We only work with measurable KPIs. At PRLab, we have a strong focus on result-driven strategies. We only start collaborations if we have a clear set of metrics that will be used to analyze results. Those metrics are discussed with you before the start and will be the guiding light of the collaboration. Examples could be the number of mentions across tiers, particularities on demographics such as views and traffic, backlinks, and keywords, among many others.
Traditional PR sits on top of the funnel, attracting traffic. At PRLab, we go across the funnel, creating impact through different initiatives that integrate with the rest of the funnel, such as industry reports, content for lead magnets or strategic events. We focus on creating impact for the brand, so we act as an extension of your team to understand how our PR results affect the rest of the funnel. We remain flexible along the way to iterate and tweak the strategy depending on the impact we’re generating.
You can be assured of noteworthy news coverage with us as your SaaS PR agency. With our skills and expertise, we turn pitches into larger news stories. We stay up to date with industry trends and market developments to see that your media story is always ready to capitalize on newsworthy events in the SaaS industry. This is how we create media traction for your offering and gain audience reach within the tech and niche sectors.
The SaaS industry is vast and contains many service providers and rising developers. Due to this, it can be difficult to gain a prominent market position. As we have long-term reputation building in mind, we prioritize creating a communications strategy for our clients, mapping their way forward according to industry trends. We want to set you apart from the general competition so that you can be recognized as an industry leader and keep on dominating your market sector.
Our KPIs are SMART goals (Specific, Measurable, Achievable, Realistic, and Timely). We waste no time, and we won't eat your budget unnecessarily.
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That's why, before we start, we make sure we're aligned on what we consider as success.
At PRLab, we go beyond the traditional media hits to really understand how our results are impacting your business growth.
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Are you getting approached by new leads? Are you building solid partnerships with key players in your industry? Is your brand sentiment improving? Are you getting more referral traffic, or have your SEO goals been reached faster thanks to the backlinks we got you? These are some of the things we pay attention to to understand whether we’re being successful with our work.
We pick metrics that work for you, not for us. Once we’ve got the KPIs ready, we’ll run them by you to find the perfect set of KPIs to kick off the collaboration.
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However, we remain agile throughout the work, so if the results we’re getting are not helping the business, we’ll tweak them accordingly along the way to make sure they do. Transparency and collaboration are two key values we embody and stick to throughout any collaboration.
Within the first three months, with us as your SaaS PR agency, you can expect deep industry insights, the first strategic rollout and media features. Successful SaaS PR can only be achieved when expectations and deliveries align, that's why we routinely meet with you to assess the scope and direction of our next step. Next, we aim to get the “wow factor” by providing you with result-based work, including wide coverage in tier 1 media and launching an industry report.
We have developed a service funnel to guide our media outreaches and to get the best press contacts for the benefit of your business. This way your story is always covered by news outlets, journalists and industry experts who carry the most relevance in gaining traction for your business. Our goal is to get you placed in tier 1 media, not always the most popular news site, but the one that holds the best success opportunity for you.
Successful PR for SaaS relies greatly on what’s trending in the cloud or software industry. Deep insights and data reviews help us to predict the future of trade media topics. Trend Forecasting helps us to better map the direction of your PR campaign and assists us in identifying valuable analytics to include in your PR pitch. This way, building a story with market potential is made easier. The foundation is in the data, from here the pitch just requires our expert PR craftsmanship.
Writing for tech is more complex, due to dynamics and speed against which the industry changes. There’s also the factor of balancing industry jargon against captivating brand stories. This is why public relations for SaaS needs to stay on beat at all times, to ensure strategies and tactics can succeed against industry shifts. This is why we employ our SaaS PR skill to create a future focused personality for your business. One that showcases why you’re an industry pioneer and valuable player for the future of cloud computing.
Software as a service (SaaS) is a delivery model, within the cloud computing and software industry. It can further be understood as operating under the umbrella of the technology spectrum. SaaS, when talking about cloud-based services, means that you do not download software onto your device, but rather access an application via the internet. This software can range from office tools to payment systems. The advantages of SaaS includes, easy access, reach, compatibility across devices, systems management and great user control. The costs connected to SaaS is also much lower. For small scale businesses, this means more opportunities for disrupting existing markets and greater empowerment.
Technology is always on the move, so is PR. With the growth of SaaS, this industry division has become greatly crowded. That’s why SaaS PR is tasked with building awareness around your SaaS business, to creat talking points and brand recognition. The goal is to have you differentiated from the masses, so that you can be realized as the industry leader you set out to be. The emphasis is on positioning. SaaS PR is employed to effectively pitch your value proposition to investors, reporters, publicists and business prospects, so that your streamline media can grow to become the base of your market position. From here, PR builds your story to grow into a tier 1 media opportunity.v
The SaaS industry has been growing substantially over the last few years. In 2021, the industry as a whole was worth $212.20 billion, and is estimated to grow to $240.61 billion by the end of 2022. With new technology, advancements and companies entering the space constantly, SaaS is a lucrative industry, with never-ending potential.
It’s key to position your SaaS business as cutting-edge. PR for SaaS has an array of potential. The challenges are obvious: promoting a business with no physical product is a different challenge to more conventional PR. There are, however, constant updates and news surrounding new technology and advancements, so good SaaS PR can weave your story into the current newscycle across all platforms, ensuring your content is in line with industry updates, giving you maximum visibility.
Despite the recognition that PR is supposed to craft an enticing story to sell the company’s personality, SaaS is still heavily focused on promoting service attributes and benefits. The problem is that the baseline workings of SaaS is more or less the same across all companies. For example, pitching “faster implementation” to a journalist is not the unique selling point that will make them want to publish you. Rather SaaS PR should aim to tie your business into greater industry news. This means to demonstrate why you’re the industry leader that adds value to the wider industry’s growth and innovations.
Campaigns for SaaS businesses must position your company as an original and exciting option, whilst also ensuring all of the content is digestible and understandable by the masses. The nature of SaaS also means your business already has a wealth of data available, so your PR campaign can incorporate engaging statistics and insights, showing just what sets your brand apart.
Our team has years of experience working with tech companies. Our experts understand the nuances of the SaaS industry and just how to make your brand stand out from the competition. We have our finger on the pulse, know what’s newsworthy, and have an extensive network of media publications in both the SaaS/tech space and with an even wider reach, so whatever your narrative, update or thought piece, we can ensure it reaches the right audience for your brand and helps you achieve your goals.