To help create noise among the Global English Media, PRLab was tasked with sharing the funding announcement. The objectives of this collaboration included helping Opal to increase their brand awareness, build credibility, and create buzz around Opal’s Series A funding round.
"SaaS is thriving with technological advancements and mass adoption, and a strong competitive environment persists. Partner with us – having collaborated with many global SaaS brands, we understand these challenges intimately and can weave captivating narratives."
Technology is always on the move. Once noteworthy, cloud technology is now very common. With the growth of SaaS, this industry has become greatly crowded. That’s why SaaS PR is tasked with building awareness around your SaaS business to create talking points and brand recognition. The goal is to differentiate you from the masses so you can be realized as the industry leader you set out to be. The emphasis is on positioning. SaaS PR is employed to effectively pitch your value proposition to investors, reporters, publicists, and business prospects so that you can grow.
PR is needed to communicate to the media, clients, investors, and other important stakeholders the value of your offering, to build a positive image around it, and to raise awareness. In a competitive field, SaaS PR can make all the difference to your product’s credibility and reputation. It also works to educate audiences on its benefits and how it is used. PR can get you included in the conversations affecting your market, and shine a light on your role in improving it.
SaaS PR can be more challenging than traditional PR. For one, the industry moves at an almost lightening like pace, and with it, industry jargon. An all round knowledge of SaaS goes a long way in a heavily interconnected industry. Your SaaS PR should focus not just on the technical merits of your product but also on the adoption and training involved in its implementation. This is a concern for many customers. Any PR strategy should consider this and leverage social proof. Use customer survey data to share with journalists as part of your outreach. The nature of SaaS means your business has a wealth of data available, so your PR campaign can incorporate engaging statistics and insights, showing just what sets your brand apart.
As your audience is mainly digital, using multiple digital distribution methods for maximum impact is a good idea. Consider webinars, placements in top trade journals, online reviews, and guest posts. Anything that shows your expertise, company values and is engaging is a must. Think about why people should care about your company and choose to be loyal to it. Think what you have to offer. Doing this will help you attain coverage in those tier-1 publications that could transform your trajectory.
In our data-driven era, PR success can be measured by such metrics as impressions, sales, SEO, and backlinks. When we begin our collaboration together, we come up with a set of relevant KPIs that link to your organizational goals and marketing objectives. The effectiveness of your SaaS PR can be looked at holistically, looking at not just the amount of media placements, but also the quality and reach. This allows us a laser focus to create campaigns that help you reach your objectives, as opposed to guesswork.
The timeline for seeing tangible results from your SaaS PR campaign can vary according to various factors such as the chosen strategy (or strategies), current market trends, and goals set. More immediate results are often seen from timely and targeted press releases, media pitches, or social media campaigns. Getting your name out there and establishing your key execs as experts or thought leaders can take longer. Persistenyis key here. SEO and content marketing strategies can also be longer-term as you work to secure backlinks for authority. Brand reputation should be seen as a long-term endeavor.
As an Saas PR agency, we offer a range of services that include media relations, thought leadership, content creation, SEO, media training, PR funding, and more. Our team of experts tailor all these services to benefit your SaaS company and effectively communicate your key messages to the relevant audiences. We craft highly engaging narratives highlighting why your product has the edge in the market. Growth and startup PR is our speciality. You’ll be in great hands.
Our team has years of experience working with tech companies. Our experts understand the nuances of the SaaS industry and how to make your brand stand out from the competition. We have our finger on the pulse, know what’s newsworthy, and will not waste your time and resources. We focus on getting you ROI and optimal coverage. Whatever your narrative, update or thought piece, we can ensure it reaches the right audience for your brand and helps you achieve your goals.