.

This starts with positioning. Our team has the expertise and the skills to create narratives demonstrating your brand's USPs, vital in the field of robotics.
Image for the section

Creating value

PR is more than just press releases. It’s about creating value. Information needs to be timely, relevant, and impactful. Only then do you create actual value.

We do this using effective brand narration, situating you as the answer to a pain point and differentiating you from the crowd. With value creation comes growth and brand recognition.
Image for the section

Media experts

Our team is skilled at catching the eye of media outlets. We know where and how to get coverage for maximum impact, giving you publicity for further traction.

We’ll help build a solid and consistent brand reputation. Your media relations will show your ideas, values, and innovation.
Image for the section

How do our Robotics PR services work?

PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want
Image for the step

Measurable objectives

Our KPIs are SMART (Specific, Measurable, Achievable, Realistic, and Timely). We won't lead you down the wrong path and waste your budget.

Our emphasis is on clear and attainable targets. We won’t start anything unless we set realistic goals to get you where you want to be. This helps align strategies and objectives, leaving no room for ambiguity.
Image for the step

Building trust

As the field of Robotics widens and becomes more prevalent in our daily lives, it is increasingly necessary to dispel any concerns businesses and the public have and to build awareness and trust in using robots.

We can help you establish this trust and become recognized as an industry thought leader. We can also make you stand out from competitors as the field gradually becomes more competitive.
Image for the step

Thought leadership

Thought leadership is an excellent strategy in the area of robotics. We can help establish you as a leader in the field through careful positioning. We will showcase your opinions and innovations, helping to share your expertise and brand with wider audiences.

This fosters trust and credibility. Using our talented team of writers and content production resources, we can elevate you to a greater position of influence within the industry.
Image for the step

Understanding the market

We understand the market and how to communicate the value and uniqueness of your robotics firm to the public. We have a track record of success in this area and have built relationships with key players in the industry.

We can leverage these connections to generate interest and coverage for your brand and get you the airtime needed to develop.
Image for the step

Integrated PR

We help integrate your marketing efforts across all communications, ensuring your message is consistent across all channels. This helps you to manage your brand’s reputation, which goes a long way in building trust and credibility with your audience. It also helps to amplify your message.

Integrating your comms allows you to quickly adapt to changes in the media landscape, better handle a crisis, and build a stronger brand over time. By integrating PR across all marketing communications, you can create long-term partnerships.
Image for the step

Tailored solutions

We get to know your business, working with you to understand the environment, market position, and the unique challenges presented. In the burgeoning field of robotics, it is essential to mix creativity and professionalism.

We work closely with you to understand the intricacies so we can communicate your unique value proposition. A customized strategy is essential for this.

We look at what sets you apart and how to craft messages that resonate with industry partners, customers, or investors.
Measurable objectives
Building trust
Thought leadership
Understanding the market
Integrated PR
Tailored solutions
Logo of Addverb Technologies, a client of our Robotics PR agency

To help achieve Addverb’s goals in the English-speaking media, PRLab was enlisted to gain more attention from the press, increase brand awareness...

Success Study

We're experts in Robotics PR and we can prove it

"Robotics PR is growing as firms see the importance of gaining employee, public, and the business world's trust in their endeavor. Partner with us – Having collaborated with several robotic firms, we know how to harness the power of robotics PR to improve your company's standing in the industry and to work effectively with your stakeholders."

Photo of Matias Rodsevich, a pioneer in Robotics PR
Matias Rodsevich
Founder & CEO of PRLab,
a pioneer in robotics PR

Related services

Covering all areas of the PR journey

Digital PR

We apply core PR principles in digital environments

Internal comms

Internal communication services for corporates

Tech PR services

Specializing in PR for tech companies and startups

Media training

We build media relationships and train your team

Related sectors

Covering all tech and related industries

HighTech PR

Trust PRLab as your HighTech PR agency

Fintech PR

Trust PRLab as your Fintech PR agency

AI PR agency

Trust PRLab as your AI PR agency

Still have questions?

Robotics is the design, construction, and use of machines to perform specific tasks that humans may have previously done. Robots are already widely used in certain industries, such as manufacturing and the automobile industry, often performing simple and repetitive tasks or tasks that could be dangerous for humans. As the technology develops, robots are increasingly used in many other industries.

Globally, the Robotics market is expected to witness significant growth as countries increasingly invest in Robotics to enhance productivity and efficiency across various industries. This covers industrial and service, and Consumer Robotics will also increase. Advances in AI, machine learning, and sensor tech are big drivers behind this.

One of the industries’ biggest challenges is simplifying technical jargon and complex topics such as AI and machine learning. Running PR campaigns in the robots field must show how applying these technologies has real-world benefits and solves problems or improves efficiencies in practice. Robotics PR also faces a steep battle with public opinion. Many are ambivalent about this technology, which could hold robot firms back. Here, public relations campaigns will need to emphasize the positive impacts they can have while transparently addressing ethics and concerns.

We specialize in PR for the tech sector and know what it takes for a brand to stand out. We are experts at crafting tailored, thoughtful messages that engage audiences and land coverage. PRLab proactively monitors changes and developments in the industry to ensure any PR strategy remains relevant and effective. We focus on purpose-driven PR that delivers measurable results against business objectives, whatever they may be. We have a proven track record of successful campaigns for customers worldwide.

Robotics PR manages the spread of information and maintains a positive public image for Robotics companies. Like other PR fields, Robotics PR aims to increase brand awareness and establish an organization as a thought leader and expert. Effective Robotics PR shows a company’s technical advancement and impact on an industry. It also involves engaging with various stakeholders, such as customers and other industry partners.

The goal is to share technical information in a way that is accessible and engaging to audiences, especially B2B partners and investors. Robotics PR also involves highlighting the innovation of a company’s products or services and how they can benefit certain industries in terms of cost, efficiency, and accuracy.

The field is evolving rapidly regarding the number of players and the technology being developed. As such, staying current with these advancements and any potential regulations that could come into force is crucial. Effective Robotics campaigns could demonstrate their use in person to build trust. This could showcase capability and also address safety and reliability concerns.

Logo of PRLab, an international tech PR firm
We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. Tell us about yourself and how we can help you.
Grow your brand
Herengracht 252, 1016 BV, Amsterdam, Netherlands
+31 202 443 748
10900 Research Blvd Ste 160C, Austin, TX 78759, USA
+1 (831) 603-5485
Torsgatan 2, 111 75 Stockholm, Sweden
+46 8 446 830 00
Franz-Joseph-Str. 11, 80801 Munich, Bavaria, Germany
+49 800 0001393
Logo of PRLab, a global technology PR firm
Mon - Fri:  09:00 - 17:00
Contact us
PRLab | PR Agency - PR Firm
Photo of Matias Rodsevich, international PR expert
PR for growth
We help you grow with PR. Find out how.
crosschevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram